Patchwork Health Pitch Deck: All 15 Slides + Teardown

Patchwork Health’s Series B deck is a masterclass in category creation, framing their workforce management software as 'Outcomes Based Staffing' (OBS). By positioning themselves as the future 'operating system' for healthcare, they move beyond simple recruitment to a strategic enterprise play. The deck relies heavily on the 'land and expand' motion within the UK’s National Health Service (NHS), showing how initial 'Bank' (temporary staffing) contracts lead to 'Rota' (permanent scheduling) deployments. While the deck lacks a specific team slide and detailed unit economics in this version, the…

Key takeaways

• The company positions itself as the leader of a new category called Outcomes Based Staffing (OBS) on Slide 3.
• Patchwork reports a Net Promoter Score (NPS) of 44, which they characterize as 'Great' on Slide 9.
• Clinician engagement has seen a greater than 3x uplift according to metrics on Slide 9.
• The platform has achieved 110% growth in shifts per month and 90% growth in users over the 12 months preceding the deck (Slide 9).
• The deck projects the Global Total Addressable Market (TAM) will grow 90% by 2030, reaching £35.3bn (Slide 13).
• A projected global shortage of 13 million healthcare workers by 2030 serves as the primary macro tailwind (Slide 13).
• The 'land and expand' strategy is visualized through a flywheel showing how Bank Growth and Rota Growth drive positive Net Retention Rate (Slide 11).
• The specific funding ask in the deck is £17m to hire engineers, scale customer success, and expand sales (Slide 15).

Frequently asked questions

What is 'Outcomes Based Staffing' as defined in the deck?

According to Slide 3, Outcomes Based Staffing (OBS) is a new category that centers on the outcomes for the patient, clinician, and provider simultaneously. Patchwork argues that OBS technology will become the primary workforce operating system for healthcare, enabling healthcare economies to deliver on the promise of outcomes-based care rather than just filling shifts.

How does Patchwork demonstrate its 'land and expand' model?

Slide 5 and Slide 11 illustrate this. Slide 5 shows case studies where an NHS Trust might start with a 'Bank for Doctors,' then procure 'Rota for Doctors,' and eventually form a 'Collaborative Bank' with other trusts. Slide 11 visualizes this as a flywheel where bank shift bookings lead to more clinicians onboarded, which identifies unfilled shifts and drives rota growth.

What are the key product components shown in the deck?

Slide 7 highlights three core pillars: the Worker App (for shift booking and fintech-enabled quick pay), the Employer Hub (for vacancy broadcasting and administrative control), and Insights (providing business intelligence, predictive analytics, and regional benchmarking).

What are the specific growth figures for the clinician user base?

Slide 9 shows a line graph tracking clinician users from Q3 2017 to Q3 2021. The slide explicitly states there has been 90% growth in users over the last 12 months of that period, alongside a 110% growth in the number of shifts managed per month.

What is the stated purpose for the £17m investment ask?

Slide 15 outlines four primary uses for the capital: hiring engineers to accelerate product-to-market, scaling implementation and customer success teams, expanding sales and marketing functions, and building a market-dominant position through aggressive commercial offers to achieve a dominant position at pace.

Patchwork Health pitch deck: the facts

Company

Patchwork Health

Year

2023

Stage

Series B

Slides

15

Sector

Healthcare / SaaS

Deck type

Investment Memo / Pitch Deck

Outcome

Raised $24M (£20M)

Headquarters

London, UK

Patchwork Health pitch deck PDF

The full Patchwork Health deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Patchwork Health pitch deck was used for

This deck is Patchwork Health’s 15‑slide **Series B** fundraising presentation used to raise a £20M (≈$24M/€24M) round announced in August 2022 for its healthcare workforce SaaS platform focused on ‘Outcomes Based Staffing’ for the UK NHS.[1][3][6][9][11] The funding was intended to accelerate Patchwork’s work tackling the NHS staffing crisis by expanding its technology for flexible staffing, staff banks, and rostering across more NHS trusts.[1][3][11][15] The deck highlights significant expansion within the NHS and positions Outcomes Based Staffing as a paradigm shift in how health systems plan and deploy staff.[2][8][9] Although the raise completed in 2022, the deck is referenced as a 2023 Series B in later coverage and libraries.[9]

Business model: Patchwork Health provides a healthcare workforce management platform that helps NHS teams recruit, manage, roster, and dispatch temporary and permanent healthcare workers to tackle staffing shortages in the UK’s National Health Service.[1][3][9][15]

Round

Series B.[1][3][6][7][9][10][11][12][13][14][15]

Lead investor

Perwyn.[1][3][5][7][9][10][11][12][13][14][15]

Investors

Perwyn, Praetura Ventures, KHP Ventures, Tom Blomfield, Dominic McGregor

Founders

Anas Nader, Jing Ouyang

Headquarters

London, United Kingdom.[6][15]

Industry

Healthtech / Healthcare workforce SaaS.[1][3][11][15]

Year: 2022.[1][3][6][7][9][10][11][12][13][14]

Raised: £20M (approximately $24M or €24M) Series B.[1][3][6][7][9][10][11][12][13][14][15]

Use of funds as presented: To accelerate Patchwork Health’s work tackling the NHS staffing crisis by expanding its healthcare workforce platform and Outcomes Based Staffing rostering solutions across more NHS organisations.[1][3][11][15]

What happened after the Patchwork Health deck

Following this deck, Patchwork Health closed a £20M Series B round in August 2022 to accelerate deployment of its healthcare workforce platform and Outcomes Based Staffing solutions across the UK NHS.[1][3][6][9][11][15]

• Completion of a £20M Series B round in August 2022 led by Perwyn, backing from Praetura Ventures and KHP Ventures, and p
• Public positioning of Outcomes Based Staffing as a new rostering and workforce paradigm for the NHS via HSJ and company

What the Patchwork Health deck got right

• Clear, urgent problem focus on NHS staffing crisis. The company addresses a highly salient and well‑documented problem: the NHS staffing crisis, making the narrative of the deck immediately understandable and impactful to investors and media.[1][3][9][11][15]
• Comprehensive workforce management solution for NHS. Patchwork Health’s platform enables NHS teams to recruit, manage, and dispatch flexible and permanent staff through staff banks, rostering, and agency management tools, offering an end‑to‑end workforce solution rather than a single‑feature product.[1][3][11][15]
• Differentiated Outcomes Based Staffing positioning. The Outcomes Based Staffing concept, introduced through HSJ and company communications, positions the product as a paradigm shift in healthcare staffing, aligning workforce decisions with patient and organisational outcomes, which can be compelling in a Series B narrative.[2][8]
• Strong investor syndicate with notable angels. The round attracted a mix of institutional investors (Perwyn, Praetura Ventures, KHP Ventures) and prominent angels (Tom Blomfield, Dominic McGregor), signalling confidence from both private equity and operator‑investors.[1][3][7][9][10][11][13][14][15]
• Founding team with deep NHS clinical experience. Founders with NHS doctor backgrounds (Dr Anas Nader and Dr Jing Ouyang) provide domain credibility that the platform is built around genuine frontline workforce challenges.[15]
• Consistently validated funding round details across sources. Multiple independent outlets and databases consistently report the same funding amount, round type, and lead investor, which reinforces the robustness and perceived success of the Series B raise linked to this deck.[1][3][6][7][9][10][11][12][13][14][15]

What could have been stronger

• Limited externally visible quantified traction in deck context. External coverage around the Series B emphasises tackling the NHS staffing crisis and the Outcomes Based Staffing paradigm but provides limited quantified metrics in the deck context (e.g., number of trusts live, growth in shift fill rates, retention, or revenue), which reduces the ability to directly tie the funding ask to specific performance KPIs.[1][2][3][9][11][15]
• Market focus appears heavily UK‑NHS centric. The material around the deck and raise focuses almost entirely on the UK NHS, with no clear articulation of how the model generalises internationally or to non‑NHS health systems, which may constrain perceived market size for some investors.[1][3][9][11][15]
• Positioning of Outcomes Based Staffing lacks explicit competitive benchmarks. While Outcomes Based Staffing is presented as a paradigm shift in rostering and workforce management, publicly visible explanations are concept‑heavy and do not clearly detail competitive benchmarks or direct product comparisons, leaving questions about differentiation versus other workforce platforms.[2][8]
• High‑level use of funds without granular allocation visible externally. The raise is framed as tackling the NHS staffing crisis at scale, but externally accessible descriptions of the deck do not outline a granular use‑of‑funds breakdown (product roadmap vs. go‑to‑market vs. data/AI capabilities), which some investors expect in later‑stage rounds.[1][3][9][11][15]

How an investor would read this deck

What draws attention

• Evidence of strong NHS adoption and expansion, such as the number of trusts using Patchwork Health’s staff bank and rostering tools, and resulting improvements in shift fill rates or agency spend reduction.[1][2][3][11][15]
• Clarity on how the Outcomes Based Staffing framework translates into measurable operational and clinical outcomes (e.g., reduced burnout, fewer rota gaps, better continuity of care).[2][8]
• Details on recurring SaaS revenue, contract structures with NHS trusts, and churn, given the B2B health system customer base.[1][3][11][15]
• Product roadmap for scaling beyond the UK NHS, including regulatory, integration, and localisation requirements in other health systems.[1][3][11][15]
• Depth of the founding team’s NHS clinical experience and workforce domain expertise as a driver of defensibility.[1][3][8][15]

Risks that stand out

• Reliance on the UK NHS as the primary market exposes Patchwork to policy, budget, and procurement cycles that can delay or constrain growth, especially under public‑sector spending pressures.[1][3][11][15]
• Workforce and rostering platforms are a competitive category; without strong network effects or proprietary data advantages, differentiation may be eroded over time.
• Implementation complexity and change‑management demands inside large health systems could slow adoption of Outcomes Based Staffing, limiting the pace of new deployments.[2][8]
• Economic or political shocks affecting NHS funding and staffing reforms could impact both customer demand and the narrative of tackling the staffing crisis.[1][3][11][15]

Questions this deck invites

• How many NHS trusts and health organisations were live on Patchwork’s platform at the time of the Series B, and what were the year‑over‑year growth rates in usage and revenue?
• What quantified outcomes have customers achieved from Outcomes Based Staffing (e.g., percentage reduction in agency spend, vacancy rates, rota gaps, or staff turnover)?
• How is Patchwork Health’s pricing structured for trusts (per‑shift, per‑user, per‑trust, or enterprise SaaS), and what are typical contract lengths and renewal rates?
• Which competing workforce management and rostering platforms are most commonly encountered in NHS procurements, and how does Patchwork win or lose against them?
• What specific initiatives were budgeted from the £20M Series B (product expansion, data/AI, new geographies, sales hiring), and how have those plans progressed since the raise?

What founders can take from the Patchwork Health deck

• A clearly articulated macro problem—in this case the highly visible NHS staffing crisis—can anchor a Series B narrative and make the value proposition immediately legible to both generalist and specialist investors.[1][3][9][11][15]
• Positioning the product as a paradigm shift (Outcomes Based Staffing) helps frame the solution as a systemic change rather than a point tool, which can support later‑stage funding when accompanied by credible domain expertise.[2][8]
• Featuring well‑known angel investors alongside institutional backers (e.g., Tom Blomfield and Dominic McGregor) can add signalling power and media interest around a round, especially when the deck is shared publicly.[1][7][9][10][11][15]
• Aligning the platform closely with a critical public‑sector customer (the NHS) can both de‑risk demand and generate strong impact narratives, useful in coverage and investor conversations.[1][3][9][11][15]
• Framing use of funds around accelerating deployment of an existing, proven solution—rather than pure experimentation—can be compelling at Series B when tackling urgent operational challenges like staffing.[1][3][11][15]
• Having founders with direct clinical and NHS experience (doctors Anas Nader and Jing Ouyang) strengthens credibility that the product addresses real frontline needs, which investors often value in healthtech.[15]

Patchwork Health pitch deck: common questions

How much did Patchwork Health raise with this Series B pitch deck, and who led the round?

Patchwork Health raised a **£20M Series B** round (about $24M/€24M) announced in August 2022, led by Perwyn with participation from Praetura Ventures, KHP Ventures, and angel investors including Monzo founder Tom Blomfield and Social Chain cofounder Dominic McGregor.[1][3][6][7][9][10][11][12][13][14][15]

What does Patchwork Health do, and what was this deck raising money for?

Patchwork Health used this deck to raise capital for its healthcare workforce platform that lets NHS teams recruit, manage, roster, and dispatch flexible and permanent staff through tools like staff banks, rostering solutions, and agency management, all framed under an Outcomes Based Staffing approach.[1][2][3][8][9][11][15]

Which investors backed Patchwork Health’s £20M Series B round?

The round was led by **Perwyn**, with further backing from Praetura Ventures and KHP Ventures, plus prominent angels including Tom Blomfield and Dominic McGregor.[1][3][7][9][10][11][13][14][15]

When did Patchwork Health’s Series B round close and get announced?

According to Business Insider and funding databases, the Series B round closed around **10–12 August 2022**, with announcements and coverage published on August 10–12, 2022 and a company newsroom note dated December 19, 2022 summarising the raise.[1][3][6][9][10][11][12][14]

What does “Outcomes Based Staffing” mean in the context of Patchwork Health’s pitch deck?

Patchwork Health’s Outcomes Based Staffing concept, introduced via HSJ and company communications, refers to a workforce model and rostering solution designed so staffing decisions are driven by desired care and organisational outcomes, aligning individual, team, and organisational objectives rather than just filling shifts.[2][8]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Patchwork Health raises £20m to tackle the NHS staffing crisis
• Patchwork Health unveils revolutionary approach to healthcare ...
• Patchwork Health raises £20m for flexible NHS worker platform
• Patchwork Health - Overview, News & Similar companies | ZoomInfo.com
• Patchwork - Perwyn
• Patchwork Health raises €24M — Series B
• HTN NOW
• Dr Anas Nader | Contributor | Health Service Journal

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