What is the core problem PurpleGo is solving?

PurpleGo addresses the inefficiency of traditional optical retail. According to slide 5, traditional retailers are 'terrified' of falling behind mobile-connected brands. The deck highlights that traditional stores generate significantly less revenue per square foot ($350) compared to digitally integrated competitors like Warby Parker ($3,000), suggesting that a lack of technology is the primary bottleneck for growth and customer experience.

How does the product actually work for a store owner?

The product is an in-store iPad application. As shown on slides 8 through 10, it allows staff to manage product options (lenses, coatings, and frames), browse a larger digital inventory than what is physically on the shelves, and facilitate online sales or in-store pickups. The goal is to reduce the time it takes to complete a sale by 50% while expanding the available product selection.

What evidence of traction does the deck provide?

PurpleGo reports having 8 active locations as of the 2018 deck (slide 13). They also cite a very fast sales cycle of just 2 weeks. Most importantly, slide 12 claims a pilot store experienced a $150,000 increase in annual revenue after adopting the platform, which serves as a powerful proof of concept for their value proposition.

What is the market size according to the deck?

The deck is relatively vague on specific Total Addressable Market (TAM) dollar figures. Slide 14 simply states there are '100,000’s of Stores' that could potentially use the software. While this indicates a large volume of potential customers, it lacks the rigorous bottom-up or top-down market analysis typically expected in a seed-stage venture deck.

What is missing from this pitch deck?

The deck is missing several critical components for a fundraising round. There is no 'Ask' slide detailing how much money they are raising or the valuation. It also lacks a slide on competition, a detailed go-to-market strategy beyond the current 8 locations, and any financial projections or unit economics beyond the $4k annual contract value.

PurpleGo Pitch Deck (2018): 15-Slide Seed Deck

See all 15 slides of the PurpleGo pitch deck — a 2018 Seed (2018) deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

PurpleGo’s 15-slide deck from 2018 presents a focused vertical SaaS solution for optical retailers. The narrative centers on the 'Retail 3.0' trend, where online and offline experiences merge to drive massive efficiency gains. The company uses Warby Parker as a primary benchmark, noting a revenue difference of $350 per square foot for traditional stores versus $3,000 for digitally-enabled ones (Slide 4). With 8 locations already active and a $4k annual contract value (Slide 13), the deck demonstrates early product-market fit. However, it lacks a formal 'Ask' slide, financial projections, or a…

Key takeaways

The deck identifies a massive revenue gap, citing $350/sq ft for traditional optical vs $3,000/sq ft for Warby Parker on slide 4.
PurpleGo positions itself as an 'In-Store iPad App for Optical Retailers' to bridge the digital-physical divide (slide 7).
Product features include cutting time-to-sale in half and enabling browsing of expanded frame inventories (slides 8-9).
Early traction is defined by 8 active locations and a short 2-week sales cycle (slide 13).
The business model is based on a $4k annual contract value per location (slide 13).
A single pilot store saw a revenue increase of $150k after implementing the software (slide 12).
The team slide features two co-founders with experience at Cisco, Microsoft, and IBM, but lacks specific optical industry backgrounds (slide 15).
The deck completely omits a funding ask, specific use of proceeds, or a roadmap for future product development.

PurpleGo: The Vertical SaaS Play for Optical Retail

PurpleGo’s 2018 pitch deck is a study in minimalism and vertical focus. The company positions itself as the technological bridge for traditional optical retailers who are struggling to compete with modern, digitally-native brands. By focusing exclusively on the optical niche, PurpleGo attempts to solve specific pain points like lens customization and inventory management that general Point of Sale (POS) systems often overlook.

The Vision and Market Context (Slides 1-4)

The deck opens with a bold declaration of 'Retail 3.0,' which they define as the merging of online and offline experiences (Slide 2). This is a classic 'macro trend' opening, setting the stage for why the company needs to exist right now. Slide 3 lists successful mobile-connected brands like Bonobos, Warby Parker, Indochino, and Everlane to validate the model.

The most compelling slide in this section is Slide 4, which provides a stark comparison of revenue efficiency. It claims traditional optical stores generate $350 per square foot, while Warby Parker generates $3,000 per square foot. This '10x' delta is the core hook of the entire pitch, suggesting that PurpleGo’s technology can help traditional retailers close this massive gap.

The Problem and Solution (Slides 5-7)

Slide 5 uses a visceral image of a cluttered, disorganized shoe store to represent the 'terror' traditional retailers feel about keeping up. This leads directly into the solution on Slide 6: 'Tech to Get Traditional Retailers to 10X.' The specific product is revealed on Slide 7 as an 'In-Store iPad App for Optical Retailers.'

By narrowing the focus to optical retailers specifically, PurpleGo avoids the trap of trying to be a general retail POS. This verticalization is a common strategy for startups looking to displace incumbents by offering deeper, industry-specific functionality.

Product Deep Dive (Slides 8-10)

The deck uses three slides to show the interface and core value propositions of the app. Slide 8 claims the software can 'Cut Time to Sale in Half' by streamlining the selection of frames, lens types, materials, and coatings. The screenshot shows a clean interface for selecting high-index lenses and scratch-resistant coatings, which are specific to the optical industry.

Slide 9 focuses on 'Browse Tons More Frames,' addressing the physical limitation of store shelves. This 'endless aisle' concept allows a small boutique to sell as many products as a flagship store. Slide 10 shows the checkout process, highlighting the ability to 'Enable Online Sales' and 'Pick up in store,' further reinforcing the omnichannel 'Retail 3.0' theme.

Traction and Business Model (Slides 11-14)

The traction section is concise but data-rich. Slide 12 highlights a single pilot store that saw a $150,000 increase in annual revenue. For a small business owner, this ROI is easy to understand and justify. Slide 13 provides the broader metrics: 8 locations, a 2-week sales cycle, and a $4,000 annual contract value (ACV).

The $4k ACV suggests a SaaS pricing model of roughly $333 per month per location. Combined with the 2-week sales cycle, this points toward a high-velocity sales model. Slide 14 attempts to show scale by stating there are '100,000’s of Stores,' though it lacks a breakdown of how many of those are independent versus large chains.

The Team (Slide 15)

The deck concludes with the team slide. Co-Founders Jeremy Huff (CEO) and Samantha Tran (CTO) are presented with a list of impressive corporate logos: Cisco, Flip Video, Microsoft, Panasonic, and IBM. While these logos suggest technical and operational competence, the deck does not explicitly state if the founders have prior experience in the optical industry or retail management, which could be a point of friction for specialized investors.

What Works in the PurpleGo Deck

The 10x Hook: Comparing traditional retail revenue per square foot to Warby Parker (Slide 4) creates an immediate, quantifiable reason for the product to exist. · Vertical Focus: By showing optical-specific screenshots (Slide 8), the founders prove they understand the unique complexities of selling prescription eyewear. · Speed of Sale: Highlighting a 2-week sales cycle (Slide 13) is a very strong signal for a B2B SaaS company, suggesting the product is easy to demo and the pain point is acute. · Clear ROI: The $150k revenue increase in a pilot store (Slide 12) makes the $4k annual cost (Slide 13) look like a negligible expense.

What is Missing from the PurpleGo Deck

The Ask: There is no slide indicating how much capital the company is seeking or what milestones that capital will help them achieve. · Competition: The deck ignores other POS systems or optical-specific software like MyVisionExpress or OfficeMate. Investors want to know why a store wouldn't just use a generic system like Square. · Go-to-Market Strategy: While they have 8 locations, there is no plan for how they will reach the '100,000’s of stores' mentioned on Slide 14. Will they use direct sales, partnerships with frame manufacturers, or digital marketing? · Financial Projections: There is no mention of current Monthly Recurring Revenue (MRR) or a forecast for the next 18-24 months.

What a Founder Should Copy

The 'Before and After' Comparison: Use a high-performing industry leader (like Warby Parker) to show the potential upside for your target customers if they adopt your tech. · Minimalist Design: The deck uses a consistent purple color palette and very little text, making it easy to digest in under three minutes. · Specific Screenshots: Don't just say what the product does; show the actual interface performing a specific, high-value task (like configuring a complex lens order). · Traction Icons: Slide 13 is an excellent template for a quick-hit traction slide. It uses simple icons and clear numbers to communicate three different types of progress (footprint, sales velocity, and pricing).

Frequently asked questions

What is the core problem PurpleGo is solving?: PurpleGo addresses the inefficiency of traditional optical retail. According to slide 5, traditional retailers are 'terrified' of falling behind mobile-connected brands. The deck highlights that traditional stores generate significantly less revenue per square foot ($350) compared to digitally integrated competitors like Warby Parker ($3,000), suggesting that a lack of technology is the primary bottleneck for growth and customer experience.
How does the product actually work for a store owner?: The product is an in-store iPad application. As shown on slides 8 through 10, it allows staff to manage product options (lenses, coatings, and frames), browse a larger digital inventory than what is physically on the shelves, and facilitate online sales or in-store pickups. The goal is to reduce the time it takes to complete a sale by 50% while expanding the available product selection.
What evidence of traction does the deck provide?: PurpleGo reports having 8 active locations as of the 2018 deck (slide 13). They also cite a very fast sales cycle of just 2 weeks. Most importantly, slide 12 claims a pilot store experienced a $150,000 increase in annual revenue after adopting the platform, which serves as a powerful proof of concept for their value proposition.
What is the market size according to the deck?: The deck is relatively vague on specific Total Addressable Market (TAM) dollar figures. Slide 14 simply states there are '100,000’s of Stores' that could potentially use the software. While this indicates a large volume of potential customers, it lacks the rigorous bottom-up or top-down market analysis typically expected in a seed-stage venture deck.
What is missing from this pitch deck?: The deck is missing several critical components for a fundraising round. There is no 'Ask' slide detailing how much money they are raising or the valuation. It also lacks a slide on competition, a detailed go-to-market strategy beyond the current 8 locations, and any financial projections or unit economics beyond the $4k annual contract value.

Cover slide of the PurpleGo pitch deck — Seed (2018) 2018 — PurpleGo pitch deck, slide 1 (2018)

PurpleGo pitch deck: the facts

Company: PurpleGo
Year: 2018
Stage: Seed (2018)
Slides: 15
Sector: E-Commerce / Optical Retail SaaS
Deck type: Pitch Deck
Outcome: Raised unknown amount in 2018

PurpleGo pitch deck PDF

The full PurpleGo deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the PurpleGo pitch deck was used for

This is PurpleGo’s **2018 seed-stage pitch deck** (15 slides) for a modern sales and operations platform focused on optical retailers. The deck presents an in‑store iPad app and optical store platform that connects online and in‑store experiences to improve patient engagement, inventory management, and sales efficiency. According to the source hosting the deck, PurpleGo raised its **only funding round in 2018 using this deck**, though the amount was not disclosed. The fundraising appears focused on scaling a mobile‑first optical retail SaaS product that benchmarks traditional stores against digitally native brands like Warby Parker to argue for 10x revenue efficiency via digital integration.

Business model: Developer of an optical store management platform and in-store iPad application for optical retailers, combining patient engagement, practice management, CRM, inventory and sales tools for smoother, more efficient in-store and online optical shopping experiences.

Round: Seed
Year: 2018
Headquarters: San Francisco, California, United States.
Industry: Business/Productivity Software; vertical SaaS for optical retail.

What the PurpleGo deck got right

Clear vertical focus on optical retail SaaS. The company has a **highly focused vertical SaaS positioning** as a modern sales and operations platform specifically for optical retailers, which is consistently described across its website, press release, and profiles, reinforcing clarity of mission and market.
Comprehensive, workflow‑centric product design. PurpleGo’s product is an **in‑store iPad app and optical store platform** that integrates patient engagement, appointments, inventory, lens and insurance pricing, email communication, and sales tracking, offering a comprehensive workflow solution for optical stores.
Documented early product launch and GTM activity. The platform was **commercially launched by late 2017** with a PRWeb announcement and a Vision Expo launch, including a free 60‑day trial and no setup fees, showing early go‑to‑market execution at the time of the seed deck.
Differentiation via patient‑experience focus. PurpleGo emphasizes becoming the first optical store platform designed obsessively around the **patient experience**, combining in‑store management and patient relationship software into one system, which differentiates it from generic POS solutions.
EHR integration and ecosystem compatibility. Integrations such as with **RevolutionEHR** demonstrate that the product can work alongside existing EHR systems, moving data from online booking through the exam room to the optical floor, enhancing interoperability and adoption potential.
Consistent external recognition of the 2018 seed deck. Multiple independent libraries and profiles (PitchDeckHunt, BestPitchDeck, GitHub pitch‑deck collection, PitchBook) consistently identify PurpleGo and its **2018 seed deck**, suggesting external recognition and persistent availability of the deck for analysis and investor reference.

What could have been stronger

No publicly documented funding amount or investor details. None of the external sources tied to the 2018 deck disclose specific **funding amount, investors, or valuation**, and one deck host explicitly states that the raised amount is unknown; this implies the deck either did not communicate these details clearly, or they were not publicly documented, making it harder for outsiders to assess financing scale.
Limited externally verifiable quantitative SaaS metrics. Secondary analyses of the deck emphasize product features (in‑store iPad app, inventory browsing, reduced time‑to‑sale) and qualitative traction but provide no slide‑level evidence of **precise unit economics, churn, or cohort performance**, suggesting that the deck’s quantitative business model articulation may have been relatively high‑level.
Proof points and case studies are not directly verifiable from the deck in this context. While external commentary notes that PurpleGo benchmarks against Warby Parker and claims significant efficiency gains, there is no public slide text available from the deck itself here, so any concrete **proof points, pilot data, or case studies** remain largely unverified from primary materials, weakening the externally visible evidence base.

How an investor would read this deck

What draws attention

Clear **vertical SaaS niche** (optical retail) with a focused product story around an in‑store iPad app and optical store platform that integrates online and offline workflows, which is attractive for specialization and defensibility.
Demonstrated **product launch and market engagement** by 2017–2018 (Vision Expo launch, free trial offer, integration with RevolutionEHR), indicating the team can ship and deploy software in real optical settings.
Positioning against **digitally native brands (e.g., Warby Parker)** with a pitch that traditional optical retailers can unlock 10x revenue efficiency through digital integration, which frames a large, understandable opportunity.
Multiple deck libraries and demo‑day references confirm the existence of a **500‑style demo presentation and seed deck**, suggesting the team has experience presenting to institutional or accelerator investors.

Risks that stand out

Lack of publicly disclosed **funding details** for the 2018 round (amount and investors) limits transparency and makes it harder to benchmark runway, investor support, and past valuation expectations.
Vertical focus on optical retail means **market size is constrained to a specific niche**, requiring confidence that this niche is large enough or that the platform can expand to adjacent verticals while preserving its specialization advantages.
Reliance on **integration with existing EHR and practice‑management systems** could introduce dependency risk if key partners change APIs, business models, or competitive positioning.
Initial go‑to‑market emphasizes free trials and Vision Expo launch, but there is limited external data on **sales cycle, adoption barriers, and long‑term retention**, which could affect SaaS performance and scalability.

Questions this deck invites

What exact **amount was raised in the 2018 seed round**, who participated (lead and other investors), and under what terms (valuation, security type)?
What were PurpleGo’s **key traction metrics at the time of the seed deck** (number of locations live, ARR, logo retention, average contract length) and how have these evolved since?
How does PurpleGo’s **pricing and ACV per location** compare today versus what was pitched in 2018, and what is the economic impact per store (uplift in revenue, margin, or conversion)?
What is PurpleGo’s current **integration footprint** (EHR systems, payment processors, online appointment tools) and how critical are those integrations to customer retention and upsell?
What is the **competitive landscape** now (including POS systems and optical‑specific SaaS) and where does PurpleGo maintain durable advantages beyond early product design and patient experience focus?

What founders can take from the PurpleGo deck

A tightly defined **vertical SaaS narrative** around one specific retail segment (optical stores) can create a clear, compelling story for both users and investors, especially when the product is designed obsessively around that segment’s workflows.
Positioning traditional retailers against **digitally native benchmarks** (like Warby Parker) helps quantify the opportunity and contextualize why upgrading legacy processes can unlock large efficiency gains.
Demonstrating concrete **product deployment milestones** (formal launch at industry events, free trial programs, live integrations with category‑leading systems) strengthens a seed‑stage pitch by showing execution beyond concept.
Combining **patient experience, practice management, and CRM** in one platform addresses multiple pain points simultaneously, which can increase perceived value in healthcare‑adjacent retail like optical stores.
Making the product an **in‑store iPad app that complements existing EHR systems** illustrates how focusing on workflow fit and ease of adoption can reduce friction for busy clinical retail environments.
Public documentation gaps around **funding amount and investors** illustrate that even successful decks may not translate into easily researchable financing histories, which matters for later‑stage investors who depend on transparent cap table and fundraising data.

PurpleGo pitch deck: common questions

What does PurpleGo do?

PurpleGo is a vertical SaaS company that builds an optical store management platform and in‑store iPad app for optical retailers, integrating patient engagement, inventory, pricing, CRM and sales workflows to make optical store experiences smoother, simpler, and more efficient.

What stage and year is the PurpleGo pitch deck from?

The deck hosted on multiple pitch‑deck libraries is explicitly labeled as a **2018 seed pitch deck** with 15 slides, and those sources state that PurpleGo raised its seed round in 2018 using this deck.

How much money did PurpleGo raise with its 2018 pitch deck?

Sources that host the PurpleGo deck state that the company raised its **only funding round in 2018 with this pitch deck**, but they also note that the raised amount remains unknown, and no external filings or press releases disclose the specific sum.

What product is PurpleGo pitching in the deck?

PurpleGo’s product is an **in‑store iPad app and optical store platform** that manages orders, inventory, lens and insurance pricing, appointments, email communication, and sales tracking, and connects online technology with in‑store tablets to enable omnichannel optical retail.

How does PurpleGo position itself in the optical retail market?

Public profiles and company materials describe PurpleGo as an **optical store platform** and **modern sales and operations platform for optical retailers**, offering features like order management, inventory tracking, pricing and invoicing, appointments, digital check‑in, and online payments for eyewear businesses.