Epiminds Pitch Deck: All 7 Slides + Teardown

Epiminds, a Swedish marketing tech startup, raised a $6.6M Seed round in 2025 using a highly condensed 7-slide pitch deck. The presentation eschews traditional sections like competition, business model, and use of funds in favor of a pure 'velocity and pedigree' narrative. The deck highlights a founding team with experience at Google and Spotify and emphasizes that they reached 16 paying agency clients and 200+ brands within just 12 weeks of starting. By positioning their AI agent, 'Lucy,' as a manager of a 20+ person AI workforce, they target a $600B inefficiency in the marketing labor marke…

Key takeaways

• The deck relies heavily on founder pedigree, citing a 'killer salesman' from Google and a 'killer engineer' from Spotify on slide 2.
• Velocity is the primary metric, with slide 3 stating the company started only 12 weeks prior to the pitch.
• The problem is quantified as a $600B waste of manual labor within a $1T marketing labor market on slide 4.
• Product functionality is personified through 'Lucy,' an AI agent that manages a 20+ person AI workforce, according to slide 5.
• Traction is demonstrated by 16 paying agency clients and 200+ brands reached in under three months on slide 3.
• The deck claims the solution is already saving agencies 40% of their time on slide 6.
• The presentation omits standard slides for competition, go-to-market strategy, and a specific financial 'ask' or use of funds.
• Revenue figures are redacted in the public version, but slide 7 emphasizes the goal to 'take over the market in 10 months.'

Frequently asked questions

Why is the Epiminds deck so short at only 7 slides?

The brevity is a strategic choice to emphasize velocity. When a team can show 16 paying clients and 200 brands in just 12 weeks, the data speaks louder than a 20-slide theoretical projection. High-pedigree founders (Google/Spotify) often use shorter decks to signal that their time is valuable and the momentum is self-evident, forcing investors to move quickly.

What is 'CARR' mentioned on slide 3?

CARR stands for Committed Annual Recurring Revenue. It represents the value of signed contracts that are expected to turn into ARR, even if the service hasn't fully launched or the billing cycle hasn't started. For a 12-week-old startup, CARR is a common metric to show future revenue potential based on current sales success.

How does Epiminds define its market opportunity?

On slide 4, they define the market through labor inefficiency rather than software spend. They cite a $1T marketing labor market and claim 60% of that time is spent on low-value manual tasks. This allows them to claim a $600B 'waste' as their Addressable Market, positioning their AI agents as a direct replacement for expensive human hours.

Who are the 'Partners' listed on the team slide?

Slide 2 lists three key advisors/partners: Paul Muller (Co-founder of Adjust), Daniel W. Dippold (CEO of EWOR), and Petter Made (Co-founder of SumUp). Including these names provides 'borrowed credibility,' signaling to investors that established unicorn founders have already vetted the Epiminds team and technology.

Is the lack of a 'Competition' slide a mistake?

In a Seed round for a 'hot' sector like AI agents, founders often omit competition slides to maintain a narrative of category creation. By focusing on their unique 'Lucy' agent and their specific agency traction, Epiminds avoids being compared to generic LLM wrappers and focuses instead on their specific workflow integration.

Epiminds pitch deck: the facts

Company

Epiminds

Year

2025

Stage

Seed

Slides

7

Sector

AI, Advertising

Deck type

Seed Pitch Deck

Outcome

$6.6M Raised

Headquarters

Sweden

Epiminds pitch deck PDF

The full Epiminds deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Epiminds pitch deck was used for

This is Epiminds’ 7‑slide **seed pitch deck from 2025** used to raise a $6.6M seed round for its AI marketing platform, led by Lightspeed Venture Partners.[1][4][7][11][13] The company presents Lucy, an AI marketing manager that runs a full‑stack, end‑to‑end marketing team via ~20 coordinated AI agents for agencies and brands.[4][5][6][8][15] The deck leans heavily on rapid execution—building and deploying the platform in roughly 12 weeks and landing 16 paying clients and usage across more than 240 brands—rather than a traditional problem/solution structure.[1][6] It positions Epiminds as an "operating system for marketing" for the agency era, aiming to eliminate manual campaign work after launch.[4][5][9][13]

Business model: Epiminds builds a multi‑agent AI "operating system for marketing" that automates the daily work of marketing agencies—an AI marketing manager called **Lucy** orchestrates a team of ~20 specialized agents to handle strategy, analytics, optimization, reporting, pacing, bidding, and some creative work across major ad platforms for agency clients.[4][5][6][8][13][15]

Round

Seed[1][2][4][7][11][13]

Raised

$6.6M[1][2][4][5][7][11][13][14]

Lead investor

Lightspeed Venture Partners[1][2][4][5][6][7][11][12][14]

Investors

Lightspeed Venture Partners, EWOR, Entourage, Angel Invest, Ventures Together, Operators & Friends, former CMO of Booking.com (angel), other unnamed angel investors[2][4][5][6][7][8][9][11][12][15]

Founders

Elias Malm, Mo Elkhidir[1][3][4][12][14][15]

Headquarters

Stockholm, Sweden[2][4][5][11][13][15]

Industry

AI marketing / multi‑agent systems / advertising technology[4][5][11][13][15]

Year: 2025[1][2][4][7][11][13][14]

Founded: 2025[1][3][4][5][13][15]

Total funding: $6.6M seed funding as of October 2025[2][4][5][7][11][13][14]

Use of funds as presented: To expand Epiminds’ AI marketing capabilities, accelerate product development of Lucy and its multi‑agent system, deepen integrations with client and ad‑platform systems, scale partnerships with global marketing agencies, and hire founding engineering and go‑to‑market roles.[4][5][6][9]

What happened after the Epiminds deck

Epiminds emerged from stealth in 2025, launched its AI marketing operating system Lucy, and successfully raised a $6.6M seed round led by Lightspeed Venture Partners with a strong European and angel investor syndicate; sources describe rapid early traction with agencies and brands but do not yet report on subsequent funding rounds or exits.[2][4][5][6][7][11][13][14][15]

• Raised a $6.6M seed round in October 2025 led by Lightspeed Venture Partners, with participation from EWOR, Entourage, A
• Launched publicly from stealth in October 2025 with its multi‑agentic AI marketing system Lucy.[4][5][6][14]
• Achieved early traction reportedly including 16 paying clients and usage across more than 240 brands via agencies within

What the Epiminds deck got right

• Exceptional early execution velocity and traction. The deck and surrounding coverage emphasize that Epiminds built and deployed its platform in roughly **12 weeks**, reaching **16 paying clients** and usage across over **240 brands**, which is a strong demonstration of execution speed and market pull at seed stage.[1][3][6][13]
• Compelling and easy‑to‑grasp product narrative around Lucy. Epiminds articulates a clear and novel product concept: **Lucy**, a virtual marketing manager orchestrating a 20+ agent AI workforce to run full‑stack marketing from A–Z, which gives investors a vivid mental model of the product’s scope.[4][5][6][8][15]
• Platform‑scale vision as an operating system for marketing. The company positions itself as an "operating system for marketing" and the first multi‑agentic AI system for marketing, aiming to automate end‑to‑end workflows across channels, which suggests a large addressable market and platform‑level ambition.[4][5][13][14][15]
• Strong founding team pedigree and investor validation. The founders bring relevant experience from **Google** and **Spotify**, are highlighted as EWOR fellows, and have attracted a high‑caliber investor syndicate led by Lightspeed and including European funds and notable angels, which reinforces credibility.[1][2][3][4][12][14][15]
• Agency‑centric go‑to‑market with fast onboarding and broad brand reach. The product is designed for agencies, enabling client onboarding in under 30 seconds and deeply integrating into existing systems, which leverages agencies as a distribution channel and can scale across many brands quickly.[5][6][15]
• Effective use of a very short deck focused on momentum and clarity. The deck’s brevity and focus on momentum—rather than exhaustive slide coverage—demonstrate that a concise narrative highlighting speed, traction, and a clear product concept can successfully raise a meaningful seed round.[1][3][13]

What could have been stronger

• Limited visibility into revenue and economics in the deck narrative. Available descriptions of the deck emphasize extreme speed (12 weeks to build and deploy, 16 clients, 240+ brands) but do not reference any explicit revenue, pricing, unit economics, or margin figures, leaving investors to infer business sustainability from client and brand counts alone.[1][3][6][13]
• Differentiation versus incumbent marketing platforms is mostly conceptual. The deck and supporting articles position Epiminds as an "operating system for marketing" and a virtual marketing manager, but they do not clearly delineate how Lucy and its 20+ agents differ from other AI marketing automation tools or existing agency software beyond multi‑agent architecture and end‑to‑end scope.[4][5][13][15]
• Lack of quantified performance impact metrics in the deck. Published material about the deck suggests rapid rollout across 240+ brands via agencies but does not mention quantified performance improvements (e.g., uplift in ROAS, cost per acquisition, error reduction), making the value proposition rely on speed and automation rather than measured outcomes.[1][5][6][13]
• Human‑in‑the‑loop, compliance, and risk management not clearly articulated. Although Lucy is described as managing a 20+ AI workforce handling A–Z marketing tasks, external descriptions do not specify where human marketers remain in the loop, nor how accountability, approvals, and compliance are handled, which could raise unanswered adoption and risk questions for agencies.[4][5][6][8][15]
• Founders’ execution track record in large AI products only briefly referenced. The materials around the deck highlight founders’ backgrounds (Google, Spotify) and EWOR fellowship but provide little detail on prior startup experience, exits, or large‑scale AI system deployments, which some investors may want to see more explicitly addressed.[1][2][3][4][12][14][15]

How an investor would read this deck

What draws attention

• Demonstrated **execution velocity**: building and deploying the platform in roughly 12 weeks and securing 16 paying clients across more than 240 brands prior to or during the seed raise.[1][3][6][13]
• Clear **product thesis**: an AI marketing manager (Lucy) orchestrating more than 20 specialized agents to run campaigns end‑to‑end as an operating system for marketing agencies.[4][5][6][8][13][15]
• Strong **founder pedigree**: ex‑Google and ex‑Spotify founders with EWOR fellowship backing, which may signal domain expertise in marketing, data, and product.[1][2][3][4][12][14][15]
• High‑quality **investor syndicate**: Lightspeed Venture Partners as lead with EWOR, Entourage, Angel Invest, Ventures Together, Operators & Friends, and notable angels including the former CMO of Booking.com, validating the opportunity.[2][4][5][6][7][8][9][11][12][15]
• Compelling narrative around the **agency‑first go‑to‑market**, onboarding clients within ~30 seconds and embedding Lucy into existing workflows, which can accelerate distribution.[5][6][15]

Risks that stand out

• Agency adoption of fully autonomous, multi‑agent systems may be slower than expected due to trust, compliance, and brand safety concerns, potentially limiting near‑term revenue despite strong interest.[4][5][6][8][15]
• The marketing technology landscape is crowded with AI features; without clearly quantified performance advantages, Epiminds may face differentiation challenges and pricing pressure.[4][5][13][15]
• Heavy reliance on major ad platforms (Google, Meta, TikTok, etc.) means Epiminds is exposed to API, policy, and data access changes that could impact functionality.[5][13]
• A rapid build‑and‑launch cycle (12 weeks) is impressive but can mask technical debt, which might affect reliability and scalability as more agencies and brands onboard.[1][3][6][13]
• Scaling a multi‑agent system that touches strategy, execution, and optimization across many clients and brands is complex, and unexpected behavior or edge cases could pose reputational risk for both Epiminds and its agency customers.[4][5][6][13][15]

Questions this deck invites

• What are Epiminds’ current and projected revenue metrics (MRR/ARR), pricing tiers for agencies, and unit economics per client or per brand, beyond the reported 16 clients and 240+ brands?[1][3][6][13]
• How measurable are Lucy’s performance gains—what concrete improvements in ROAS, cost per acquisition, error rate, or operational hours saved have agencies seen compared with their prior tools and processes?[4][5][6][13][15]
• How does Epiminds’ multi‑agent architecture and Lucy’s capabilities compare against incumbent marketing platforms and AI tools (e.g., functionality coverage, reliability, integration depth, and differentiation)?[4][5][5][13][15]
• What safeguards exist around data privacy, brand safety, compliance, and human‑in‑the‑loop controls when delegating end‑to‑end campaign management to autonomous AI agents at scale?[4][5][6][8][15]
• What is the roadmap for expanding beyond agencies—will Epiminds sell directly to brands or other verticals, and how will that impact product design and sales motion? [4][5][13][15]

What founders can take from the Epiminds deck

• A brief 7‑slide deck can still close a sizable seed round when it showcases **extreme velocity** (12‑week build and deployment, 16 paying clients, 240+ brands) supported by credible third‑party validation.[1][3][6][13]
• Positioning the product as a clear **concept**—an AI marketing manager (Lucy) leading a 20+ agent workforce—helps investors quickly understand scope and ambition without overloading the deck with technical detail.[4][5][6][8][15]
• Early **agency‑centric traction** (many brands reached through relatively few agency customers) leverages channel partners and can be a powerful narrative for distribution efficiency.[1][5][6][13][15]
• Highlighting **founder backgrounds** (Google, Spotify, EWOR fellows) and a strong seed syndicate (Lightspeed, EWOR, Entourage, leading angels) builds confidence even when the deck itself is lightweight.[1][2][3][4][12][14][15]
• Using concrete operational claims—like onboarding clients in under 30 seconds and running end‑to‑end campaigns—makes the automation story tangible for both investors and users.[5][6][15]
• Framing the product as an "operating system for marketing" or first multi‑agentic AI system for the space articulates a broader category vision beyond a single tool, which can resonate in early‑stage fundraising.[4][5][13][14][15]

Epiminds pitch deck: common questions

What is Epiminds and what does the company do?

Epiminds is a Stockholm‑based AI marketing startup founded in 2025 by former Google and Spotify operators Elias Malm and Mo Elkhidir.[1][2][3][4][12][14][15] It builds a multi‑agent AI operating system for marketing where an AI manager named Lucy leads a team of more than 20 specialized agents to automate campaign strategy, execution, optimization, reporting, and pacing for agencies.[4][5][6][8][13][15]

How much did Epiminds raise in its seed round and who invested?

Epiminds raised a **$6.6M seed round** in October 2025.[2][4][7][11][13][14] The round was **led by Lightspeed Venture Partners**, with participation from EWOR, Entourage, Angel Invest, Ventures Together, Operators & Friends, and several angel investors including the former CMO of Booking.com.[2][4][5][6][7][8][9][11][12][15]

What was the purpose and planned use of funds for Epiminds’ seed round?

According to public descriptions and posts, the seed funding will be used to expand Epiminds’ AI marketing capabilities, accelerate product development of the multi‑agent Lucy system, deepen integrations with ad platforms and client systems, and scale partnerships with global marketing agencies.[4][5][6] The founders also highlight hiring founding AI, full‑stack engineering, and account executive roles as a key use of funds.[9]

What traction did Epiminds show in the pitch deck for this seed round?

The Business Insider coverage and related reproductions state that Epiminds built and deployed its platform in about **12 weeks**, reached **16 paying clients**, and was used by agencies managing more than **240 brands** at the time of the seed raise.[1][3][6] These metrics appear in the narrative around the deck rather than classical SaaS tables, and they are framed as early traction demonstrating velocity rather than long‑term recurring revenue figures.[1][6][13]

Who or what is "Lucy" in the Epiminds pitch deck?

Lucy is described as a virtual marketing manager who runs a full‑stack AI marketing team from A–Z, managing a workforce of roughly 20 AI agents.[4][5][6][8][15] These agents cover tasks such as strategy and channel planning, budget management, performance monitoring, creative analysis, pacing and bidding, and reporting, integrating natively into users’ systems and learning continuously from performance data.[4][5][6][8][15]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• AI Marketing Startup Epiminds Raised $6 Million: Read Its Pitch Deck
• Epiminds Raises $6.6 Million For AI Marketing Agents - Forbes
• Epiminds sammelt 6,6 Millionen US-Dollar ein, um das Marketing ...
• Epiminds Raises $6.6 Million in Seed Round
• Swedish Epiminds secures $6.6M to build AI-powered ...
• Epiminds Launches AI Marketing Platform, Raises 6.6M
• Epiminds raised $6.6M in a seed funding led by ...
• We're proud to announce our investment in Epiminds. They just ...

Epiminds pitch deck slides

What each slide of the Epiminds pitch deck says

Slide 1

x epiminds Id 2 The Future of L Marketing is Al teams J I 55 1 $600B wasted on repetitive work every year. We're a building the future to fix it. ) ! m hk i ‘ ' l= ws = ! 0 &>

Slide 2

We're a killer salesman (top 1% at Google) and a killer engineer (3x founder, x-Spotify) Ellas Malm ea Mo Elkhidir | G w Oe Partners

Slide 3

We started 12 weeks ago, we have [xxx]K in CARR and 16 paying clients $xxxK 16 200+

Slide 4

At Google, we worked with 400 marketers & saw how broken marketing is Marketers spend 60% of their time on low value manual tasks With a $1T labor market that means $600B is wasted on manual work

Slide 5

Meet Lucy, she runs a full-stack marketing team that handles your marketing from A-Z What can Lucy do? + Manages 20+ person Al workforce < Plans Strategy, Channels, and Budget .. Natively integrated in our user's systems - .'. Learns from Performance Data

Slide 6

We are growing with agencies and already saving them 40% of their time

Slide text above is read directly from the Epiminds deck PDF embedded on this page.

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