Listin Pitch Deck: 10-Slide Breakdown

See all 10 slides of the Listin pitch deck — a Social deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Listin presents a social music platform designed to bridge the gap between fragmented streaming services like Spotify and Apple Music. The deck identifies a specific gap in 'live collaboration' and cross-platform sharing, proposing a mobile app that allows users to see what friends are listening to in real-time. With a heavy emphasis on the Canadian market, the deck cites that 90% of Canadians listen to music for an average of 24 hours per week (Slide 5). The business model is notably diverse, offering four tiers ranging from a freemium 'Fan' account to a $15/month 'Business' account (Slide 8…

Key takeaways

Deck Overview

The Listin pitch deck is a 10-slide presentation focused on a social music layer. The design uses a dark gray background with high-contrast cyan and magenta geometric accents. The narrative follows a standard problem-solution format but leans heavily into demographic profiling and market trends rather than operational execution or financial forecasting.

Slide 1: Title Slide

The title slide introduces the company name, Listin , accompanied by a logo featuring a stylized equalizer graphic. It identifies the founding partners as Alex Vallerand (CEO) and Ian Ladd (CMO) . The visual style established here—heavy on geometric shapes and neon colors—suggests a product aimed at a younger, tech-savvy audience.

Slide 2: Value Proposition

The company's tagline is "Live the music." This slide defines Listin as a "dynamic music sharing mobile platform that allows users to create interactive playlists." The core value proposition is the ability to see what friends are listening to in real-time and the ability to collaborate on their playlists. It also promises a "cross service" experience, implying that it aggregates music from multiple existing platforms into one interface.

Slide 3: Problems Solved

Listin identifies three specific gaps in the current music market:

Live collaboration on music playlists is currently unavailable. · There is no easy way for cross-platform music sharing. · Users face difficulty keeping up to date with new music.

This slide is crucial because it sets the stage for why a third-party app is necessary in an ecosystem dominated by giants like Spotify.

Slide 4: Prototype

This slide displays three mobile screenshots of the Listin app. The UI features a dark mode aesthetic with vibrant accents. The screens show:

A 'Live' feed featuring artists like Flume, Jay-Z, and K.Flay, with listener counts (e.g., 230.1K for Flume). · A playback screen with social integration buttons (Heart, Cloud, Spotify, Apple Music). · A user profile page showing '356 Following' and '235 Followers,' along with a 'Loved' tracks list.

The inclusion of Spotify and Apple Music icons on the playback screen reinforces the cross-platform claim made on Slide 2.

Slide 5: Market Trend

The deck shifts to market validation, focusing specifically on Canada. Key figures include:

90% of Canadians listen to music for an average of 24h/week. · Paid music streaming expenditure is up 133% from 2015 for Teens & Millennials. · A bar chart projects Digital Music Revenue in Canada to reach $216 million USD by 2021, with streaming accounting for $122 million of that total.

The slide also notes a decline in physical album sales and computer usage for music, supporting the 'mobile-first' approach.

Slide 6: Target Market B2C

This slide creates a persona for the Listin user. It notes that 72% of Spotify listeners are millennials . The target user is described as 18-34 years old, with an average income of $11,000 USD , and a commute of approximately 1.5 hours per day. A pie chart breaks down the time allocation of this target market, showing that 32% is spent sleeping and 16% on educational activities. The profile emphasizes a user who "likes to share what they are doing with others."

Slide 7: Target Market B2B

Listin identifies a secondary market in businesses. The B2B target includes radio stations, bars, clubs, festivals, events, and restaurants. The deck claims these entities have a "promotional mindset" and a "desire for more listeners." The app would presumably allow these businesses to broadcast their music choices to a wider digital audience through the Listin platform.

Slide 8: Revenue Model

Fan Account: Freemium. Includes live playlists and music sync. · Pro Account ($2/Month): Adds a "cred system" and unlimited emoji playlists. · Artist Account ($5/Month): Includes a "license to advertise." · Business Account ($15/Month): Includes exclusive music releases, user data access, and live set monetization.

The slide uses a horizontal bar chart to suggest that the "Fan Account" will have the highest "Amount of Users," while the higher-priced tiers will have fewer users.

Slide 9: Competition

Direct: Soundshare (integrated with music services, collaborative playlists) and Flo Music (syncs nearby phones, integrated with SoundCloud and Spotify). · Indirect: Spotify and Apple Music.

A pie chart titled "Streaming Service Market Share - 2015" shows Spotify and Sirius both at 34%, followed by Apple Music at 14%. This slide acknowledges that Listin must coexist with these giants rather than replace them.

Slide 10: Partners (Team)

The final slide returns to the founders. Alex Vallerand is listed as Founding Partner and CEO, and Ian Ladd is listed as Founding Partner and CMO. Each has a headshot, but there is no biographical information, past work history, or educational background provided for either founder.

What Listin Does Well

The deck is visually consistent and professional. The use of high-fidelity prototypes on Slide 4 is a strength, as it allows investors to visualize the "social layer" the founders are describing. By differentiating between direct competitors (social apps) and indirect competitors (streaming platforms), the founders show a sophisticated understanding of the ecosystem. They aren't claiming to kill Spotify; they are claiming to fix Spotify's social deficiencies.

The revenue model on Slide 8 is also quite detailed for an early-stage deck. Most social apps default to "advertising" as a vague future goal, but Listin proposes specific tiered subscriptions for different user archetypes (Fans, Artists, Businesses) from day one.

What is Missing from the Listin Deck

The most glaring omission is The Ask . There is no slide indicating how much capital the company is seeking, the valuation, or the milestones that the funding will enable. Without this, the deck functions more as a product pitch than a fundraising tool.

Furthermore, the Team Slide (Slide 10) is insufficient. In early-stage venture capital, the pedigree of the founders is often as important as the idea. The deck provides no evidence that these two individuals have the technical capability to build a cross-platform music app or the industry connections to navigate the complex world of music licensing and API permissions.

There is also no Technical Roadmap . Building an app that syncs in real-time across different streaming services is technically challenging and relies heavily on the stability of third-party APIs. The deck does not address the risk of Spotify or Apple Music cutting off access to their data, which has historically been a death sentence for similar third-party social music apps.

Founder Takeaways

Quantify the Persona: Slide 6 is an excellent example of how to build a target user profile. By citing specific commute times (1.5 hours) and income levels ($11,000), the founders show they have a very specific user in mind. This helps in tailoring marketing efforts later on.

Address the Ecosystem: If your startup relies on other platforms to function, follow Listin's lead on Slide 9. Don't ignore the giants; explain how you fit into their world. However, you should go one step further than Listin and explain why those giants won't just build your features themselves.

Tiered Monetization: Even if you are a pre-revenue social app, showing that you have thought through multiple revenue streams (Slide 8) demonstrates business maturity. It shows you aren't just building a hobby, but a scalable enterprise with diverse income potential.

Don't Forget the Basics: No matter how good your product looks, a pitch deck without a funding request and a roadmap is incomplete. Always tell the investor exactly what you need and what you plan to do with it.

Frequently asked questions

What is the primary problem Listin is trying to solve?
According to Slide 3, Listin addresses three main pain points: the unavailability of live collaboration on music playlists, the lack of an easy way for cross-platform music sharing, and the difficulty users face in keeping up to date with new music releases.
How does Listin plan to make money?
Slide 8 outlines a four-tier subscription model. This includes a Freemium 'Fan' account, a $2/month 'Pro' account with a 'cred system,' a $5/month 'Artist' account with advertising rights, and a $15/month 'Business' account that provides user data and monetization for live sets.
Who is the target audience for this app?
The deck targets both B2C and B2B segments. The B2C focus is on millennials (18-34) who are 'social and engaging' (Slide 6). The B2B focus targets radio stations, bars, clubs, festivals, and restaurants that have a 'promotional mindset' and desire more listeners (Slide 7).
What market trends does the deck use to justify the business?
Slide 5 highlights a significant shift in the Canadian market, showing that digital music streaming revenue was projected to grow to $122 million USD by 2021, while physical album sales and computer-based listening were in decline.
What critical information is missing from the Listin deck?
The deck lacks a 'The Ask' slide, meaning it never specifies how much money they are raising. It also misses a Go-To-Market strategy, financial projections (burn rate, CAC, LTV), and a technical explanation of how they will maintain API access to competitors like Apple Music.
Cover slide of the Listin pitch deck
Listin pitch deck, slide 1

Listin pitch deck: the facts

Company
Listin
Slides
10
Sector
Social

Listin pitch deck PDF

The full Listin deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Listin pitch deck was used for

This is a pitch deck for **Listin**, a dynamic music sharing mobile platform that lets users create interactive, collaborative playlists and see what friends are listening to in real time. The deck appears on SlideShare with a 2016 timestamp, suggesting it was created around that year, likely for an early-stage fundraising or startup competition, but no external funding details are verifiable. The product is positioned as a cross-service, modern music app that aggregates music across services and adds a social, live-collaboration layer for millennials and urban users. The deck emphasizes both consumer users and B2B customers such as bars, clubs, festivals, and radio stations as target markets.

What the Listin deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Listin deck

Listin pitch deck: common questions

What is Listin and what does its app do?

Listin is described as a dynamic music sharing mobile platform that lets users create interactive playlists, see what their friends are listening to in the moment, and add songs to friends’ playlists so listening becomes a collaborative discovery of music. It also allows users to follow what their favourite artists are playing, set playlists to private if they do not want collaboration, and keeps all their music in one place as a cross-service, modern music app.

What problem is Listin trying to solve according to the pitch deck?

The deck states that Listin enables live collaboration on music playlists, which it claims is unavailable in existing services, and provides a cross-platform music sharing experience that aggregates music from multiple services in one app. It also positions itself as a way to keep up to date with new music through social discovery, seeing what friends and artists are listening to in real time.

Who is Listin’s main consumer target audience?

According to the deck, Listin targets primarily 18–34-year-old users with an urban lifestyle who commute 1.5 hours per day, have an average income of about $11,000 USD, like to share what they are doing with others, are open to new ideas, listen to a lot of music, and consider themselves trendy and social.

Does Listin have a B2B target and who are they?

The deck outlines B2B targets in customer-service and music-content-driven industries located in urban areas, explicitly naming radio stations, bars, clubs, festivals, events, and restaurants. These businesses are described as wanting more listeners, running many marketing channels, trying to please their audiences with good music, and seeking profitable advertisements and up-to-date information.

Who does the deck identify as Listin’s competitors and how does it claim to differ?

The competition slide lists social music apps like SoundShare and Flo Music as direct competitors and references major digital music services such as Spotify, Sirius, Rhapsody, Tidal, Apple Music, and Deezer. Listin differentiates itself by claiming integration with many music services, providing a place where users can see and play what friends are listening to, and enabling creation of collaborative playlists across services.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Listin pitch deck slides

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What each slide of the Listin pitch deck says

Slide 2

VALUE PROPOSITION "Live the music" Listin is a dynamic music sharing mobile platform that allows users to create interactive playlists. You can now see what your friends are listing to in the moment. Have a great new song you want to share with them? Add it to their playlist and it becomes a collaboration and discovery of good music. See and listen to whatever your favourite artists are jamming. Want to play your music and not have anyone collaborate on it? Set the playlist to private and listeners can only listen and not collaborate The best part? All your music is in one place. Listin is a cross service, modern music app!

Slide 3

PROBLEMS SOLVE / Live collaboration on music playlists is unavailable / No easy way for cross platform music sharing / Difficulty keeping up to date with new music

Slide 5

(o] \N average o 24h/ week Ngit | Revenue in Canada ne ——————————— a = o Paid music streaming service expenditure up 133% 200 from 2015 for Teens & Millennials £ 150 o gies music discovery via apps/websites up 13% = rom 20 1 = | o Smartphone usage for listening to music up 5% ¢ 5 5 reaching a total of 34% = —— es Sg oy HN 0 5 2015 2016 2021 o Physical album sales declining o Computer usage for listening to music declined 5% to Downloxds. Streaming a total of 42%

Slide 6

TARGET MVARKET Eating and Drinking Grooming Educational Work and work Activities related 16% 12% Leisure and Sports 16% \/\ Social — —— Age 18-34 Commutes 1.5 hr/day Average Income $11,000 USD Likes to share what they are doing with others Q Urban lifestyle personality \ ,—\ Open to new ideas Listens to music Trendy

Slide 7

ET B2B TARGET VA Attitude Enjoys music\/—\ Social and engaging Needs Fun seeker \ /\ Ll Promotional mindset Trendy Up-to-date information /\ Connections with people Behavior Profitable advertisements Desire for more listeners Many marketing channels (radio, social media) Tries to please audience with good music \/\ Customer service industry Offers current information Up-to-date with latest trends RK General Located in Urban areas No size limit Customer Service industries Music content driven - Radio stations - Bars - Clubs - Festivals - Events Restaurants

Slide 9

COMPETITION JIRECT Q cnl nrl5hare o Integrated with many music services o Place where you can see and play what your friends are listening to, o Create collaborative playlists Flo music o Syncs up nearby phones and creates a social playlist o Integrated with SoundCloud and Spotify Spotify Sirius 34% 34% Rhapsody 4% Tidal App;':;':"s'c 3% 4% Deezer 7% @ Spotify o Access to millions of songs o Web & Mobile platforms &€ MUSIC o Digital music service o Access to millions of songs o Web & Mobile platforms

Slide text above is read directly from the Listin deck PDF embedded on this page.

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