Wayflyer Pitch Deck (2019): 21-Slide Series A Deck

Wayflyer’s Series A deck presents a compelling case for revenue-based financing by identifying a specific pain point: the working capital gap in e-commerce. The deck moves quickly from problem to proof, utilizing a mix of high-level strategy and granular operational data. Key strengths include the emphasis on '1st party data' for underwriting and the speed of their decision-making process—generating offers within one hour. While the deck uses some placeholders for specific customer counts and financial figures in this public version, the structure highlights a global ambition, supported by a…

Key takeaways

• The deck identifies a specific working capital problem where inventory and marketing costs precede revenue, creating a cash flow trough (Slide 4).
• Wayflyer differentiates itself from traditional equity and debt by offering a 'One Simple Fee' typically between 4% and 12% (Slide 6).
• Speed is a core value proposition, with underwriting taking 'a day at most' even for deals exceeding $1,000,000 (Slide 6).
• The company leverages 1st party marketing and website data to price offers, reducing reliance on traditional credit checks (Slide 6).
• Growth is demonstrated through a graph showing 'Signed Deals' and 'Fees Charged' increasing monthly from June 2020 to January 2021 (Slide 11).
• The deck highlights a global footprint with a network of offices across North America, Europe, and Australia to enable 24-hour support (Slide 10).
• Strategic partnerships are a primary growth lever, specifically citing 'Won' status with WooCommerce and Adobe Commerce Cloud (Slide 18).
• The user experience is designed for extreme efficiency, claiming a merchant can connect their account in just 1 minute (Slide 16).

Frequently asked questions

What is Wayflyer's core business model?

Wayflyer operates a revenue-based financing platform specifically for e-commerce brands. They provide upfront capital for inventory and marketing in exchange for a single fee (4-12%) and a percentage of daily sales. This allows brands to scale without giving up equity or taking on traditional bank debt with personal guarantees.

How does Wayflyer handle underwriting and risk?

Unlike traditional banks, Wayflyer uses 1st party data. They connect directly to a merchant's store (e.g., Shopify, Magento) and marketing accounts (e.g., Facebook, Google) to assess performance in real-time. This allows them to generate offers within an hour and complete full underwriting in less than 24 hours.

What are the typical terms for a Wayflyer advance?

According to slide 6, the fee is typically between 4% and 12%. The duration of the instrument is short, usually between 2 and 6 months. Repayment is flexible, scaling up or down based on the merchant's daily sales volume, which reduces the risk of default during slow periods.

How does Wayflyer acquire new customers?

Their go-to-market strategy relies heavily on direct outbound efforts and strategic partnerships. Slide 18 highlights 'Won' partnerships with major e-commerce platforms like WooCommerce and Adobe Commerce Cloud (Magento), where Wayflyer acts as the exclusive or preferred merchant finance extension within those ecosystems.

What evidence of scale does the deck provide?

The deck shows consistent month-on-month growth in both signed deals and fees charged from mid-2020 through early 2021. It also notes that the US, UK, and Australia contribute over 95% of revenue and that the technology stack is designed to launch in new markets within 1-3 months.

Wayflyer pitch deck: the facts

Company

Wayflyer

Year

2019

Stage

Series A

Slides

21

Sector

Fintech / E-commerce

Deck type

Full Pitch Deck

Outcome

Raised $889,200,000 (Total funding to date)

Headquarters

Dublin, Ireland

Wayflyer pitch deck PDF

The full Wayflyer deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Wayflyer pitch deck was used for

This deck is Wayflyer’s Series A fundraising presentation around 2020–2021, used to raise growth capital for its e-commerce lending platform that offers revenue-based financing to online merchants. The slides frame the problem as traditional equity and debt financing being complex, slow, dilutive, and reliant on personal guarantees, leaving many e-commerce businesses underserved. Wayflyer positions its product as a fast, data-driven cash advance model using first-party marketing, website, and transaction data, with a single fee, daily payback as a percentage of sales, no warrants or equity, and typical durations of 2–6 months. At the time of the deck, Wayflyer had recently spun out of analytics company Conjura and was raising institutional capital to scale its working-capital offering for online brands.

Business model: Wayflyer is a Dublin-founded fintech that provides fast, flexible revenue-based financing and growth capital to e-commerce brands, typically unsecured and without equity or personal guarantees.

Round

Series A

Year

2021

Raised

$76,000,000 (Series A)

Lead investor

Left Lane Capital

Investors

Left Lane Capital (lead), Partners of DST Global, QED Investors, Speedinvest, Zinal Growth (family office of Checkout.com founder Guillaume Pousaz)

Founded

September 2019

Founders

Aidan Corbett, Jack Pierse

Headquarters

Dublin, Ireland

Industry

Fintech; e-commerce revenue-based financing and marketing analytics

Total funding: As of 2022, Wayflyer has raised more than $1.24 billion in equity and debt across multiple rounds, reaching a valuation of $1.6 billion in 2022.

Use of funds as presented: To expand Wayflyer’s revenue-based financing product, support its cash advance offering, grow into new markets (including Spain, the Netherlands, and the US via an Atlanta office), and deepen partnerships with platforms such as Adobe, Sezzle, and eBay UK.

What happened after the Wayflyer deck

Following its Series A pitch deck, Wayflyer successfully raised a $76m Series A in May 2021 and subsequently scaled its revenue-based financing platform globally, secured multiple large debt facilities, and reached unicorn status with a $150m Series B in 2022.

• October 2020: Raised $10.2m (€7.8m) seed funding led by QED Investors, with Middlegame Ventures and Speedinvest particip
• May 2021: Raised a $76m Series A round led by Left Lane Capital, with partners of DST Global, QED Investors, Speedinvest
• 2021: Raised $100m in debt funding to support its cash advance product and expanded into new markets including Spain and
• February 2022: Raised a $150m Series B round, achieving unicorn status with a valuation of about $1.6 billion, alongside

What the Wayflyer deck got right

• Exceptionally clear and compelling product structure. The deck clearly articulates a **simple, merchant-friendly product**: a single fee (typically ~4%), no interest, no arrangement fees, no penalties, no personal guarantees, and no equity or warrants, with repayment as a percentage of daily sales over 2–6 months—easy for both merchants and investors to understand and differentiate from traditional loans.
• Strong data-driven underwriting narrative. Wayflyer highlights its reliance on **first-party marketing, website, and transaction data** to price each offer and assess risk levels, signaling a proprietary, data-driven underwriting approach that fits the e-commerce vertical and suggests a defensible moat.
• Crisp positioning against traditional finance. The problem slides directly contrast Wayflyer with traditional equity and debt financing, describing them as complex, expensive, time-intensive, slow, and reliant on onerous covenants and guarantees, which sharply positions Wayflyer as a faster, more flexible alternative for online merchants.
• Well-organized narrative and coverage of key investor topics. The table of contents shows a well-structured story arc—problem, solution, product overview and roadmap, ‘story so far’, team, growth trajectory, go-to-market strategy (direct, outbound, partnerships), strategy, and financials—indicating an organized, comprehensive deck covering core investor concerns.
• Demonstrated external validation of the deck’s story. Subsequent funding outcomes (seed, $76m Series A, later Series B and large debt facilities) validate that the narrative and product presented in this deck resonated strongly with leading investors such as Left Lane Capital, QED Investors, Speedinvest, and others.
• Aligned incentives through revenue-based repayment design. The focus on **daily payback as a percentage of sales** aligns repayments with merchant performance, reducing strain during slow periods and reinforcing the message that Wayflyer’s incentives are aligned with merchants’ growth, which can be persuasive in a funding pitch.

What could have been stronger

• Limited quantitative detail on pricing and unit economics in visible slides. The deck emphasizes the simplicity of a single fee and lack of interest or complex terms but does not (in the provided text) show detailed pricing scenarios, APR-equivalent ranges, or comparative cost analysis versus other revenue-based financing or merchant cash advance providers, which could make investor evaluation of unit economics harder.
• Risk and credit performance not evidenced in the excerpted slides. While the slides highlight reliance on first-party marketing, website, and transaction data to assess risk, the OCR excerpts do not show evidence of historical default rates, loss ratios, or stress-testing outcomes, leaving credit risk management performance largely unsubstantiated within the deck content we can see.
• Problem framing is strong rhetorically but light on quantified market pain in the visible content. Traditional finance is described as ‘complex, expensive, time intensive and slow’ with ‘punitive’ covenants and guarantees, but the deck text we have does not provide data or case studies quantifying the magnitude of this problem for e-commerce merchants, which could weaken the problem sizing for investors.
• Potentially limited transparency on financing structure and cashflow projections (based on visible outline only). The OCR table of contents references sections like Financials, Debt Finance, and Near-Term Cashflow Projections, but those slides are not visible in the excerpt; if they are similarly high-level, investors might see a gap in detailed cohort economics, funding costs, and portfolio performance.

How an investor would read this deck

What draws attention

• Wayflyer is attacking a clear pain point for fast-growing e-commerce brands that struggle to access working capital under traditional bank or equity models, aligning closely with the pandemic-fueled surge in online commerce.
• The product design—single fee, no equity or warrants, no personal guarantees, short 2–6 month terms, and repayment as a percentage of sales—is differentiated and easy to explain, likely resonating with merchants and investors alike.
• Use of first-party marketing, website, and transaction data to underwrite advances provides a data moat and enables more dynamic risk assessment than traditional underwriting.
• The company showed strong early momentum: founded in 2019, it raised a $10.2m seed round in 2020 and a $76m Series A in 2021, alongside substantial debt facilities to fuel its lending book.
• Wayflyer’s expansion into multiple geographies (e.g., Europe, US, Australia) and partnerships with platforms like Adobe, Sezzle, and eBay UK signal strong distribution leverage and market validation.

Risks that stand out

• Credit risk: Wayflyer advances capital against future sales of relatively young and often volatile e-commerce businesses, creating exposure to demand shocks, marketing performance changes, and operational issues.
• Funding risk: The business model relies on large external debt facilities to fund merchant advances; tightening credit markets or changes in facility terms could constrain growth or compress margins.
• Competitive risk: Revenue-based financing and e-commerce lending is a crowded space with other fintechs and merchant cash advance providers; differentiation via data and product design must be sustained.
• Regulatory and reputational risk: Although the product is framed as ‘fair’ and ‘non-punitive,’ regulators and media often scrutinize non-bank financing models, especially if effective costs approach high APRs for merchants.
• Platform dependency risk: Underwriting and customer acquisition depend heavily on digital marketing, e-commerce, and payment platforms; changes in data access policies or algorithms could weaken Wayflyer’s edge.

Questions this deck invites

• How have portfolio performance metrics (default rates, recoveries, and net loss ratios) evolved since launch, and how do these compare to other revenue-based financing or merchant cash advance providers?
• What are the detailed unit economics per advance (including fee income, funding costs, losses, and operating expenses), and how sensitive are these to macro shocks such as e-commerce demand downturns or paid marketing channel changes?
• How robust is Wayflyer’s proprietary data and underwriting model—what specific data sources are most predictive, and how defensible is access to them against competitors or platform policy changes?
• What is the structure, cost, and duration of Wayflyer’s debt facilities that fund advances, and how do covenants or facility constraints impact growth and risk appetite?
• How concentrated is Wayflyer’s customer base by merchant size, vertical, and geography, and what exposure does this create to sector-specific or regional economic shocks?

What founders can take from the Wayflyer deck

• Positioning a fintech offering against the pain points of traditional finance—highlighting complexity, slowness, covenants, and personal guarantees—can create a compelling narrative for why a new model is needed, especially when paired with a simple product construct.
• A clear, merchant-friendly product design (single fee, no interest, no equity or warrants, short terms, and repayments aligned with sales) is easy to communicate in a deck and helps investors quickly grasp value propositions and differentiation.
• Integrating first-party data sources (marketing, website, and transaction data) into underwriting can be a powerful story for both defensibility and risk management, particularly in data-rich verticals like e-commerce.
• Demonstrating rapid fundraising progression—seed to Series A plus significant debt facilities within a short time—reinforces traction and capital-market validation, strengthening the credibility of growth plans.
• Linking the funding round explicitly to expansion into new markets and strategic partnerships shows investors how capital translates into concrete distribution and product scale, rather than remaining abstract.
• Spinning out of an existing analytics business (Conjura) gave Wayflyer an origin story with pre-existing data and domain expertise, which can reassure investors about the team’s ability to build sophisticated underwriting and analytics systems.

Wayflyer pitch deck: common questions

What does Wayflyer do?

Wayflyer provides **revenue-based financing and growth capital** to e-commerce brands, giving them fast, unsecured funding for advertising and inventory, repaid as a share of future sales instead of fixed installments.

When was Wayflyer founded and by whom?

Wayflyer was founded in **September 2019** in Dublin by **Aidan Corbett** and **Jack Pierse**, initially spun out of Corbett’s analytics company Conjura.

How much did Wayflyer raise in its Series A and who invested?

Wayflyer’s **Series A** round was **$76 million**, led by **Left Lane Capital** with participation from partners of **DST Global**, **QED Investors**, **Speedinvest**, and **Zinal Growth**; it was announced in May 2021.

How does Wayflyer’s financing model work according to the pitch deck?

The deck describes a model where Wayflyer advances capital for growth and charges **one simple fee (typically ~4%)**, with **no interest**, **no warrants or equity**, **no personal guarantees**, and repayment as a **daily percentage of sales** over a typical term of **2–6 months**.

What was Wayflyer raising its Series A for?

According to funding announcements, the **Series A capital** was used to support Wayflyer’s cash advance product, expand into new markets (such as Spain, the Netherlands, and a dedicated office in Atlanta), and deepen partnerships with platforms like Adobe, Sezzle, and eBay UK.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

• Announcing our $76m Series A - Wayflyer
• Wayflyer
• Wayflyer hits unicorn status, raising $150m to support...
• Aidan Corbett, CEO of Wayflyer, secures €218m facility
• Wayflyer: E-commerce funding | Scalable
• Wayflyer raises $76m in Series A funding | Wayflyer
• Wayflyer Has Quick Cash For Online Scalers - Business Plus
• Irish start-up Wayflyer raises €7.8m in seed funding

Wayflyer pitch deck slides

What each slide of the Wayflyer pitch deck says

Slide 2

Table of Contents 1, The Prablem to Solve Working Capital for eCommerce Qur Solstion Product Overview & Roadmap How Wayflyer Product Works Product Readmap Story So Far Key Events Team Growth Trajectory Go-To Market Strategy Direct Outbound Partnerships 3. Our Strategy 6. Financials Debt Finance Near-Term Cashflow Projections

Slide 4

1. PROBLEM TO SOLVE ® eCommerce has a working capital problem. ni PS Enabling stones to ; 12 NC 2. he 30% due an Date 70% do on Bi inventory Shipment Date y Marketing Spend Reverso nce Invontary Generated Rotenod

Slide 5

1. PROBLEM TO SOLVE Traditional finance does not solve this problem. Traditional Sources of Funds ¢ o 4 Equity Debt Personal Funds A complex, expensive, Tima intensive and slow Usually a limitad sowrce of dilutive form of capital procass with onorous capstal that is only available covenants and guarantees. to 2 select fow,

Slide 6

1. PROBLEM TD SOLVE Wayflyer's solution to this problem. One Simple Fea Typically 4% . 1K, Noirterest rates, credit checks, srrangement fees, penalties, pecsonal guarantees or security required Reliant on 1* party data 1 Party marketing data, website data and Eransaction data ane used to grice mach ofer and aisess rak fevels of applicants. Daily Payback Advance + Fee i paid back as a peecentage of daily sales I the merchant does wed, remittances £o up, If sales dow, remittance sizes go down. No warrants or equity Undike venture debt, the finance provider has no equity spside, the merchant maintais ownership, Shorter-terms Tipial duration for thess ndtruments i 2 = 6 manths Shorter duration…

Slide text above is read directly from the Wayflyer deck PDF embedded on this page.

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