Aeris Pitch Deck (2014): 19-Slide Series B Deck

Aeris raised $9.6 million in 2014 (per catalogue data) and utilized this deck to showcase a massive +800% growth rate in 2020. The company positioned itself as a high-tech alternative to 'under-engineered' market leaders like Dyson and Coway. By highlighting a diversified acquisition strategy—spanning direct web sales, major retailers like Best Buy and Target, and international dealers—Aeris demonstrated a mature go-to-market engine. The deck is particularly notable for its real-time response to the COVID-19 pandemic, introducing a medical infection control unit and citing ISO18184 testing fo…

Key takeaways

• The company reported +800% growth for 2020 and presence in 12 countries with over 50 retailers (Slide 2).
• Aeris claims its filter tech kills the Coronavirus as tested with ISO18184 and cleans three times faster than conventional purifiers (Slide 4).
• The product lineup ranges from the $499 'aair lite' to the $3500 'aair one', supported by 'afleet' management software (Slide 5).
• Sales are distributed across three channels: 30% Direct, 30% Retail, and 40% Dealer (Slide 6).
• A high recurring revenue potential is highlighted, with 68% of filter sales being recurring, driven by app-based tracking (Slide 9).
• The company pivoted to medical sales during the pandemic, preselling to 300+ dental clinics in the US and Canada (Slide 11).
• Aeris positions itself in the high-tech, high-brand quadrant of the competitor landscape, claiming competitors like IQAir have 20-year innovation cycles (Slide 15, 16).
• The leadership team includes founders from MIT and ETH Zurich, plus a Head of Sales US with 30 years of retail experience (Slide 17).

Frequently asked questions

How did Aeris differentiate its technology from established competitors?

Aeris focused on two main pillars: speed and efficacy. On Slide 4, they claim their technology cleans three times faster than conventional purifiers and kills bacteria without UV technology. Furthermore, Slide 16 uses Clean Air Delivery Rate (CADR) data to show their 'aair' and 'aair lite' models significantly outperform IQAir, Blueair, Dyson, and Molekule in both large and small room settings.

What was the company's retail strategy at the time of the deck?

Aeris employed a '3-Channel' strategy. According to Slide 6, they had a confirmed launch in 1,000 Best Buy stores for October 2020. Their retail footprint included major names like Target, Home Depot, and Lowe's, while their dealer network covered international markets like South Korea, Vietnam, and France. This diversification helped them achieve a balanced sales share (30% Direct, 30% Retail, 40% Dealer).

How did Aeris address the COVID-19 pandemic in their fundraising?

The pandemic was central to their 2020 narrative. Slide 10 introduces a 'Medical Infection Control Unit' developed specifically for the crisis, priced at $2499. They targeted the dental industry specifically, using webinars for the American Dental Association (ADA) mailing list to presell to over 300 clinics. They also cited ISO18184 testing to prove their filters killed the Coronavirus.

What recurring revenue model does a hardware company like Aeris have?

Aeris leverages its 'afleet' mobile app to drive filter replacements. Slide 9 claims a 68% recurring filter sales rate. The app tracks air quality and filter life remotely, creating a high-retention ecosystem where users are prompted to buy proprietary replacement filters, effectively turning a one-time hardware sale into a long-term service relationship.

What are the notable omissions in this pitch deck?

The deck is missing a clear 'Ask' slide detailing how much capital is being raised and how it will be allocated. It also lacks a detailed slide on unit economics (CAC/LTV) or a full P&L statement. While it mentions +800% growth, it does not provide the absolute revenue figures for 2019 or 2020, using 'X' placeholders in some versions of the deck (Slide 2, 6).

Aeris pitch deck: the facts

Company

Aeris

Year

2014

Stage

Series-B

Slides

19

Sector

Hardware & Robotics

Aeris pitch deck PDF

The full Aeris deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Aeris (Aeris Health / Aeris Cleantec AG) pitch deck was used for

This pitch deck belongs to Swiss air purification startup Aeris (Aeris Health / Aeris Cleantec AG), used for a growth-stage fundraise that catalogue data associates with a US$9.6M round in 2014, while the slides themselves highlight the company’s rapid +800% growth and channel expansion in 2020. The deck presents Aeris as a premium, AI-driven air purifier brand that moved from consumer retail success into medical-grade infection control products during the COVID-19 pandemic. It emphasizes differentiated filtration technology (ISO 18184-tested coronavirus performance), a three-channel go‑to‑market model (direct, marketplaces, and global retailers), and a pivot to medical infection control units targeting surgeries and dental clinics. Subsequent public information shows Aeris later raised a disclosed US$3.3M Series A in August 2020 led by PreAngel and Sarona Ventures with notable angels including Tencent cofounder Vic Lee and Tinder cofounder Justin Mateen, and was acquired by iRobot in 2021.

Business model: Designs and sells smart, AI-enabled indoor air purifiers and related health devices for consumers and professional/medical environments, with recurring revenue from filter replacements.

Year

2020

Raised

US$3.3M in a Series A round completed in August 2020.

Lead investor

PreAngel and Sarona Ventures are commonly cited as leading the round.

Investors

PreAngel, Sarona Ventures (Sarona Partners), Vic Lee (Tencent cofounder), Justin Mateen (Tinder cofounder), Additional undisclosed investors

Founded

2015

Founders

Pierre Bi, Constantin Overlack

Headquarters

Zug, Switzerland (company registered in Cham/Zug region).

Industry

Air purification / cleantech / consumer health hardware.

Round: Series A (publicly disclosed) with some catalogue references to an earlier US$9.6M growth round linked to this deck.

Total funding: At least US$3.3M in disclosed equity funding (Series A 2020), with some sources estimating around US$9.6–10.7M total including undisclosed or earlier rounds.

Use of funds as presented: Public reports state that the funds were intended to support Aeris’s fast-paced growth, strengthen its position in the global market, invest in marketing, and expand beyond air purifiers into broader health-related areas like water, nutrition, and sleep.

What happened after the Aeris (Aeris Health / Aeris Cleantec AG) deck

Aeris scaled its smart air purifier business globally, leveraged pandemic-driven demand to expand into medical infection control, raised a disclosed US$3.3M Series A in 2020, and was ultimately acquired by iRobot in 2021 for an undisclosed but reportedly high double-digit million amount.

• Completed a **US$3.3M Series A** funding round in August 2020, led by PreAngel and Sarona Ventures, with participation f
• Expanded internationally with smart air purifiers marketed across Europe, North America, and Asia, emphasizing removal o
• Developed and commercialized a **medical infection control unit** during the COVID‑19 crisis, targeting surgeries and de
• Was **acquired by iRobot Corp.** in November 2021 in a transaction described as a high double‑digit million deal, integr

What the Aeris (Aeris Health / Aeris Cleantec AG) deck got right

• Compelling traction with global retail footprint and +800% growth. The deck demonstrates **+800% growth in 2020**, over‑unit sales, and presence in 12 countries with more than 50 retailers, showing strong traction and clear evidence of demand for Aeris’s products.
• Strong technology differentiation narrative tied to standards. Aeris differentiates on **filter technology**, claiming ISO 18184‑tested coronavirus performance (>99% effectiveness), faster cleaning than conventional purifiers, and the ability to kill bacteria without UV, positioning incumbents as under‑engineered.
• Robust multi-channel go-to-market with named retail partners. The deck outlines a **three‑channel customer acquisition strategy** (direct, marketplaces, retail/dealer) with specific partners like Amazon, JingDong, Best Buy, Target, QVC, and Home Depot, plus confirmed launches in 1,000 Best Buy stores, signaling credible distribution depth.
• Clear pivot story from consumer to medical infection control. By introducing a **medical infection control unit** with focused suction, plasma technology, and coronavirus-tested coatings, Aeris shows how it can pivot existing capabilities into higher-value medical use cases, expanding its addressable market.
• Layered product and software ecosystem enabling recurring revenue. The deck (as described in the teardown) presents a **broad product line** from lower-cost consumer units (e.g., ‘aair lite’) to high-end systems (e.g., ‘aair one’) and fleet management software, supporting a narrative of upsell, cross-sell, and recurring filter revenue.
• Later strategic acquisition validates the deck’s long-term thesis. Subsequent external events—most notably the **acquisition by iRobot**—validate that the strategy and assets presented in the deck had real strategic value to a major consumer robotics player, which retroactively strengthens the credibility of the deck’s vision.

What could have been stronger

• Funding history ambiguity between catalogue US$9.6M and disclosed US$3.3M Series A. External data strongly confirms a US$3.3M Series A in 2020 but does not clearly support a distinct US$9.6M Series B, creating potential confusion between catalogue metadata (US$9.6M) and verifiable funding disclosures (US$3.3M), which an investor could perceive as inconsistent capital history reporting.
• Limited visibility into unit economics and profitability in the deck. The slides highlight +800% growth in 2020, units sold, and global retail footprint, but the available teardown excerpt and public coverage do not show detailed unit economics (CAC, payback, gross margin by channel) or cohort retention, leaving investors with limited visibility into profitability of the rapid expansion.
• Claims-heavy medical story with limited externally visible clinical validation. While the deck asserts that Aeris filters kill coronavirus (tested to ISO 18184) and that a plasma unit destroys 99% of H5N1/H1N1 on surfaces, public information does not prominently feature independently reviewed clinical outcome data, which could make regulatory and clinical buyers cautious.
• Broad channel strategy may dilute operational focus. The deck shows a complex go‑to‑market spanning direct, marketplaces, big‑box retail, and international dealer networks; without explicit organizational and capital allocation detail, investors may worry about operational focus and execution risk across so many channels and geographies.
• Team slide may underweight regulatory and clinical governance depth. Although individual executives (e.g., sales leadership with prior IQAir and Duracell experience) are highlighted in commentary, the deck as summarized does not fully articulate governance, advisory, or regulatory expertise needed for a medical‑grade infection control pivot, which is important when targeting hospitals and dental clinics.

How an investor would read this deck

What draws attention

• Strong evidence of **product–market fit** in consumer air purification, with over‑unit sales growth, global retail footprint (50+ retailers, 12 countries), and +800% growth in 2020 indicating demand tailwinds and rapid scaling capability.
• Clear **COVID‑accelerated opportunity** in air quality and infection control, with Aeris leveraging existing hardware and brand to introduce a medical infection control unit targeted at surgeries and dental practices.
• Compelling **technology differentiation narrative**: ISO 18184 testing for coronavirus, claims of killing bacteria without UV, and positioning that incumbent market leaders are under‑engineered, suggesting a defensible technical moat if validated.
• Balanced **three‑channel go‑to‑market** (direct, marketplaces, and retail/dealer) with evidence of major retail partnerships (Best Buy and others) and international reach, which can be attractive for scaling revenue quickly.
• The later acquisition by iRobot for a high double‑digit million consideration shows that the category and Aeris’s assets were ultimately strategic and acquirable, de‑risking the exit story.

Risks that stand out

• Potential **funding history confusion** (catalogue US$9.6M vs disclosed US$3.3M Series A) may signal reporting inconsistencies or simply different classification of rounds, but still requires clarification for institutional investors.
• A broad channel and geographic footprint amplifies **operational complexity**, with risks around inventory management, channel conflict, and dependence on large retail partners.
• Heavy reliance on the **pandemic-driven infection control narrative** poses a risk of demand normalization or regulatory scrutiny once COVID‑specific urgency subsides.
• The medical positioning exposes Aeris to **regulatory and liability risks** if clinical claims are not rigorously backed by independent data and compliance with health device regulations in each target market.
• Being acquired by a larger strategic (iRobot) indicates strategic value but also means any follow‑on capital or independent scaling is no longer a path, making this deck of primarily historical and educational interest rather than an active fundraising opportunity.

Questions this deck invites

• How exactly does the US$9.6M figure associated with this deck relate to the verifiable US$3.3M Series A in August 2020, and what is the precise breakdown of all equity, debt, and grant funding Aeris has raised to date?
• What are the gross margins, CAC payback periods, and contribution margins by channel (direct, marketplace, retail, dealer), and how did these metrics evolve before and after the 2020 growth surge?
• What independent laboratory or clinical studies beyond ISO 18184 tests substantiate Aeris’s claims about coronavirus inactivation, H5N1/H1N1 surface destruction, and 99.995% pollutant removal, and how do regulators in key markets view these
• How concentrated is revenue across key retail partners (e.g., Best Buy and others), and what are the terms, commitments, and durability of those relationships, especially for large rollouts like 1,000‑store launches?
• How did the strategic and financial rationale of the iRobot acquisition reflect Aeris’s standalone performance (revenue scale, growth rate, profitability), and what does it imply about returns for prior investors?

What founders can take from the Aeris (Aeris Health / Aeris Cleantec AG) deck

• Anchoring a deck around **category momentum and external shocks** (e.g., disasters and COVID‑driven air quality awareness) can be powerful when combined with concrete traction like +800% growth and multi‑country retail presence.
• Showing **channel mix and retailer names** (Best Buy, Target, QVC, etc.) gives investors a tangible sense of distribution strength, especially when paired with specific rollout commitments such as confirmed launches in 1,000 stores.
• Highlighting **standards-based validation** (ISO 18184 coronavirus testing, quantified virus reduction) adds credibility to performance claims, particularly in regulated or safety‑critical products.
• A clear narrative of **pivoting an existing platform** (consumer air purifiers) into a higher-value vertical (medical infection control units) demonstrates adaptability and can expand perceived TAM without abandoning the core business.
• Including **product line breadth** (from lower-priced consumer units to premium medical systems and software like fleet management) can help investors see upsell paths and recurring revenue potential beyond one-off hardware sales.
• The later **strategic acquisition by iRobot** shows that articulating synergies with larger players (e.g., robots plus air purification) can make a hardware startup more attractive to corporates, suggesting founders should think early about ecosystem fit.

Aeris (Aeris Health / Aeris Cleantec AG) pitch deck: common questions

What is Aeris and what does this pitch deck cover?

Aeris is a Swiss air purification company (also known as Aeris Health or Aeris Cleantec AG) that develops smart, AI-enabled air purifiers and related indoor air quality solutions for homes, offices, and medical environments. The deck in question presents Aeris as a high-performance, design-focused brand that expanded from consumer retail into medical-grade infection control units during the COVID‑19 pandemic.

How much did Aeris raise with this pitch deck?

Catalogue data for this specific 19‑slide deck associates it with a US$9.6M round in 2014, while later public filings and press describe a disclosed US$3.3M Series A completed in August 2020. Because external sources clearly confirm a US$3.3M Series A in 2020 but do not independently verify a distinct US$9.6M Series B, the 2014 US$9.6M figure should be treated as catalogue metadata rather than a fully corroborated funding announcement.

Did Aeris actually raise a US$9.6M Series B round?

Externally, Aeris is reported to have raised a US$3.3M Series A in August 2020, led by PreAngel and Sarona Ventures with participation from investors such as Tencent cofounder Vic Lee and Tinder cofounder Justin Mateen. Several databases estimate Aeris’s total funding around US$9.6–10.7M when including undisclosed or earlier rounds, but they do not break out a clearly labeled Series B round at US$9.6M.

What markets and channels does Aeris target according to the deck?

The deck describes Aeris as selling through three main channels—direct (D2C web shop and marketplaces like Amazon and JingDong), retail (chains such as Best Buy, Target, QVC, Home Depot, Lowe’s, and international department stores), and dealer networks across multiple countries. Externally, Aeris’s products have been marketed in Europe, North America, and Asia as premium smart air purifiers with HEPA filtration and advanced sensing.

How does Aeris address medical and infection-control use cases?

According to the deck and supporting commentary, Aeris developed a medical infection control unit during the COVID‑19 crisis, with focused suction for surgeries and oral interventions, an additional plasma unit claimed to destroy 99% of H5N1/H1N1 on surfaces, and zinc pyrithione coating tested against coronavirus (ISO 18184). External sources corroborate that Aeris positioned its products as capable of removing up to 99.995% of airborne pollutants and marketed them as suitable for infection control, before later being acquired by iRobot to complement its home robotics portfolio.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

• Pitch Deck: Aeris Raises From Tencent Cofounder in $3.3 Million...
• Aeris Health Company Information - Funding, Investors, and More
• Swiss AI Air Purifier Aeris Secures US$3.3 Million Series A Funding
• Aeris Funding
• iRobot acquires air purification company Aeris Cleantech
• Aeris Cleantec AG
• Tencent and Tinder co-founders invest in a Swiss start-up
• Annual Report 2020

Aeris pitch deck slides

What each slide of the Aeris pitch deck says

Slide 2

Over X Units Sold +800% Growth For 20 Sold in 12 Countries Over 50 Retailers We will be The Go-To Solution For Anything Air Related

Slide 3

An Opportunity In Air Purification $9 B Olobal Markct Size +50% R buiter 2009 Indoor Air Purification Is A Rapidly Growing Space . Drastic Awareness Increase Due To Disasters aeris (O wireiier Molekle: The warst atr purifier we've v tewted Which? test reveals Oysen ab METRO. ;s may nat ba worth the money B S s G Market Leaders Are Under Engineered

Slide 4

4 J Qur Filter Tech Our Filter Kills the Coronavirus as tested with 1S018184 x> 99% Cleans three time We kill bacteria without faster than the use of UV Technology conventional alr purifiers We only deliver pure alr

Slide 5

Air Purifiers Product Line 2020 Pure Swiss Air For Any Situation — GG NV = aair lite aair Qairone afleet 2 filter options 3 filer options. Bespoke filters and mobile app £499 $999 $3500 Qeris

Slide 6

Successful 3-Channel Customer Acquisition Strategy Existing Channels & Partners Current Sales Share Direct Amazon Weobshop Jing Dong 30% Raetail Best Buy, Targes QVC, Home Depat ards, Lowes, Shinsegae, rawford, Dealer South Korea, Takwan, Vietnam, Hang Kong France, UK, Spain, Mewico, Cormany 4% geris Maonthly Sales of $X'XXXk in May 2020 Confirmed Launch in 1000 Best Buy stores in October 2020

Slide 10

1 Medical Infection Control Unit Developed For The Coronavirus Crisis Response * Focused suction area for surgeries and oral interventions * Additional Plasma Unit destroys 99% of HSN1 and HINI on surfaces * Zinc Pyrithlone coated: Tested on Coronavirus and showed a 95% y reduction of the virus over 2 hours \ (ISONB184) d ' . « Can be used for Under & Over pressure / / rooms as recommaended by the COC ¢ 4 + $2499 In Retall P 4 ] i s ¢

Slide text above is read directly from the Aeris deck PDF embedded on this page.

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