iConsumer Retail operates in the crowded rewards and loyalty sector, but with a distinct mechanical difference: instead of points or cash, users earn shares in the company itself. The deck highlights their status as a public company (ticker: RWRDP) and heavily leans on the involvement of Kevin Harrington, an original 'Shark' from Shark Tank. By positioning stock ownership as a 'modern reward' for the 99% who may be afraid to invest, iConsumer attempts to gamify equity building through everyday commerce. While the deck succeeds in explaining a complex regulatory and financial product simply, i…
Key takeaways
- The company is publicly traded under the ticker symbol RWRDP, as noted on Slide 1 and Slide 7.
- Kevin Harrington joined the Advisory Board and invested in September 2019, according to Slide 17.
- The core value proposition is replacing miles, points, and cashback with traded stock (Slide 13).
- A specific transaction example shows a $228 purchase generating an $11.40 commission for the company (Slide 7).
- The shopper in the example earns 3.2% of their purchase in stock, resulting in 40.53 shares (Slide 9).
- The executive team has significant history with iGive.com, with the CEO having founded it in 1997 (Slide 19).
- The deck identifies Ebates, Groupon, and RetailMeNot as entrenched competitors in the rewards space (Slide 11).
- The investment offer mentioned on Slide 3 matches Kevin Harrington's terms: a $.18 share price and a $180 minimum for members.
Executive Summary: The Equity-as-a-Reward Model
iConsumer Retail enters the mature loyalty and rewards market with a provocative hook: turning shoppers into shareholders. While the cashback industry is dominated by giants like Rakuten (Ebates) and Honey, iConsumer leverages its status as a public company to offer a reward that theoretically appreciates. The deck is structured to build trust through celebrity endorsement and the professional pedigree of its founders, who are veterans of the early affiliate marketing space.
Slide 1: Title and Public Status
The cover slide establishes the primary marketing hook: "Invest Alongside a Shark." It also immediately discloses the company's public status, listing the OTCQB ticker RWRDP . A safe harbor statement is included at the bottom, which is standard and necessary for a public company soliciting investment. The imagery of a young couple shopping with a credit card reinforces the consumer-facing nature of the business.
Slide 3: The Harrington Terms
This slide leverages social proof by highlighting Kevin Harrington . It explicitly states the terms of the current offering: a $.18 share price and the Same Class of Stock as the celebrity investor. By setting a low Minimum Investment of $180 for members, the company is clearly targeting a retail investor base rather than institutional capital. This aligns with their mission of democratizing ownership.
Slide 5: The Pitch
The core mission is stated simply: "Ordinary people become investors in a public company just by shopping at their favorite online stores." The slide introduces the phrase "Shop Like A Shark," attempting to link the act of consumer spending with the act of professional investing. The logic presented is that increased shopping leads to increased ownership, which theoretically makes the company more valuable, creating a virtuous cycle for the user.
Slide 7 & 9: The Transactional Mechanics
Slide 7 provides a concrete example of the business model. A customer buys a $228 sweater at Bloomingdale's. Bloomingdale's pays iConsumer an $11.40 commission . The customer is then rewarded with ownership in the form of RWRDP shares. Slide 9 takes this further, showing the math: the shopper earns 3.2% of the purchase in stock, which equates to 40.53 shares of RWRDP. This is a crucial pair of slides because it demystifies how a "free" stock reward is funded—it is essentially a redirected affiliate commission.
Slide 11: Market Context
The deck acknowledges the competitive landscape by showing logos for Ebates, Groupon, RetailMeNot, and ShopAtHome , along with major credit cards like Chase Sapphire and American Express. The heading "A Huge Market – Rewards and Loyalty" suggests that iConsumer is not trying to create a new behavior, but rather capture a slice of an existing, massive habit by offering a better incentive.
Slide 13: The Differentiator
This slide serves as the "Why Us" moment. It states, "We replaced miles, points, and cash back with our traded stock." It positions the business as having the "Same business model, same behavior," but with a "modern reward." The visual of a crowd of people combined with a stock exchange floor reinforces the idea of mass-market participation in the equity markets.
Slide 15: Strategic Positioning
iConsumer identifies its target demographic as Millennials and the 99% who are "afraid to invest." By claiming they have "made investing free," they position the platform as a financial inclusion tool. They also acknowledge that the market has "entrenched and substantial competitors," which justifies their need for a "radically differentiated" proposition.
Slide 17: Recent Milestones
This slide confirms that Kevin Harrington invested and joined the Advisory Board in September 2019 . While the slide is visually sparse, it serves as a chronological marker for the company's growth and validation phase.
Slide 19: The Executive Team
The team slide is strong on industry experience. Robert Grosshandler (CEO) is credited as the founder of iGive (1997) , with previous exits to Intel (1995) and Aegon (1993) . Sanford Schleicher (CTO) and Kimberly Logan (Ops) also have deep roots in iGive and Onebox. This suggests a team that has worked together for decades in the specific niche of online rewards and affiliate technology, which reduces execution risk in the eyes of an investor.
What Works in This Deck
Clarity of Model: The use of the Bloomingdale's sweater example (Slides 7 and 9) is excellent. It explains a complex financial flow in terms any consumer or retail investor can understand. · Social Proof: The heavy emphasis on Kevin Harrington provides immediate brand recognition and a "reason to believe" for a company operating on the relatively obscure OTCQB market. · Founder-Market Fit: The team's history with iGive.com is highly relevant. They aren't just entering the rewards space; they helped build it in the late 90s.
What Is Missing
Unit Economics: While we see a single transaction example, the deck does not show the company's customer acquisition cost (CAC) or the lifetime value (LTV) of a shopper. · Growth Metrics: There are no charts showing total registered users, active monthly shoppers, or Gross Merchandise Volume (GMV) trends over time. · Financial Projections: For a public company, the lack of revenue forecasts or a path to profitability in these slides is a notable omission for serious investors. · Use of Funds: The deck mentions the share price and minimum investment but does not specify how the capital raised will be deployed (e.g., marketing, tech development, or regulatory costs).
Founder's Takeaway
The iConsumer deck is a masterclass in translating a complex regulatory advantage into a simple consumer benefit . Being a public company is usually a burden for a startup, but iConsumer turns it into their primary product feature. Founders should note how they use a "Shark" not just for a logo, but to anchor the valuation and terms of the deal. However, founders should be wary of relying too heavily on celebrity; without hard data on user retention and platform scale, the pitch feels more like a marketing brochure than a comprehensive investment thesis. If you are building a platform that requires a behavior shift, follow their lead: show a specific, line-item example of how the value flows from the partner to the company to the user.
Frequently asked questions
- How does iConsumer actually make money?
- Based on Slide 7, the company operates an affiliate model. When a customer buys a product (e.g., a $228 sweater) through their platform at a partner retailer like Bloomingdale's, the retailer pays iConsumer a commission ($11.40 in the example). A portion of this value is then passed to the consumer in the form of company stock rather than cash.
- What is the significance of the ticker symbol RWRDP?
- The ticker RWRDP indicates that iConsumer is a publicly traded entity, specifically on the OTCQB market as shown on Slide 1. This is central to their pitch because it allows them to give away 'real' equity that has a market price, rather than private shares that are difficult for a consumer to value or liquidate.
- Who are the key members of the leadership team?
- The team is led by CEO Robert Grosshandler, who founded iGive in 1997 and has several exits to companies like Intel and Aegon. He is joined by CTO Sanford Schleicher and Ops lead Kimberly Logan. The slide emphasizes their long-term working relationship, particularly their shared history at iGive and Onebox.
- What is the 'Shark' connection mentioned in the deck?
- The deck heavily features Kevin Harrington, an original investor from the TV show Shark Tank. Slide 17 states he invested and joined the Advisory Board in September 2019. The deck uses this to build credibility, inviting new investors to 'Invest Alongside a Shark' at the same $.18 share price he received.
- What market problem is iConsumer trying to solve?
- According to Slide 15, iConsumer is targeting 'Millennials / the 99%' who are 'afraid to invest.' By making the acquisition of stock a passive byproduct of shopping, they aim to lower the barrier to entry for equity ownership while competing against traditional cashback sites that offer less long-term upside.
