MedX Pitch Deck: 9-Slide Breakdown

See all 9 slides of the MedX pitch deck — a Healthcare deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

MedX is a TSX-V listed company (Stock Symbol: MDX) with a market capitalization of $30 - $35 million as of the deck's publication. The company operates two divisions: therapeutic lasers and SIAscopy skin assessment technology. The core value proposition centers on reducing skin cancer assessment wait times from months to just 72 hours using their DermSecure platform. By transitioning from a pure hardware play to a SaaS model, MedX aims to capture a share of the 420 million people at high risk of melanoma. The deck outlines a tiered pricing strategy (Gold, Platinum, Diamond) and claims to be i…

Key takeaways

MedX Investor Presentation: A Slide-by-Slide Analysis

Slide 1: Title Slide

The title slide introduces the company as MedX (stylized as medx with a red dot grid logo). It identifies the presentation as an "Investor Deck" and specifies the core product categories: "Therapeutic Laser & Skin Assessment System." Three sub-brands are listed at the bottom: SIAMETRICS, SIMSYS, and MoleMate. The slide features photographs of the hardware components, including a console, handheld scanners, and a laptop displaying the skin imaging software.

Slide 2: MedX – Short Overview

This slide provides corporate status and operational highlights. It notes that MedX is a TSX-V listed company under the stock symbol MDX, with 131 million shares outstanding and a market cap of $30 - $35 million. The business is divided into two segments: Therapeutic Lasers (described as steady growth/cash flow) and SIAscopy (described as a global market opportunity/SaaS model). Key metrics for SIAscopy include presence in over 200 pharmacies across 4 countries and regulatory approvals in 34 countries, including the USA, Canada, and the EU. The slide also mentions a manufacturing facility in the Greater Toronto Area (GTA) with ISO 13485 certification.

Slide 3: Market Problem – Skin Cancer Growth

Slide 3 uses a World Health Organization map from 2016 to illustrate the prevalence of skin cancer. The headline states that skin cancer is one of the fastest-growing cancers. The slide claims there are more than 420 million people at "high risk of Melanoma." The map uses a color-coded system (red, green, purple, grey) to show death rates per 100,000 people globally, though the specific legend values for the colors are not detailed beyond "High" and "Low."

Slide 4: Problems Impacting Successful Outcome

This slide focuses on the Canadian market to illustrate systemic inefficiencies. It states that Canada has only 565 dermatologists serving 37 million people, resulting in wait times between 5 to 18 months. It highlights a specific regional issue in Quebec, which accounts for 23% of the population but 40% of skin cancer deaths due to sun exposure and wait times. The slide presents a financial argument for early detection: Stage 1 Melanoma costs $2,500 to treat with a 97% survival rate, while Stage 4 costs ~$1,000,000 to treat with only a 15% survival rate. MedX claims its technology reduces wait times to 72 hours.

Slide 5: The MedX Solution

Slide 5 details the technical advantages of the MedX system. It claims to be the only Class 2 device that captures a dermascopic image plus four pathophysiology views 2mm below the skin's surface. The slide contrasts this with competitors who allegedly use Class 1 devices with "poor image quality" and a "40% rejection rate" by dermatologists. The solution includes a patient management system designed by dermatologists that integrates with existing EMR platforms and a device-agnostic telemedicine platform with AI capability.

Slide 6: Telemedicine Software Platform (DermSecure)

This slide uses a flowchart to explain the "Hub & Spoke Model" of the DermSecure platform. The process begins with a scan by a trained technician, which takes minutes. The data is sent to the DermSecure cloud-based platform (noted as HIPAA and PIPEDA compliant). A contracted dermatologist then performs a SIAscan assessment in less than two minutes. The final output is a medical report delivered to the clinic, patient, and family physician within a 2-day turnaround. Three possible outcomes are listed: not suspicious, needs to be watched, or suspicious (expedited appointment).

Slide 7: Software as a Service (SaaS) Model

Slide 7 outlines the revenue strategy. It presents a tiered pricing model for DermSecure: Gold ($200/mo, 20 scans, $2,500 device cost), Platinum ($300/mo, 30 scans, $2,000 device cost), and Diamond ($400/mo, 40 scans, $1,500 device cost). The slide projects potential revenue based on 1,500 installs: $5.4 million in ARR from monthly charges and $3.0 million from device sales. Additional revenue streams mentioned include service and maintenance fees and clinical research data.

Slide 8: Short Term Growth Strategy

The growth strategy focuses on the launch of the DermSecure platform across Canada, the Netherlands, and the US, targeting groups like the VA, DND, and hospital groups. It also mentions expansion into Mexico, Spain, Latin America, France, and Germany through channel partners. A significant claim is made that MedX is in discussions for over 15,000 potential installations, which would represent approximately $84 million in top-line revenue. The slide also notes that AI functionality will be added within the next 12 months.

Slide 9: Summary

The final slide summarizes the investment case: proven technology with regulatory approvals, a "game-changer" telemedicine platform for global market access, recurring revenue from a large installed base, and a cash-flow-positive laser business to support growth. The slide repeats the logos for SIAMETRICS, SIMSYS, and MoleMate.

What MedX Does Well

The deck excels at defining a clear, quantifiable problem. By comparing the $2,500 cost of Stage 1 treatment to the $1,000,000 cost of Stage 4 treatment, the company creates a compelling economic argument for healthcare payers and providers. The transition from a hardware-only model to a SaaS model is clearly articulated on Slide 7, showing how the company intends to move from one-time sales to recurring revenue. Furthermore, the inclusion of specific regulatory milestones (34 countries) and the distinction between Class 1 and Class 2 medical devices provides a level of technical credibility often missing in early-stage medtech decks.

Omissions and Weaknesses

The most glaring omission in this deck is the Team Slide . There is no mention of the founders, management, or medical advisory board. For a medical technology company, the credentials of the clinical and engineering leadership are paramount. Additionally, the deck lacks a Financial History slide; while it mentions being a public company with a $30M-$35M market cap, it does not provide historical revenue, burn rate, or profitability figures. There is also no specific Ask . While it is an "Investor Presentation," it does not state how much capital is being raised or how those funds will be allocated. Finally, the "15,000 potential installations" mentioned on Slide 8 is a large figure that lacks a breakdown of the sales pipeline or a timeline for conversion, making the $84 million revenue projection feel speculative.

Lessons for Founders

Founders can learn from MedX's use of comparative economics . Instead of just saying "early detection is better," they used specific dollar amounts and survival percentages to prove the value proposition. This is highly effective for B2B and healthcare pitches. However, founders should avoid the mistake of omitting the team. Investors buy into people as much as products, especially in highly regulated fields. If you are a public company or a late-stage startup, ensure your deck includes a clear bridge between your current financial state and your future projections. MedX jumps from a $30M market cap to an $84M revenue projection without showing the intermediate steps or the capital required to get there.

Note: This teardown is based solely on the 9 slides provided in the presentation dated 2018.

Frequently asked questions

What is the primary technology MedX uses for skin assessment?
MedX utilizes SIAscopy, a skin assessment technology that captures images 2mm below the skin's surface. According to Slide 5, it is a Class 2 device that provides four pathophysiology views, which the company claims results in higher image quality and lower rejection rates by dermatologists compared to Class 1 competitors.
How does the DermSecure platform work?
DermSecure is a cloud-based telemedicine platform. As shown on Slide 6, a trained technician performs a scan in minutes, which is then uploaded to a HIPAA/PIPEDA compliant network. A contracted dermatologist then reviews the scan in less than two minutes, providing a medical report to the clinic and patient within a 2-day turnaround.
What is the current market valuation of the company according to the deck?
Slide 2 states that MedX is listed on the TSX-V under the symbol MDX. It reports 131 million shares outstanding (201 million fully diluted) with a market capitalization ranging between $30 million and $35 million.
What are the different pricing tiers for the MedX SaaS model?
Slide 7 outlines three tiers: Gold ($200/month, 20 scans), Platinum ($300/month, 30 scans), and Diamond ($400/month, 40 scans). Device costs decrease as the monthly subscription tier increases, ranging from $2,500 for Gold to $1,500 for Diamond.
What are the stated growth targets for the company?
Slide 8 indicates that MedX is in discussions for over 15,000 potential installations. The company estimates that reaching this scale under their SaaS model would represent approximately $84 million in top-line revenue, with a significant portion being recurring.
Cover slide of the MedX pitch deck
MedX pitch deck, slide 1

MedX pitch deck: the facts

Company
MedX
Slides
9
Sector
Healthcare

MedX pitch deck PDF

The full MedX deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the MedX Health Corp. pitch deck was used for

This deck is a 9‑slide investor presentation from 2018 by MedX Health Corp., a Canadian medical device and teledermatology company focused on early skin cancer detection using its SIAscopy imaging technology and associated devices (Siametrics, Simsys, MoleMate). The presentation highlights the clinical and economic burden of melanoma, limited dermatology access in Canada, and positions MedX’s Class II scanning devices plus a browser‑based telemedicine platform as a rapid 72‑hour assessment solution integrating with EMRs. It also describes a strategic pivot toward a SaaS model built around its DermSecure telemedicine platform with global rollout plans, including Canada, the US, the Netherlands and additional regions. The deck was used in the context of MedX’s late‑stage private financing efforts in 2018, alongside a non‑brokered private placement to fund the development and deployment of its DermSecure teledermatology platform.

Business model: Medical device and software company focused on non-invasive skin assessment and teledermatology, monetized via device sales and a recurring SaaS/usage model on its DermSecure telemedicine platform.

Year
2018
Founded
1999
Headquarters
Mississauga, Ontario, Canada.
Industry
Healthcare technology; teledermatology and medical devices for skin cancer assessment.

Round: Non‑brokered private placement by an already public TSX‑V listed company, effectively a follow‑on financing rather than a traditional venture capital round.

Raising: As of November 2018, MedX was initiating a new non‑brokered private placement targeting up to C$2.5 million of units to fund its operations and growth initiatives, including teledermatology expansion.

Raised: MedX completed an additional closing of 1,137,500 units on November 22, 2018, raising approximately C$182,000 as part of a non‑brokered private placement offering originally announced on October 11, 2018, and concurrently announced a new non‑brokered private placement of units to raise up to C$2.5 million from accredited investors.

Use of funds as presented: Public disclosures state that proceeds from subsequent financings were directed toward development and commercial deployment of the SIAscopy on DermSecure telemedicine platform, expansion into occupational health markets, and general corporate purposes; while the 2018 announcement does not itemize uses, it frames the new private placement as funding for MedX’s ongoing growth initiatives.

What happened after the MedX Health Corp. deck

Following the 2018 investor deck, MedX advanced its strategy of building a recurring‑revenue teledermatology business around SIAscopy on DermSecure, expanding into new geographies and occupational health segments while raising additional capital through private placements and convertible notes to support platform rollout and SaaS adoption.

What the MedX Health Corp. deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the MedX Health Corp. deck

MedX Health Corp. pitch deck: common questions

What does MedX (MedX Health Corp.) do?

MedX Health Corp. is a Mississauga, Ontario–based medical device and software company focused on non‑invasive skin assessment and teledermatology, using its proprietary SIAscopy technology embedded in devices such as Siametrics, Simsys and MoleMate, and delivered through its DermSecure telemedicine platform for early detection and assessment of suspicious skin lesions.

What business model does MedX’s 2018 investor deck propose?

The 2018 investor deck describes a shift from a primarily device‑sales business to a SaaS‑driven teledermatology model built around DermSecure, where MedX earns recurring revenue based on the number of patient reports generated and subscriptions to its cloud‑based telemedicine and patient‑management platform.

How is MedX trying to reduce skin cancer diagnosis wait times?

The deck emphasizes that MedX’s Class II SIAscopy‑based scanners can image 2 mm below the skin’s surface and, combined with DermSecure, provide dermatologists with high‑quality dermoscopic and multispectral images plus patient data, enabling remote assessment of suspicious lesions within approximately 72 hours, compared with Canadian wait times of 5–18 months for in‑person dermatologist visits.[slides]

Which markets and channels does MedX target in this deck and afterwards?

The 2018 deck highlights expansion into Canada, the United States, the Netherlands and other European and Latin American markets via DermSecure, targeting medical clinics, pharmacy chains and at‑risk occupational groups; subsequent disclosures and news releases describe deployments and pilots in markets such as the Netherlands, Turkey and the UK through channel and distribution partners.

What fundraising activity is associated with MedX around the time of this deck?

Public disclosures state that MedX has raised capital through non‑brokered private placements and, later, convertible note financings to fund development and rollout of its SIAscopy on DermSecure telemedicine platform and expansion into occupational health; in November 2018 MedX closed an additional C$182,000 as part of a previously announced private placement and simultaneously launched a new private placement targeting up to C$2.5 million of units.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

MedX pitch deck slides

MedX pitch deck slide 1 of 9
MedX pitch deck — slide 1 of 9
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MedX pitch deck — slide 2 of 9
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MedX pitch deck — slide 3 of 9
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MedX pitch deck — slide 4 of 9
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MedX pitch deck slide 6 of 9
MedX pitch deck — slide 6 of 9

What each slide of the MedX pitch deck says

Slide 1

k4 0 [&) ® Investor Deck TN |||) = Therapeutic Laser & Skin Assessment System 2) SIMSYS" MoleMate

Slide 2

MedX — Short Overview J TSX-V listed company Stock Symbol MDX = 131 million shares o/s (201 million fully diluted) Market Cap - $30 - $35 million J 2 Major Product Divisions = Therapeutic Lasers and LED devices (Steady Growth/ Cash Flow) = SlAscopy -skin assessment technology (Global Market Opportunity/SaaS Model) OJ Laser Division now focused on National Distributors / Huge Opportunity in Dental Laser Market J SlAscopy - proven performance: = Operating in over 200 pharmacies in 4 countries = Regulatory approvals in USA, Canada, EU — 34 countries, Australia, Turkey and shortly Mexico = ~19 Peer Reviewed Research Papers Class 2 Device = Recent Release of DermSecure Platform makes MedX infini…

Slide 3

Skin Cancer is one of the fast growing cancers SKIN CANCERS More than 420 million people at high risk of Melanoma World Health Organization — 2016 .':. SIAMETIQCS" SIMSYS™ Mole

Slide 4

Problems impacting successful outcome of skin cancer + Canada has only 565 Dermatologists serving 37 million people. + Wait times to see a Dermatologist in Canada can be between 5 to 18 months under the current referral method. * Quebec represents 23% of the Canadian population almost 40% of Skin Cancer Deaths because of overexposure to sun and long wait times. » Early detection increases chances of survival...a Stage 1 Melanoma cost $2,500 to treat and the 10 year survival rate is 97%. A Stage 4 Melanoma cost $1,000,000 to treat and the 10 year survival rate is 15%. * MedX's Technology reduces wait times down to 72 hours using its advanced imaging scanner (2mm below skin's surface) and its…

Slide 5

MedX's offers a complete rapid assessment solution UMedX offers patients a 72 hour turnaround on their skin cancer assessment U MedX's scanner is the only Class 2 device that captures a Dermascopic image as well as 4 Pathophysiology views 2 mm below the skins surface. Perfect image capture everytime. UMedX''s has a Patient Management System designed by Dermatologists to capture all relevant information to aid a Dermatologist with a rapid assessment UMedX's patient Management System integrates with current EMR platforms UMedX's has a secure browser based, device agnostic telemedicine platform that has Al capability UMedX''s Competitors are only Class 1 devices with poor image quality. Compet…

Slide 6

Telemedicine Software Platform(DermSecure): Many Points of Service + Remote Dermatologist Assessment Scan performed by DermSecure Network Dermatologists process takes minutes Hub & Spoke Model 0 gq |= | — i A { od Medical Report: Dermatologist: V4 * To clinic, patient, family + SlAscan assessment physician (<2 min/scan) Giitooiias: + 2 day turnaround } ) * Mole t ici @- . oo image stored for future SRS a comparison ft Strat = °— : * Mole suspicious; appointment Rly 3 at dermatologist expedited - 10%, sIAMETRICS SIMSYS™ Moleliaie

Slide 8

Short Term Growth Strategy — Key elements U Launch of fully integrated Telemedicine platform (DermSecure) = Leveraging Dermatologists over multiple locations: Canada, Netherlands, US working with VA, DND, Hospital groups = Add Med Clinic and Pharmacy chains in Canada, USA = Deliver solutions for at-risk groups — airlines, military, occupational health, farm workers, police, union O Launch Telemedicine platform with channel partners in Mexico, Spain, Latin America, France, Germany 0 MedX is currently in discussions with over 15,000 potential installations. Based on MedX SaaS Model that would represent $84 million top line revenue and a large percentage of that would be recurring revenue O Me…

Slide 9

Summary v" Proven technology: regulatory approval, and sales in multiple countries in a growing target market v" New Telemedine Platform will be a game-changer in how MedX will be able to access markets worldwide v" Recurring revenue from growing and potentially large, global installed base v' Laser therapeutic products have been updated — growing business that generates cash flow to support growth

Slide text above is read directly from the MedX deck PDF embedded on this page.

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