Securter Systems Inc. Pitch Deck (2023): 15-Slide Seed Deck

Securter Systems is a Toronto-based fintech startup seeking $1.5M to finalize its 'Tap-on-Phone' fraud prevention technology. The deck positions the company as a bridge between the security of physical EMV chip transactions and the convenience of mobile commerce. By allowing users to tap physical cards onto their own phones to authenticate online purchases, Securter claims to mimic the physical presence of a cardholder, significantly reducing fraud. The financial projections are aggressive, scaling from $687k in Year 1 to over $559M in Year 5, primarily driven by partnerships with platforms l…

Key takeaways

• The company is seeking $1.5M USD in new capital to finalize development and acquire certifications (Slide 9).
• Securter has already raised $610K USD and received over $530K USD in in-kind investments (Slide 9).
• The core technology allows cardholders to tap credit/debit cards onto cell phones and input a bank PIN to mimic physical presence (Slide 3).
• Revenue projections are extremely aggressive, forecasting a jump from $29.2M in Year 2 to $559.4M in Year 5 (Slide 9).
• The business model relies on three streams: direct sales to high-risk merchants, website builder integrations (WooCommerce/Shopify), and payment processor partnerships (Slide 13).
• The team includes seven named members and advisors, including a CEO with experience in public company financing and a CTO with 18 years in IT service management (Slide 15).
• The deck identifies Mobeewave (acquired by Apple for $100M) as a primary competitor in the Tap-on-Phone space (Slide 5).
• Market data cites the global digital payments market growing to $5.8 trillion by 2030 (Slide 7).

Frequently asked questions

What is Securter's unique value proposition?

Securter's primary innovation is bringing EMV (Europay, Mastercard, and Visa) security standards to mobile-based online transactions. By allowing a user to tap their physical card against their smartphone to authenticate a purchase, the system mimics a 'card-present' transaction environment. This is intended to make it significantly harder for fraudsters to use stolen card information for online purchases, as it requires the physical card and the bank PIN.

How does Securter plan to make money?

The company outlines a three-pillar revenue strategy. First, they target high-risk early adopters like online gaming platforms. Second, they are developing integrations for major e-commerce website builders like WooCommerce, Wix, and Shopify. Third, they aim to partner with established payment processors such as Stripe, Global Payments, and Moneris to offer their fraud prevention services as a bundled feature.

What are the biggest risks identified in the deck?

The competitive landscape is the most significant hurdle. Slide 5 explicitly mentions Apple's acquisition of Mobeewave and the existence of Apple's Secure Enclave and Android's Trusted Execution Environment. Securter must prove its third-party software can offer superior security or better cross-platform compatibility than the native hardware-level security features being built by the world's two largest mobile OS providers.

Are the financial projections realistic?

The projections on Slide 9 are exceptionally high for an early-stage startup. Predicting a rise from $687,083 in Year 1 to $559,430,845 in Year 5 represents a growth rate that assumes near-total market dominance or massive-scale adoption by global partners. Investors would likely scrutinize the 'Year 2' jump to $29M, which requires immediate, large-scale integration success.

Who is leading the company?

The leadership team is led by James D. Romano (President & CEO), who has a background in financing public companies. The technical side is managed by Steve Epstein (Co-Founder & COO) and Vitaly Vlasenko (CTO), who brings 18 years of IT experience. The team is rounded out by Michael Shmulevich (VP of Engineering) and David Edmunds (CFO), suggesting a heavy emphasis on corporate structure and technical execution.

Securter Systems Inc. pitch deck: the facts

Company

Securter Systems Inc.

Year

Not stated…

Stage

Seed

Slides

15

Sector

Fintech / Cybersecurity

Deck type

Fundraising Pitch

Outcome

Not stated

Headquarters

Toronto, Canada

Securter Systems Inc. pitch deck PDF

The full Securter Systems Inc. deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Securter Systems Inc. pitch deck was used for

This deck, hosted on SlideShare and dated July 27, 2023, presents Securter Systems Inc. as a fintech / cybersecurity company building an EMV-based online payment security platform for e‑commerce merchants. It describes a seed-stage raise and a revenue path to $559M by Year 5 based on partnerships with major commerce platforms and payment processors (from the provided article excerpt). The deck focuses on bringing physical-world EMV "tap" security to mobile devices to make online transactions as safe as in-store purchases. It appears to be used in the context of Securter’s early seed fundraising efforts following or alongside its 2021 Canadian crowdfunding campaign.

Business model: Developer of a payment security platform that turns a consumer’s smartphone into a personal EMV card reader / virtual POS terminal to reduce online payment fraud and false declines by enabling card-present style EMV tap-on-phone for e-commerce transactions.

Year

2021

Industry

Fintech; Payment Security; Cybersecurity.

Round: Seed (as characterized by the 2021 Canadian crowdfunding campaign offering the "first retail seed round distribution" in Canada).

Raising: Retail seed crowdfunding campaign launched June 7, 2021 aiming to distribute up to 2,500,000 Class A voting shares at $0.10 per share, with a goal of reaching up to $250,000 and a minimum of 150 new shareholders; concurrent additional funding from accredited investors via unit subscription agreements was planned.

Raised: At least $39,500 in retail seed crowdfunding proceeds as of the date of the Vested press release, within an offering targeting up to $250,000, plus a total of $80,000 in an unattributed round reported as the company’s last raised amount.

Headquarters: Toronto, Ontario, Canada (Exchange Tower, 130 King Street West, Suite 1800, M5X 1E3, as listed in company investor contact details).

Total funding: At least $80,000 in an unattributed round reported as the company’s last raised amount.

Use of funds as presented: The crowdfunding press release states that Securter’s technology and platform are being developed to significantly increase the security of online credit card payment processing globally, reduce losses from fraudulent card use, and protect cardholder privacy; proceeds are implied to support continued development and commercialization of this proprietary payment security and authentication platform

What happened after the Securter Systems Inc. deck

Following the creation of its patent-pending EMV-based online payment security technology and corporate alignment with Digatrade Financial Corp, Securter Systems Inc. pursued early-stage funding through a Canadian retail seed crowdfunding campaign in 2021 and at least one unattributed round totaling $80,000. Public materials focus on technology development and crowdfunding progress but do not prov

• Launch of a Canadian retail seed crowdfunding campaign on June 7, 2021 via Vested, offering up to 2,500,000 Class A voti
• Identification of Securter Systems Inc. as a subsidiary of Digatrade Financial Corp in multiple press communications, fo
• Reporting by CB Insights of a total of $80,000 raised in an unattributed funding round approximately three years before

What the Securter Systems Inc. deck got right

• Distinct EMV tap-on-phone approach for e‑commerce fraud reduction. Securter’s core technology leverages EMV chip security and transforms a consumer’s smartphone into a personal card reader or POS terminal, turning online card-not-present transactions into card-present style EMV transactions, which is a differentiated technical approach to reducing fraud and false declines in e‑commerce.
• Strong alignment with a clear, costly merchant pain point. The deck and related descriptions clearly articulate a major market pain point—online payment fraud and false declines—and position Securter’s solution as a way to enable secure cardholder tap of credit/debit cards onto phones, directly addressing merchant concerns about fraud losses and conversion.
• Patent-pending (and later patented) technology foundation. Multiple public sources emphasize that Securter’s technology is patent-pending, and later profiles refer to patented methods for bringing trusted EMV tap-on-phone security to e‑commerce, suggesting an IP-backed defensibility narrative that can resonate with investors.
• Transparent early-stage fundraising terms via crowdfunding. The seed crowdfunding campaign documentation includes specific terms (number of shares, price per share, fundraising target, minimum shareholder count) and progress updates, indicating a level of transparency in the company’s fundraising approach that can help build trust with early investors.
• Compelling privacy and data-protection narrative tied to the product. External descriptions of the platform highlight a focus on protecting cardholder privacy by eliminating the need to distribute credit card details to multiple commercial third parties and by never storing card data in readable form, which strengthens the value proposition in a regulatory and consumer-trust sensitive domain.

What could have been stronger

• Limited verifiable traction and deployment evidence in the fundraising narrative. Neither the SlideShare deck description nor the accessible external materials tied directly to the deck provide verifiable details about Securter’s actual customer traction, live merchant deployments, or transaction volumes at the time of the seed raise. The crowdfunding announcement in 2021 focuses on the technology and offering terms but does not cite signed merchant partners or usage metrics, and the deck description similarly discusses the solution and market problem but not proven adoption.
• Aggressive revenue projections without externally visible supporting detail. The deck, as described, outlines a path to $559M in revenue by Year 5 based on strategic partnerships with commerce giants and payment processors (from the provided excerpt), but the accessible public materials do not show detailed underlying assumptions, signed agreements, or historical performance supporting these projections. This makes it hard for an investor to assess how realistic the high revenue target is or how it compares to the company’s actual later funding progress, which is relatively modest.
• Limited visible competitive positioning in the deck. While the deck centres on patent-pending EMV-based technology and an EMV tap-on-phone approach, external sources do not provide clear evidence within this deck of a comprehensive competitive landscape analysis or direct benchmarking against other EMV mobile or online authentication solutions. Public materials emphasize the novelty of turning smartphones into personal POS terminals but do not show comparative data or positioning versus established fraud-prevention tools or card network initiatives.
• Insufficient team and governance detail within the deck itself. The deck appears to emphasize the technical solution and revenue roadmap, but there is little externally verifiable information tied to the deck about the management team’s prior experience, execution track record, or governance structure beyond references to appointments such as a CFO and director in separate press releases. Without explicit team credentials in the deck, investors must rely heavily on external due diligence to understand execution capability.

How an investor would read this deck

What draws attention

• Validate the technical feasibility and certification status of Securter’s EMV tap-on-phone implementation for e‑commerce, including whether card networks, issuers, and payment processors have vetted or approved the approach.
• Examine the underlying business model economics—pricing to merchants or processors, expected margins, and scalability—behind the deck’s Year 5 revenue projection of $559M, and reconcile these with the relatively small seed crowdfunding and unattributed funding amounts reported externally.
• Assess regulatory, compliance, and data-security implications of transforming smartphones into personal POS terminals that read EMV chips for e‑commerce, including PCI DSS and local financial regulations.
• Investigate Securter’s relationships with Digatrade Financial Corp and any impact of that corporate structure on future financing, IP ownership, and exit options.

Risks that stand out

• Execution risk in commercializing a novel EMV-based online payment technology in a market dominated by incumbent card networks, gateways, and fraud-prevention platforms; external information shows strong technology claims but limited evidence of large-scale commercial adoption to date.
• Regulatory and compliance risk as the platform turns consumer smartphones into EMV card readers for e‑commerce; misalignment with evolving PCI DSS requirements or data protection laws could hinder scaling or require costly redesigns.
• Financing risk: the reported crowdfunding campaign and unattributed funding amounts are relatively small compared to the ambitious revenue projections and required integrations with major commerce platforms, potentially constraining product development and market penetration if larger rounds are not
• Dependency risk related to corporate and IP arrangements with Digatrade Financial Corp and Securter Inc.; future strategic options may be influenced by existing agreements and subsidiary structures, and investors need clarity on control, licensing, and monetization rights.

Questions this deck invites

• What specific certifications or approvals (e.g., from EMVCo, major card networks, PCI auditors) has Securter’s EMV-based tap-on-phone solution obtained, and what remains outstanding for full-scale deployment with major processors and mercha
• How do Securter’s pilot or production metrics (fraud reduction, false decline reduction, conversion rate uplift) compare to leading fraud-prevention and authentication solutions currently used by large e‑commerce merchants and payment gatew
• What is the detailed go-to-market strategy and current pipeline of signed or near-signed partnerships with commerce giants and payment processors that underpin the deck’s Year 5 revenue projection of $559M, and how does this align with the
• How are intellectual property rights structured between Securter Systems Inc., Securter Inc., and Digatrade Financial Corp, and are there any encumbrances or prior agreements that could affect future licensing, acquisition, or public offeri
• What governance, reporting, and investor relations practices are in place following the 2021 retail seed crowdfunding campaign and subsequent funding, and how will new institutional investors be integrated into the cap table and decision-ma

What founders can take from the Securter Systems Inc. deck

• When a company’s core innovation is highly technical and standards-driven—such as EMV tap-on-phone for e‑commerce—pitch decks benefit from clearly explaining how the technology aligns with or extends established standards, using concise language accessible to non-technical investors, as Securter’s p
• Ambitious revenue projections, such as a path to hundreds of millions in Year 5, draw attention but must be anchored in clearly articulated partnership strategies and market adoption evidence; external funding data showing modest seed raises highlights the importance of alignment between forecasted
• Leveraging recognizable pain points like online payment fraud and false declines, and positioning a solution as a way to turn online transactions into card-present equivalents, can make a complex security product more intuitive in fundraising narratives.
• Including concrete offering terms (share price, target raise, minimum number of shareholders) in parallel public materials, as seen in Securter’s crowdfunding announcement, provides transparency for smaller investors and can complement pitch decks used with broader audiences.
• Describing how a technology protects cardholder privacy by avoiding storage of readable card data and reducing distribution to third parties can strengthen the value proposition for both security-conscious consumers and investors focused on regulatory risk.

Securter Systems Inc. pitch deck: common questions

What does Securter Systems Inc. do?

Securter Systems Inc. is a Canadian fintech and payment security company developing proprietary, patent-pending credit card payment platform innovations that increase the security of online credit card payment processing globally. Its core technology turns a consumer’s smartphone into a personal card reader or POS terminal, allowing EMV tap or scan of credit/debit cards to secure e‑commerce transactions and reduce fraud and false declines.

Has Securter Systems Inc. raised funding, and if so, how much?

According to a press release on the Canadian crowdfunding platform Vested, Securter launched a retail seed crowdfunding campaign on June 7, 2021, offering up to 2,500,000 Class A voting shares at $0.10 per share, targeting up to $250,000 with a minimum of 150 new shareholders. As of that release, the campaign had 61 of 150 investors subscribed for total proceeds of $39,500, and it was expected to run until September while additional funding from accredited investors was sought via unit subscription agreements. CB Insights separately reports that Securter Systems’ latest funding round is an unattributed round totaling $80,000 raised about three years prior to that listing.

Is Securter Systems Inc. independent or part of another company?

Securter Systems Inc. is described as developing proprietary, patent-pending credit card payment platform innovations to increase the security of online credit card payment processing globally, and is identified as a subsidiary of Digatrade Financial Corp in multiple press releases. A 2019 release notes that Digatrade executed a definitive agreement with Securter Inc., a private Canadian corporation, to develop the more secure fintech platform based on Securter’s patent-pending technology for card-not-present transactions.

What is the focus of Securter Systems’ pitch deck on SlideShare?

The SlideShare deck describes Securter Systems as developing a payment system to help online merchants reduce payment fraud and false declines using EMV technology that lets cardholders tap credit or debit cards onto phones, mimicking physical card presence in online payments. An article excerpt related to the deck states that Securter aims to revolutionize online payment security by bringing physical-world EMV standards to mobile devices and outlines a path to $559M in revenue by Year 5 through strategic partnerships with commerce giants and payment processors (as provided). This indicates the deck is a seed-stage fundraising presentation focused on e‑commerce payment security, EMV tap-on-p

Where is Securter Systems Inc. based?

A Vested crowdfunding announcement lists Securter Systems Inc.’s address as The Exchange Tower, 130 King Street West, Suite 1800, Toronto, Ontario, M5X 1E3, Canada, and provides an investor contact email at investors@securter.com and a telephone number. PitchBook lists a separate address in Vancouver, British Columbia, Canada, associated with Securter’s company profile. This suggests operations or corporate presence in both Toronto and Vancouver, with the Toronto Exchange Tower address explicitly tied to Securter Systems Inc. in the seed crowdfunding context.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• How It Works - Securter
• Making e-commerce as safe as traditional retail
• SECURTER ANNOUNCES LAUNCH OF CROWDFUNDING...
• Securter Systems
• Blueprint - SEC.gov
• SECURTER ANNOUNCES CFO AND DIRECTOR APPOINTMENT...
• Press Release Distribution & PR Platform | ACCESS Newswire
• Securter Systems Inc. - F6S

Securter Systems Inc. pitch deck slides

What each slide of the Securter Systems Inc. pitch deck says

Slide 2

The Problem eo Credit Card Information Obtained by criminals for Card Not Present (CNP) Fraud through hacking, skimming or phishing. ® Online Card Not Present Fraud is a multi-billion-a-year problem for both merchants and buyers. e Though people often focus on the way CNP fraud affects individuals, it also has a significant impact on businesses: - Fraudulent chargeback fees - False-positive decline rates - Loss of consumer trust and loyalty - High PCI compliance costs - https://www.merchantfraudjournal.com/card-not-present-fraud/ 2 SECURTER

Slide 3

Technology ~ The most advanced fraud prevention feature, the crown jewel of the company's assets will incorporate the reliable EMV payment method. The technology behind EMV makes it much more difficult for fraudsters to use stolen card information online. Al + Technology allows cardholders to tap credit or debit cards onto cell phones and input the bank's PIN pr ’ + Mimics the physical presence of the cardholder in front of the merchant PL : «+ Patent-pending technology to be certified upon completion 3 ¢ 54 - Demo: "Tap-on-phone" feature done by one of Securter's technology development lead. https://drive.google.com/file/d/1ZelExnAUMoZO008FY3wtThgL MInQ3EInG/view?usp=sharing 3 SECURTER

Slide 4

Services for online merchants CAITR a) _ 5 Tia @ =i Q =o) Al Helps 3DS 2.0 Protocol Payment Know Your Merchant Control Risk For Better User Processing Client (KYC) panel Authentication Enterprise Grade, Compliance under The Securter solution Enhanced Customer Cool reports showing Cost-effective, PSD2*, is payment processor Verification merchant's approval Artificial Intelligence Liability shift will occur agnostic. Merchants KYC solution rates, risk level etc, (a1) tools to reduce and the responsibility can use Securter with provides an ID fraud & false declines. will be with the issuer, their existing payment eat), i person the merchant will processor. User Verification enjoy protection fr…

Slide 5

Competition Mobeewave Inc. (recently acquired by Apple for $100 million) and Global Payments, in partnership with Mastercard and NMI, are developing a Tap on Phone secure technology that enables merchants to use their smartphones as card readers to accept payments from customers. Wy Apple Secure Enclave - dedicated hardware component stores encrypted payment information, Yo, m) including the user's card details. Ey wh Sg, Android devices use a Trusted Execution Environment (TEE), a secure area within the main processor or a separate co-processor. Unlike Apple's Secure Enclave, Android relies on a mix of software and hardware security features to safeguard sensitive data, including biometric…

Slide text above is read directly from the Securter Systems Inc. deck PDF embedded on this page.

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