Cardiff International, Inc. Pitch Deck: 18 Slides + Teardown

See all 18 slides of the Cardiff International, Inc. pitch deck, with a slide-by-slide teardown of what the deck does well and where it falls short.

Cardiff International, Inc. (CDIF) presents a pitch deck centered on its role as a public holding company providing exit strategies for private firms. Operating on the OTCQB with a market cap of $5.8 million at the time of the presentation, the company highlights a rapid revenue jump from $100k in 2015 to a projected $17M+ in 2017. The strategy relies on acquiring profitable subsidiaries—ranging from Italian ice to cycle finance—using a tax-free exchange of preferred stock. While the deck provides clear acquisition mechanics and historical stock price growth, it lacks specific details on the…

Key takeaways

Executive Summary and Value Proposition

Slide 1: Title Slide

The deck opens with the Cardiff International, Inc. logo and its OTCQB ticker: CDIF. The company defines itself as a 'Public Holding Company Providing Private Companies an Equity Exit Strategy and Equity Capitalization Platform.' The inclusion of the ticker immediately signals that this is a public micro-cap play rather than a traditional private startup pitch.

Slide 3: Overview

Cardiff uses a bold comparison, stating, 'We are a mini Berkshire Hathaway for companies under $100 million in revenue.' This slide focuses heavily on revenue growth. It lists $100k revenue in 2015, $4M in 2016, and a projection of $17M+ in 2017 assuming no further acquisitions. It also mentions $40M+ in additional revenue from pending acquisitions. The footer notes that Cardiff has 11 subsidiaries and less than $1M in debt, with $30M in acquisitions awaiting funding.

Market Position and Portfolio

Slide 5: Key Facts

This slide provides a snapshot of the company's public market standing. As of the presentation date in 2017, the recent price was $0.16, with a market cap of $5.8 million. There were 34.4 million shares outstanding and a float of 17.4 million. Revenue is listed at approximately $4 million, aligning with the 2016 figures mentioned earlier in the deck.

Slide 7: Current Holdings

The portfolio is highly diverse, suggesting a conglomerate strategy. Holdings include:

Repicci’s Italian Ice & Gelato: $3M revenue run-rate. · American Cycle Finance: $17M revenue run-rate. · CSSC/Decision Technology Corp.: $10M revenue run-rate. · Romeo’s Pizza: $800K revenue run-rate. · Affordable Housing Initiative: $400K revenue run-rate. · Edge View Properties: 30 acres of commercial real estate. · Mission Tuition: A merchant shopping network.

The discrepancy between the $17M total run-rate mentioned on Slide 3 and the individual run-rates here (which sum to over $30M) suggests that some holdings may be partially owned or recently signed.

The Problem and Solution

Slide 9: Market Problem

Cardiff identifies a specific niche: profitable private companies in 'sub-prime markets.' The slide lists four struggles for these owners: finding a buyer, getting market value, securing growth financing, and reducing debt/operating costs. The visual aids include stock photos of a stressed businessman and an empty wallet, emphasizing the liquidity trap faced by small business owners.

Slide 11: Our Value Add

The company explains how it improves its subsidiaries. The value add includes improving balance sheets, novating debt, providing strategic guidance, and forming synergies. Most importantly, it claims to reduce risk by spreading it across the entire Cardiff portfolio and gaining economies of scale.

Operational Mechanics

Slide 13: Acquisition Process

This is a technical slide explaining the 'Qualified' Preferred Stock model. Cardiff uses a tax-free exchange under IRS Section 368(a)1(B) to acquire 100% of the 'vote and value' of a company's stock. The slide emphasizes that acquisition assets are not co-mingled and that operational autonomy is maintained for the original founders. This is a key selling point for business owners who want liquidity without losing control of daily operations.

Slide 15: Corporate Outlook

The outlook for 2017 is aggressive. Cardiff aims for $20M+ revenue with profitability. The most ambitious claim is the market cap projection: $15M by Q2 and $100M by year-end. The slide also mentions three near-term acquisition targets and a 'strong management team,' though no names or bios are provided on this slide.

The Investment Ask

Slide 17: Accredited Investor Offering

The final slide details the specific ask. There is a $25k minimum investment for accredited investors. The terms include a 20% discount on stock and a 1:1.5 conversion rate. The 'Use of Funds' is split between a $50M subsidiary asset acquisition, existing subsidiary expansion, and 'planning/positioning for NASDAQ.' A historical chart shows the stock price trending upward from $0.05 to over $0.40 between September 2016 and January 2017.

What Works Well in This Deck

The deck is very clear about its financial mechanics. By citing specific IRS codes and explaining the preferred stock exchange, Cardiff demonstrates a structured approach to acquisitions that goes beyond simple cash buyouts. The 'mini Berkshire' analogy is a strong hook that immediately explains the business model to an investor. Furthermore, the clear breakdown of revenue run-rates for each subsidiary allows investors to see exactly where the top-line growth is coming from.

What Is Missing

The most glaring omission is a team slide. In a holding company model, the ability of the leadership to pick winners and manage debt is everything. Without bios for the executives at Cardiff, an investor cannot verify the 'history of execution' claimed on Slide 15. Additionally, the deck mentions 'profitability' several times but never provides a consolidated EBITDA or net income figure. Revenue is a vanity metric in a roll-up if the cost of debt or the losses of the subsidiaries outweigh the top-line gains. Finally, there is no mention of the competitive landscape—other micro-cap holding companies or private equity firms targeting the same sub-$100M revenue bracket.

Founder Takeaways

Founders of holding companies or roll-up platforms should take note of how Cardiff uses its public status as a tool for acquisition. The 'Equity Capitalization Platform' is a compelling pitch for small business owners who are 'asset rich but cash poor.' However, founders should be wary of making market cap projections as specific as those on Slide 15 ($100M by year-end), as these can be perceived as speculative in a professional investment environment. A better approach would be to focus on the underlying health and cash flow of the acquired assets.

Frequently asked questions

What is Cardiff International's core business model?
Cardiff International acts as a public holding company that acquires profitable private companies. According to Slide 1, it provides these companies with an equity exit strategy and a capitalization platform. It targets companies in 'sub-prime markets' that struggle to find buyers or secure growth financing, rolling them into a consolidated public entity to gain economies of scale and improve balance sheets.
How does the company acquire new subsidiaries?
The acquisition process follows a six-step path: Valuation, LOI, Due Diligence, Agreement Execution, Audit, and Shares Issued. Slide 13 specifies that they issue 'Qualified' Preferred Stock in exchange for 100% of the target company's stock. This is structured under IRS Section 368(a)1(B) as a tax-free exchange, allowing the acquired company to maintain operational autonomy while being added to Cardiff's consolidated balance sheet.
What industries does Cardiff invest in?
The portfolio is sector-agnostic. Slide 7 lists seven current holdings: Repicci’s Italian Ice & Gelato ($3M run-rate), American Cycle Finance ($17M run-rate), CSSC/Decision Technology Corp ($10M run-rate), Romeo’s Pizza ($800K run-rate), Affordable Housing Initiative ($400K run-rate), Edge View Properties (commercial real estate), and Mission Tuition (a merchant shopping network).
What are the financial terms for new investors?
Slide 17 outlines an 'Accredited Investor Offering' with a $25,000 minimum investment. The terms include a 1:1.5 conversion rate, a 20% discount on the stock price, a 'make whole' provision, and warrants. The company uses a historical chart showing the stock price rising from under $0.1 in September 2016 to approximately $0.4 by January 2017 to support the offering.
What are the main risks or omissions in this deck?
The deck lacks a dedicated 'Team' slide detailing the specific professional backgrounds of the management team, despite Slide 15 claiming a 'strong management team with a history of execution.' Additionally, while revenue run-rates are provided for subsidiaries, there is no data on net profitability or margins for the individual units, making it difficult to assess the quality of the 'profitable' companies being acquired.
Cover slide of the Cardiff International, Inc. (CDIF) pitch deck — Public (OTCQB) 2017
Cardiff International, Inc. (CDIF) pitch deck, slide 1 (2017)

Cardiff International, Inc. (CDIF) pitch deck: the facts

Company
Cardiff International, Inc. (CDIF)
Year
2017
Stage
Public (OTCQB)
Slides
18
Sector
Holding Company / Diversified Conglomerate
Deck type
Investor Presentation
Outcome
Not stated
Headquarters
Not stated

Cardiff International, Inc. (CDIF) pitch deck PDF

The full Cardiff International, Inc. (CDIF) deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Cardiff International, Inc. (later Cardiff Lexington Corporation) pitch deck was used for

This is Cardiff International, Inc.’s 2017 investor presentation (OTCQB: CDIF), prepared while the company was a publicly traded holding company positioning itself as a “mini Berkshire Hathaway” for sub‑$100 million revenue businesses. The deck outlines its roll‑up strategy of acquiring profitable niche private companies and income‑producing assets, emphasizing recent and planned acquisitions such as American Cycle Finance and MedicaMetrix. It appears to have been used to support ongoing capital raising and investor relations activities around early 2017, including RedChip‑hosted investor outreach and discussion of a near‑term capital raise. At the time, the company was already listed on OTCQB and not raising a traditional venture round, but was seeking public‑market and structured financing to scale its acquisition program.

Business model: Public holding company that acquires profitable, niche private companies and income-producing assets, providing them with an “equity exit strategy” and capitalization platform via mergers and acquisitions.

Headquarters
401 East Las Olas Boulevard, Suite 1400, Fort Lauderdale, FL 33301, United States.

Industry: Holding company / diversified conglomerate focusing on middle‑market operating businesses, income-producing real estate, and niche companies with high growth potential.

What happened after the Cardiff International, Inc. (later Cardiff Lexington Corporation) deck

Following the 2017 investor deck, Cardiff International pursued a series of acquisitions and strategic initiatives, including the completed acquisition of CSSC, a definitive merger agreement with American Cycle Finance (all‑stock, ~$5 million, adding ~$7 million in assets), and an LOI to acquire MedicaMetrix (all‑stock, ~$6 million). It also entered into an LOI with NMS Capital Group and Prolific

What the Cardiff International, Inc. (later Cardiff Lexington Corporation) deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Cardiff International, Inc. (later Cardiff Lexington Corporation) deck

Cardiff International, Inc. (later Cardiff Lexington Corporation) pitch deck: common questions

What is Cardiff International, Inc. and what does it do?

Cardiff International, Inc. (OTCQB: CDIF) was a public holding company that acquired profitable, niche private businesses and income‑producing assets, providing them with an “equity exit strategy” and capitalization platform through mergers and acquisitions. It later changed its name to Cardiff Lexington Corporation and began trading under a new ticker (CDIX).

What did the 2017 Cardiff investor deck claim about its strategy and growth targets?

In 2017, Cardiff’s investor decks and presentations emphasized its strategy of becoming a “mini Berkshire Hathaway” for companies under $100 million in revenue by rolling up profitable, niche businesses and real estate assets. The company highlighted completed acquisitions with approximately $17 million in annual revenue and near‑term targets that could add roughly $68 million in additional revenue, with an outlook to exceed $20 million in revenue and reach a $100 million market cap by the end of 2017.

Which subsidiaries and deals are highlighted in the Cardiff 2017 investor presentation?

The 2017 deck and related materials focus on acquisitions such as American Cycle Finance (a private company merged into Cardiff in an all‑stock transaction valued at approximately $5 million, adding about $7 million in assets) and a proposed merger with MedicaMetrix, Inc. via an all‑stock transaction valued at approximately $6 million. The deck also highlights an existing portfolio of subsidiaries and a pipeline of additional acquisition targets intended to expand revenues and diversify operations.

What financial projections did Cardiff make in the 2017 deck, and did they materialize?

Cardiff’s 2017 materials describe plans to reach over $20 million in revenue and a $100 million market capitalization by year‑end 2017, driven by completed acquisitions (around $17 million in revenue) and near‑term targets that could add approximately $68 million. These were forward‑looking projections and not guarantees; subsequent regulatory filings in 2018 show the company restating certain 2017 interim financials, indicating execution challenges and compliance issues rather than confirmation of those ambitious targets.

Was the 2017 Cardiff investor deck tied to a specific funding round, and what kind of capital was the company seeking?

Cardiff International was already a public OTCQB company at the time of the 2017 deck, so it was not raising a conventional venture round but was courting public‑market investors and structured capital to fund acquisitions and growth. The deck and related RedChip materials reference plans for a near‑term capital raise and partnerships (such as an LOI with NMS Capital Group and Prolific Holdings to form Red Room Capital, a private equity fund focused on entertainment, media, and technology).

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Cardiff International, Inc. (CDIF) pitch deck slides

Cardiff International, Inc. (CDIF) pitch deck slide 1 of 18
Cardiff International, Inc. (CDIF) pitch deck — slide 1 of 18
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Cardiff International, Inc. (CDIF) pitch deck — slide 2 of 18
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Cardiff International, Inc. (CDIF) pitch deck — slide 3 of 18
Cardiff International, Inc. (CDIF) pitch deck slide 4 of 18
Cardiff International, Inc. (CDIF) pitch deck — slide 4 of 18
Cardiff International, Inc. (CDIF) pitch deck slide 5 of 18
Cardiff International, Inc. (CDIF) pitch deck — slide 5 of 18
Cardiff International, Inc. (CDIF) pitch deck slide 6 of 18
Cardiff International, Inc. (CDIF) pitch deck — slide 6 of 18

What each slide of the Cardiff International, Inc. (CDIF) pitch deck says

Slide 1

aes, he 0) fie tsssetes® 5% 050500 asst Ye? > 4 INTERNATIONAL, INC BE — OTCQB: CDIF A Public Holding Company Providing Private Companies an Equity Exit Strategy and Equity Capitalization Platform. www.CardiffUSA.com

Slide 2

Forward-Looking Statements This presentation contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. These risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this presentation might not occur. Cardiff International, Inc. (OTCQB: CD…

Slide 3

i > INTERNATIONAL, INC We are a mini Berkshire Hathaway for companies under $100 million in revenue. * $100k Revenue in 2015 * $4M Revenue in 2016 * S$17+M Revenue in 2017 if No Additional Acquisitions * S40+M Additional Revenue in Pending Acquisitions Cardiff currently has 11 subsidiaries at S17M annualized revenue with less than SIM debt and 1 pending 510M acquisitions under LOI with 3 more qualified S30M acquisitions awaiting funding. Cardiff International, Inc. (OTCQB: CDIF) | 2017 3

Slide 4

Se Financials {= Ad sc INTERNATIONAL, INC Revenue (in millions) $12 $10 $8 $6 $4 $2 , mem HE HE 2014 2015 2016 * 2017 * * pro-forma revenue forecast ————————————————————— Cardiff International, Inc. (OTCQB: CDIF) | 2017 4

Slide 5

Exchange: Ticker OTCQB: CDIF Recent Price $0.16 Market Cap $5.8 million Shares Outstanding 34.4 million Float 17.4 million Revenue ~S4 million Fiscal Year December 31

Slide 6

Management i. CARDIFF \ 2 = INTERNATIONAL, INC ! \ DANIEL R. THOMPSON —-CHAIRMAN OF THE BOARD » Appointed Chairman/CEQ in 2010. 30-year career that embraces network and cable ¥ 3 advertising sales, programming production and product placement. Thompson also = founded Creative Entertainment Services, which he successfully sold in 2001. Mr. . Thompson also founded Cable Rep USA, a media sales firm specializing in local market cable advertising, which he sold to Cox Cable in 1981. ALEX CUNNINGHAM — CEO/PRESIDENT/DIRECTOR Mr. Cunningham's has led senior management in multiple companies and created = and implemented growth and efficiency strategies for client companies. He is the Z founder of mu…

Slide text above is read directly from the Cardiff International, Inc. (CDIF) deck PDF embedded on this page.

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