What is the core product of WaitForSales?

The core product is a notification service triggered by a button integrated into online store product pages. When a user clicks the button, they are prompted to log in and download a mobile app. The service then tracks the price of that specific item and sends a push notification to the user's phone or smartwatch once a discount is applied.

How does the company plan to acquire users?

The acquisition strategy is B2B2C. By convincing online stores to add the 'WaitForSales' button to their websites, the company gains access to the store's existing traffic. According to Slide 13, they assume 50% of page visitors will click the button, leading to a 20% total conversion rate for mobile app installations.

What stage of development is WaitForSales in?

Based on Slide 12, the company is in the pre-seed or prototype stage. They have completed market research, designed the API, and built a prototype. However, they are still in 'initial negotiations' with online stores and have not yet launched a live integration or proven their funnel assumptions.

What are the primary risks identified in the deck?

The primary risk is the validity of their conversion funnel. Slide 13 explicitly states they 'need to make sure that our assumptions regarding the funnel are valid.' Their projected 50% click-through rate and 40% authorization rate are exceptionally high for third-party web elements, representing a significant execution risk.

What information is missing from the pitch deck?

The provided slides omit several critical fundraising components: a team slide (founders' backgrounds), a clear revenue model (how they make money from the stores or users), a competitive analysis, and a specific financial 'ask' detailing how much capital they are seeking and how it will be spent.

WaitForSales Pitch Deck (2015): 25-Slide Pre-Seed Deck

See all 25 slides of the WaitForSales pitch deck — a 2015 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

WaitForSales is an early-stage concept designed to bridge the gap between price-sensitive consumers and e-commerce retailers. The deck outlines a B2B2C model where online stores integrate a 'WaitForSales' button on product pages, allowing users to receive push notifications on mobile and smartwatches when specific items drop in price. While the deck provides a clear walkthrough of the user experience—from button click to mobile app notification—it is heavily reliant on hypothetical funnel metrics and lacks a concrete business model or team slide. The presentation positions the company in the…

Key takeaways

The product relies on a native button integration on third-party e-commerce websites to capture user intent (Slide 4).
The user journey requires a multi-step conversion process including Facebook login and a mobile app download to receive notifications (Slides 5 and 6).
Notifications are designed for cross-device delivery, specifically targeting smartphones and smartwatches (Slide 8).
Market size is based on 2015 projections, estimating global e-commerce sales at $1.7 trillion (Slide 10).
The company claims to support all e-commerce engines with customized solutions for retailers (Slide 11).
Current progress is limited to market research, a financial plan, and a prototype of the web and mobile applications (Slide 12).
The success of the model depends on aggressive funnel assumptions, including a 50% click rate on the 'WaitForSales' button (Slide 13).
The deck lacks a dedicated team slide, revenue model, or specific funding ask in the provided 13 slides.

Introduction and Problem Statement

Slide 1: Title Slide

The deck opens with a simple title slide featuring the company name, WaitForSales , in a stylized red script. The background uses a light beige gradient with icons representing currency, discount tags, and shopping carts. A 'Keep Calm and Do More Sales' graphic is positioned in the top right corner, setting a retail-centric tone for the presentation.

Slide 2: The Problem

The problem slide addresses the consumer pain point of missing discounts. It asks, 'Does it seem to you that whenever you want to buy something at a discount you have to wait for a sale?' The slide highlights the inefficiency of manual checking, stating that users check emails and stores 'day after day' and 'week after week.' The core tension is summarized in the red box: 'The day that you don't check is the day that you miss the sale.'

Value Proposition and Integration

Slide 3: Benefits For All

This slide attempts to show a two-sided marketplace benefit. For Customers , the benefits are 'Can't miss sales assurance' and 'Access to all sales from online stores with WaitForSales button.' For Online Stores , the value lies in identifying 'Most wanted discounts by customers' and acquiring 'New customers from WaitForSales.' This suggests a data-play where stores can see which specific items users are waiting to buy.

Slide 4: Easy For Online Stores

The deck emphasizes low friction for retailers. It claims stores only need to 'Create WaitForSales account' and 'Add WaitForSales button to website.' The slide asserts that 'Online stores don't need to do anything else,' as the service will automatically track sales and notify customers once the button is live.

User Experience and Product Walkthrough

Slide 5: Login For The First Time

This slide provides a mockup of the user interface. When a user clicks the button on a product page (in this case, for 'Jayne Ripped Skinny Jeans' priced at $26.00), a pop-up appears. The user is prompted to 'Log in with Facebook' or use a WaitForSales account to receive the notification.

Slide 6: Download Mobile App For The First Time

Following the login, the user is directed to download the mobile application. The slide shows a call to action with 'Download on the App Store' and 'Get it on Google Play' buttons. This indicates that the service is not web-based for notifications but requires a native app installation to function.

Slide 7: Voila! Waiting For Sales

This slide shows the 'after' state of the product page. The original 'WaitForSales' button has changed to a green 'WaitingForSales' status button, confirming to the user that the item is now being tracked.

Slide 8: Receive a Notification

The product's delivery mechanism is shown here. It features mockups of an iPhone lock screen, an Apple Watch, and an iPhone home screen. The notification reads: 'Hi Jessica, JAYNE RIPPED SKINNY JEANS is now on sale with 20% discount at price $20.' This confirms the cross-device nature of the alerts.

Slide 9: Use Mobile Application

The mobile app interface is displayed, showing two primary functions: 'Watch for sales you are interested in' (a list of tracked items) and 'Hunt for hot sales' (a grid of general discounts). The mockups show items from retailers like Boohoo, Fab, and Gap, though it is not stated if these are active partners or just placeholders.

Market and Traction

Slide 10: Market Size

The deck uses 2015-era data to justify the opportunity. It quotes a Statista report stating global e-commerce sales will reach 1.7 trillion US dollars in 2015 . A bar chart projects growth up to $2.356 trillion by 2018. Additionally, it notes that Alexa has detected 66,834 e-commerce websites, defining the total addressable market of potential integrations.

Slide 11: Why WaitForSales?

This slide attempts to differentiate the company by stating it 'focuses on sales and discounts only' and 'supports all e-commerce engines.' It claims to have 'customized solutions,' suggesting the integration is flexible enough for various tech stacks.

Slide 12: Current Status

E-commerce market research · Roadmap and financial plan for the next year · Initial negotiations with online stores · API for web and mobile applications · Prototype of web and mobile applications · Design of buttons, web and mobile applications

This list confirms the company is in the pre-revenue, pre-launch phase.

Slide 13: Terms of Success

The final slide in the set is a funnel projection. It acknowledges that they 'need to make sure that our assumptions regarding the funnel are valid.' The projected funnel is:

Online store page visits: 100% · WFS button clicks: 50% · Authorization: 40% · Mobile application installation: 20%

These are highly optimistic figures, as a 50% click-through rate on a secondary page element is rarely achieved in standard e-commerce environments.

What Works / What is Missing

What Works

The deck is very effective at explaining the user journey . By using a specific product (the jeans) and walking through every screen from the store page to the Apple Watch notification, the founders leave no ambiguity about how the product functions. The visual layout is consistent, and the 'Benefits For All' slide clearly articulates the value proposition for both sides of the market.

What is Missing

The most glaring omission is the Team Slide . There is no information regarding who is building this or why they have the technical or retail expertise to succeed. Furthermore, the Business Model is not explained; it is unclear if the company plans to charge stores a subscription fee, take a commission on sales (affiliate model), or sell the consumer intent data. Finally, the Ask is missing—investors do not know how much money is being raised or what the specific milestones for that capital would be.

Founder Takeaways

Validate your funnel with real data: The assumptions on Slide 13 are the weakest point of the deck. Claiming a 50% CTR on a button is a 'red flag' for experienced investors. Founders should use early beta data or industry benchmarks to ground these numbers in reality. Focus on the integration hurdle: Convincing 66,000 stores to add a custom button is a massive sales challenge. The deck mentions 'initial negotiations' but lacks a 'Go-to-Market' strategy that explains how they will achieve scale without a massive sales force. Update your market data: Using 2015 projections in a pitch suggests the deck is dated. Founders must ensure their market size figures are current to demonstrate they are active in the present market landscape.

Frequently asked questions

What is the core product of WaitForSales?: The core product is a notification service triggered by a button integrated into online store product pages. When a user clicks the button, they are prompted to log in and download a mobile app. The service then tracks the price of that specific item and sends a push notification to the user's phone or smartwatch once a discount is applied.
How does the company plan to acquire users?: The acquisition strategy is B2B2C. By convincing online stores to add the 'WaitForSales' button to their websites, the company gains access to the store's existing traffic. According to Slide 13, they assume 50% of page visitors will click the button, leading to a 20% total conversion rate for mobile app installations.
What stage of development is WaitForSales in?: Based on Slide 12, the company is in the pre-seed or prototype stage. They have completed market research, designed the API, and built a prototype. However, they are still in 'initial negotiations' with online stores and have not yet launched a live integration or proven their funnel assumptions.
What are the primary risks identified in the deck?: The primary risk is the validity of their conversion funnel. Slide 13 explicitly states they 'need to make sure that our assumptions regarding the funnel are valid.' Their projected 50% click-through rate and 40% authorization rate are exceptionally high for third-party web elements, representing a significant execution risk.
What information is missing from the pitch deck?: The provided slides omit several critical fundraising components: a team slide (founders' backgrounds), a clear revenue model (how they make money from the stores or users), a competitive analysis, and a specific financial 'ask' detailing how much capital they are seeking and how it will be spent.

Cover slide of the WaitForSales pitch deck — Pre-Seed / Prototype 2015 — WaitForSales pitch deck, slide 1 (2015)

WaitForSales pitch deck: the facts

Company: WaitForSales
Year: Circa 2015
Stage: Pre-Seed / Prototype
Slides: 25
Sector: E-commerce / AdTech
Deck type: Pitch Deck

WaitForSales pitch deck PDF

The full WaitForSales deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the WaitForSales pitch deck was used for

WaitForSales is presented as an e‑commerce / adtech tool that adds a **“wait” button** on online product pages so consumers can register interest and receive notifications when discounts or sales appear. The deck on SlideShare (circa 2015, 25 slides) is a pre‑seed / prototype‑stage investor pitch explaining this concept and its mobile notification focus. It appears to be an early conceptual presentation by or associated with Aleksey Golubitsky, shared publicly on SlideShare in 2018, likely reflecting work done several years earlier. The fundraise described is an initial pre‑seed round to build the product, integrate with stores, and validate the notification‑driven business model, but no external record of an actual closed round was found.

What happened after the WaitForSales deck

Available information is limited to the publicly shared pitch deck and an associated author profile; there are no credible records of a formed company, closed funding round, or live product, so the subsequent fate of the project cannot be verified.

What the WaitForSales deck got right

Simple, intuitive core value proposition. The core concept—a **"wait" button** on product pages that notifies users of store‑wide promotions—directly addresses a familiar consumer frustration of missing discounts while providing stores with a way to push their sales to interested shoppers.
Clear notification‑driven engagement model. The pitch emphasizes mobile notifications and opt‑in alerts, aligning with established user behavior around push notifications and making the engagement mechanism straightforward to understand.
Two‑sided value for shoppers and merchants. By focusing on stores signing up to add the button and on tracking sales events centrally, the idea offers potential benefits to both sides: consumers get deal timing, while stores get a promotional channel targeted to interested buyers.
Transparent conceptual presentation. The deck is publicly shared with enough conceptual detail (service description, sign‑up and tracking flow) to make the model examinable, which is helpful for learning and critique even in the absence of later traction data.
Identifiable author with related presentation history. The association with a named presenter (Aleksey Golubitsky on SlideShare) provides at least some linkage to an individual who has produced other advertising‑related content, which can help investors assess background and continuity of interest in hyperlocal or adtech topics.

What could have been stronger

No externally validated traction or product launch. External information shows only the conceptual pitch deck and author profile, with no evidence of a launched product, live integrations with stores, or real user metrics, leaving investors without validation that merchants or consumers will actually adopt the "wait" button.
Lack of documented funding or company formation. There are no credible external sources detailing any funding rounds, investors, or corporate entity behind WaitForSales, which makes the investment opportunity difficult to diligence beyond the founder’s presentation.
No externally verified competitive context. Outside of the deck itself, there is no independently sourced description of the competitive landscape or differentiation versus existing deal‑alert, price‑tracking, or coupon platforms, limiting an investor’s ability to assess market positioning.
Unclear implementation and integration details. There is no externally available information on the technical implementation (SDKs, APIs, browser extensions) needed for merchants to add the WaitForSales button, so integration feasibility and required effort remain unclear.

How an investor would read this deck

What draws attention

Clarify whether WaitForSales progressed beyond the concept stage into a live product, including any merchant integrations, user sign‑ups, and measurable engagement.
Identify the formal company entity (jurisdiction, incorporation date) and ownership structure behind the WaitForSales project.
Explain how WaitForSales differs from existing price‑tracking tools, coupon sites, and deal‑notification apps, and why merchants would choose to integrate yet another button on their product pages.
Detail the envisioned business model: how fees are charged, who pays (merchants vs. affiliates), and how the platform avoids being perceived purely as a discount‑driving tool that may erode margins.

Risks that stand out

Without evidence of merchant adoption or user traction, the concept may remain an unvalidated hypothesis that consumers will wait for discounts via a dedicated button rather than using existing deal and coupon channels.
If the product primarily drives purchases at discounted times, merchants may view it as margin‑eroding and hesitate to integrate, limiting commercialization.
Established platforms that already control shopping intent (marketplaces, coupon sites, browser extensions, and price‑tracking tools) could replicate the "wait for sale" functionality quickly, reducing WaitForSales’ differentiation.
The absence of public records of company formation, funding, or product launch suggests execution or resource constraints that may persist if the project is revived.

Questions this deck invites

What concrete evidence exists (demos, pilot integrations, merchant letters of intent) that online stores are willing to add the WaitForSales button to their product pages?
Has any legal or compliance review been done regarding data collection, notification permissions, and consumer privacy for the proposed mobile app and web integrations?
What is the realistic initial target segment of merchants (size, geography, platform) and what is the go‑to‑market plan to sign them up without a large sales force?
Are there existing tools (price trackers, wishlists, abandoned cart flows) that already cover the key user need, and if so, what unique value does WaitForSales provide to justify adoption?
Is there any updated evidence since the 2015‑era deck—such as newer prototypes, test campaigns, or partnerships—that demonstrate viability beyond the original concept?

What founders can take from the WaitForSales deck

A clear, easily understandable user action such as a **single “wait” button** tied to a common pain point (missing discounts) can anchor a pitch, making the concept memorable even when traction is limited.
Pitch decks that rely mainly on conceptual descriptions without externally verifiable progress (product launch, users, partners) make it difficult for later analysts to confirm outcomes, underscoring the importance of documenting milestones publicly.
Publicly sharing early‑stage decks can help communicate a vision and attract feedback, but it also exposes the idea to potential competition before strong execution or defensibility is established.
Adtech and e‑commerce tools that promise more discounts must balance **consumer appeal** with merchant concerns about margin compression; a deck should explicitly address this trade‑off and show merchant‑side benefits beyond sales volume alone.
When a product depends on integration by third‑party sites (like adding a button or widget), the pitch must outline a realistic merchant acquisition strategy and technical approach, or later observers will find little evidence of feasibility.

WaitForSales pitch deck: common questions

What is WaitForSales?

WaitForSales is a proposed e‑commerce / adtech service that adds a **“wait for sales” button** on product pages and offers a mobile app, allowing customers to sign up for notifications when specific online stores run discounts or promotions.

Where can I find the WaitForSales pitch deck?

The pitch deck is hosted publicly on SlideShare under the title "WaitForSales pitch deck," and it describes the concept, user flow, and benefits of a sales‑notification service; the OCR summary you provided matches that description.

What fundraising round was the WaitForSales deck used for?

Based on the content and context, the deck targets a **pre‑seed / prototype** raise around 2015, aiming to fund initial product development, store integrations, and early customer acquisition; however, no external records of a completed funding round, investors, or amounts are available.

How does WaitForSales plan to make money?

The deck indicates WaitForSales would monetize by partnering with online retailers who add the button or integration, likely via fees or promotion‑based arrangements, while consumers use the notifications to time their purchases during discounts. Specific pricing or revenue models are not externally documented.

Did WaitForSales ever launch or receive funding?

Search results only surface the SlideShare pitch deck and the author profile of Aleksey Golubitsky; there are no credible external references to a launched WaitForSales product, corporate registrations, or funding announcements, so it appears to have remained at concept or prototype stage.