Pro League Network Pitch Deck: All 20 Slides + Teardown

Pro League Network (PLN) successfully raised $2.2M in 2023 by positioning itself at the intersection of three macro trends: audience fragmentation, creator-led engagement, and the legalization of sports wagering in the US. The deck highlights a portfolio of 14 owned sports properties, ranging from World Putting League to CarJitsu, designed specifically for high-engagement betting markets. By controlling the entire stack—from IP ownership and low-latency streaming to data modeling for betting lines—PLN presents a vertically integrated media model that bypasses the expensive licensing wars of m…

Key takeaways

• The company identifies 'Wager-ification' as a primary market driver in post-PASPA America on Slide 2.
• PLN operates a vertically integrated model, owning the IP for 14 different niche sports leagues as of Slide 3.
• The deck emphasizes 'made-for-betting' content, focusing on low-latency streaming and data collection for wagering lines (Slide 3).
• Social traction is a core pillar of their pitch, claiming 10 million weekly social impressions and over 700,000 followers on Slide 5.
• Physical infrastructure is part of the moat, with a dedicated production studio in Branson, MO, opened in November 2023 (Slide 6).
• The startup leverages high-profile partnerships, such as a 3x3 basketball league collaboration with NBA legend Kevin Garnett (Slide 9).
• Revenue streams are diversified across sports wagering, sponsorships, affiliate activations, and traditional advertising (Slide 3).
• The deck uses a '12 Month Plan' structure to outline future commercial targets and use of funds (Slide 8).

Frequently asked questions

What specific sports does Pro League Network own?

According to Slide 3, PLN owns and develops IP for 14 leagues, including the World Putting League (WPL), CarJitsu, Slapfight Championship, World Footgolf Tour (WFT), Touch Tennis Tour (T3), and the Pro Carrom Tour. They focus on niche, high-action formats that are easily digestible for social media and conducive to betting.

How does PLN monetize its content beyond betting?

While 'wager-ification' is central, Slide 3 outlines a multi-channel monetization strategy. This includes traditional sponsorships, affiliate activations, and content advertising. By owning the IP, they can also license their data and media rights to third-party platforms and sportsbooks.

What is the significance of the Branson, MO studio?

Slide 6 details the opening of PLN Studios in November 2023. This 'content lab' allows the company to produce live combat sports and other niche events in-house. Owning the production facility reduces long-term costs and ensures they can maintain the 'low-latency' required for real-time sports wagering.

Who are the key partners mentioned in the deck?

The deck highlights several strategic relationships. Slide 9 shows media coverage of a partnership with NBA legend Kevin Garnett for a 3x3 basketball league called STR33T. It also mentions a production and streaming deal with Brinx.TV and engagement with major sportsbooks like FanDuel.

What macro trends is PLN betting on?

Slide 2 identifies three 'Mega Trends': Audience Fragmentation (the shift to niche formats), Creator-ification (creators as the primary on-ramp for discovery), and Wager-ification (the integration of betting into the live sports experience following the repeal of PASPA).

Pro League Network pitch deck: the facts

Company

Pro League Network

Year

2023

Stage

Seed

Slides

20

Sector

Media / Sports Betting

Deck type

Fundraising

Outcome

$2.2M Raised

Headquarters

North America

Pro League Network pitch deck PDF

The full Pro League Network deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Pro League Network pitch deck was used for

This deck is Pro League Network’s seed-stage fundraising presentation used around 2023 when the company first raised a low-seven-figure seed round led by Roger Ehrenberg via IA Ventures and Eberg Capital to expand its portfolio of bettable niche sports.[1][3][6][8] PLN positions itself as a “content factory” that owns and produces obscure but highly engaging sports—such as slapfighting, CarJitsu, strongman, paintball, and pro mini-golf—and packages them into bettable live events for US sportsbooks.[1][6][8][9][14] The 2023 seed capital was earmarked for adding more leagues, increasing live programming, and building infrastructure to deliver well-produced betting content during times when traditional sports offer fewer wagering options.[6][8][9][14] Subsequent articles and databases show that this initial seed was later supplemented by a $2.2M seed round in May 2024 and culminated in a total seed raise of $4.2M once KB Partners invested, but those follow-on rounds occurred after the deck in question.[1][3][4][5][7][10][11][15]

Business model: Pro League Network (PLN) is a sports media and betting-content company that owns, operates, and livestreams niche sports leagues and events, producing data feeds and broadcast content that sportsbooks can offer for wagering, especially during off-peak times in the betting calendar.[1][8][9][14]

Round

Seed

Year

2023

Investors

Roger Ehrenberg, IA Ventures, Eberg Capital, Chris Grove, Kevin Garnett, Kevin Garnett & Big Ticket Sports, John Brenkus, Ezra Kucharz

Founders

Mike Salvaris, Bill Yucatonis

Raising: Seed capital to expand PLN’s portfolio of niche sports leagues, produce more live events, and build content and infrastructure for sportsbooks seeking off-peak wagering inventory.[3][6][8][9][14]

Raised: The specific 2023 seed amount associated with the deck is publicly described only as "low seven figures" with no precise number disclosed.[3][6][8] Later disclosures report an additional $2.2M seed round in May 2024 and a total seed funding of $4.2M once KB Partners invested, but those figures reflect post-deck funding.[1][4][5][7][10][11][15]

Lead investor: Roger Ehrenberg via IA Ventures and Eberg Capital led the initial 2023 seed round; KB Partners later invested to bring the seed total to $4.2M.[3][6][7][8]

Headquarters: New York, United States (commonly described as a US-based sports/media company; specific city appears as New York in several funding databases).[9][10][11]

Industry: Sports media and sports betting content (sports entertainment, data and streaming rights for niche sports).)[6][8][9][14]

Total funding: Public reports indicate Pro League Network has raised at least low-seven-figure seed funding in 2023 from Roger Ehrenberg’s IA Ventures and Eberg Capital, plus a disclosed $2.2M seed round closed in May 2024, with later reporting noting the seed total reached $4.2M after KB Partners joined the round.[1][3][6][7][8][10][11][15]

Use of funds as presented: PLN stated it would use the 2023 seed funding to add more content and infrastructure, expand programming of live niche sports events, and grow its inventory of bettable competitions offered to US betting operators.[6][8][9][14]

What happened after the Pro League Network deck

The deck in question supported Pro League Network’s initial 2023 seed fundraise, a low-seven-figure round led by Roger Ehrenberg via IA Ventures and Eberg Capital to scale its portfolio of bettable niche sports and associated infrastructure.[3][6][8] Since then, PLN has expanded its programming, secured additional seed funding—including a disclosed $2.2M round in May 2024 and a KB Partners investm

• Closed a "low seven figure" seed funding round in 2023 led by Roger Ehrenberg via IA Ventures and Eberg Capital, with ca
• By early 2024, public reporting indicated PLN had raised around $2.5M in total funding and was beginning its second year
• In May 2024, PLN was reported to have raised a $2.2M seed round, with investors including Roger Ehrenberg, Chris Grove,
• In August 2024, Yogonet reported that KB Partners invested in PLN, bringing the total seed funding to $4.2M and joining
• PLN formed partnerships such as one with Panda Interactive to enhance fan engagement and interactivity around its niche

What the Pro League Network deck got right

• Clear problem-solution fit around off-peak betting inventory. PLN directly targets a documented gap in the sports betting calendar—times of day and days of the week with limited wagering options—by programming bettable niche sports during off-peak windows, creating a clear demand-based rationale for its content.[6][8][9][14]
• Diversified portfolio of quirky niche sports leagues. The company has assembled a portfolio of distinctive, visually engaging leagues such as SlapFight Championship, World Strongman, Major League Paintball’s NXL Pro Series, US Pro Mini Golf, CarJitsu, and streetball, giving it multiple shots on goal and a diversified content slate for operators.[1][6][8][9][14]
• High-credibility lead investor in the 2023 seed round. The initial seed funding was led by Roger Ehrenberg through IA Ventures and Eberg Capital—investors with a strong track record in sports betting and media—which provides significant validation and can help unlock later capital and strategic relationships.[3][6][8]
• Integrated rights-holder and betting-content supplier model. PLN’s model combines ownership or control of sports leagues with the production of live broadcasts and data feeds for sportsbooks, positioning the company as both content IP holder and B2B supplier, which can support multiple revenue streams (media, sponsorship, data, betting partnerships).[1][6][8][9][14]
• Demonstrated ability to convert the seed thesis into follow-on capital and partnerships. Subsequent coverage shows PLN successfully extended its initial seed narrative into further financing (a $2.2M seed round and KB Partners’ investment to reach $4.2M) and partnerships like Panda Interactive, indicating that the core deck story had room to grow into a broader ecosystem play.[1][4][5][7][12][15]
• Strong narrative around niche fan bases and audience fragmentation. Founders Mike Salvaris and Bill Yucatonis publicly articulate the rationale for focusing on niche sports—significant, loyal fan bases that are under-served by mainstream broadcasters—making the deck’s audience fragmentation thesis tangible for investors.[9][14]

What could have been stronger

• Unspecified 2023 seed round amount and valuation in public disclosures. Public reporting on the 2023 seed round consistently describes the amount only as "low seven figures" without a precise figure or valuation, suggesting the deck may not have been able to showcase clear pricing or a high-confidence valuation narrative at the time—potentially limiting investor visibility into ownership, dilution, or market comparables.[3][6]
• Limited externally visible traction metrics at the time of the seed deck. Available articles emphasize PLN’s value proposition and early leagues but provide little granular evidence of user metrics, handle (betting volume), or revenue traction from sportsbook partners during the 2023 seed period, implying that the deck likely leaned more on concept and investor pedigree than on robust, verifiable KPIs.[1][6][8][9][12][14]
• Underdeveloped regulatory and integrity narrative around niche sports. While PLN highlights gaps in the betting calendar and the appeal of niche sports, public coverage does not show detailed regulatory or integrity frameworks for each league in 2023, which could be a concern for investors focused on compliance, data integrity, and event standardization. This suggests the seed deck may have under-emphasized regulatory risk mitigation compared to its emphasis on content and entertainment.[6][8][9][14]
• Potential ambiguity between owned versus partnered league IP. The company’s later communications clarify its role as both rights-holder and producer for multiple leagues, but early coverage around the 2023 seed can be confusing about whether PLN fully owns each property or merely licenses rights and data feeds. That ambiguity hints that the seed deck may not have crisply separated "owned IP" from "partnered content," a distinction important for assessing defensibility and unit economics.[6][8][9][14]
• Sparse visible competitive analysis for the sports betting content space. Although PLN clearly articulates an opportunity in off-peak betting windows and fragmented audiences, publicly available materials from the 2023 timeframe do not reference a detailed competitive landscape or benchmarks against other sports-betting content providers, so the seed deck may have lacked a thorough competition slide beyond generic positioning.[6][8][9][14]

How an investor would read this deck

What draws attention

• The seed round was led by a highly credible sports-tech investor, Roger Ehrenberg, via IA Ventures and Eberg Capital, which signals institutional validation of PLN’s thesis and is likely highlighted prominently in the deck.[3][6][8]
• PLN addresses a clear structural gap in the sports betting calendar—off-peak periods when sportsbooks have limited inventory—by programming fun, bettable niche sports during those times, which creates a differentiated supply-side story for betting partners.[6][8][9][14]
• The company owns or controls rights and data for a portfolio of quirky, high-engagement sports such as SlapFight Championship, CarJitsu, strongman events, and pro mini-golf, which can generate viral, watchable content that translates well to betting markets.[1][6][8][9][14]
• Follow-on coverage shows PLN was able to attract additional investors (Kevin Garnett & Big Ticket Sports, Chris Grove, John Brenkus, Ezra Kucharz, KB Partners) and strategic partners (e.g., Panda Interactive), indicating that the initial seed narrative had room to expand into a larger funding story.
• Media descriptions of PLN emphasize its role as both event producer and betting-content factory, giving investors exposure not only to media rights but also to data streams and potential B2B relationships with sportsbooks.[1][6][8][9][14]

Risks that stand out

• Reliance on niche and sometimes controversial sports (e.g., slapfighting, CarJitsu) could face regulatory scrutiny, reputational risk, or shifts in sportsbook appetite, potentially limiting distribution or requiring costly compliance investments.[1][6][8][9][14]
• If PLN’s early traction metrics (viewer numbers, betting handle, revenue per event) do not scale as anticipated, the company may struggle to justify continued expansion of leagues and production budgets relative to the capital raised.[6][8][9][12][14]
• The rights landscape for niche sports can be fragmented, and if PLN does not maintain exclusive, long-term rights to key properties, competitors could enter with overlapping or substitute content, eroding PLN’s defensibility.[6][8][9][14]
• Seed-stage disclosures emphasize the total funding more than the underlying economics; without clear visibility into margins and payback periods, investors face execution risk around whether a "content factory" model for betting inventory can achieve sustainable profitability.[1][3][6][8][9][14]
• PLN operates at the intersection of sports media and gambling regulation; changes in legal frameworks, responsible gambling requirements, or operator risk tolerance could materially impact demand for off-peak betting content.[6][8][9][14]

Questions this deck invites

• How precisely was the "low seven figure" 2023 seed round structured (amount, pre-money valuation, instrument), and how did those terms compare to the later $2.2M seed and KB Partners’ capital that brought the total seed to $4.2M?[1][3][5][7
• For each niche league (SlapFight, CarJitsu, World Strongman, NXL Pro Series, US Pro Mini Golf, etc.), what are PLN’s specific rights (ownership, exclusive data, media) and contract durations, and how do these agreements protect against chur
• What measurable betting and audience traction did PLN have by the time of this seed deck—such as handle on DraftKings or other sportsbooks, viewer counts, retention, or revenue—and how do those metrics compare to projections presented in th
• What integrity, compliance, and regulatory frameworks are in place for each league, especially for combat sports and unconventional formats, to ensure events are fair, safe, and acceptable to regulators and major sportsbooks?[6][8][9][14]
• How capital-intensive is producing and scaling these leagues (event costs, production budgets, rights fees), and what does PLN’s unit economics look like for a typical event or league season once distribution and data licensing revenues are

What founders can take from the Pro League Network deck

• A seed deck for a sports betting content company can be compelling when it vividly links a structural market gap—off-peak betting windows with limited inventory—to a concrete portfolio of distinctive, bettable sports that sportsbooks can immediately understand and trial.[6][8][9][14]
• Having a well-known lead investor with a clear sports-tech track record, such as Roger Ehrenberg, meaningfully strengthens a seed narrative and can later catalyze follow-on capital from additional strategic investors.[3][6][7][8][10][12][15]
• Owning or tightly controlling the rights and data for multiple leagues creates a defensible content pipeline; articulating those rights clearly in a deck is crucial for investors assessing long-term moat and licensing economics.[6][8][9][14]
• Positioning as both a media producer and a B2B content supplier to sportsbooks allows a company like PLN to tell a multi-revenue-stream story (rights, sponsorships, data, and betting partnerships) that can justify early-stage valuations despite limited current revenue.[1][6][8][9][14]
• Seed-stage decks in regulated, emerging markets benefit from a robust discussion of compliance, integrity, and regulatory relationships; public coverage suggests investors will look for more than entertainment value when betting and safety are central to the product.[6][8][9][14]
• The trajectory from an initially undisclosed "low seven figure" seed round to a later, clearly reported $4.2M seed total illustrates how early, partially publicized rounds can set up a narrative arc that gets clarified and strengthened in subsequent funding announcements.[1][3][5][7][10][11][12][15]

Pro League Network pitch deck: common questions

What does Pro League Network actually do?

Pro League Network (PLN) is a sports media and betting-content company that builds, owns, and operates niche sports leagues—like SlapFight Championship, World Strongman, Major League Paintball’s NXL Pro Series, US Pro Mini Golf, CarJitsu, and streetball—and produces live events with official data feeds so sportsbooks can offer wagers on these competitions.[1][6][8][9][14]

How much did Pro League Network raise in the seed round featured in this deck, and who led it?

In 2023, PLN closed a seed round described as "low seven figures" led by Roger Ehrenberg through IA Ventures and Eberg Capital, with the capital used to expand its programming of live niche sports events and build out content and infrastructure.[3][6][8] A later Business Insider piece and several funding databases describe a $2.2M seed round closed in May 2024, and further reporting from Yogonet notes that KB Partners’ investment brought the total seed funding to $4.2M, but those later rounds were after the original 2023 seed deck.[1][4][5][7][10][11][15]

What was Pro League Network raising money for with this seed pitch deck?

The deck accompanied PLN’s original seed raise around August 2023, which was used to expand its portfolio of bettable niche sports, add more content and live events, and build infrastructure to deliver well-produced, fun, and bettable programming during off-peak times when sportsbooks have fewer wagering options.[3][6][8][9][14]

Who are the key investors and advisors backing Pro League Network?

PLN’s investors and advisors across its seed financing include Roger Ehrenberg via IA Ventures and Eberg Capital (who led the 2023 seed), Chris Grove, Kevin Garnett and Big Ticket Sports, John Brenkus, Ezra Kucharz, and KB Partners (which joined later to bring the seed total to $4.2M).[1][6][7][8][10][12][15] Some of these parties are investors while others, like Grove and Jeff Ma, were specifically named as advisors in the initial funding announcement.[8][12]

How should I distinguish between what Pro League Network’s seed deck promised and what has happened since?

The 2023 seed deck predates PLN’s later milestones, such as beginning its second year of programming with the World Putting League 2024 schedule and announcing that it had raised a total of about $2.5M by early 2024, later extended to $4.2M once KB Partners invested.[7][12][14] When interpreting the deck, it is important to distinguish between what PLN projected at seed (scale up niche leagues, deliver content inventory, win sportsbook distribution) and what later coverage confirms they actually executed, like partnerships (e.g., Panda Interactive), expanded league programming, and additional seed capital.[1][7][12][14]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Startup Pitch Deck: Pro League Network Raises $2.2M for Niche ...
• Pro League Network: Funding, Team & Investors - Startup Intros
• PLN closes on a low-seven-figure seed funding round
• Pro League Network 2025 Company Profile: Valuation, Funding & Investors | PitchBook
• Pro League Network — Company Profile
• Ehrenberg Bets on CarJitsu and Putt-Putt via Niche Sport Network
• Pro League Network closes $4.2M seed funding round ... - Yogonet
• Pro League Network closes seed funding round with IA Ventures ...

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