Progressive Planet Pitch Deck (2021): 27-Slide Series A Deck

See all 27 slides of the Progressive Planet pitch deck — a 2021 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Progressive Planet presents a compelling case for the decarbonization of the $652.7B cement and concrete industry. The deck identifies a critical supply gap in North America caused by the disappearance of fly ash—a coal byproduct traditionally used in concrete—and positions natural pozzolans and recycled glass (PozGlass™) as superior, sustainable replacements. With a pilot plant already generating revenue in British Columbia and a clear roadmap for North American expansion, the company leverages a high-caliber scientific advisory team to bridge the gap between industrial R&D and commercial sc…

Key takeaways

Executive Summary and Vision

Progressive Planet’s August 2021 investor presentation is a focused industrial tech deck that targets a specific, massive niche: the decarbonization of cement. The presentation moves quickly from the macro-economic opportunity to the technical solution, emphasizing that the company is no longer just a research project but a revenue-generating entity with a functioning pilot plant. By positioning their product as a replacement for the 'disappearing' fly ash market, they create a sense of urgency and market pull that is often missing from purely 'green' pitches.

Slide 1: Title and Mission

The deck opens with a clear value proposition: 'Concrete Solutions for a Better Planet.' It explicitly states the focus is on 'Decarbonizing the Production of Cement Products.' The date, August 2021, provides a timestamp for the metrics and milestones that follow. The branding is professional, utilizing a green and white palette that reinforces the environmental mission without appearing amateurish.

Slide 2: Investment Highlights

This slide serves as the 'TL;DR' for investors. It lists five key pillars: rapid commercialization, quarter-over-quarter revenue growth, a world-class development team of Ph.D.s, roll-up potential in the privately-owned pozzolan market, and a significant ~50% insider ownership . This last point is particularly strong for early-stage investors, as it signals high founder conviction and alignment of interests.

Slide 3: Industry Change and Market Size

Progressive Planet uses a Berkshire Hathaway report to peg the global cement and concrete industry at $652.7B by 2022 . The slide makes two bold claims: every tonne of concrete can be made more sustainable, and every tonne can sequester more CO2. By framing the problem as an 'Industry Change,' they suggest that adoption is not just optional but inevitable due to shifting global standards.

Slide 4: The Fly Ash Crisis

This is arguably the most important slide in the deck for establishing 'Why Now?' Fly ash is a byproduct of coal-fired power plants and a critical ingredient in modern concrete. As coal plants shut down across North America, the supply of fly ash is vanishing. Progressive Planet positions natural pozzolan as a direct replacement that 'does everything that fly ash does, but better.' This identifies a massive supply-chain gap that the company is ready to fill.

Slide 5: PozGlass™ and the Value of Recycled Glass

The deck introduces PozGlass™, a proprietary SCM (Supplementary Cementitious Material). The technical hook here is the efficiency of carbon offsetting. While standard glass recycling offers 0.1 tonne of offset per tonne, PozGlass™ delivers nearly 1.0 tonne of carbon offset per tonne of recycled glass. This 10x improvement in environmental ROI is a powerful metric for ESG-focused funds.

Slide 6: C-QUESTER™ Innovation

This slide covers the company's R&D efforts in carbon sequestration. It notes a trademark application from May 2020 and R&D initiatives starting in January 2021. Crucially, it highlights partnerships: ZS2 is secured as a magnesium cement partner , and calcium cement partners have been identified. This indicates that the company is building an ecosystem rather than trying to disrupt the entire supply chain alone.

Slide 7: BC Comminution Pilot Plant

To counter the risk of 'vaporware,' Slide 7 shows the actual hardware. The pilot plant in British Columbia has been running 7 days per week since June 2021 . It is already generating revenue by grinding rock phosphates and glacial moraine. The mention of a 'backlog of orders' is a critical validation point, proving that there is immediate demand for their processing capabilities.

Slide 8: PozGlass Expansion Roadmap

The expansion slide uses a map of North America to identify target growth regions. The strategy is to replicate the BC flagship plant in areas with known SCM shortages, such as the Pacific Northwest, California, and Quebec. This shows a logical, geographic-based scaling plan that follows the path of least resistance (i.e., where the supply gap is largest).

Slide 9: Scientific Advisors

The final slide in this selection focuses on the 'World-Class Development Team' mentioned earlier. It lists four Ph.D.s with impressive pedigrees: Dr. Roger Mah (former CEO of ZoraMat), Dr. Doug Brown (Carbon Engineering Group), Dr. Chad Vecitis (Harvard), and Dr. Greg Silverberg (Harvard). The inclusion of advisors with experience at LafargeHolcim and Carbon Engineering (which received investment from Bill Gates) adds significant institutional credibility to their technical claims.

What Works in This Deck

The deck excels at identifying a structural market failure (the disappearance of fly ash) and positioning a technical solution to solve it. Unlike many climate-tech decks that rely solely on 'doing good,' Progressive Planet emphasizes that their solution is 'better' and 'profitable.' The use of a revenue-generating pilot plant (Slide 7) significantly de-risks the investment by showing that the comminution process is already operational and in demand. Furthermore, the 50% insider ownership is a rare and powerful signal of commitment.

What Is Missing

Based on the nine slides provided, there are several notable omissions. First, there is no detailed financial slide showing historical revenue or projected margins for the full-scale PozGlass™ plants. Second, while the deck mentions 'quarter-over-quarter revenue growth,' it does not provide the actual numbers or the scale of that growth. Third, there is no specific 'Ask' slide in this selection—investors don't know how much capital is being raised or how it will be allocated between R&D and plant construction. Finally, while the advisors are impressive, the core executive management team (CEO, CFO, COO) is not detailed in this set of slides.

Founder's Playbook: What to Copy

Founders in the industrial or hardware space should take note of Slide 4. Instead of just saying 'we are sustainable,' Progressive Planet identifies a dying incumbent material (fly ash). This makes their product a 'must-have' for the industry to continue functioning, rather than a 'nice-to-have' for the environment. Additionally, the comparison of carbon offset efficiency (Slide 5) is a brilliant way to quantify value. If you can show your solution is 10x more effective than the current standard, the economic and environmental argument becomes much harder to ignore. Lastly, always show the 'dirt'—the photos of the pilot plant (Slide 7) prove that the company can actually build and operate machinery, which is the biggest hurdle for industrial startups.

Frequently asked questions

What is the primary problem Progressive Planet is solving?
The company addresses two major issues: the high carbon footprint of the cement industry and the disappearing supply of fly ash in North America. By using natural pozzolans and recycled glass, they provide a sustainable alternative that sequester CO2 while maintaining or improving the structural integrity of concrete.
How does PozGlass™ differ from standard glass recycling?
Standard glass recycling typically delivers about 0.1 tonne of carbon offset per tonne recycled. In contrast, using recycled glass as a supplementary cementitious material (PozGlass™) to replace Portland Cement delivers nearly 1.0 tonne of carbon offset per tonne, representing a 10x increase in environmental value.
Is the technology currently operational or still in R&D?
The company has moved into the pilot phase. As of June 2021, their British Columbia comminution pilot plant has been running seven days a week, generating revenue from rock powders and maintaining a backlog of orders from both new and existing customers.
Who are the key partners mentioned in the deck?
Progressive Planet has secured ZS2 as a partner for magnesium cement. They have also identified partners for calcium (Portland) cement and mention that their advisors have experience with major industry players like LafargeHolcim.
What is the company's expansion strategy?
The strategy involves replicating their BC flagship plant in regions showing acute SCM supply shortages. Target growth areas include the Pacific Northwest, California, Nevada, the Midwest (Kansas/Nebraska), and Eastern Canada (Quebec).
Cover slide of the Progressive Planet pitch deck — 2021
Progressive Planet pitch deck, slide 1 (2021)

Progressive Planet pitch deck: the facts

Company
Progressive Planet
Year
2021
Stage
Late Seed / Series A (Revenue Generating)
Slides
27
Sector
Cleantech / Construction Materials
Deck type
Investor Presentation
Outcome
Not stated
Headquarters
British Columbia, Canada

Progressive Planet pitch deck PDF

The full Progressive Planet deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Progressive Planet pitch deck was used for

This deck is Progressive Planet’s August 2021 investor presentation aimed at late seed / early Series A investors, focused on decarbonizing the cement and concrete sector. The presentation positions the company as transitioning from R&D to commercialization with a pilot plant in British Columbia, and highlights its proprietary PozGlass cement replacement technology and portfolio of pozzolanic solutions. It emphasizes replacing traditional fly ash and Portland cement components with sustainable pozzolanic alternatives to cut CO2 emissions in cement production. The deck targets investors interested in climate‑focused building materials and the emerging supplementary cementitious material market.

Business model: Progressive Planet is a Canadian cleantech and manufacturing company developing low‑carbon and carbon‑sequestering cement replacements such as its proprietary PozGlass technology, using post‑consumer glass and other materials to reduce the carbon footprint of cement production.

Headquarters
Kamloops, British Columbia, Canada.
Industry
Cleantech; Low‑carbon construction materials and supplementary cementitious materials.

What the Progressive Planet deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Progressive Planet deck

Progressive Planet pitch deck: common questions

What does Progressive Planet do?

Progressive Planet is a Canadian cleantech and manufacturing company that develops low‑carbon and carbon‑sequestering cement replacement products, notably its proprietary PozGlass technology made from post‑consumer glass to reduce the carbon footprint of cement and concrete.

Where is Progressive Planet based?

Progressive Planet is headquartered in Kamloops, British Columbia, and lists a Vancouver head office address in its 2021 investor presentation.

What was the main pitch in Progressive Planet’s 2021 investor presentation?

The 2021 investor deck describes Progressive Planet’s strategy to decarbonize global cement by replacing disappearing fly ash with sustainable pozzolanic cement replacements and leveraging a pilot plant in British Columbia to move from R&D into commercialization.

What products or technologies is Progressive Planet developing for cement decarbonization?

Progressive Planet’s core cement decarbonization products include PozGlass, a low‑carbon supplementary cementitious material made from post‑consumer glass, and other proprietary cement replacements that aim to replace a portion of Portland cement while sequestering CO2.

What stage of funding was Progressive Planet targeting with the 2021 deck, and how much was it raising?

The 2021 deck targets late seed / early Series A‑type investors by highlighting quarter‑over‑quarter revenue growth, a transition to commercialization via a pilot plant in British Columbia, and a team of Ph.D.‑level advisors, but publicly available sources do not specify the exact amount or valuation sought in that round.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Progressive Planet pitch deck slides

Progressive Planet pitch deck slide 1 of 27
Progressive Planet pitch deck — slide 1 of 27
Progressive Planet pitch deck slide 2 of 27
Progressive Planet pitch deck — slide 2 of 27
Progressive Planet pitch deck slide 3 of 27
Progressive Planet pitch deck — slide 3 of 27
Progressive Planet pitch deck slide 4 of 27
Progressive Planet pitch deck — slide 4 of 27
Progressive Planet pitch deck slide 5 of 27
Progressive Planet pitch deck — slide 5 of 27
Progressive Planet pitch deck slide 6 of 27
Progressive Planet pitch deck — slide 6 of 27

What each slide of the Progressive Planet pitch deck says

Slide 1

CONCRETE SOLUTIONS FOR A BETTER PLANET 3 Decarbonizing the Production of Cement Products PROGRESSIVE July; 2021

Slide 2

This corporate presentation constitutes “forward-looking statements.” within the meaning of applicable Canadian securities laws. Forward-looking statements can be identified by the use of the words such as “anticipates,” or “believes,” “budget,” “estimates,” “expects,” or "is expected,” “forecasts,” “intends,” “plans,” “scheduled,” or variations of such words and phrases or state that certain actions, events or results “could,” “may,” “might,” “will” “would,” or be taken, occur or be achieved. These forward-looking statements relate to, among other things, our future results, levels of activity, performance, goals or achievements or other future events. These forward-looking statements are…

Slide 3

wy e)® (| Oe “Cement production creates the 2nd most tonnes of greenhouse gasses annually. We can no longer simply reduce our CO, emissions. We need to also capture and sequester this excess CO,. The most promising opportunities to sequester CO, include cement and soil - PLAN is working in both areas.” - Stephen Harpur, CEO

Slide 4

INVE STM E NT + Rapid commercialization of technologies * Quarter-over-quarter revenue growth H IGH LIGHTS * World-class development team of Ph.D.'s and Engineers engaged in multiple carbon sequestration technology initiatives Roll-up potential - profitable pozzolan companies are mainly privately owned... opportunity to leverage existing cashflow with new cement market potential Large insider ownership ~ 50%

Slide 5

x ro wil fen ak ; CEN nd Be \WHO WE ARE i 3 EY £5 : XT PLAN is developing : Sa technologies and materials to L il} 31 5 \ 5 Uy 3.1 x 2 A reduce the carbon footprint 3 PAR ih of Portland Cement and iE / oe create stronger and more . i . . sustainable concrete that y 3 ; embeds carbon dioxide © permanently

Slide 6

E me PORTLAND CEMENT N a > n Portland Cement is the most ¢ | po ) commonly used cement N Ors eae TT When limestone is heated to 900C, J) Re Ta I approximately half its weight is off- 3 ~ gassed as CO, - > - Cement production creates the 2nd Fe most tonnes of greenhouse gasses - annually . —

Slide text above is read directly from the Progressive Planet deck PDF embedded on this page.

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