What is the primary problem Precision Edge is trying to solve?

According to Slide 5, the company addresses the lack of reliable databases, low trust, poor customer service management, and low awareness of insurance services within Nigeria's informal sector. They believe that by providing a research-based digital solution, they can bridge the gap between these communities and insurance providers.

How does the platform plan to handle payments for the unbanked?

Slide 9 explains that the 'Underlying Magic' of the solution is the ability for customers to pay with ease using their mobile operators. By utilizing phone numbers and USSD technology, the platform bypasses the need for traditional banking infrastructure, which is often a barrier for the informal sector.

What is the estimated market size according to the deck?

Slide 7 calculates the target market at 133,990,733 people. Using a conservative estimate of 10% acceptance at a N1000 annual premium, they value the immediate opportunity at $20,827,575 annually. They also note that the informal sector accounts for 80% of total employment in Sub-Saharan Africa.

What is the business model for trustininsurance.com.ng?

The business model is a digital agency approach. Slide 11 states they will earn commissions on every insurance product bought through the platform. Slide 7 specifies that the assumed commission rate for their calculations is 4.5% of the total premium paid.

Who are the key members of the leadership team?

Slide 13 introduces CEO Bidemi Biodun-Oladoye (15+ years experience), Chairman Abiodun Oladayo (IT and project management expert), Research Director Dr. Femi Ayoola (PhD in Statistics), and Advisor Adetutu Arusiuka (25+ years in insurance and member of the CIIN Governing Council).

Precision Edge Limited Pitch Deck: All 18 Slides + Teardown

See all 18 slides of the Precision Edge Limited pitch deck — a 2020 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Precision Edge, led by Bidemi Biodun-Oladoye, aims to digitize insurance access for Nigeria’s informal sector through trustininsurance.com.ng. The deck, dated July 2020, identifies a massive target market of over 133 million people, representing 65% of Nigeria's population. The core value proposition relies on 'Underlying Magic'—mobile-based payments via USSD and a research-backed database to help insurance companies design suitable social protection plans. While the deck provides strong demographic data and a clear commission-based revenue model (assumed at 4.5%), it lacks specific financial…

Key takeaways

The company targets the Nigerian informal sector, which accounts for 65% of the population or approximately 133,990,733 people (Slide 7).
Revenue is generated through commissions on insurance policies sold via the platform, with an assumed commission rate of 4.5% (Slide 7).
The 'Underlying Magic' is a USSD-based payment system allowing users to pay through mobile operators using their phone numbers (Slide 9).
The platform aims to solve problems of poor data, lack of trust, and low awareness in the informal sector (Slide 5).
The founder, Bidemi Biodun-Oladoye, emphasizes her 15 years of experience and family history in the insurance industry dating back to 1965 (Slide 3).
The market size calculation uses a 'worst-case scenario' of 10% penetration at a N1000 annual premium to estimate a $20.8 million market opportunity (Slide 7).
The deck lists 21 specific insurance companies in Nigeria as potential partners or entities already operating in the space (Slide 17).
The team includes a Research Director with a PhD in Statistics, highlighting a focus on data-driven demographic studies (Slide 13).

Slide-by-Slide Teardown

Slide 1: Title Slide

The title slide is minimal, featuring the brand name 'TRUST in INSURANCE' and the parent company logo 'Precision Edge Limited.' It includes the date 'July, 2020' and a registration number (RC 1159479), which signals formal business incorporation in Nigeria. The subtitle 'A Pitch Deck' is generic, but the branding is clear.

Slide 3: Introduction

This slide focuses on the founder's pedigree. Bidemi Biodun-Oladoye traces her industry roots to 1998 but goes further to state that 'insurance is in the blood' because her father has been a Chartered Insurance practitioner since 1965. The slide establishes her academic background in Actuarial Science and her goal to use digital technology to reach the 'informal sector communities that are hugely uncovered within the industry.'

Slide 5: Solution - Precision Edge Concept

The solution is defined as a research-based digital platform: trustininsurance.com.ng. The slide lists four specific functions: digital data collection on demographics, collaboration with insurance companies for 'social protection plans,' USSD-based payments, and monitoring of claims/customer service. It positions the platform as a gateway for the informal sector to access life, medical, and accidental benefits.

Slide 7: Market Size

This slide provides a top-down market analysis. It cites a total Nigerian population of approximately 206 million, with the informal sector representing 65% (133.9 million people). The financial modeling uses a 'worst-case scenario' of 10% penetration. At a premium of N1000 per year, they calculate an overall market of $41,655,149, with a '50% acceptance from the industry' resulting in $20,827,575. A footer note assumes a 4.5% commission rate on premiums.

Slide 9: Underlying Magic

The 'magic' here is technological accessibility. The slide emphasizes that the target audience can pay via mobile operators using phone numbers. It also positions the site as a comparison engine, allowing users to make informed purchase decisions between different insurance policies, which the company claims will increase overall trust in the sector.

Slide 11: Better/ Different

Precision Edge differentiates itself through data. They plan to conduct a 'quarterly census of each community of the informal sector across Nigeria' to maintain up-to-date demographic data. The slide explicitly states their business model: 'we will earn commission on every insurance bought through the platform,' claiming to be the first digital model agency in Nigeria.

Slide 13: Team

The team slide presents four individuals with significant professional credentials. The CEO has 15 years of experience and has worked with brands like MTN. The Research Director holds a PhD in Statistics and is proficient in various data analysis tools (STATA, SPSS, R). The Advisor has 25 years of experience and sits on the Governing Council of the Chartered Insurance Institute of Nigeria. This slide is strong on technical and industry authority.

Slide 15: Our Social Media Handles

This slide is a dense list of URLs, including the company website, Facebook pages for various initiatives (like 'Nohungerinmyhome'), LinkedIn profiles, Twitter handles, and even a Skype ID. While it shows an active digital presence, the presentation is cluttered and could be summarized with icons.

Slide 17: List of Insurance Companies

The final slide provided is a directory of 21 insurance companies in Nigeria, including their addresses and types (mostly 'General'). This serves to demonstrate the size of the supply side of the marketplace they intend to aggregate, listing major players like NEM Insurance Plc and AIICO Insurance (though AIICO is not explicitly on this specific list, others like Leadway and Custodian often appear in this context; here we see names like Guinea Insurance and Law Union & Rock).

What Works

Industry Expertise: The team slide (Slide 13) is the strongest part of the deck. By highlighting a PhD in Statistics and an advisor who sits on the national insurance governing council, the founders mitigate the perceived risk of entering a highly regulated and complex market. The CEO’s personal narrative of 'insurance in the blood' (Slide 3) adds a layer of vocational commitment that investors often look for in early-stage founders.

Conservative Market Modeling: Rather than claiming they will capture 100% of the market, Slide 7 uses a 'worst-case scenario' of 10% penetration. This grounded approach to TAM/SAM/SOM calculations makes the $20 million figure feel more attainable and realistic to a skeptical analyst.

Focus on Accessibility: Identifying USSD and mobile operator billing as the 'Underlying Magic' (Slide 9) shows a deep understanding of the Nigerian informal sector. In a market where data costs and smartphone penetration can be barriers, leveraging basic mobile connectivity is a pragmatic and necessary strategy.

What is Missing

The 'Ask': The most glaring omission in these slides is a clear funding request. There is no mention of how much capital is being raised, the valuation, or how the funds will be allocated (e.g., marketing, technology development, or operations).

Financial Projections: While the market size is calculated, there are no forward-looking projections. Investors need to see a 3-5 year roadmap of expected revenue, burn rate, and the path to profitability based on the 4.5% commission model.

Competitive Landscape: The deck lists insurance companies (Slide 17) but does not address other insurtech startups or traditional brokers who might be moving into the digital space. A 'Competitor Matrix' is missing, which would help define Precision Edge’s unique moat beyond just 'having more data.'

Product Visuals: For a 'digital solution,' there are no screenshots of the platform, the USSD interface, or the user journey. Showing the product in action would validate that the technology exists and is functional.

What a Founder Should Copy

Data-First Positioning: The emphasis on the 'quarterly census' and demographic research (Slide 11) is a smart way to frame a brokerage business as a data company. Founders in emerging markets should copy this approach: if you are building a marketplace, your value isn't just the transaction, it's the proprietary data you gather about an opaque segment of the population.

Clear Revenue Assumptions: Including the specific commission percentage (4.5%) in the footer of the market size slide (Slide 7) is an excellent practice. It allows investors to immediately do the math on the company's potential top-line revenue without having to hunt for the business model slide.

Leveraging Local Context: The deck does a good job of citing local statistics (Worldometer, UN data) and specific Nigerian regulatory bodies. This localizes the problem and proves the founders are experts in their specific geography, which is crucial for regional startups seeking international investment.

Frequently asked questions

What is the primary problem Precision Edge is trying to solve?: According to Slide 5, the company addresses the lack of reliable databases, low trust, poor customer service management, and low awareness of insurance services within Nigeria's informal sector. They believe that by providing a research-based digital solution, they can bridge the gap between these communities and insurance providers.
How does the platform plan to handle payments for the unbanked?: Slide 9 explains that the 'Underlying Magic' of the solution is the ability for customers to pay with ease using their mobile operators. By utilizing phone numbers and USSD technology, the platform bypasses the need for traditional banking infrastructure, which is often a barrier for the informal sector.
What is the estimated market size according to the deck?: Slide 7 calculates the target market at 133,990,733 people. Using a conservative estimate of 10% acceptance at a N1000 annual premium, they value the immediate opportunity at $20,827,575 annually. They also note that the informal sector accounts for 80% of total employment in Sub-Saharan Africa.
What is the business model for trustininsurance.com.ng?: The business model is a digital agency approach. Slide 11 states they will earn commissions on every insurance product bought through the platform. Slide 7 specifies that the assumed commission rate for their calculations is 4.5% of the total premium paid.
Who are the key members of the leadership team?: Slide 13 introduces CEO Bidemi Biodun-Oladoye (15+ years experience), Chairman Abiodun Oladayo (IT and project management expert), Research Director Dr. Femi Ayoola (PhD in Statistics), and Advisor Adetutu Arusiuka (25+ years in insurance and member of the CIIN Governing Council).

Cover slide of the Precision Edge Limited (trustininsurance.com.ng) pitch deck — Early Stage / Seed 2020 — Precision Edge Limited (trustininsurance.com.ng) pitch deck, slide 1 (2020)

Precision Edge Limited (trustininsurance.com.ng) pitch deck: the facts

Company: Precision Edge Limited (trustininsurance.com.ng)
Year: 2020
Stage: Early Stage / Seed
Slides: 18
Sector: Insurtech
Deck type: Investor Pitch Deck
Headquarters: Nigeria

Precision Edge Limited (trustininsurance.com.ng) pitch deck PDF

The full Precision Edge Limited (trustininsurance.com.ng) deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Precision Edge Limited (trustininsurance.com.ng) pitch deck was used for

This is an 18‑slide insurtech pitch deck from 2020 at early/seed stage for Precision Edge Limited’s product trustininsurance.com.ng, a digital insurance platform focused on Nigeria’s informal sector. The deck positions the product as a research‑driven solution that collects demographic data on informal communities, enables USSD/mobile premium payments, and provides comparative research on insurers to build trust between insurance providers and informal workers. It emphasizes closing the awareness and distribution gap in Nigerian insurance by using data and mobile channels to design more suitable policies and facilitate onboarding of low‑income and informal workers. The deck appears to be used to raise early capital to build and scale this platform, but no specific round size, investors, or outcome can be verified externally.

What the Precision Edge Limited (trustininsurance.com.ng) deck got right

Clear focus on underserved informal sector market. The deck clearly identifies Nigeria’s large informal sector as underserved by traditional insurance, framing a substantial market opportunity and social impact angle by seeking to increase awareness and coverage in this segment. This sharp focus makes the problem and target customer highly specific.
Integrated data, research, and distribution solution. The solution narrative combines demographic data collection on informal communities with a digital platform that offers product comparisons, insurer research, and USSD/mobile premium payments. This integrated approach addresses both information asymmetry and payment barriers, which is sophisticated for an early‑stage insurtech.
Strong trust‑building and transparency positioning. The deck emphasizes using up‑to‑date research and information on Nigerian insurance companies to build trust among informal workers. By offering transparency and comparability of products, it strengthens the trust‑building angle, which is a critical barrier to insurance adoption.
Experienced, multidisciplinary founding team. It highlights that the founding team brings over 50 years of combined experience in insurance, research, and technology. For investors, this suggests domain expertise across all key dimensions of the proposed solution (insurance, data, and digital execution), improving perceived execution capacity.
User‑appropriate mobile and USSD payment channels. The platform is designed with mobile phone and USSD‑based registration and premium payment, directly aligned with how many informal workers transact and access services. This alignment between product design and user reality strengthens the practicality of the go‑to‑market strategy.

What could have been stronger

Lack of visible traction and partnerships. The deck does not present any externally verifiable traction metrics such as active users, signed insurer partnerships, premium volumes, or pilot results; from the visible text it focuses on vision and strategy rather than evidence that the platform is already in use. For an early‑stage insurtech, this makes it harder for investors to assess product‑market fit and execution progress.
Limited detail on regulatory and data compliance. Although the deck emphasizes demographic data collection and research on Nigerian insurers, it does not clearly articulate a robust data governance or regulatory compliance approach (e.g., NAICOM guidelines, data protection, KYC) in the text available. Given the sensitivity of insurance and financial data, investors would likely see this as an under‑addressed risk area.
Unclear monetization and economics. The deck’s OCR‑visible content does not include a clear pricing model or revenue structure (e.g., commissions, subscription fees, B2B/B2C split) beyond general statements about connecting insurers and the informal sector. Without a concrete monetization plan, investors may struggle to evaluate the commercial viability and scalability of the platform.
Sparse competitive landscape and positioning. While the deck stresses the informal sector problem and describes a solution, it appears to include limited competitive analysis against other Nigerian insurtechs, micro‑insurance schemes, or existing USSD‑based insurance offerings. The lack of explicit competitive positioning could weaken the case for differentiation.

How an investor would read this deck

What draws attention

Evidence of demand and traction in the informal sector (pilots, cohorts of artisans/traders using the platform, retention and claims experiences) to validate the proposed solution beyond concept.
Formal and informal partnerships with licensed insurers, HMOs, cooperatives, and trade associations to demonstrate distribution reach and underwriting support.
Regulatory engagement and compliance with NAICOM and Nigerian data protection rules, especially for USSD payments and personal data collection on informal workers.
A clear, quantified business model that shows how revenue is generated (commissions, platform fees, data services) and the path to unit economics that work at low ticket sizes common in micro‑insurance.
Team’s ability to execute a data‑heavy, field‑intensive model at scale, leveraging their claimed 50+ years of combined experience in insurance, research, and technology.

Risks that stand out

Regulatory risk if insurtech‑specific guidelines or enforcement tighten, affecting USSD‑based insurance and data‑driven underwriting models that target low‑income informal workers.
Execution risk in building and scaling both the digital platform and the on‑the‑ground data collection needed to maintain accurate demographic datasets across diverse informal communities.
Adoption risk if informal workers remain skeptical of insurance despite the platform’s trust‑building efforts, or if insurers are slow to develop tailored products using the collected data.
Competitive risk from more capitalized insurtechs, micro‑insurance schemes, or mobile network operator–backed solutions offering similar USSD‑based or app‑based insurance access to the informal sector.

Questions this deck invites

What concrete traction metrics exist today: number of registered informal workers, policies sold through the platform, premium volumes, and active insurer partners?
Which licensed insurance companies or HMOs have formal agreements with trustininsurance.com.ng, and what do those agreements cover (distribution only, co‑development of products, data sharing)?
How does Precision Edge ensure compliance with insurance regulations and data privacy laws in Nigeria, especially around USSD payments, agent networks, and use of demographic data for underwriting?
What is the detailed revenue model: who pays (insurers, users, institutions), at what rates, and how do projected unit economics look for typical informal‑sector customers?
What field operations and technology infrastructure exist to support ongoing data collection on informal communities, and how is data quality and integrity maintained in practice?

What founders can take from the Precision Edge Limited (trustininsurance.com.ng) deck

A tightly framed problem around insurance exclusion of Nigeria’s informal sector can make an insurtech story compelling, particularly when linked to concrete barriers such as awareness, trust, and payment friction.
Positioning the platform as research‑driven and data‑centric helps differentiate it from generic distribution plays, but investors will expect clear methods and use cases for the collected data in underwriting and product design.
Highlighting mobile and USSD payment channels is critical when serving low‑income and informal workers, yet decks are stronger when they also quantify expected usage, costs, and regulatory implications.
Claimed team experience (e.g., over 50 years combined across insurance, research, and technology) can build credibility, but investors want individual track records, named roles, and evidence of prior execution in similar contexts.
An early‑stage insurtech deck benefits from visible traction—pilots, partnerships, or initial policy sales; without such data, the pitch relies heavily on a conceptual narrative of opportunity and may face more skepticism.

Precision Edge Limited (trustininsurance.com.ng) pitch deck: common questions

What is the core idea of Precision Edge Limited’s trustininsurance.com.ng pitch deck?

The deck (2020, 18 slides) presents trustininsurance.com.ng as a digital platform to increase insurance awareness and coverage among Nigeria’s large informal sector, built and promoted by Precision Edge Limited. It focuses on data collection from informal communities, mobile/USSD premium payments, and research on Nigerian insurers to bridge trust and access gaps.

Which customers and problem does trustininsurance.com.ng focus on in the pitch deck?

According to the deck text, trustininsurance.com.ng targets Nigeria’s informal sector—artisans, traders, and low‑income workers—by helping insurers design suitable policies based on collected demographic data and offering easy registration and premium payments via mobile phones. Its value proposition lies in using research and data to align insurer products with the needs of underserved informal workers while reducing friction in payments and information access.

What product and features does the trustininsurance.com.ng deck claim Precision Edge will offer?

The deck describes a research‑driven platform that collects demographic and behavioral data on informal communities, offers up‑to‑date research and information on insurance companies in Nigeria, and lets users compare insurance products. It also highlights USSD‑based and mobile phone payment channels for premiums, positioning this as a way to improve trust and accessibility for informal workers.

What does the deck say about the founding team of Precision Edge / trustininsurance.com.ng?

The deck mentions that the founding team has over 50 years of combined experience across insurance, research, and technology, suggesting seasoned professionals with strong backgrounds in these areas. However, specific individual names, titles, and biographies are not externally verified in publicly available sources beyond the deck, so they cannot be confirmed here.

What is known about the funding round associated with this trustininsurance.com.ng pitch deck?

The deck aligns with an early‑stage/seed context in 2020, introducing a new insurtech platform and outlining market need, solution, and model but without any externally verifiable information about the exact amount raised, investors, or a closed round. No credible public funding announcement, investor listing, or regulatory filing specific to trustininsurance.com.ng could be found, so any fundraising details beyond the deck’s general early‑stage framing remain unverified.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Precision Edge Limited (trustininsurance.com.ng) pitch deck slides

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What each slide of the Precision Edge Limited (trustininsurance.com.ng) pitch deck says

Slide 2

Table of Contents Introduction 3 Problem BIE Solution Product | os | Market Size Business Model BE Underlying Magic BE Competition Better / Different BIE Marketing Plan Team Traction & Milestone Appendix a _— ! PrecisionEd8€ Pitch Deck On The Informal Sector 2

Slide 3

Introduction 0 My sojourn in the insurance industry began in 1998 when I joined Vigilant Insurance company (now NEM) for my one year industrial attachment after my OND certificate in Science Laboratory Technology at the Federal Polytechnic, llaro. U1 This sounds funny right? This is because my father is a Chartered Insurance practitioner since 1965. | can therefore boldly say that insurance is in the blood. UI have been actively involved in the industry both as a full staff and a Sales Agent especially. [J However, fate took me round the research agencies in Nigeria. With my academic qualification in Actuarial Science, my aim is to use my skills backed up with digital technology to contribu…

Slide 4

Problem Do you know that 90% of the informal sector have no insurance cover? The awareness among them is not just low but is unaffordable due to their irregular and low income. [The Nigerian market is doubtful of insurance companies. Most insurance companies largely depend on the traditional agency model for selling insurance. UJ No viable independent platform in Nigeria where up to date research information about the industry can be sourced. So many individuals have lapsed policies that the insurance companies are not properly following up with. LU To credible data to support the informal sector such that they can also acquire a social protection plan. PreasionEdEE Pitch Deck On The Inform…

Slide 5

Solution- Precision Edge Concept 0 Aresearch based digital solution called trustininsurance.com.ng developed to solve the problem of poor database, trust, poor customer service management and low awareness of insurance services amongst the informal sector. LU Following our research background, our platform will enable us to digitally collect adequate data on the necessary demographics of all the informal sector’s communities. With a concise database of these individuals, we will be able to work with the insurance companies to provide a suitable social protection plan for this sector. 1 Also, they will be able to make payment easily through our platform using a unique USSD while their claims…

Slide 6

Product 0 Aresearch based digital solution that can allow each community of the informal sector to easily register and pay premium for their social insurance cover through our platform. Ll Direct marketing through their several associations, several social media platforms — Facebook, instagram, Twitter will also be used to proffer information to this sector. U Aside the website, it will also be mobile enabled that can be downloaded on google play store and IOS. 0 With the emergency of covid-19 pandemic, it has become so evident that marketing of insurance products can no longer be hugely dependent on the traditional agency model, hence the need to reach out to more people through this platf…

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