iSecureCyber Pitch Deck (2021): 24-Slide Series A Deck

See all 24 slides of the iSecureCyber pitch deck — a 2021 Series A deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

iSecureCyber is an Australian-based cybersecurity firm positioning itself as an 'Automated Cyber Officer' for the underserved SMB market. Their deck highlights a significant pain point: 80% of Australian SMBs are estimated to go bankrupt within 12 months of a cyber attack. The solution is a cloud-based, 'implement and forget' platform that automates complex security decisions, aiming to provide 100% of the value of expert professionals at 30% of the cost. With a launch date of August 2020, the company is seeking $5M in Series A funding to scale operations and human resources, targeting $7.5M…

Key takeaways

Executive Summary and Vision

Slides 1-2: The Hook and The Mission

The deck opens with a high-level positioning statement: "Your Automated Cyber Officer." It identifies iSecureCyber as an offering from Transformationplus. The vision slide (Slide 2) is broad, stating a goal to "harness the digital disruption to develop products & services that make life simple." While the vision is generic, the cover slide immediately establishes the product's role as a digital surrogate for a human security professional.

Company and Problem Definition

Slides 3-4: The SMB Vulnerability Gap

Slide 3 provides a company overview, reiterating that the firm focuses on the challenges small and medium organizations face in monitoring and mitigating cyber risk. The problem is quantified on Slide 4 using data from the NSW Business Chamber. Key statistics include: 70% of SMBs lack knowledge on protection, 55% lack budget planning , and a critical claim that 80% of Australian SMBs are estimated to go bankrupt within 12 months of a cyber attack. This establishes a high-stakes environment for their target demographic.

The Solution and Product Roadmap

Slides 5-7: Automation and Future Planning

The solution (Slide 5) is described as a "one stop cloud platform" featuring "implement and forget" functionality. It is specifically designed for non-technical novice users. Slide 6 introduces two proprietary components: the Cyber Early Warning System (CEWS) and the Cyber Handbook (CHB) , claiming an 80% reduction in efforts. The roadmap on Slide 7 shows a clear progression from a launch in August 2020 to a planned "Cyber automation hub" by December 2022, passing through milestones like cyber certification management and travel cyber security.

Team and Business Model

Slides 8-9: Leadership and SaaS Mechanics

The team (Slide 8) is led by Prabir Saha (Founder & Executive Director), who is credited with 25 years of experience. The core team includes a Chief Product Owner (Gokul Srinivasan), a CTO (Prakash Balasubramanian), and a Head of Threat Intelligence (William McClure). Slide 9 outlines a standard SaaS business model, emphasizing a "Five Minutes Onboarding" process to reduce friction, moving from trial to subscription and payment.

Product Deep Dive and Customer Value

Slides 10-12: Analysis and UI

Slide 10 uses a Kano Model Analysis to categorize features into "Delighters," "Satisfiers," and "Basic" needs, positioning their all-in-one platform as a delighter that eliminates the need for expensive extras. Slide 11 shows the product interface across desktop and mobile, noting a tech stack of PHP and Angular JS hosted on AWS. Slide 12 summarizes the value proposition, claiming the ability to "REDUCE Cost & Effort By 90%" and helping clients achieve certifications like ISO27001 and SOC2-type 2.

Social Proof and Market Validation

Slides 13-15: Testimonials and Third-Party Risk

Early adopter testimonials are provided on Slide 13 from executives at Locii and Aerologix , focusing on the product's simplicity and ease of use. Slide 14 shifts to market validation, citing a Forrester Consulting study that shows third-party breaches increased by 35% from 2017 to 2019. It lists the impacts of these risks, such as a 42% loss of revenue and a 43% loss of customer trust .

Market Size and Growth

Slides 16-18: The $240B Opportunity

The market sizing on Slide 16 is aggressive. The TAM is cited at $2 Trillion (400M+ SMBs), while the SOM is calculated at $240 Billion , representing 20% of the available market (40M+ SMBs) with an average spend of $6,000 per SMB. Slide 17 projects the Third-Party Risk Management (TPRM) market to grow from $3.2B in 2019 to $6.5B by 2022 at a CAGR of 14.6%. Slide 18 defines their customer demographics as C-level executives and directors across all industries.

Go-To-Market Strategy

Slides 19-20: Acquisition and Distribution

Slide 19 breaks down customer acquisition into "Initial Stage" (Content marketing, SEO, POC) and "Growth Stage" (Events, high-level partnerships with ISACA/AISA, and outbound advertising). Slide 20 provides a percentage breakdown of distribution channels: 30% Partnerships , 20% Referrals, 20% Third-party Networks, 10% Direct Marketing, 10% Word of Mouth, and 10% Public Relations.

Competition and Investment Ask

Slides 21-24: The $5M Series A

Slide 21 maps competitors, placing iSecureCyber in the "Affordable/Niche" quadrant compared to "Expensive/Leaders" like RSA and ServiceNow . The final ask appears on Slide 22: $5M in Series A funding . The allocation is 40% operations, 40% HR, and 20% marketing, with a target of $7.5M in revenue over the next 48 months. Slide 23 summarizes the "Why Invest Now" argument, notably claiming a "Gross margin of 100%" due to virtually no COGS. The deck concludes with contact information for their headquarters in Marsden Park, NSW, Australia .

What iSecureCyber Does Well

Clear Market Focus: The deck does not try to be everything to everyone; it stays strictly focused on the SMB segment and their specific constraints (budget and expertise). · Quantified Pain Points: Using the 80% bankruptcy statistic (Slide 4) creates immediate urgency for the solution. · Visual Roadmap: The use of lightbulb icons to show the progression of product complexity (Slide 7) is an effective way to communicate long-term strategy. · Competitive Positioning: The competitive matrix (Slide 21) clearly identifies their wedge: being the affordable, niche alternative to enterprise-grade tools.

What is Missing from the iSecureCyber Deck

Current Traction Metrics: While the deck mentions a launch in 2020, it omits current user counts, Monthly Recurring Revenue (MRR), or growth rates. Investors usually require these for a Series A. · Unit Economics: There is no mention of Customer Acquisition Cost (CAC) or Lifetime Value (LTV), which are critical for evaluating the scalability of the marketing plan. · Detailed Financials: The revenue target of $7.5M is mentioned, but there is no slide showing a year-by-year financial projection or break-even analysis. · Case Studies: While there are testimonials, the deck lacks a detailed case study showing a specific 'before and after' scenario of an SMB using the platform to thwart an attack or achieve compliance.

Founder Takeaways: What to Copy

The 'Automated Officer' Concept: Framing a software tool as a virtual employee (Slide 1) is a powerful way to communicate value to non-technical buyers who feel they need a person they can't afford. · Simplified Onboarding Message: Highlighting "Five Minutes Onboarding" (Slide 9) directly addresses the fear that security software is too difficult to set up. · Distribution Breakdown: Providing a specific percentage breakdown of how you expect to get customers (Slide 20) shows a level of strategic thinking often missing in early-stage decks. · Kano Model Usage: Using a formal product management framework like the Kano Model (Slide 10) demonstrates that the team has a structured approach to feature prioritization.

Frequently asked questions

What is the primary value proposition of iSecureCyber?
iSecureCyber positions itself as an 'Automated Cyber Officer' for SMBs. According to Slide 6, it provides 100% of the value of expert cybersecurity professionals at only 30% of the cost. It uses a 'Cyber Early Warning System' (CEWS) and a 'Cyber Handbook' (CHB) to reduce the effort required for cyber resilience by 80%.
How does the company plan to use the $5M investment?
As detailed on Slide 22, the $5M Series A funding is split into three main categories: 40% for operations, 40% for human resources, and 20% for marketing. The stated goal of this investment is to enable the company to generate $7.5M in revenue over the following 48 months.
What is the current stage of the product according to the roadmap?
Slide 7 indicates the product launched its 'Base' version (Supply chain security) in August 2020. By the time of the deck's publication, they were moving toward an 'Advanced' centralized cyber platform (July 2021) and a 'Futuristic' travel cyber security module (December 2021).
Who are the key competitors identified by iSecureCyber?
Slide 21 provides a competitive landscape mapping iSecureCyber against several industry names. Competitors listed include OneTrust, ServiceNow, LogicGate, SAI360, RSA, SecurityScorecard, and CyberGRX. iSecureCyber positions itself as more 'Affordable' and 'Niche' compared to these 'Leaders'.
What are the specific market drivers mentioned in the deck?
Slide 17 identifies four main factors responsible for market growth: an increase in stringent compliance mandates, a lack of in-house competencies within organizations, rising instances of cyberattacks, and faster adoption by SMEs for Third-Party Risk Management (TPRM) solutions.
Cover slide of the iSecureCyber pitch deck — Series A 2021
iSecureCyber pitch deck, slide 1 (2021)

iSecureCyber pitch deck: the facts

Company
iSecureCyber
Year
2021 (based…
Stage
Series A
Slides
24
Sector
Cybersecurity
Deck type
Fundraising Pitch Deck
Headquarters
Marsden Park, NSW, Australia

iSecureCyber pitch deck PDF

The full iSecureCyber deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the iSecureCyber pitch deck was used for

This deck is a long-form investor pitch for iSecureCyber, a cloud-based "Automated Cyber Officer" platform aimed at small and medium businesses that lack cybersecurity expertise and budget. It was used around 2020–2021 for a proposed Series A round of approximately $5M to scale an automated cyber risk management solution that claims up to 80% reduction in cybersecurity effort for SMBs. The product is innovated by Transformationplus, an Australian IT and cyber-focused company that positions iSecureCyber as its flagship software solution for third‑party cyber risk management and broader cyber GRC. The deck complements a shorter pitch deck on SlideShare and presents a 24‑slide narrative covering problem, solution, product, team, and business model for investors.

Business model: Cloud-based Software-as-a-Service (SaaS) cybersecurity platform focused on automated cyber risk management and third‑party cyber vendor management for SMBs.

Headquarters
Sydney, Australia (HQ listed as Sydney on iSecureCyber’s LinkedIn company profile).
Industry
Cybersecurity / Governance, Risk and Compliance (GRC) software.

Round: Series A (as stated in context of the pitch deck and Series A framing).

Year: 2020–2021 (based on SlideShare date of the pitch deck and roadmap year references).

Raising: The deck indicates a targeted Series A raise of approximately $5M, but no external sources confirm that this round closed, the exact amount raised, or participating investors.

What the iSecureCyber deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the iSecureCyber deck

iSecureCyber pitch deck: common questions

What does iSecureCyber do?

iSecureCyber is a cloud-based "Automated Cyber Officer" platform that helps small and medium businesses identify, track and resolve cyber risks, including those arising from third-party service providers, through end-to-end automation, built-in intelligence, and integrations with other security and risk tools. It is designed for non-technical users and focuses on cyber risk assessment, monitoring, and compliance management.

What is covered in the iSecureCyber long pitch deck?

The long pitch deck hosted on SlideShare presents a 24-slide Series A fundraising story for iSecureCyber, outlining the problem of rising cyber attacks on SMBs, the automated cyber officer solution, product features, team backgrounds, and a simple SaaS business model with instant onboarding. It targets a $5M Series A raise to scale the platform for SMBs globally while emphasizing reduced cybersecurity effort and cost.

Which customers is iSecureCyber designed for?

According to the deck and the iSecureCyber website, the platform targets small and medium businesses that often lack cybersecurity expertise and budget, helping them manage organization and third‑party cyber risks, achieve and maintain certifications such as ISO 27001 and SOC 2 Type II, and demonstrate cyber maturity to clients as a selling point.

Did iSecureCyber successfully raise its Series A round described in the deck?

The deck indicates this was a Series A funding pitch seeking around $5M; however, no public announcements, press releases, or investor records have been found that confirm whether this Series A round closed, who invested, or at what valuation. Publicly available sources focus on the product and company description rather than funding history, so the specific outcome of this raise remains unverified.

Who is behind iSecureCyber and how is the product delivered?

iSecureCyber was innovated by Transformationplus, an Australian IT and cyber services company that describes iSecureCyber as its flagship product for digital disruptive solutions and third‑party cyber risk management. The platform is hosted on AWS, uses a PHP and AngularJS stack according to the deck, and is priced on a subscription basis with different tiers for SMBs and enterprises.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

iSecureCyber pitch deck slides

iSecureCyber pitch deck slide 1 of 24
iSecureCyber pitch deck — slide 1 of 24
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iSecureCyber pitch deck — slide 2 of 24
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iSecureCyber pitch deck — slide 3 of 24
iSecureCyber pitch deck slide 4 of 24
iSecureCyber pitch deck — slide 4 of 24
iSecureCyber pitch deck slide 5 of 24
iSecureCyber pitch deck — slide 5 of 24
iSecureCyber pitch deck slide 6 of 24
iSecureCyber pitch deck — slide 6 of 24

What each slide of the iSecureCyber pitch deck says

Slide 2

isccunfdvomn Our Vision We are a company which harnesses the digital disruption to develop products & services that make life simple.

Slide 3

Company Overview iSecureCyber is innovated by Transformationplus, which is a product innovation company. iSecureCyber realises small and medium organisations face several challenges when identifying, classifying, monitoring and mitigating cyber risk. iSecureCyber enables easy management of cyber risks using end to end automation, built-in intelligence and integration with other cyber security products.

Slide 4

70% of SMBs would experience increased cyber attacks owing to lack of knowledge on how to protect their organization from these attacks 55% of SMBs lack in budget planning on cybersecurity. 80% of Australian SMBs are estimated to The Problem go bankrupt within 12 months owing to Ijber attacks Source: NSW Business Chamber

Slide 5

A one stop cloud platform that automatesj the work of a cyber officer 1. Developed to be easily operated by the nontechnical novice user. 2. End to End (E2E) automation provides 'implement and forget' functionality. 3. Integrates with different cyber and non cyber products to provide holistic and meaningful insights to defend against cyber attacks. 4. Designed specifically to address Small & Medium Business's Cyber Risk isecunfdvom Our Solution

Slide 6

isceunfdvnmn I—Catered towards SMBs that lack cybersecurity expertise and budget, iSecureCyber has the built-in intelligence to automatically implement complex decisions thereby negating the needs of expert professionals Modelled on the basis of the industry backed data, iSecureCyber has a robust Cyber Early Warning System (CEWS) as an alert mechanism to indicate the probable cyber attacks How iSecureCyber solves the problem Easy to use Cyber Handbook (CHB) providing step - by - step info to improve on the maturity level of cyber resilience with an 80% reduction in efforts Provides 100% of the value at 30% of the cost. Source: NSW Business Chamber

Slide 8

Our Team PRABIR SAHA Founder & Executive Director A successful entrepreneur —— with more than 25 years of Arvinth Kumar Gokul Srinivasan e e nes I s arge Prakash profitable cohort for disruptive Balasubramanian Cyber Associate Consultant Chief Product Owner & technologies, automation and Chief Technical Officer Co-founder innovation, who then are Qualified CCNA professional Cybersecurity expert certified in g e generafion Founder of a software company with compliance and standards CISSP,CISM,CISA, solutions for his customers. (Axel IT) and over 15 years of skilled such as 1SO27001 and CEH,CRISC and having 15 experienc e in developing and CPS234 years of industrial experience eenhancing tech…

Slide 9

Our Business Model We have a very simple Software as a Service business model with instant onboarding through our website and leveraging on our partner networks. Its simplicity and scalability help us to built good customer relationships. isteunfdmm C Click for Trial Five Minutes Onboarding Complete Trial :) C Choose Subscription Type Payment :)

Slide 10

Kano Model Analysis Delighters Satisfaction O Delighters One platform that SMB's need to use. No Extras and No BIG $$$. Your Cyber Defense in 5 your hand! < Functionality A Mandatory Characteristics iSecureCyber can be 28 customized & implemented across SMB's Basic Expected characteristics of a Cybersecurity management is available within iSecureCyber

Slide 11

isceuntdvoen 1. Dashboard catering to the senior management 2. Hosted on AWS 3. Separate instances for Australia, Europe, US and India 4. PHP and Angular JS stack providing stability, functionality and simplistic Ul design Our Product effective and automated identification of cyber risk

Slide 12

Centralized, simplified and effective management of cybersecurity Ability to showcase cybersecurity maturity as a selling point to clients Achieve and maintain cyber security certifications (1ISO27001, SOC2-type 2) etc. Maintain compliance with regulations and standards REDUCE cost & Effort By 90(70

Slide text above is read directly from the iSecureCyber deck PDF embedded on this page.

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