Juubix Pitch Deck Teardown: A Blockchain-Based Marketplace

An analysis of the Juubix pitch deck, focusing on its blockchain-enabled collaboration ecosystem and STO roadmap for the startup economy.

Juubix aims to solve the isolation of early-stage entrepreneurs by creating a 'distributed connected cloud-based network' for internal and external collaboration. The deck, dated 2019, outlines a complex ecosystem involving anonymous profiling, AI bot assistants, and a blockchain-secured payment system. A significant portion of the strategy relies on a Security Token Offering (STO) scheduled for early 2020, positioning the company as both a collaboration tool and a fintech platform. While the deck provides a broad vision across 18 industry sectors and 9 expert disciplines, it lacks specific t…

Key takeaways

Executive Summary: The Distributed Collaboration Vision

Juubix presents itself as a comprehensive solution for the fragmented startup ecosystem. The deck, titled for the 2019-2020 period, outlines a platform that merges professional networking, project management, and fintech. By utilizing blockchain for security and anonymity, Juubix attempts to create a 'trustless' environment where entrepreneurs can share ideas without fear of intellectual property theft, while simultaneously connecting with the specific technical or financial resources they lack.

Slide 1: Title and Positioning

The cover slide introduces Juubix as a "Distributed Connected Cloud Based Network for Internal and External Collaboration Activities." The branding uses a multi-colored geometric sphere, suggesting complexity and multifaceted connectivity. The slide includes two URLs (.com and .co.uk) and a general contact email, establishing a UK-based presence as confirmed by the "JUUBIX LTD 2019" copyright notice.

Slide 2: Innovation & Collaboration Issues

Juubix frames the problem through two "User Stories." The first focuses on the "Creative Thinker" or entrepreneur who has a technical idea but lacks the marketing or engineering experience to execute it. The second focuses on "Customer On-boarding," arguing that in traditional models, target customers are consulted too late in the sales cycle. The slide uses a metaphor of a "plane waiting to take flight" to describe unrealized potential in the startup market.

Slide 3: The Juubix Aggregator Ecosystem

This slide introduces the solution: an "Aggregator Ecosystem." It lists 18 industry sectors (ranging from Agriculture to Utilities) and 9 expert disciplines (Marketing, Finance, Tech, etc.). Key features mentioned include a "unique matching system," a blockchain-secured peer-to-peer payment system, and "No Face" anonymous profiling. The latter is intended to reduce bias in resource utilization. A warning is also included: "Lack of participation or contribution can lead to profile deletion," suggesting a high-engagement community model.

Slide 4: Platform Functionality

Slide 4 provides a workflow of the user experience. It starts with an anonymous profile creation, moves to "Matching" via an AI bot assistant, and proceeds to the "Juubix Exchange" where IP is locked or unlocked. The process concludes with a "Payment Gateway" supporting Fiat and Crypto and an "Investment Showcase" (Idea Bank) that uses smart contracts. This slide is the most technical, illustrating a complex integration of AI, blockchain, and traditional fintech.

Slide 5: Market Size Analysis

The market slide uses a standard TAM/SAM/SOM bubble chart. The figures are ambitious: a TAM of $2.3 Trillion, a SAM of $6.6 Billion, and a SOM of $264 Million (representing 4% of the SAM). The data is attributed to Startup Genome reports. While the TAM is massive, the deck does not explain the specific calculation used to arrive at the $264 Million SOM, other than the percentage share.

Slide 6: The 2020 STO Roadmap

This slide is a dense timeline for a Security Token Offering (STO) spanning January to June 2020. It includes regulatory milestones such as "Application made for securities registration," "KYC Approval," and "Broker/dealer engaged." The roadmap culminates in a "Juubix crowdsale" and the liquidation of funds raised in crypto. This indicates that the company's primary fundraising strategy at the time was decentralized and token-based rather than a traditional equity round.

Slide 7: The Revenue Model

Juubix proposes six distinct revenue streams. A pie chart shows an even distribution between Membership, Marketplace Connectivity, Escrow Facility, Premium Automation Services, Equity Stakes in Invested Businesses, and White Labelling. The text notes that the white-label product will be charged per user. This is a very broad revenue model for an early-stage startup, suggesting they are trying to capture value at every possible touchpoint of the entrepreneurial journey.

Slide 8: Advisory Collaborators

Instead of a traditional team slide, Juubix presents four advisors. Luiza Pelizara is a Strategic Advisor with Scrum expertise; Kavita Bhatia is a Blockchain Advisor with 20+ years in software; Jerry Witkowitcz is a Strategic Advisor with 25+ years of experience; and Nick Stalder is a Finance Advisor with 30 years in capital markets. Each advisor provides a quote validating the Juubix approach. However, the absence of a founding team (CEO, CTO, COO) is a notable gap in the presentation.

Slide 9: Investment & Collaboration Partners

The final slide is a call to action for "All Stakeholders." It invites universities, corporations, and institutions to collaborate. The specific ask is for "initial investors to initiate the JUUBIX project and support operational activities." It provides four different email addresses for different types of onboarding (general, media, university, and corporate), but lacks a specific funding target or terms for the investment.

What Juubix Does Well

The deck excels at identifying a specific pain point in the "solopreneur" journey: the gap between having an idea and having the multidisciplinary team to build it. The concept of "No Face" anonymous profiling is a unique value proposition that addresses unconscious bias in professional networking. Furthermore, the deck provides a very clear, albeit complex, functional workflow on Slide 4, which helps the reader visualize how the disparate technologies (AI, Blockchain, IP locking) work together in a single user journey.

What is Missing from the Deck

The most significant omission is the core founding team. While advisors add credibility, investors fund founders. There is no information on who is working on this full-time or their previous track record in building platforms. Additionally, there is a total lack of traction metrics. By 2019, one would expect to see a beta user count, a list of signed university partners, or at least a prototype screenshot. The deck also fails to define the "Ask" in financial terms; it mentions needing funds for "operational activities" but does not specify how much capital is required or what the runway would be.

Founder's Lessons: Diversification vs. Focus

Founders should be cautious about the "everything for everyone" approach seen in the Juubix revenue model (Slide 7). Trying to manage six different revenue streams—from escrow fees to equity stakes—is extremely difficult for a seed-stage company. It is usually better to prove one core monetization strategy before expanding. Additionally, the heavy reliance on an STO (Slide 6) dates the deck significantly; while token offerings were popular in 2019, the regulatory and market shifts since then make this a risky primary path for most startups today. Finally, always include your core team; advisors are the garnish, but the founders are the meal.

Frequently asked questions

What is the primary product Juubix is building?
Juubix is building a distributed cloud-based network that acts as a marketplace for intellectual property and professional collaboration. According to Slide 4, the platform includes a matching engine for experts, an 'Idea Bank' for investment, and a blockchain-secured payment gateway that supports both fiat and cryptocurrency. It aims to facilitate the entire lifecycle of a startup from idea incubation to investment.
How does Juubix plan to generate revenue?
The business model is highly diversified. As shown on Slide 7, revenue comes from six sources: membership fees, marketplace connectivity fees, escrow service charges, premium automation services, equity stakes in the businesses that use the platform, and white-labeling the software for other organizations. This suggests a 'platform-as-a-service' approach combined with a venture studio model.
What is the significance of the STO in the deck?
The STO (Security Token Offering) is the central pillar of their 2020 roadmap. Slide 6 details a six-month journey from January to June 2020, involving legal framework setup, KYC approval, and a crowdsale. This indicates that Juubix intended to raise capital by issuing regulated digital securities rather than traditional venture capital, reflecting the fintech trends of the 2019-2020 period.
Who are the key people behind Juubix?
The deck identifies four 'Advisory Collaborators' on Slide 8: Luiza Pelizara (Strategic Advisor), Kavita Bhatia (Blockchain Advisor), Jerry Witkowitcz (Strategic Advisor), and Nick Stalder (Finance Advisor). Notably, the deck does not list a CEO, CTO, or any full-time founders, which is a significant omission for a seed-stage fundraising document.
What market is Juubix targeting?
Juubix targets the global 'Start Up Economy.' Slide 5 cites a Total Addressable Market of $2.3 Trillion, sourced from Startup Genome. They aim for a Serviceable Obtainable Market (SOM) of $264 million, which they define as 4% of their Serviceable Available Market (SAM) of $6.6 billion.
Cover slide of the Juubix pitch deck — Seed / Pre-STO 2019
Juubix pitch deck, slide 1 (2019)

Juubix pitch deck: the facts

Company
Juubix
Year
2019
Stage
Seed / Pre-STO
Slides
25
Sector
Blockchain / Collaboration Software
Deck type
Fundraising / STO Pitch
Headquarters
United Kingdom

Juubix pitch deck PDF

The full Juubix deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

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