jvsp Pitch Deck Teardown: A B2B EdTech Play Focused

Slide 1: Title and Core Philosophy

The deck opens with the trademarked slogan 'CONVERSATION BEATS PARTICIPATION.' The visual identity uses a speech bubble composed of various colorful shapes, reinforcing the focus on communication. The slide sets a high bar for engagement, claiming that while conventional programs achieve bare minimum participation, jvsp clients see over 90% active participation. A footnote defines active participation specifically as 'real conversations with their colleagues.' This slide successfully establishes a clear, opinionated stance on why existing solutions fail.

Slide 2: The Problem

The problem statement is concise, using three bullet points. It identifies that e-learning courses are 'boring' and lack engagement. Crucially, it adds a technical barrier: 'Until now, to implant a learning platform for deploying a course was difficult and needs technical skills.' This frames the problem as both a user experience issue and an operational bottleneck for companies.

Slide 3: The Solution

The solution slide highlights three primary benefits: Improve Knowledge Retention, Higher Satisfaction, and Time Saving. It quotes Jay Cross, stating 'conversation is the most powerful learning technology ever invented.' The text describes the tool as robust, secure, and 'completely mobile.' The 'Time Saving' section emphasizes a simple workflow: search, select content, structure it, and select recipients to create an 'attractive online course.'

Slide 4: Product and Use Cases

This slide provides visual evidence of the platform through six screenshots of various 'Welcome' screens, each customized for different clients (e.g., Veolia, Santander). It categorizes the product's reach into three buckets: What (Sales training, Onboarding, Compliance, etc.), Who (Banking, Pharma, Schools, etc.), and How . The 'How' section provides usage data: 68% Desktop and 32% Mobile, though it notes some projects reach 81% mobile usage.

Slide 5: Revenue Model

jvsp presents a clear, tiered subscription table. The tiers are defined by the number of 'usuarios' (users). The pricing starts at Free for 10 users and scales through several steps: 1,800 for 11-25 users, 3,300 for 26-50 users, 4,200 for 51-100 users, 6,000 for 101-250 users, 8,500 for 251-500 users, and 15,000 for 501-1,000 users. The slide notes they aim to make the solution affordable for organizations of any size.

Slide 6: Market Validation

This is arguably the strongest slide in the deck. It displays logos and specific user counts for ten major organizations. Notable entries include Acciona (10,000 users for sustainability training), Cecabank (over 5,000 users for compliance), and Fundación MAPFRE (learning paths reaching 200,000 students). It also mentions their selection for the Google For Entrepreneurs program, which adds significant credibility.

Slide 7: Marketing and Sales Strategy

A complex flowchart illustrates the sales funnel. It shows multiple lead sources—MailChimp subscribers, Google AdWords, LinkedIn contacts, and LinkedIn cold messaging—feeding into Pipedrive for follow-up. It also highlights a dual go-to-market approach: direct sales and through 'consulting partners' (IT consulting companies). This partner-led strategy explains the later mention of consulting partners as investors.

Slide 8: Competition

The competitive landscape is mapped on a 2x2 grid with 'Pricing' on the Y-axis and 'Difficulty of implementation' on the X-axis. A third dimension, 'Engagement,' is represented by the size of the bubble. jvsp positions itself as having the highest engagement (largest bubble), low difficulty of implementation, and moderate pricing. Competitors plotted include Teachable, Litmos, Moodle, and Cornerstone.

Slide 9: Financials and The Ask

This slide contains a detailed table of projections from 2018e to 2022e. Total income is projected to grow from 360,000 Euros to 5.98 million Euros. The table breaks down income into 'Licenses' and 'Services,' showing a clear shift toward license-heavy revenue. It also lists historical income for 2016 (200,000 Euros) and 2017 (400,000 Euros). The slide concludes with the funding ask: a seed round of 200,000 Euros, targeted at consulting partners and friends.

Slide 10: Contact Information

The final slide is a simple 'Thank you' with a contact email (pablo@jvsp.io) and the company website (www.jvsp.io).

What works in this deck

The market validation slide (Slide 6) is exceptionally strong for a seed-stage company. Listing specific user counts and use cases for global brands like P&G and Nestlé proves that the product has passed enterprise procurement and security hurdles. The clear pricing table (Slide 5) also removes ambiguity about the business model, showing a structured approach to scaling within an organization. Finally, the focus on a single, clear metric—engagement through conversation—gives the deck a cohesive narrative thread.

What is missing from this deck

The most glaring omission is a Team slide. There is no information regarding the founders' backgrounds, their previous experience in EdTech, or the technical team building the product. Additionally, while the competition slide (Slide 8) mentions 'Difficulty of implementation,' the deck does not explain why jvsp is easier to implement than Moodle or Cornerstone. A 'How it Works' slide detailing the administrative backend or the AI/logic driving the conversations would have strengthened the technical case. Lastly, there is no 'Use of Funds' breakdown for the 200,000 Euro ask.

What a founder should copy

Founders should emulate the way jvsp presents their financial projections (Slide 9). By including historical revenue (2016 and 2017) alongside future projections, they provide a baseline of reality that makes the future numbers feel more attainable. The use of a 'What, Who, How' framework for the product slide (Slide 4) is also an effective way to categorize a versatile tool without overwhelming the reader with feature lists. Finally, the strategy of targeting 'consulting partners' as both a sales channel and an investor class is a smart way to align incentives for early-stage growth.