What is the primary problem Naugo is solving?

Naugo addresses the fragmentation and high costs of marine logistics in Indonesia. According to slide 2, long-distance shipping is infrequent and lacks regional coverage, while short-distance options are often unavailable or prohibitively expensive. By aggregating individual operators, Naugo aims to provide a reliable, direct connection between boat captains and users for freight and passenger transport.

How large is the market opportunity for Naugo?

Slide 4 quantifies the Indonesian market using 2018 and 2019 data. It cites a USD 4.5 billion GDP contribution from sea and ferry logistics, supported by 271.7 million tons of domestic sea freight and 22.6 million domestic sea passengers. Additionally, the platform targets the 16.1 million foreign travelers who visited Indonesia in 2019.

What is the current state of Naugo's technology?

As of the March 2020 deck, the end-user app (web and mobile) had just launched. The 'Captain app' for fleet management was not yet functional, with operations being handled manually via call or text. An admin panel for booking management was scheduled for completion by May 2020, as detailed on slide 6.

How does Naugo plan to acquire customers?

Naugo's marketing strategy focuses on disrupting the broker-led booking system. Slide 6 notes that 95% of foreign travelers currently use brokers. To counter this, Naugo has engaged 24 influencers to promote the service directly to end-users, aiming to create a direct-to-consumer booking habit through their platform.

What are the specific terms of the funding round?

Naugo is raising USD 400,000 at a USD 5 million valuation. Slide 7 breaks down the use of proceeds: $106,273 for salaries, $98,200 for travel expenses, $64,500 for outsourced app development, $61,233 for professional services/IT, $21,000 for marketing, and $48,794 as a buffer.

Naugo Pitch Deck (2020): 21-Slide Pre-Seed Deck

See all 21 slides of the Naugo pitch deck — a 2020 Angel / Pre seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Naugo is a marketplace platform designed to solve inefficiencies in Indonesia's marine logistics sector, specifically targeting the gap between individual boat operators and end-users. With a market opportunity valued at USD 4.5 billion in 2018 GDP from sea and ferry transportation, the company focuses on both long-distance and short-distance transit problems. As of March 2020, Naugo reported partnerships with 443 boat operators across key regions like Lombok, Gili Islands, and Makassar, achieving 100% market share in Maumere. The deck outlines a request for USD 400k in angel/pre-seed funding…

Key takeaways

The platform targets a USD 4.5 billion market in Indonesia derived from sea, river, lake, and ferry transportation (Slide 4).
Naugo identifies two primary pain points: ships not covering enough regions frequently and short-distance service being non-existent or too expensive (Slide 2).
The business model relies on a matching platform that aggregates individual boat operators to connect them with end-users for trips, shopping, and delivery (Slide 3).
As of March 8, 2020, the company had onboarded 443 boat operators, claiming 71% market share in Lombok SW and SE (Slide 5).
The product roadmap includes three apps: an end-user app (launched March 2020), a captain app (currently manual), and an admin panel (Slide 6).
Marketing strategy involves bypassing traditional brokers, as their survey noted 95% of foreign travelers currently book through brokers (Slide 6).
The company is seeking USD 400k at a USD 5 million valuation, with the largest budget allocation being Salary and living allowance at $106,273 (Slide 7).
Travel expenses represent a significant portion of the requested funds at $98,200, nearly 25% of the total raise (Slide 7).

Naugo Pitch Deck Analysis: Digitizing the Indonesian Archipelago

Naugo presents a summary deck from March 2020, focusing on the massive but fragmented marine logistics and passenger transport market in Indonesia. The deck, produced by 'Team GrandRoute,' positions the company as a necessary aggregator in a region where water-based travel is not just an option, but a geographical necessity. The following teardown examines the seven slides provided, evaluating the market thesis, traction, and financial ask.

Slide 1: Title and Vision

The cover slide establishes Naugo as "A platform to connect people, goods, ocean better." It is dated March 2020 and attributed to Team GrandRoute. The branding is clean, utilizing a maritime-themed logo and a teal-to-blue gradient that aligns with the nautical focus of the business. It clearly identifies itself as a "Summary Deck," suggesting that more detailed technical or financial documents exist elsewhere.

Slide 2: The Problem Statement

Slide 2 breaks down the "Problems in marine logistics" into two categories: long distance and short distance. For long-distance travel, the deck claims that ships do not cover enough regions and do not operate frequently enough. For short-distance travel, the claim is that there is either no service at all or the existing options are too expensive. This slide is effective in its simplicity, though it lacks specific data points or anecdotes to illustrate the severity of these pain points for the average user or business.

Slide 3: The Solution - Matching Platform

Naugo defines its solution as a "MATCHING PLATFORM" that aggregates individual boat operators. The slide features a mobile UI mockup showing a simple "From/To" search interface with three primary service categories: Trip, Shopping, and Delivery. By connecting operators directly with end-users, Naugo intends to remove intermediaries and standardize a currently informal market. The visual representation of the marketplace—placing the app between a group of users and a boat captain—clearly communicates the business model.

Slide 4: Market Size and Opportunity

This slide provides the macroeconomic justification for the business. It cites three key metrics: 16.1 million foreign travelers (2019), 22.6 million domestic sea passengers (2018), and 271.7 million tons of domestic sea freight (2018). The overarching figure is USD 4.5 billion , representing the 2018 GDP from sea, river, lake, and ferry transportation and logistics in Indonesia. The data is well-sourced, citing Statistics Indonesia (BPS) and Bank Indonesia, which lends credibility to the scale of the opportunity.

Slide 5: Regional Traction and Market Share

Slide 5 is the strongest in the deck, showing significant boots-on-the-ground progress. As of March 8, 2020, Naugo reported 443 boat operators on the platform. The slide uses a map of Indonesia to highlight specific clusters of activity:

Lombok and Gili Islands: 71% market share in SW and SE regions, 29% in NW. · Makassar: 53% market share (53 operators). · Labuan Bajo: 37% market share (110 operators). · Maumere: 100% market share (44 operators).

This level of granular regional data suggests the team has a strong local presence and a functional onboarding process for supply-side participants.

Slide 6: Current Status and Roadmap

This slide provides a transparent look at the company's operational maturity. It notes that the end-user app launched in March 2020, but the "Captain app" for fleet management is still handled manually via call or text. The admin panel is listed as "Being developed (by May)." In terms of marketing, the deck claims to have engaged 24 influencers. A critical insight is buried in the fine print: 95% of foreign travelers currently book through brokers. This highlights the primary competitive hurdle: changing deeply ingrained booking behaviors.

Slide 7: The Ask and Use of Funds

The final slide in this summary set outlines the funding request: US$ 400k at a US$ 5mil valuation . A pie chart breaks down the allocation of these funds:

Salary and living allowance: $106,273 · Travel expense: $98,200 · App Development (Outsourcing): $64,500 · Others (Professional services, IT, recruiting): $61,233 · Buffer: $48,794 · Marketing: $21,000

The high travel expense ($98,200) is notable, likely reflecting the cost of physically visiting remote islands to onboard boat operators. The reliance on outsourced development ($64,500) is also a key detail for potential investors to consider regarding long-term technical debt and IP ownership.

What Works in the Naugo Deck

The deck excels at demonstrating supply-side traction . In marketplace businesses, the "chicken and egg" problem is usually the biggest hurdle. By showing 100% market share in Maumere and over 70% in parts of Lombok (Slide 5), Naugo proves they can successfully aggregate the supply side of the market. The use of specific, sourced market data (Slide 4) also helps to frame the venture as a high-ceiling opportunity rather than a niche local tool.

What is Missing from the Naugo Deck

As a summary deck, several critical components are absent: 1. Unit Economics: There is no mention of the take rate, average transaction value, or customer acquisition cost (CAC). Without knowing how Naugo makes money on each trip or delivery, it is impossible to judge the sustainability of the model. 2. Competitive Landscape: While they mention brokers, they do not address other digital competitors or traditional shipping companies that might move into the aggregator space. 3. Team Slide: The summary version does not introduce the founders or their relevant experience in logistics or the Indonesian market. 4. Retention Data: Since the app just launched in March 2020, there is no data on whether users or captains return to the platform after their first transaction.

Founder Takeaways

Visualize your traction geographically: If your business relies on regional density, follow Naugo's lead on Slide 5. Using maps and pie charts to show market share in specific hubs is much more persuasive than a single aggregate number. Be honest about your tech debt: Naugo's admission that the Captain app is currently "done manually" (Slide 6) is a good example of showing a "Concierge MVP." It proves the business can function and generate value before the full software suite is built. Justify high operational costs: For a business covering an archipelago, travel is a legitimate expense. By breaking out travel as a major line item in the use of funds (Slide 7), the founders are signaling that they understand the physical requirements of their specific market.

Frequently asked questions

What is the primary problem Naugo is solving?: Naugo addresses the fragmentation and high costs of marine logistics in Indonesia. According to slide 2, long-distance shipping is infrequent and lacks regional coverage, while short-distance options are often unavailable or prohibitively expensive. By aggregating individual operators, Naugo aims to provide a reliable, direct connection between boat captains and users for freight and passenger transport.
How large is the market opportunity for Naugo?: Slide 4 quantifies the Indonesian market using 2018 and 2019 data. It cites a USD 4.5 billion GDP contribution from sea and ferry logistics, supported by 271.7 million tons of domestic sea freight and 22.6 million domestic sea passengers. Additionally, the platform targets the 16.1 million foreign travelers who visited Indonesia in 2019.
What is the current state of Naugo's technology?: As of the March 2020 deck, the end-user app (web and mobile) had just launched. The 'Captain app' for fleet management was not yet functional, with operations being handled manually via call or text. An admin panel for booking management was scheduled for completion by May 2020, as detailed on slide 6.
How does Naugo plan to acquire customers?: Naugo's marketing strategy focuses on disrupting the broker-led booking system. Slide 6 notes that 95% of foreign travelers currently use brokers. To counter this, Naugo has engaged 24 influencers to promote the service directly to end-users, aiming to create a direct-to-consumer booking habit through their platform.
What are the specific terms of the funding round?: Naugo is raising USD 400,000 at a USD 5 million valuation. Slide 7 breaks down the use of proceeds: $106,273 for salaries, $98,200 for travel expenses, $64,500 for outsourced app development, $61,233 for professional services/IT, $21,000 for marketing, and $48,794 as a buffer.

Cover slide of the Naugo pitch deck — Angel / Pre-seed 2020 — Naugo pitch deck, slide 1 (2020)

Naugo pitch deck: the facts

Company: Naugo
Year: 2020
Stage: Angel / Pre-seed
Slides: 21
Sector: Marine Logistics / Marketplace
Deck type: Summary Deck
Headquarters: Indonesia

Naugo pitch deck PDF

The full Naugo deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Naugo (service brand of GrandRoute) pitch deck was used for

This is Naugo’s March 2020 summary pitch deck hosted on SlideShare, describing an angel / pre‑seed raise for a marine logistics and island transport marketplace in Indonesia. The service "naugo" is presented as a GrandRoute platform that digitally connects individual boat operators with passengers and shippers for both short‑ and long‑distance routes. The deck aims to address booking friction, broker‑driven price inflation, and lack of digitalization in regional ferries and small boat services, and it outlines a mobile app for end‑users plus systems for operators. The fundraise appears targeted at building the platform, expanding into multiple Indonesian regions (e.g., Gili, Makassar, Labuan Bajo), and scaling market penetration.

Business model: Platform service under the brand "naugo" operated by GrandRoute to connect individual/local boat operators directly with consumers for marine transportation and logistics in Indonesia.

Round: Angel / Pre-seed
Year: 2020
Founders: Kay (Kayoung) Yi

Industry: Marine transportation and logistics marketplace focused on inter-island passenger and small‑scale freight services in Indonesia.

What the Naugo (service brand of GrandRoute) deck got right

Compelling articulation of fragmentation and broker pain. The deck presents a clear, intuitive problem in marine transportation: long‑distance ships do not cover many regions frequently, and short‑distance boats are hard to find and book, with brokers increasing prices—directly linking the pain point to the need for a digital marketplace.
Strong local focus on high‑need island routes. Naugo’s focus on Indonesia’s domestic maritime transportation and logistics, including tourism destinations like Gili, Makassar, and Labuan Bajo, provides a geographically concentrated initial market with visible use cases for both passengers and small freight.
Two‑sided marketplace structure tailored to operators and riders. The platform model—connecting individual boat operators directly with consumers and offering both a mobile app for end‑users and systems for operators—aligns well with marketplace best practices and directly addresses discovery and booking friction.
Demonstrated awareness of global and regional competitors. By explicitly listing competitors such as Marlin Booking, Uber Boat, and other travel agencies for sea trips, the deck shows awareness of global and regional solutions, which helps investors gauge competitive context.
Inclusion of projections and product roadmap. The SlideShare description notes projected revenue growth and app development plans, indicating that the deck includes a forward‑looking financial and product roadmap appropriate for an angel / pre‑seed raise.
Mission‑driven narrative around improving national connectivity. GrandRoute’s and Naugo’s public profiles emphasize a mission to improve Indonesia’s inter‑island transportation and logistics via an innovative platform solution, which can resonate with impact‑oriented investors focused on infrastructure and connectivity.

What could have been stronger

Problem framing is qualitative and under‑quantified. The deck’s problem slide highlights broker‑driven price increases and difficulty finding/booking boats, but it does not show quantified evidence (e.g., average broker markup, booking failure rates, or market size), which limits how clearly investors can see the economic magnitude of the opportunity.
Crowded competitor slide without clear positioning. Although the competitor slide lists several services across Croatia, India, Nigeria, and Indonesia, the landscape text is hard to parse, mixes geographies, and does not clearly articulate Naugo’s differentiated value proposition or defensibility versus each named competitor.
Segment and go‑to‑market focus appear broad. The OCR excerpt and SlideShare description indicate ambitions around ferry operations, logistics, and tourism, but the deck summary does not clearly separate which segments will be prioritized at launch (e.g., tourist island hops vs. commuter routes vs. freight), which can make the go‑to‑market focus appear diffuse.
Limited externally supported traction evidence. The publicly visible deck summary references revenue projections and app development plans, but there is no externally verifiable traction data (e.g., current bookings, number of operators onboarded) cited alongside those projections in the abstract, which may raise questions about execution risk at the time of the raise.
Fundraising outcome not externally documented. There is no accessible external record of the specific angel / pre‑seed round tied to this deck (investors, amount, or closing status), so an analyst cannot confirm whether the fundraising objectives described were met or how investor reception aligned with the deck.

How an investor would read this deck

What draws attention

Clarify that Naugo is the service name and GrandRoute is the operating company, ensuring the cap table, legal entity, and IP ownership are unambiguous.
Understand the regulatory environment for small‑scale boat operators and domestic ferries in Indonesia, including licensing, safety requirements, and foreign ownership limits that could affect platform operations.
Evaluate the size and growth of Indonesia’s inter‑island passenger and small‑scale freight market, particularly in target regions such as Gili, Makassar, and Labuan Bajo, to validate the scalability of the marketplace.
Assess how Naugo will attract and retain boat operators (supply acquisition), including incentives, digital tools for operators, and any integration with existing ferry and port systems.
Review Naugo’s technology roadmap and resource needs for building both a consumer mobile app and operator systems, ensuring the angel / pre‑seed round is sufficient to reach meaningful product‑market fit.

Risks that stand out

Regulatory and compliance risk in Indonesia’s maritime sector, including licensing thresholds for sea transport companies and limits on foreign investment ownership, could constrain expansion or require complex structuring.
Supply‑side fragmentation and informality among small boat operators may make onboarding, safety standardization, and reliable service quality difficult, potentially affecting user trust and repeat usage.
Competition from both local travel agencies and global booking platforms that already serve island trips and ferries (as listed in the deck) may compress margins and make differentiation hard without strong local partnerships or exclusive inventory.
Operational risk around safety incidents, weather disruptions, and service reliability in inter‑island sea transport could have outsized reputational impact on a consumer‑facing marketplace like Naugo.
Execution risk at the angel / pre‑seed stage: building and maintaining both consumer apps and operator systems, while simultaneously acquiring supply and demand across multiple regions, may be resource‑intensive for a small founding team.

Questions this deck invites

What is the current legal entity structure of GrandRoute and how is the "naugo" service owned; are there any regulatory constraints on operating a boat‑booking marketplace in Indonesia?
How many boat operators and routes were active on Naugo at the time of the 2020 deck, and what are today’s metrics (bookings per month, GMV, repeat users, and operator retention)?
Which specific segments (tourist trips, commuter ferries, small‑scale freight) does Naugo prioritize, and how does that focus influence product features and pricing strategy?
How does Naugo plan to compete against existing booking services and travel agencies named in the competitor slide, and what moat (e.g., data, local partnerships, regulatory know‑how) can it build?
What were the concrete objectives of the 2020 angel / pre‑seed raise (e.g., geographic expansion targets, product milestones), and how much of that roadmap has been completed since the deck was presented?

What founders can take from the Naugo (service brand of GrandRoute) deck

Clearly distinguishing the operating company (GrandRoute) from the service brand (Naugo) in a deck helps investors understand entity ownership, governance, and where equity value accrues.
A problem slide that shows both qualitative pain points (brokers, booking friction) and quantified market impact (prices, failure rates, market size) would strengthen the case for digitizing fragmented marine transport.
Competitor landscapes that span multiple countries and business models need clear structure and explicit differentiation; otherwise, important positioning arguments can be lost in a crowded slide.
Early‑stage logistics and marketplace decks benefit from transparent traction metrics and concrete milestones tied to the raise (e.g., number of operators onboarded, routes launched), especially in complex sectors like maritime transport.
Connecting tourism, commuter transport, and small‑scale freight in one platform can be compelling, but a deck should clearly state which segment is the initial beachhead to avoid appearing unfocused.
Including region‑specific context—such as Indonesia’s maritime structure and regulatory environment—can help investors unfamiliar with the country appreciate both the opportunity and the constraints of a marine logistics marketplace.

Naugo (service brand of GrandRoute) pitch deck: common questions

What is Naugo and what problem is it trying to solve?

Naugo is the service name of a platform operated by GrandRoute that connects individual/local boat operators directly with consumers for domestic marine transportation and logistics in Indonesia. It focuses on short‑ and long‑distance inter‑island travel, tourism trips, and small‑scale sea freight by aggregating otherwise fragmented boat services into a single booking and matching interface.

What is the purpose of Naugo’s March 2020 pitch deck?

According to the March 2020 summary deck on SlideShare, this pitch deck is an early‑stage (angel / pre‑seed) presentation describing Naugo’s business model, competitive landscape, and plans to digitize marine transport in Indonesia. The deck is used to explain how the platform connects people, goods, and ocean for Indonesia’s domestic transportation and logistics market and to support a fundraising effort for initial product and market expansion.

Who are Naugo’s target customers and initial markets?

From the deck text and profiles linked to it, Naugo targets foreign travelers and domestic passengers, commuters, and small‑scale boat operators in Indonesia’s island and coastal regions. The service currently focuses on areas such as Gili, Makassar, and Labuan Bajo, offering e‑commerce and unified boat booking services for tourism and local inter‑island transport.

Which competitors does Naugo mention in its pitch deck, and how does it differentiate?

The competitor slide in the deck lists various services such as Marlin Booking, Uber Boat, and other travel agencies or platforms that provide island/sea travel or boat booking digitalization in locations like Croatia, India, Nigeria, and parts of Indonesia. Naugo positions itself as a solution tailored specifically to Indonesia’s small‑scale boat operators and domestic/inter‑island passengers, differentiating on local focus, language, and integration with ferry operations and logistics.

Is Naugo a standalone company or a service brand, and who is associated with it?

The deck and related descriptions indicate that Naugo’s platform is operated by GrandRoute, a startup focused on marine transportation and logistics in Indonesia. Public profiles identify Kay (Kayoung) Yi as Co‑founder and CEO of GrandRoute, responsible for developing the Naugo service to connect individual boat operators with end‑users. No separate corporate entity named "Naugo" appears in external filings; it is used as a service/brand name rather than the company’s legal name.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Naugo pitch deck slides

Naugo pitch deck slide 1 of 21 — Naugo pitch deck — slide 1 of 21

Naugo pitch deck slide 2 of 21 — Naugo pitch deck — slide 2 of 21

Naugo pitch deck slide 3 of 21 — Naugo pitch deck — slide 3 of 21

Naugo pitch deck slide 4 of 21 — Naugo pitch deck — slide 4 of 21

Naugo pitch deck slide 5 of 21 — Naugo pitch deck — slide 5 of 21

Naugo pitch deck slide 6 of 21 — Naugo pitch deck — slide 6 of 21

What each slide of the Naugo pitch deck says

Slide 1

A PLATFORM TO CONNECT CEAN BETTER g ) fy! J Summary Deck a Mar 2020, Team GrandRoute

Slide 3

Problems in marine transportation Long distance: Ships do not cover many regions and not often Short distance: Boats are hard to be found and booked (So, many brokers are there raising price)

Slide 4

Problems in marine logistics Long distance: Ships do not cover many regions and not often Short distance: No service or too expensive

Slide 6

Combined Long distance: Dispatch Utilize small boats available boats Short distance: Provide a platform mp (boats <> customers)

Slide 12

Competitor landscape - MARLIN Uber naugo cGO Marlin booking Uber Boat naugo Provide island/sea travel Provide solution to digitalize Boat booking service for WMaritime:service:agaregator Overview products in Indonesia ferry operation and ticketing commuters (Africa, India) / tilizi " gfgl ? (travel agency for sea trips) in Indonesia travelers (Croatia) EEEngSmaerLosts Croatia, Indonesia Nigeria (Lagos), Global (starting from Indonesia and SEA) Indonesia (Bali, Lombok) India (Mumbai) Foreign traveler Domestic & international Traveler (Croatia) / Passenger, (English only) ferry operator commuter (Africa, India) small-scale boat operator Target customer Mobile app for end-user, System for oper…

Slide text above is read directly from the Naugo deck PDF embedded on this page.