What is the primary problem Naugo is solving?

Naugo addresses the fragmentation and high costs of marine logistics in Indonesia. According to slide 2, long-distance shipping is infrequent and lacks regional coverage, while short-distance options are often unavailable or prohibitively expensive. By aggregating individual operators, Naugo aims to provide a reliable, direct connection between boat captains and users for freight and passenger transport.

How large is the market opportunity for Naugo?

Slide 4 quantifies the Indonesian market using 2018 and 2019 data. It cites a USD 4.5 billion GDP contribution from sea and ferry logistics, supported by 271.7 million tons of domestic sea freight and 22.6 million domestic sea passengers. Additionally, the platform targets the 16.1 million foreign travelers who visited Indonesia in 2019.

What is the current state of Naugo's technology?

As of the March 2020 deck, the end-user app (web and mobile) had just launched. The 'Captain app' for fleet management was not yet functional, with operations being handled manually via call or text. An admin panel for booking management was scheduled for completion by May 2020, as detailed on slide 6.

How does Naugo plan to acquire customers?

Naugo's marketing strategy focuses on disrupting the broker-led booking system. Slide 6 notes that 95% of foreign travelers currently use brokers. To counter this, Naugo has engaged 24 influencers to promote the service directly to end-users, aiming to create a direct-to-consumer booking habit through their platform.

What are the specific terms of the funding round?

Naugo is raising USD 400,000 at a USD 5 million valuation. Slide 7 breaks down the use of proceeds: $106,273 for salaries, $98,200 for travel expenses, $64,500 for outsourced app development, $61,233 for professional services/IT, $21,000 for marketing, and $48,794 as a buffer.

Naugo Pitch Deck Teardown: Aggregating Indonesia's

Naugo is a marketplace platform designed to solve inefficiencies in Indonesia's marine logistics sector, specifically targeting the gap between individual boat operators and end-users. With a market opportunity valued at USD 4.5 billion in 2018 GDP from sea and ferry transportation, the company focuses on both long-distance and short-distance transit problems. As of March 2020, Naugo reported partnerships with 443 boat operators across key regions like Lombok, Gili Islands, and Makassar, achieving 100% market share in Maumere. The deck outlines a request for USD 400k in angel/pre-seed funding…

Key takeaways

The platform targets a USD 4.5 billion market in Indonesia derived from sea, river, lake, and ferry transportation (Slide 4).
Naugo identifies two primary pain points: ships not covering enough regions frequently and short-distance service being non-existent or too expensive (Slide 2).
The business model relies on a matching platform that aggregates individual boat operators to connect them with end-users for trips, shopping, and delivery (Slide 3).
As of March 8, 2020, the company had onboarded 443 boat operators, claiming 71% market share in Lombok SW and SE (Slide 5).
The product roadmap includes three apps: an end-user app (launched March 2020), a captain app (currently manual), and an admin panel (Slide 6).
Marketing strategy involves bypassing traditional brokers, as their survey noted 95% of foreign travelers currently book through brokers (Slide 6).
The company is seeking USD 400k at a USD 5 million valuation, with the largest budget allocation being Salary and living allowance at $106,273 (Slide 7).
Travel expenses represent a significant portion of the requested funds at $98,200, nearly 25% of the total raise (Slide 7).

Naugo Pitch Deck Analysis: Digitizing the Indonesian Archipelago

Naugo presents a summary deck from March 2020, focusing on the massive but fragmented marine logistics and passenger transport market in Indonesia. The deck, produced by 'Team GrandRoute,' positions the company as a necessary aggregator in a region where water-based travel is not just an option, but a geographical necessity. The following teardown examines the seven slides provided, evaluating the market thesis, traction, and financial ask.

Slide 1: Title and Vision

The cover slide establishes Naugo as "A platform to connect people, goods, ocean better." It is dated March 2020 and attributed to Team GrandRoute. The branding is clean, utilizing a maritime-themed logo and a teal-to-blue gradient that aligns with the nautical focus of the business. It clearly identifies itself as a "Summary Deck," suggesting that more detailed technical or financial documents exist elsewhere.

Slide 2: The Problem Statement

Slide 2 breaks down the "Problems in marine logistics" into two categories: long distance and short distance. For long-distance travel, the deck claims that ships do not cover enough regions and do not operate frequently enough. For short-distance travel, the claim is that there is either no service at all or the existing options are too expensive. This slide is effective in its simplicity, though it lacks specific data points or anecdotes to illustrate the severity of these pain points for the average user or business.

Slide 3: The Solution - Matching Platform

Naugo defines its solution as a "MATCHING PLATFORM" that aggregates individual boat operators. The slide features a mobile UI mockup showing a simple "From/To" search interface with three primary service categories: Trip, Shopping, and Delivery. By connecting operators directly with end-users, Naugo intends to remove intermediaries and standardize a currently informal market. The visual representation of the marketplace—placing the app between a group of users and a boat captain—clearly communicates the business model.

Slide 4: Market Size and Opportunity

This slide provides the macroeconomic justification for the business. It cites three key metrics: 16.1 million foreign travelers (2019), 22.6 million domestic sea passengers (2018), and 271.7 million tons of domestic sea freight (2018). The overarching figure is USD 4.5 billion , representing the 2018 GDP from sea, river, lake, and ferry transportation and logistics in Indonesia. The data is well-sourced, citing Statistics Indonesia (BPS) and Bank Indonesia, which lends credibility to the scale of the opportunity.

Slide 5: Regional Traction and Market Share

Slide 5 is the strongest in the deck, showing significant boots-on-the-ground progress. As of March 8, 2020, Naugo reported 443 boat operators on the platform. The slide uses a map of Indonesia to highlight specific clusters of activity:

Lombok and Gili Islands: 71% market share in SW and SE regions, 29% in NW. · Makassar: 53% market share (53 operators). · Labuan Bajo: 37% market share (110 operators). · Maumere: 100% market share (44 operators).

This level of granular regional data suggests the team has a strong local presence and a functional onboarding process for supply-side participants.

Slide 6: Current Status and Roadmap

This slide provides a transparent look at the company's operational maturity. It notes that the end-user app launched in March 2020, but the "Captain app" for fleet management is still handled manually via call or text. The admin panel is listed as "Being developed (by May)." In terms of marketing, the deck claims to have engaged 24 influencers. A critical insight is buried in the fine print: 95% of foreign travelers currently book through brokers. This highlights the primary competitive hurdle: changing deeply ingrained booking behaviors.

Slide 7: The Ask and Use of Funds

The final slide in this summary set outlines the funding request: US$ 400k at a US$ 5mil valuation . A pie chart breaks down the allocation of these funds:

Salary and living allowance: $106,273 · Travel expense: $98,200 · App Development (Outsourcing): $64,500 · Others (Professional services, IT, recruiting): $61,233 · Buffer: $48,794 · Marketing: $21,000

The high travel expense ($98,200) is notable, likely reflecting the cost of physically visiting remote islands to onboard boat operators. The reliance on outsourced development ($64,500) is also a key detail for potential investors to consider regarding long-term technical debt and IP ownership.

What Works in the Naugo Deck

The deck excels at demonstrating supply-side traction . In marketplace businesses, the "chicken and egg" problem is usually the biggest hurdle. By showing 100% market share in Maumere and over 70% in parts of Lombok (Slide 5), Naugo proves they can successfully aggregate the supply side of the market. The use of specific, sourced market data (Slide 4) also helps to frame the venture as a high-ceiling opportunity rather than a niche local tool.

What is Missing from the Naugo Deck

As a summary deck, several critical components are absent: 1. Unit Economics: There is no mention of the take rate, average transaction value, or customer acquisition cost (CAC). Without knowing how Naugo makes money on each trip or delivery, it is impossible to judge the sustainability of the model. 2. Competitive Landscape: While they mention brokers, they do not address other digital competitors or traditional shipping companies that might move into the aggregator space. 3. Team Slide: The summary version does not introduce the founders or their relevant experience in logistics or the Indonesian market. 4. Retention Data: Since the app just launched in March 2020, there is no data on whether users or captains return to the platform after their first transaction.

Founder Takeaways

Visualize your traction geographically: If your business relies on regional density, follow Naugo's lead on Slide 5. Using maps and pie charts to show market share in specific hubs is much more persuasive than a single aggregate number. Be honest about your tech debt: Naugo's admission that the Captain app is currently "done manually" (Slide 6) is a good example of showing a "Concierge MVP." It proves the business can function and generate value before the full software suite is built. Justify high operational costs: For a business covering an archipelago, travel is a legitimate expense. By breaking out travel as a major line item in the use of funds (Slide 7), the founders are signaling that they understand the physical requirements of their specific market.

Frequently asked questions

What is the primary problem Naugo is solving?: Naugo addresses the fragmentation and high costs of marine logistics in Indonesia. According to slide 2, long-distance shipping is infrequent and lacks regional coverage, while short-distance options are often unavailable or prohibitively expensive. By aggregating individual operators, Naugo aims to provide a reliable, direct connection between boat captains and users for freight and passenger transport.
How large is the market opportunity for Naugo?: Slide 4 quantifies the Indonesian market using 2018 and 2019 data. It cites a USD 4.5 billion GDP contribution from sea and ferry logistics, supported by 271.7 million tons of domestic sea freight and 22.6 million domestic sea passengers. Additionally, the platform targets the 16.1 million foreign travelers who visited Indonesia in 2019.
What is the current state of Naugo's technology?: As of the March 2020 deck, the end-user app (web and mobile) had just launched. The 'Captain app' for fleet management was not yet functional, with operations being handled manually via call or text. An admin panel for booking management was scheduled for completion by May 2020, as detailed on slide 6.
How does Naugo plan to acquire customers?: Naugo's marketing strategy focuses on disrupting the broker-led booking system. Slide 6 notes that 95% of foreign travelers currently use brokers. To counter this, Naugo has engaged 24 influencers to promote the service directly to end-users, aiming to create a direct-to-consumer booking habit through their platform.
What are the specific terms of the funding round?: Naugo is raising USD 400,000 at a USD 5 million valuation. Slide 7 breaks down the use of proceeds: $106,273 for salaries, $98,200 for travel expenses, $64,500 for outsourced app development, $61,233 for professional services/IT, $21,000 for marketing, and $48,794 as a buffer.