Consights Pitch Deck Teardown: A Lean Approach to Automated

Consights Pitch Deck Analysis

Consights enters the market research space with a clear focus on the logistical bottlenecks of qualitative research. The deck is structured to move quickly from the high-level solution to the tangible evidence of product-market fit. By focusing on the automation of interviews, Consights positions itself as a software-as-a-service (SaaS) alternative to traditional, labor-intensive research agencies.

Slide 1: Title Slide

The title slide is minimalist, featuring the Consights logo—a stylized 'C' inside a hexagon—and contact information. It identifies the company's headquarters as Munich. The lack of a tagline on the first slide is rectified later in the deck, but the clean aesthetic sets a professional, tech-focused tone from the outset.

Slide 2: The Three Pillars of the Solution

Consights defines its platform through three functional areas: Community , Management , and Research . This slide is critical because it explains that the company isn't just a video tool; it is an end-to-end workflow solution. The 'Community' pillar promises fast connection to consumer segments, 'Management' promises an automated online service, and 'Research' promises flexible interview methods. This structure helps investors categorize the startup as a workflow automation tool rather than a niche communication app.

Slide 3: Management Interface and Features

This slide provides a high-fidelity mockup of the 'webtool.' It lists six specific capabilities, including manual and algorithmic scheduling, screening results access, and the ability to manage several studies at once. The inclusion of a calendar view dated October 2014 gives a historical context to the deck's creation. The emphasis here is on 'convenience,' suggesting that the primary value proposition is time-savings for research professionals.

Slide 4: Community and Strategic Partnerships

One of the strongest slides in the deck, Slide 4 addresses the 'chicken and egg' problem of two-sided marketplaces. Instead of claiming they will build a massive audience, Consights shows they have already tapped into existing ones. By partnering with Testbirds (60,000 consumers) and GAPFISH (75,000 consumers), they claim immediate access to 135,000 people. The slide explicitly states these partners allow them to 'already achieve constant revenues,' which is a powerful de-risking statement for early investors.

Slide 5: Market Entry and Customer Traction

Slide 5 provides hard data on early revenue. It lists three German companies: CHIP , HaCon , and Haruki . The figures are modest—€952 for a pilot with CHIP and two projects with HaCon totaling €1,817—but they are real. In the world of early-stage fundraising, a few thousand euros of actual revenue is often more persuasive than millions in 'projected' revenue. It proves that customers are willing to open their wallets for the current version of the product.

Slide 6: The Team

The team slide is straightforward, featuring three founders. Robert Stein (Frontend Engineer) and Michael Schilonka (Backend Engineer) both hold B.Sc. degrees in Computer Science, while Hannes Hanusch (Marketeer) holds a BA in Business Management. This is a classic 'two hackers and a hipster' configuration. While the team lacks 'big name' past exits or senior executive experience, the technical heavy-lifting is clearly accounted for internally.

Slide 7: Brand Identity and Tagline

This slide repeats the logo but adds the tagline: 'Connecting ideas with people.' While a bit generic, it reinforces the mission of the company. In a 28-slide deck, this acts as a transition point between the 'what' and the 'how.'

Slide 8: The Technology Stack

Consights highlights three technical differentiators on Slide 8. The most interesting is the 'Dynamic pricing algorithm based on consumer segment commonness.' This suggests a sophisticated backend that can value a hard-to-reach demographic (e.g., C-level executives) differently than a general consumer. This is a key component for a scalable marketplace, as it allows for automated quoting without human intervention.

Slide 9: Market Validation and Size

Using Statista as a source, Consights frames the market opportunity. They note 12,000 marketing agencies in Germany and highlight that a single brand like Coca-Cola spends up to $150 million annually on research. The bar chart shows a clear progression from the German market ($3.8 billion) to the European market ($17 billion) to the global market ($39 billion). This slide successfully argues that the 'ceiling' for this business is incredibly high.

Slide 10: The Research Tool in Action

The final slide in this set shows the actual interview interface. It features a video chat window, a notes section, and a media gallery. A key feature mentioned is that 'media files can be shown to interviewees... while the interviewer can watch their reaction.' This is a specific use case for ad testing or UX research that adds tangible value beyond a standard Skype or Zoom call. It also notes that recorded videos are made available to share, facilitating collaboration within the customer's organization.

What Works in the Consights Deck

Tangible Traction: Listing exact Euro amounts for pilot projects (Slide 5) builds immediate credibility. It shows the founders are focused on sales, not just building in a vacuum. · Smart Outsourcing: By partnering with established panels (Slide 4), they avoid the massive cost of user acquisition in the early days, allowing them to focus on their core software value. · Feature Specificity: The deck doesn't just say 'we do interviews.' It lists specific features like 'algorithmic scheduling' and 'reaction monitoring' that solve real pain points for researchers.

What Is Missing from the Consights Deck

The Ask: In the provided slides, there is no mention of how much money they are raising, what the valuation is, or what the milestones for the next 18 months will be. · Competitive Landscape: The deck assumes a vacuum. It doesn't address how Consights compares to incumbents like SurveyMonkey, Qualtrics, or traditional high-touch research firms. · Unit Economics: While they show revenue, they don't show the margin. If they are paying Testbirds and GAPFISH for access, what percentage of that €952 pilot does Consights actually keep? · Long-term Vision: The deck is very 'tool-centric.' It explains what the software does today but doesn't paint a picture of how Consights becomes a billion-dollar company or changes the industry fundamentally.

Founder's Guide: What to Copy

The 'Pillars' Approach: Using Slide 2 to categorize a complex platform into three simple buckets is an excellent way to help investors mentally organize your product. · Proof of Revenue: Even if your revenue is small, show it. Seeing '€952' is more memorable and 'real' than seeing '$1M ARR Goal.' It shows you have a process for invoicing and delivering value. · Partner Integration: If you are building a marketplace, show how you are 'hacking' the supply side. Consights' use of Slide 4 to show 135,000 available users via partners is a masterclass in overcoming the 'no users' objection.