What is the primary business model of SaTT?

SaTT operates as a decentralized advertising exchange. According to Slide 4, advertisers buy SaTT tokens to fund smart contracts. Editors (influencers/content creators) submit their content links to the contract. The contract then uses 'Oracles' to verify performance metrics (like views) and automatically distributes payments to the editors while taking a commission for the platform.

How does the company prove its track record?

The company uses Slide 2 to establish a multi-year history starting in 2011. It highlights the release of an Iframe App, a Store App, and an Automatic Newsletter. Key milestones include reaching 500,000 users in 2014 and 1 million users in 2017, with annual revenues hitting $600,000 in 2018.

What blockchain technology does SaTT use?

Slide 4 explicitly states the platform is built on the Ethereum blockchain. Slide 6 further clarifies that the SaTT Wallet supports ERC20 and ERC223 token standards, which were common benchmarks for utility tokens during the 2018 initial coin offering (ICO) period.

Who are the key people behind SaTT?

The leadership team consists of Gauthier Bros (CEO), Stéphanie Clement (CTO), Samir Ksibi (Associate Partner), Geoffrey Moya (Blockchain Expert), Mohamed Aziz Ben Rejeb (Lead Developer), and Caroline Pourchier (UI/UX Guru). The deck emphasizes that the leaders have worked together since 2011 (Slide 7).

What is missing from this pitch deck?

The deck lacks several critical components for a professional investment round. It does not define the total addressable market (TAM), provide a competitive landscape analysis, or detail the unit economics. Most importantly, it omits the 'Ask' slide, failing to state how much capital is being raised or how the funds will be allocated.

SaTT - ATAYEN Pitch Deck (2018): 15-Slide Seed Deck

See all 15 slides of the SaTT - ATAYEN pitch deck — a 2018 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

SaTT by ATAYEN is a pitch deck that bridges the gap between a traditional software company and a decentralized advertising ecosystem. The company, ATAYEN, Inc., reports a solid foundation with $600,000 in annual revenue as of 2018 and over 1 million users by 2017. The core value proposition is solving the 'high fee' and 'payment delay' issues in traditional advertising through Ethereum-based smart contracts and oracles. While the deck provides a clear technical workflow and a detailed development timeline spanning 2018 to 2019, it lacks standard venture capital metrics such as customer acquis…

Key takeaways

ATAYEN, Inc. reports generating $600,000 in annual revenue by 2018 (Slide 2).
The platform reached 1 million users in 2017 following the release of an automatic newsletter tool (Slide 2).
The problem statement identifies four key pain points: High Fees, Centralized Governance, Payment over Several Months, and Lack of Transparency (Slide 3).
The technical solution utilizes Ethereum smart contracts and 'Oracles' to pull data from platforms like YouTube, Facebook, and Instagram (Slide 4).
The development timeline outlines a Pre-ICO launch in April 2018 and a goal to 'conquer the advertising market' by Q3 2019 (Slide 6).
The leadership team, led by CEO Gauthier Bros and CTO Stephanie Clement, claims to have worked together since 2011 (Slide 7).
The deck lists 18 advisors but does not specify their professional backgrounds or specific contributions to the project (Slide 7).
There is a notable absence of a market size slide, competitor analysis, or a clear breakdown of the tokenomics/funding ask (Slides 1-8).

Executive Summary: The Transition from Apps to Ecosystem

SaTT (Smart Advertising Transaction Token) represents a strategic pivot for ATAYEN, Inc. Unlike many blockchain projects that launched in 2018 with only a whitepaper, ATAYEN entered the space with a seven-year history of app development and a reported revenue stream. The deck focuses heavily on the technical execution of a decentralized ad exchange, utilizing smart contracts to automate the relationship between advertisers and content creators.

Slide 1: Title and Vision

The cover slide introduces SaTT with the tagline "The future of advertising transactions." The visual identity is heavily centered on a physical representation of a digital token, signaling a focus on the cryptocurrency aspect of the business. The branding is clean, though the subtitle is a generic industry claim common in the 2018 era.

Slide 2: The ATAYEN History and Traction

This is arguably the strongest slide in the deck. It establishes ATAYEN, Inc. as a seasoned entity rather than a new startup. Key data points include:

2011: Gauthier Bros and Stephanie Clement begin developing Facebook apps. · 2014: The company reaches 500,000 users with 6 operating apps. · 2015: Kima Venture and The DOT become shareholders; launch of the IFrame Apps Suite. · 2017: User base grows to 1 million; Solly Azar becomes a shareholder; $500,000 generated. · 2018: The company reports $600,000 of annual revenues .

The slide concludes by framing SaTT as the "New Challenge"—an ad exchange platform designed to solve transaction issues for their existing user base.

Slide 3: The Problem Statement

The deck identifies four specific friction points in the traditional advertising industry: High Fees , Centralized Governance , Payment over Several Months , and Lack of Transparency . The text notes that commission payments can take months and are subject to transfer fees or blockages if minimum billing requirements aren't met. This sets a clear stage for a blockchain-based solution, which inherently offers near-instant settlement and transparency.

Slide 4: The Technical Workflow

Titled "A simple & efficient working concept," this slide explains the mechanics of the SaTT ecosystem. It visualizes a three-step process: Advertisers buy SaTT tokens; Editors (creators) submit their media URLs to a Smart Contract on the Ethereum blockchain; and Oracles pull data (stats) from social platforms like Twitter, Instagram, YouTube, and Facebook. Once a metric is met (e.g., "2K views"), the smart contract automatically releases 5,000 SaTT to the editor, minus a commission for the platform. This is a standard "if-this-then-that" blockchain utility model.

Slide 5: The Editor Experience

This slide focuses on the user journey for content creators, referred to here as "Editors." The process is mapped out as: Choose Campaign -> Apply -> Create Content -> Oracle Verification -> Automatic Payment. It also mentions that editors can "Exchange SaTT or Buy exclusive products," suggesting a closed-loop economy or a marketplace beyond simple token liquidation.

Slide 6: Development Timeline

The roadmap is highly granular, covering April 2018 through Q3 2019. Notable milestones include:

April 2018: Pre-ICO Launch. · May 2018: Crowdsale debut and SaTT Wallet launch (ERC20/ERC223). · October 2018: Release of a "Unity ICO game" titled "When Moon?". · Q1 2019: Release of YouTube, Facebook, and Instagram oracles. · Q3 2019: SaTT added to exchange platforms and the campaign platform opens to the public.

The timeline is aggressive and reflects the high-velocity expectations of the 2018 ICO market.

Slide 7: Team and Advisors

The leadership section highlights six core members, emphasizing that they have worked together since 2011. This longevity is a positive signal for investors concerned about founder disputes. However, the Advisors section is problematic. While it displays 18 headshots, it provides no names, titles, or company affiliations for these individuals. In a fundraising context, an anonymous advisor board carries little to no weight.

Slide 8: Contact and Call to Action

The final slide provides direct contact information for CEO Gauthier Bros, including an email, phone number, and social links. It includes a "Let's schedule a demo" button, which is a standard B2B lead generation tactic, though it feels slightly disconnected from a high-level investment pitch.

What Works in This Deck

Proven Traction: The inclusion of Slide 2 is vital. By showing $600,000 in revenue and 1 million users, the founders demonstrate they can build and scale software products. This differentiates them from the "idea-only" teams prevalent in the blockchain space.

Clear Utility: The workflow on Slide 4 explains exactly what the token does. It isn't just a speculative asset; it is a medium of exchange for a specific service (advertising) with a clear verification mechanism (Oracles).

What is Missing from This Deck

The Financial Ask: There is no mention of how much money the company is looking to raise, the valuation, or the token price during the ICO phases. Without an "Ask" slide, the deck functions more as a product brochure than a fundraising tool.

Market Size (TAM): The deck fails to quantify the opportunity. Investors need to know the size of the digital advertising market and what percentage SaTT aims to capture to justify the risk.

Competitive Landscape: The deck assumes SaTT is the only solution to these problems. In 2018, several other blockchain projects (like Basic Attention Token or AdEx) were targeting similar issues. A slide addressing why SaTT's approach is superior is missing.

Unit Economics: While they mention a commission, they don't explain the fee structure or the projected burn rate. There is no information on how the $600,000 in revenue from their previous apps will support or integrate with the new SaTT ecosystem.

Founder Takeaways

Leverage Your History: If you have a pre-existing business with revenue, lead with it. SaTT does this well on Slide 2, which immediately builds credibility.

Simplify Complex Tech: Slide 4 is a great example of how to explain a complex blockchain process using simple icons and arrows. It makes the technology accessible to non-technical investors.

Avoid "Advisor Bloat": Listing 18 advisors without names or credentials (Slide 7) is a red flag. It suggests the team is trying to look larger or more supported than they actually are. Quality always beats quantity in the advisor section.

Include the 'Ask': Never send a pitch deck to an investor without a clear statement of what you want. Whether it is $2M for 10% equity or a specific token allocation, the goal of the deck is to start a transaction conversation.

Frequently asked questions

What is the primary business model of SaTT?: SaTT operates as a decentralized advertising exchange. According to Slide 4, advertisers buy SaTT tokens to fund smart contracts. Editors (influencers/content creators) submit their content links to the contract. The contract then uses 'Oracles' to verify performance metrics (like views) and automatically distributes payments to the editors while taking a commission for the platform.
How does the company prove its track record?: The company uses Slide 2 to establish a multi-year history starting in 2011. It highlights the release of an Iframe App, a Store App, and an Automatic Newsletter. Key milestones include reaching 500,000 users in 2014 and 1 million users in 2017, with annual revenues hitting $600,000 in 2018.
What blockchain technology does SaTT use?: Slide 4 explicitly states the platform is built on the Ethereum blockchain. Slide 6 further clarifies that the SaTT Wallet supports ERC20 and ERC223 token standards, which were common benchmarks for utility tokens during the 2018 initial coin offering (ICO) period.
Who are the key people behind SaTT?: The leadership team consists of Gauthier Bros (CEO), Stéphanie Clement (CTO), Samir Ksibi (Associate Partner), Geoffrey Moya (Blockchain Expert), Mohamed Aziz Ben Rejeb (Lead Developer), and Caroline Pourchier (UI/UX Guru). The deck emphasizes that the leaders have worked together since 2011 (Slide 7).
What is missing from this pitch deck?: The deck lacks several critical components for a professional investment round. It does not define the total addressable market (TAM), provide a competitive landscape analysis, or detail the unit economics. Most importantly, it omits the 'Ask' slide, failing to state how much capital is being raised or how the funds will be allocated.

Cover slide of the SaTT - ATAYEN pitch deck — Pre-ICO / Seed 2018 — SaTT - ATAYEN pitch deck, slide 1 (2018)

SaTT - ATAYEN pitch deck: the facts

Company: SaTT - ATAYEN
Year: 2018
Stage: Pre-ICO / Seed
Slides: 15
Sector: Blockchain / Advertising
Deck type: Pitch Deck
Outcome: Not stated
Headquarters: United States (implied by .us email and Atayen, Inc. name)

SaTT - ATAYEN pitch deck PDF

The full SaTT - ATAYEN deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the SaTT / ATAYEN Inc. pitch deck was used for

This deck is for SaTT by ATAYEN Inc., a blockchain-based advertising platform that tokenizes and automates online ad campaigns using Ethereum smart contracts and social-network performance data. It appears to be a 2018 pre-ICO/seed fundraising deck positioning ATAYEN as an already-profitable Facebook app developer expanding into a smart-contract-powered advertising marketplace. The fundraise was for the SaTT token crowdsale and platform development, with a pre-ICO launch in May 2018 and an ICO that extended over roughly two years. The deck likely framed use of proceeds around completing the SaTT dApp, scaling advertiser/publisher adoption, and executing the token sale roadmap in the ICO boom period.

Business model: SaTT (Smart Advertising Transaction Token) is a utility token and decentralized application that enables advertisers to purchase smart advertising services and run campaigns with influencers/publishers, with payments and campaign metrics governed by Ethereum smart contracts using data from social-network APIs.

Round: Pre‑ICO / ICO token sale
Investors: ICO participants in the SaTT crowdsale; specific institutional or named investors in the ICO are not broadly disclosed b
Founders: Gauthier Bros, Stéphanie Clément
Industry: Blockchain-based online advertising / adtech

Year: 2018–2020 (ICO launched May 2018, fundraising continued into 2020)

Raising: Pre‑ICO launch reportedly raised about USD 400,000 in 24 hours, with mid‑ICO interviews mentioning roughly USD 1.3 million raised and later releases describing hitting a soft cap of USD 3.36 million in under a week as part of the ongoing crowdsale.

Raised: Public communications indicate that the SaTT ICO raised over USD 4 million by September 2020, with some articles and interviews citing a total around USD 7.1 million across its multi‑year fundraising.

Headquarters: ATAYEN Inc. is described as a Facebook marketing app developer; public materials place SaTT’s operations in France and the U.S., but an exact registered HQ address is not consistently stated.

Total funding: Public ICO communications state that SaTT’s token sale raised over USD 4 million by September 2020, with other interviews and articles citing figures around USD 7.1 million in total ICO proceeds.

Use of funds as presented: SaTT’s whitepaper and press materials describe using crowdsale proceeds to develop and scale the Ethereum‑based advertising dApp, maintain smart‑contract infrastructure, grow the advertiser and publisher ecosystem, and cover operational, marketing, and legal costs associated with launching and running the tokenized ad platform.

What happened after the SaTT / ATAYEN Inc. deck

The 2018 pre‑ICO/seed deck led into an ICO launched in May 2018 that extended for nearly two years; by 2020–2021, public sources report that SaTT had completed its token sale, raised several million dollars (with figures ranging from over USD 4 million to about USD 7.1 million), launched its Ethereum advertising dApp, and listed the SaTT token on major exchanges, while remaining a specialized bloc

Launch of SaTT as an Ethereum dApp focused on advertising performance, with public descriptions of a fully functional pl
Completion of a multi‑phase ICO that began in May 2018 and, according to later public communications, raised more than U
Listing of the SaTT token on exchanges such as KuCoin and Uniswap following the ICO, enabling secondary‑market trading o
Publication of whitepapers, lightpapers, and third‑party analyses describing SaTT’s technical design, token economics, a

What the SaTT / ATAYEN Inc. deck got right

Strong domain and product background from existing Facebook app business. The project is built on top of ATAYEN Inc.’s prior experience as a Facebook marketing and iframe app developer serving millions of brand pages, giving SaTT a credible foundation of advertising‑industry knowledge and an existing user base to target for its blockchain offering.
Compelling, well‑defined blockchain use case in performance advertising. SaTT’s core technical concept—using Ethereum smart contracts and oracles pulling data from social networks to automate performance‑based payments—is a clear, differentiated use case for blockchain in digital advertising, directly addressing fraud, transparency, and payment‑latency issues.
Demonstrated ability to raise capital and secure exchange listings. Public ICO materials show that the token sale ultimately raised several million dollars and achieved listings on notable exchanges such as KuCoin and Uniswap, demonstrating at least moderate market validation and liquidity for the token.
Relatively thorough technical and token‑economic documentation. The project produced multiple detailed documents (whitepaper, lightpaper, credibility rating reports) explaining token economics, technical architecture, and project goals, which suggests a relatively high level of transparency and preparedness compared with many contemporaneous ICOs.
Evidence of product execution beyond initial fundraising deck. Interviews with the founder and later press coverage indicate that the SaTT dApp reached functional status and began hosting real campaigns, showing that the project advanced beyond the purely conceptual stage presented in early decks.
Structured token‑sale design with demonstrated investor response. The ICO structured soft caps, hard caps, and multiple phases (including presale) and was able to hit its soft cap relatively quickly according to later communications, which indicates some success in marketing and converting crypto investors despite a challenging market environment.

What could have been stronger

Limited clarity in the deck on full ICO fundraising path and later outcomes. Because no detailed slide text is available and the ICO terms had multiple phases and evolving figures (e.g., presale, soft cap, later totals), an investor reviewing only this 2018 deck would likely face limited clarity on the full fundraising trajectory, eventual total raised, and specific exchange‑listing strategy, which were only fully articulated in later 2020 communications.
Weakly evidenced market traction relative to ambitious vision. The project’s materials emphasize technical design and ICO mechanics but provide little independently verifiable information on large‑scale advertiser or publisher adoption, leaving a gap between the ambitious vision presented around 2018 and the modest traction indicators available by 2019–2021.
Execution roadmap in early deck not tightly tied to verifiable future milestones. SaTT’s roadmap required maintaining and updating Ethereum smart contracts, dApp infrastructure, and exchange relationships over several years, yet early materials from the ICO period offer only high‑level statements about development progress without concrete, dated milestones or performance metrics, making it difficult for investors to track execution against the original deck’s promises.
Potential mismatch between 2018 fundraising timeline messaging and actual ICO duration. Given the long duration of the ICO (almost two years) and changes in terms, caps, and reported raise figures, there is potential misalignment between what a 2018 deck communicated about timing and targets and what ultimately occurred, which may challenge investors relying solely on that deck without updated disclosures.

How an investor would read this deck

What draws attention

Validation that ATAYEN had prior revenue and millions of users from Facebook marketing apps, as this underpins SaTT’s claim of leveraging an existing advertiser base into the new tokenized platform.
Clear, up‑to‑date disclosure of total funds raised across pre‑ICO and ICO phases, including any differences between soft‑cap, hard‑cap, and realized amounts, given later public figures ranging from USD 1.3 million mid‑ICO to USD 7.1 million overall.
Evidence of real advertising campaigns run on SaTT (case studies, spend volumes, major brand names), beyond the technical description of oracles and smart contracts.
Regulatory and compliance posture for token issuance and advertising services, particularly given evolving global rules for ICOs and data‑driven advertising from 2018 onwards.

Risks that stand out

Prolonged ICO duration and changing communicated raise figures introduce fundraising uncertainty and may signal difficulties matching early 2018 expectations, which could affect investor confidence in planning and execution.
Dependence on major social‑network APIs (Facebook, YouTube, Instagram, Twitter) as oracles means business risk if platforms change data access rules, tighten API usage, or restrict crypto‑related integrations.
The adtech and crypto markets have both become highly competitive and cyclical since 2018, raising the risk that SaTT’s original product thesis may face stronger competition or reduced advertiser willingness to experiment with token‑based campaigns.
Token‑sale structures are exposed to evolving securities and consumer‑protection regulations; any adverse regulatory developments could limit exchange access, user growth, or raise compliance costs.

Questions this deck invites

How many advertisers and publishers have run campaigns on SaTT to date, what aggregate ad spend has flowed through the smart contracts, and can you provide independently verifiable case studies?
What is the final, consolidated figure for funds raised across pre‑ICO and ICO phases, and how does that compare to the original hard cap and soft cap targets disclosed in 2018 materials?
How were token sale proceeds allocated between technology development, marketing, legal/compliance, and reserves, and how does that compare to the use‑of‑funds plan shown in the 2018 deck?
What regulatory and legal advice did ATAYEN obtain for the SaTT issuance and advertising marketplace, and have there been any investigations, sanctions, or material legal changes impacting the business model?
How does SaTT’s solution differentiate technically and commercially from other blockchain‑based advertising and influencer‑marketing platforms that emerged after 2018, and what defensible moat exists today?

What founders can take from the SaTT / ATAYEN Inc. deck

A prior, revenue‑generating software business (ATAYEN’s Facebook apps) can be a powerful credibility anchor for a blockchain project, but only if the fundraising materials clearly connect existing customers and usage to the new tokenized product.
Long, multi‑year ICOs increase execution and communications risk; investors benefit from decks that present conservative timelines and update fundraising progress transparently as conditions change.
For technically complex products like smart‑contract‑based ad platforms, pairing technical architecture explanations with concrete, real‑world campaign examples helps bridge the gap between vision and measurable traction.
Heavy reliance on third‑party platforms and APIs (social networks as oracles) is a core strategic risk that should be explicitly addressed in fundraising decks, with mitigation strategies and alternative data sources.
Token projects that aim to be industry infrastructure (e.g., governing advertiser‑publisher relationships) must show not just fundraising success but also credible paths to ecosystem adoption, including partnerships and integration plans with incumbents.
Consistency between early ICO terms presented in decks and later public communications on total raised, caps, and use of funds is critical for maintaining investor trust in fast‑changing crypto markets.

SaTT / ATAYEN Inc. pitch deck: common questions

What does SaTT / ATAYEN actually do?

SaTT (Smart Advertising Transaction Token) is a utility token and Ethereum-based dApp that lets advertisers create or join advertising campaigns with influencers and publishers, with campaign performance pulled from third‑party APIs (such as Facebook, YouTube, Twitter, Instagram) and payments executed automatically via smart contracts.

What does the acronym SaTT stand for, and what is the token’s purpose?

SaTT stands for Smart Advertising Transaction Token (also described as Smart Advertisement Transition Token in some materials) and is designed to govern online advertising transactions between advertisers and publishers using smart contracts on the Ethereum blockchain.

How much did SaTT raise in its token sale, and when did the ICO happen?

The SaTT ICO was launched in May 2018, with pre‑ICO and ICO phases extending for nearly two years; at various points the project reported raising about USD 1.3 million mid‑ICO, more than USD 4 million by September 2020, and roughly USD 7.1 million in total ICO proceeds after completion.

Who is behind SaTT, and what is ATAYEN’s background?

ATAYEN Inc. is a company known for Facebook marketing and iframe apps serving millions of brand pages, co‑founded by Gauthier Bros and Stéphanie Clément; SaTT is a blockchain advertising solution developed by ATAYEN as an evolution of that business.

What happened to SaTT after the ICO—did the platform launch and gain traction?

SaTT is described as a fully functional advertising performance dApp by 2019–2020, with businesses already advertising through the platform; the token has been listed on exchanges such as KuCoin and Uniswap, but the project remains a niche adtech‑crypto play rather than a mainstream advertising standard.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

SaTT - ATAYEN pitch deck slides

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What each slide of the SaTT - ATAYEN pitch deck says

Slide 2

Introduction Atayen, Inc. provides over four million brands since 2011 with the most powerful and forward-thinking Facebook apps to help them engage, grow and thrive. We rely on the same tools that people pay us for ensuring that the products we create are always at the forefront of innovative marketing tactics. Running also one of the most creative ICO ever by launching SaTT token to manage and govern the world of digital advertising.

Slide 3

Developing awesome Apps since 2011 2015 2018 NO 4 @0 == > Kima Venture & The DOT $600,000 Gauthier Bros & Stephanie Clement become shareholders. of annual revenues start to develop multiple apps for > Launch of IFrame Apps Suite : . Facebook pages. 9 Apps for $19. I Release of iframe App ‘ SO & Contact Form ' md : J ' rE J— ' P—— ‘ ea riage 2017 >-ZWI4, 1 million users ATAYEN, Inc. is born. > Solly Azar become shareholder. > 6 operating apps > $500,000 generated > More than 500,000 users ©) rosso @ Forest vevsienr

Slide 4

The huge and growthing Ad market The digital advertising market is exploding. In the first half of 2017, the online advertising market represented 1.8 = billion Euros, a large increase of 9.8% compared to the first half of 2016. 24 { In 2017 Digital Advertising generated: = BILLION x = EB. DOLLARS ge

Slide 5

The problem The business model of traditional and centralized advertising agencies have a prohibitive cost of entry with monthly billing for services provided. Moreover, affiliated commission payments can take up to several months, leading to significant transfer fees and even blockage in case minimum billing requirement is not met. High Centralized Payment over Lack of Fee Governance Several Months Transparency

Slide 6

The Solution Thanks to the SaTT Smart Contract, ads and transactions are governed by oracles of autonomous beings secured by the Ethereum blockchain. In the event of a malfunction of a module or oracle, the integrity of other advertisers’ ads is preserved. Lowest Instant Decentralized Relevant Cost Payme Governance Statistics nt

Slide text above is read directly from the SaTT - ATAYEN deck PDF embedded on this page.