Cardiff International Inc. Pitch Deck (2017) Breakdown

See all 21 slides of the Cardiff International Inc. pitch deck, with a slide-by-slide teardown of what the deck does well and where it falls short.

Cardiff International Inc. (OTC: CDIF) utilizes a conglomerate model to acquire and scale diverse businesses. The January 2017 deck highlights three primary areas of concentration: income-producing real estate, closely held companies seeking exit strategies, and technology-oriented startups. The company demonstrates existing traction through its subsidiary, Repicci’s Italian Ice & Gelato, which claims a $3M revenue run-rate and 48+ units. The deck also details specific real estate holdings in Idaho and a pipeline of five acquisition targets valued between $12M and $51.5M. To fund this growth,…

Key takeaways

Cardiff International Inc. Investor Deck Analysis

The January 2017 investor presentation for Cardiff International Inc. (OTC: CDIF) outlines a conglomerate-style growth strategy. Unlike a traditional startup pitch that focuses on a single product, this deck presents a platform for acquisition and asset management. The company positions itself as a vehicle for business owners to achieve liquidity while providing investors with a diversified portfolio of cash-flowing assets and real estate.

Slide 1: Title and Ticker

The cover slide introduces Cardiff International, Inc. and prominently displays its OTC ticker: CDIF. The date is listed as January 2017. The branding uses a green and grey color palette with a pixelated globe logo, suggesting a global or multi-faceted reach. The inclusion of the ticker immediately signals to the investor that this is a public company, likely looking for bridge financing or growth capital to fuel its acquisition pipeline.

Slide 4: 3 Areas of Concentration

This slide defines the company's investment thesis. Cardiff divides its focus into three distinct buckets: Income Producing Real Estate , Acquisitions of Closely Held Companies , and Second Stage Startups . The real estate focus is specifically on shopping centers and mobile home parks. The acquisition strategy is marketed as an 'Equity Exit Strategy' for business owners, allowing them to monetize their life's work by merging with a public entity. The startup focus is described as 'empowering next stage development,' with a preference for technology-oriented firms.

Slide 7: Organizational Chart

Cardiff presents a traditional corporate hierarchy. The chart shows a Chairman and a President & CEO overseeing four functional leads: CMO, CDO, COO, and CFO. Below this executive layer are the 'Subsidiary Companies.' This structure is designed to show that the holding company has the necessary management overhead to support multiple disparate business units, though the slide does not name the specific individuals holding these roles.

Slide 10: Repicci’s Italian Ice & Gelato

This slide serves as a case study for their acquisition model. Repicci’s is described as having a $3M revenue run-rate . The deck provides a brief history of the company, noting it was founded by an Italian immigrant in 1911 and began franchising in 2005. Currently, it is a 48+ unit franchise based in Birmingham, Alabama, that operates its own manufacturing plant and a fleet of Mercedes Benz food trucks introduced in 2014. This slide is critical as it provides the only concrete revenue figure for an operating subsidiary in the provided slides.

Slide 13: Edge View Properties

Shifting to the real estate arm, this slide details a 30-acre land holding in Idaho near the Salmon River. The property is broken down by zoning: 23.5 acres for residential (60 lots total between medium and high density), 4 acres for riverfront recreation, and 2.5 acres for commercial use. The stated plan is to develop a storage facility and RV/Cabin timeshare units. This slide demonstrates asset backing for the company’s valuation beyond just operating cash flow.

Slide 16: Acquisition Targets

Cardiff lists five specific targets to demonstrate their pipeline:

Target 1: Gourmet Super Markets ($45M Revenue, $5.2M Earnings). · Target 2: Real Estate related to Target 1 ($51.5M Value). · Target 3: Sub-Prime Motorcycle Financing ($15M Value, $14M AR). · Target 4: Mobile Home Park (47 units, $144,000 generation). · Target 5: Dental Chain (14 locations, $12M Value).

The diversity of these targets—from grocery stores to sub-prime lending—underscores the conglomerate nature of the business. It also sets a high bar for the capital required to execute these deals, as the total value of these targets exceeds $100M.

Slide 19: Direct Investment Capital Raise

The final slide in this set details the 'Ask.' Cardiff is seeking $1M in Equity from accredited investors. The vehicle is a Convertible Debenture with a 10% annual interest rate paid quarterly. The conversion terms are aggressive: the debt converts to common stock at 70% of the open market price (a 30% discount). The minimum investment is $25,000. The slide also mentions plans for a future 'uplift to a larger exchange,' which is a common goal for OTC-listed companies seeking higher liquidity and institutional interest.

What Works in This Deck

The deck is effective at communicating a clear 'roll-up' strategy. By categorizing their interests into three buckets, they provide a framework for how they evaluate opportunities. The inclusion of a specific subsidiary like Repicci’s with a $3M run-rate provides necessary proof of concept—showing they can actually manage a franchise business. Furthermore, the detailed acquisition pipeline on slide 16 gives investors a sense of the scale the company is aiming for, moving from a $3M subsidiary to targets with $45M in revenue.

What Is Missing from This Deck

The most significant omission is the lack of a consolidated financial statement. While individual subsidiaries and targets are mentioned, there is no slide showing the overall health of Cardiff International Inc. as a parent company. We do not see the current debt load, total assets, or net income. Additionally, the organizational chart on slide 7 is anonymous; in a holding company model, the track record of the executives in M&A and operations is the most important factor, yet no bios or names are provided in these slides. Finally, there is no explanation of how a $1M raise will facilitate the acquisition of targets valued at over $100M, suggesting a significant gap in the financing strategy or a reliance on heavy dilution/debt.

Founder Takeaways: Lessons from Cardiff

1. Use specific targets to show ambition: Slide 16 is a strong way to show that you aren't just 'looking for deals' but have a specific pipeline with vetted numbers. Even if the deals aren't closed, it shows the level at which you are operating. 2. Asset backing builds trust: For companies in the OTC or micro-cap space, having hard assets like the 30 acres in Idaho (Slide 13) provides a floor for the valuation that pure 'blue sky' tech startups lack. 3. Clear debt terms: Slide 19 is a model of clarity for a convertible note or debenture. It lists the interest rate, the payment frequency, the conversion discount, and the minimum check size in simple bullet points. This prevents ambiguity during the due diligence phase.

Frequently asked questions

What is Cardiff International's primary business model?
Cardiff International operates as a holding company that acquires and manages a diverse portfolio of assets. According to slide 4, they focus on income-producing real estate like shopping centers and mobile home parks, as well as providing an 'Equity Exit Strategy' for owners of closely held companies. They also invest in second-stage, technology-oriented startups to empower their next phase of development.
What are the specific terms of the $1M capital raise?
As detailed on slide 19, the company is raising $1M through a Convertible Debenture. Key terms include a 10% annual interest rate paid quarterly and a 365-day maturity. The debt converts into common stock at a 30% discount (70% of the open market price). The minimum investment for accredited investors is $25,000.
What kind of companies does Cardiff target for acquisition?
Slide 16 lists five specific targets: a gourmet supermarket chain ($45M revenue), a related real estate entity, a sub-prime motorcycle financing company ($15M value), a mobile home park with 47 units, and a dental chain with 14 locations. They prioritize companies that are already profitable or have significant asset backing, such as accounts receivable or real estate.
What is the status of their current subsidiaries?
The deck highlights Repicci’s Italian Ice & Gelato on slide 10, noting it has a $3M revenue run-rate and over 48 franchise units. It also mentions Edge View Properties on slide 13, which holds 30 acres of land in Idaho near the Salmon River, with plans for a storage facility and RV/Cabin timeshare units.
What is the management structure of Cardiff International?
Slide 7 provides an organizational chart showing a Chairman at the top, followed by a President & CEO. Reporting to the CEO are four C-level executives: Chief Marketing Officer, Chief Development Officer, Chief Operating Officer, and Chief Financial Officer. This corporate layer sits above the various subsidiary companies in the portfolio.
Cover slide of the Cardiff International Inc. pitch deck — Public (OTC: CDIF) 2017
Cardiff International Inc. pitch deck, slide 1 (2017)

Cardiff International Inc. pitch deck: the facts

Company
Cardiff International Inc.
Year
2017
Stage
Public (OTC: CDIF)
Slides
21
Sector
Conglomerate / Holding Company
Deck type
Investor Presentation
Outcome
Not stated
Headquarters
USA (Subsidiaries in AL, ID)

Cardiff International Inc. pitch deck PDF

The full Cardiff International Inc. deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Cardiff International, Inc. (later Cardiff Lexington Corporation) pitch deck was used for

This is a January 2017 investor presentation for Cardiff International, Inc. (OTC: CDIF), a small‑cap public holding company using acquisitions of cash‑flowing assets to grow a diversified portfolio. The deck frames Cardiff as solving capital‑raising and owner‑diversification challenges for private business owners through its public company platform and "Collaborative Commonwealth" structure. It includes key facts on market cap, trading metrics, revenue and acquisition activity as of late 2016, and describes acquisitions such as Repicci's Italian Ice. The deck culminates in a specific $1M direct capital raise via a convertible debenture aimed at funding pending and future acquisitions and positioning for an eventual uplisting to a larger exchange.

Business model: Publicly traded holding company pursuing a diversified acquisition strategy of income-producing real estate and closely held operating businesses, using a "Collaborative Commonwealth" governance model to provide private companies with an equity exit and capitalization platform.

Year
2017
Headquarters
401 East Las Olas Boulevard, Unit 1400, Fort Lauderdale, FL 33301, United States.
Industry
Holding company / diversified acquisitions.

Round: Public convertible debenture offering to accredited investors.

Raising: The January 2017 investor deck markets a direct $1M equity capital raise from accredited investors via a 10% annual interest convertible debenture, with quarterly interest payments, a 365‑day term, conversion into common stock at 70% of open‑market price, and a $25K minimum investment, intended to fund acquisitions and support positioning for uplisting.

Use of funds as presented: The deck states that proceeds from the $1M debenture are intended to support pending and future acquisitions and to help position the company for an eventual uplisting to a larger exchange.

What happened after the Cardiff International, Inc. (later Cardiff Lexington Corporation) deck

Following the 2017 deck, Cardiff International continued its acquisition‑driven strategy, but subsequently faced SEC scrutiny over interim financial review deficiencies and later reoriented its portfolio as Cardiff Lexington Corporation (CDIX), including divesting food‑service subsidiaries such as Repicci’s Italian Ice, while targeting future uplisting and a focus on core financial services busine

What the Cardiff International, Inc. (later Cardiff Lexington Corporation) deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Cardiff International, Inc. (later Cardiff Lexington Corporation) deck

Cardiff International, Inc. (later Cardiff Lexington Corporation) pitch deck: common questions

What kind of company is Cardiff International, Inc. in the 2017 investor deck?

Cardiff International, Inc. in this 2017 deck is presented as a publicly traded holding company (OTC: CDIF) that acquires income‑producing real estate and closely held operating businesses, offering them an equity exit and capitalization platform through its public listing and "Collaborative Commonwealth" governance structure.

What key financial and trading metrics does the 2017 CDIF deck disclose?

The January 2017 deck specifies that Cardiff trades on the OTC market under the ticker **CDIF**, with a recent share price of about $0.24, a market capitalization of roughly $3.7 million, 15.4 million shares outstanding, a float of about 623,646 shares, and trailing twelve‑month revenue of approximately $1.2 million, based on a December 31 fiscal year.

How does Repicci’s Italian Ice fit into Cardiff International’s strategy in the deck?

The deck highlights Repicci’s Italian Ice as an example of a cash‑flowing acquisition, and a 2016 press release confirms that Cardiff acquired Repicci’s Italian Ice and Gelato, describing it as a profitable, franchising‑focused business added to Cardiff’s portfolio under its holding company model.

What specific capital raise is marketed in the January 2017 Cardiff investor deck?

The deck describes a direct investment capital raise of **$1 million in equity from accredited investors** via a 10% annual interest convertible debenture, paid quarterly, with a 365‑day term and conversion into common stock at 70% of the open market price, with a $25,000 minimum investment and a stated goal of funding acquisitions and positioning for a future uplisting.

What happened to Cardiff International after the 2017 deck, especially regarding its acquisitions?

Subsequent information shows that Cardiff International later operated under the name Cardiff Lexington Corporation (OTC: CDIX), and by 2020 the company announced divestiture of its food services holdings, including spinning out Repicci’s Italian Ice as a private company, indicating that at least some portfolio businesses highlighted in the 2017 deck were later sold or spun off.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

Cardiff International Inc. pitch deck slides

Cardiff International Inc. pitch deck slide 1 of 21
Cardiff International Inc. pitch deck — slide 1 of 21
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Cardiff International Inc. pitch deck — slide 2 of 21
Cardiff International Inc. pitch deck slide 3 of 21
Cardiff International Inc. pitch deck — slide 3 of 21
Cardiff International Inc. pitch deck slide 4 of 21
Cardiff International Inc. pitch deck — slide 4 of 21
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Cardiff International Inc. pitch deck — slide 5 of 21
Cardiff International Inc. pitch deck slide 6 of 21
Cardiff International Inc. pitch deck — slide 6 of 21

What each slide of the Cardiff International Inc. pitch deck says

Slide 2

Forward-Looking Statements This presentation contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. These risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this presentation might not occur. Cardiff International, Inc. (OTC: CDIF…

Slide 3

Corporate Overview Cardiff solves two key problems every small-cap public company faces: raising capital and owner diversification. FF INTERNATIONAL, INC We provide an "Equity Exit Strategy" for business owners. We provide an "Equity Capitalization Strategy" for business owners. Acquisitions become standalone autonomous Subsidiaries gaining advantages of the power of a public company without losing independent management control This unique diversified platform protects both the investor and subsidiary. We provides our acquisitions the ability to raise capital and give our investors the assurance their investment is at low risk. Cardiff International, Inc. (OTC: CDIF) January 2017 3

Slide 4

3 Areas of Concentration Income Producing Real Estate — Focus is existing income producing Commercial Real Estate Projects. Shopping Centers, Mobile Home Parks, and select Development/Conversion Projects in strong markets. Acquisitions; Closely Held Companies —We provide an “Equity Exit Strategy” for Business Owners. Merging with Cardiff gives Acquisitions a direct pathway to transfer the accumulated wealth from their business out to themselves or their families and/or to innovate, expand, and monetize their business Second Stage Startups- Empower next stage development, often Technology oriented. Cardiff International, Inc. (OTC: CDIF) | January 2017 4

Slide 5

Key Facts Exchange: Ticker OTC: CDIF Recent Price $0.24 Market Cap $3.7 million Shares Outstanding 15.4 million Float 623,646 Revenue (ttm) $1.2 million Fiscal Year December 31 Cardiff International, Inc. (OTC: CDIF) | January 2017 5

Slide 6

Largest Shareholders » Gary Teel Co-Founder $2.0M » Daniel R Thompson Chairman/Co-Founder $1.8M » Peggy Scheer Group Financial Advisor $1.2M » Alex H. Cunningham President & CEO $1.0M » James Cameron Family Movie Producer/Director $650K » Steven Posner Family Florida Real Estate Developer $600K » Richard Duffy Morgan Stanley $500K Cardiff International, Inc. (OTC: CDIF) | January 2017 6

Slide text above is read directly from the Cardiff International Inc. deck PDF embedded on this page.

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