What is the primary value proposition of MyDivisoria PH?

The primary value proposition is 'Social Commerce Simplified.' According to slide 3, the company provides high-quality products, training, and support to enable business-minded Filipinos to become micro-entrepreneurs. They specifically target individuals who have very little capital and leverage social media as the primary sales channel to bypass the need for expensive IT infrastructure or physical storefronts.

How does MyDivisoria PH differentiate itself from Lazada or Shopee?

Slide 5 shows a competitive landscape where Lazada, Shopee, and Zalora are categorized as targeting the 'middle and upper class.' MyDivisoria PH positions itself in the quadrant that 'promotes micro-entrepreneurship and is mass based.' Unlike traditional e-commerce platforms that act as marketplaces, MyDivisoria PH appears to act as a supplier and enabler for a decentralized network of individual social sellers.

What level of traction has the company achieved?

As stated on slide 4, the company has built a network of over 9,000 resellers and distributors across the Philippines. Financially, they report approximately P2 million in gross sales. Given the company was founded in 2015, these figures represent the early-stage proof of concept for their social distribution model.

What are the biggest risks identified in the deck?

While the deck doesn't have a formal 'Risks' slide, the 'Sellers Problems' on slide 2 highlights the hurdles they must overcome to succeed: shipping/courier issues, limited payment options, and the limited geographical reach of their sellers. The company's success depends entirely on its ability to solve these logistical and technical challenges for a non-technical user base.

Is there a clear investment ask in this deck?

No. The 8 slides provided do not include a 'The Ask' slide or a 'Use of Funds' breakdown. While it functions well as a company profile or partnership deck, it lacks the specific financial requirements and equity offering typically found in a formal venture capital pitch.

MyDivisoria PH Pitch Deck Teardown: A Social Commerce Play

MyDivisoria PH presents a social commerce model tailored for the Philippine market, specifically targeting the 'mass based' demographic that traditional e-commerce platforms like Lazada or Zalora may overlook. Founded in 2015, the company claims a network of over 9,000 resellers and distributors nationwide, having achieved P2 million in gross sales at the time of the deck's creation. The strategy relies heavily on lowering the barrier to entry for micro-entrepreneurs by providing products, training, and support with minimal capital requirements. While the deck successfully identifies a specif…

Key takeaways

The company was founded in 2015 and is headquartered in Binondo, Manila (Slide 1, 4).
MyDivisoria PH identifies eight core pain points for sellers, including lack of capital, IT/marketing background, and shipping issues (Slide 2).
The business model focuses on transforming Filipinos into micro-entrepreneurs using social media with zero or very small capital (Slide 3).
Traction is evidenced by 9,000+ resellers and distributors nationwide and P2 million in gross sales (Slide 4).
The competitive landscape positions the company as a 'mass based' social commerce player, distinct from high-end platforms like Zalora or traditional malls like SM (Slide 5).
Strategic partnerships include government agencies like the DTI and NGOs like Gawad Kalinga to drive livelihood opportunities (Slide 6).
The deck cites a DTI statement projecting the Philippine e-commerce market to grow from $1 billion in 2014 to $2 billion in 2015 (Slide 8).
The provided slides omit a team breakdown, detailed financial forecasts, and a specific investment request.

MyDivisoria PH: Scaling Micro-Entrepreneurship via Social Channels

MyDivisoria PH addresses a specific cultural and economic phenomenon in the Philippines: the 'reseller' economy. By naming the company after Divisoria—Manila's famous commercial center known for low-cost wholesale goods—the founders immediately signal their market position. The deck focuses on the transition from traditional wholesale buying to a digitally enabled social commerce model.

Slide 1: Title Slide

The cover slide introduces the tagline "Social Commerce Simplified." It identifies Karlo Alamares as the Co-Founder. The branding uses a price-tag motif in the logo, reinforcing the wholesale/retail nature of the business. The footer provides a physical address in Binondo, Manila , which is strategically located near the actual Divisoria market district, lending geographical credibility to their sourcing claims.

Slide 2: Sellers Problems

This slide uses a simple list format with red 'X' icons to outline the barriers to entry for Filipino entrepreneurs. The problems are divided into two columns: "Needs Huge Capital to Grow," "No IT Background," "Complicated Platforms," and "Limited Payment Options" on the left; "Shipping/Courier Issues," "No Marketing Background," "Limited Manpower," and "Limited Geographical Reach" on the right. This is a standard but effective way to set up the 'Solution' slide by showing exactly what the company intends to fix.

Slide 3: The Mission

Slide 3 defines MyDivisoria PH as a "social commerce company committed to transforming business-minded Filipinos into micro-entrepreneurs." The key differentiator mentioned here is the provision of "high-quality products, training, and support." Crucially, they emphasize that they "jumpstart micro-enterprises with zero or very small capital through the use of social media." This clarifies that they are not just a store, but an incubator for social sellers.

Slide 4: Company Statistics

This is the traction slide. It states the company was "Founded in 2015." The two headline metrics are "9000+ resellers and distributors nationwide" and "About P2 million in gross sale." While P2 million (Philippine Pesos) is a relatively modest figure for a national distributor, the high number of resellers suggests a very low average order value per reseller, consistent with a 'micro-entrepreneur' model. The slide uses a cluster of icons representing logistics, mobile commerce, and retail, though these are decorative rather than data-driven.

Slide 5: Competitive Landscape

The founders use a standard four-quadrant matrix to position themselves. The Y-axis ranges from "Traditional Direct Selling" to "Online Marketing," while the X-axis ranges from "Focused on selling - targeting the middle and upper class" to "Promotes Micro-entrepreneurship and mass based." They place themselves in the top-right quadrant. Competitors like Lazada, Shopee, and Zalora are placed in the top-left (online but upper class), while traditional direct selling brands like Avon and Triumph are in the bottom-right (mass-based but traditional). This effectively carves out a unique niche for MyDivisoria PH as the digital successor to traditional direct selling.

Slide 6: Forging Partnerships

This slide illustrates the company's ecosystem through a winding road graphic. It lists several high-profile Philippine organizations and agencies: DTI (Department of Trade and Industry), Go Negosyo, Gawad Kalinga, YES (Young Entrepreneurs Society), and QBO. The slide claims they are "forging partnerships with government agencies" and reaching out to "non-government organizations, cooperatives, innovation hubs and university student associations." This suggests a B2B2C approach to acquiring resellers through established community networks.

Slide 7: Our Online Presence

This slide lists the company's digital touchpoints: the website www.mydivisoria.ph , and their handles on Twitter, Facebook, and Instagram . In a social commerce pitch, these aren't just social media links; they are the primary infrastructure of the business. However, the slide lacks data on follower counts or engagement rates, which would have strengthened the 'Online Presence' claim.

Slide 8: E-Commerce Stats

The final slide in this set provides market validation. It quotes a DTI statement from January 30, 2015 , noting that e-commerce sales were "about $1 billion in 2014" and were expected to grow to "$2 billion by 2015." This 100% year-over-year growth projection serves to justify the timing of the venture. By citing a government source (Business World Online), they add a layer of official validation to the market opportunity.

What Works in This Deck

Clear Market Segmentation: The competitive landscape slide (Slide 5) is the strongest part of the deck. It clearly explains why they aren't just another Lazada clone and identifies their true competitors as traditional direct-selling giants like Avon. · Traction vs. Capital: Showing 9,000 resellers with only P2 million in sales (Slide 4) highlights the 'micro' nature of the business. It proves they can acquire a large user base even if the individual transaction volume is currently low. · Strategic Partnerships: The inclusion of DTI and Go Negosyo (Slide 6) is vital in the Philippine context, where government and NGO support can provide a massive, low-cost pipeline for user acquisition.

What Is Missing

The Team: Aside from mentioning one co-founder on the title slide, there is no team slide in this selection. Investors need to know who is managing the logistics and technology for 9,000+ people. · Unit Economics: The deck mentions gross sales but says nothing about margins. In a low-capital, mass-market model, the margin per transaction is the difference between a sustainable business and a failing one. · The Ask: There is no information regarding how much money is being raised, the valuation, or how the funds will be allocated (e.g., technology vs. inventory vs. marketing). · Product Catalog: While they mention "high-quality products," the deck doesn't specify what they actually sell. Are they selling electronics, fashion, or FMCG? This is a significant omission for a commerce company.

Founder's Guide: What to Copy

The Problem Slide: Slide 2 is a great template for any service-based startup. It lists pain points that are easily relatable to the target audience (sellers) rather than using abstract corporate jargon. · The Quadrant Strategy: If you are entering a crowded market (like e-commerce), use Slide 5's approach. Don't just list features; map the market based on who the competitors serve and how they reach them. · Local Context: The use of the name "MyDivisoria" and the focus on "Binondo" (Slide 1) shows a deep understanding of the local market. Founders should always lean into local cultural touchstones that resonate with their specific user base.

Frequently asked questions

What is the primary value proposition of MyDivisoria PH?: The primary value proposition is 'Social Commerce Simplified.' According to slide 3, the company provides high-quality products, training, and support to enable business-minded Filipinos to become micro-entrepreneurs. They specifically target individuals who have very little capital and leverage social media as the primary sales channel to bypass the need for expensive IT infrastructure or physical storefronts.
How does MyDivisoria PH differentiate itself from Lazada or Shopee?: Slide 5 shows a competitive landscape where Lazada, Shopee, and Zalora are categorized as targeting the 'middle and upper class.' MyDivisoria PH positions itself in the quadrant that 'promotes micro-entrepreneurship and is mass based.' Unlike traditional e-commerce platforms that act as marketplaces, MyDivisoria PH appears to act as a supplier and enabler for a decentralized network of individual social sellers.
What level of traction has the company achieved?: As stated on slide 4, the company has built a network of over 9,000 resellers and distributors across the Philippines. Financially, they report approximately P2 million in gross sales. Given the company was founded in 2015, these figures represent the early-stage proof of concept for their social distribution model.
What are the biggest risks identified in the deck?: While the deck doesn't have a formal 'Risks' slide, the 'Sellers Problems' on slide 2 highlights the hurdles they must overcome to succeed: shipping/courier issues, limited payment options, and the limited geographical reach of their sellers. The company's success depends entirely on its ability to solve these logistical and technical challenges for a non-technical user base.
Is there a clear investment ask in this deck?: No. The 8 slides provided do not include a 'The Ask' slide or a 'Use of Funds' breakdown. While it functions well as a company profile or partnership deck, it lacks the specific financial requirements and equity offering typically found in a formal venture capital pitch.