Splash Beverage Group Pitch Deck (2023): 28-Slide Breakdown

See all 28 slides of the Splash Beverage Group pitch deck — a 2023 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Splash Beverage Group (NYSE American: SBEV) positions itself as a consolidator in the beverage industry, utilizing a multi-brand strategy that spans tequila, wine, sangria, and sports drinks. The June 2023 investor presentation highlights a significant revenue jump from $11.7 million in 2021 to $19.02 million in 2022, representing 62% year-over-year growth. Central to their value proposition is a 'Hybrid Distribution Model' that combines direct warehouse access to major retailers like Walmart and Target with traditional DSD (Direct Store Delivery) through partners like Budweiser and MillerCoo…

Key takeaways

Executive Summary and Public Profile

Slide 1: Title Slide

The presentation opens with a high-resolution image of red wine being poured into a glass against a wooden barrel background. The Splash Beverage Group logo is prominent, and the deck is explicitly labeled as an 'Investor Presentation' dated June 2023. The imagery suggests a focus on premium spirits and wine, setting a sophisticated tone for the brand portfolio.

Slide 2: Equity Profile

This slide provides a snapshot of the company's financial standing as a public entity. It lists the ticker 'SBEV' on the NYSE American. Key metrics include a stock price of $1.16, a 90-day average trading volume of 252,000, and a market capitalization of $49 million with 42 million shares outstanding. The most critical data point is the 'Quarterly Revenue Growth' chart, which shows a consistent upward trend. The slide notes that 2021 revenues were $11.7 million, rising to $19.02 million in 2022—a 62% year-over-year increase. A small disclaimer notes that adjustments to revenue from continued operations may vary.

Market Context and Exit Strategy

Slide 3: Comparable M&A Transactions

Splash uses this slide to anchor investor expectations regarding valuation. It lists 11 major beverage acquisitions from 2007 to 2022. Notable entries include Campari's $420 million purchase of Wilderness Trail Distillery (14.7x EV/Sales) and Diageo's $1.0 billion acquisition of Casamigos (20.0x EV/Sales). By showing a range of multiples—from 1.3x for Nestlé Waters to 20.0x for Casamigos—the company illustrates the high ceiling for successful beverage brands. This slide serves as a 'why now' and 'what's the goal' statement, framing Splash as a builder of high-value targets.

Distribution and Logistics Strategy

Slide 4: Hybrid Distribution Model

This is arguably the most important strategic slide in the deck. It breaks down Splash's '3 Routes to Market.' The first is 'Direct Warehouse,' serving national chains like Walmart, Sam’s Club, and Target. The second is 'DSD' (Direct Store Delivery) via Class A distributors like Budweiser and MillerCoors, targeting independent local markets and regional chains. The third is 'Broadline Distributors' like UNFI, KeHE, and McLane, which cover specialty food and C-stores. The slide explicitly states that this strategic alliance is a 'verry a important competitive advantage' (note: the typo 'verry a' is present in the original text), allowing them to reach almost any retail outlet in the country.

Brand Portfolio Deep Dive

Slide 5: Salt Tequila Product Shot

This slide is a visual-heavy introduction to Salt Tequila, described as 'naturally infused flavor' and '100% Agave Tequila.' It shows the product in a lifestyle setting—cocktails on a table with fresh fruit. Small inset images show the 'Berry' and 'Chocolate' varieties, indicating a flavored tequila strategy aimed at the premium cocktail market.

Slide 6: Salt Tequila Activation & Marketing

To prove market traction, slide 6 presents a collage of 'activations.' It includes photos of festival crowds, celebrity appearances (including what appears to be Flavor Flav), and press coverage in 'Pittsburgh Magazine' and 'Philadelphia Magazine' (Best of Philly). This slide is intended to demonstrate 'social proof' and brand awareness, showing that the brand is not just a concept but an active participant in nightlife and media.

Slide 7: Expanding the Category "The White Space"

Splash uses a classic 2x2 positioning matrix to explain the TapouT brand's place in the sports drink market. The axes are 'Heritage/Iconic Value' and 'Formula/Price.' They place Gatorade and Powerade in the 'Basic Formula/Value Price' quadrant. BodyArmor is placed in the 'Advanced Formula/Premium Price' quadrant but is noted for a 'Lack of Heritage.' TapouT is positioned in the top-right quadrant, claiming both 'Strong Heritage' and 'Advanced Formula/Premium Price.' This visualizes their strategy of moving into crowded markets by finding a specific, underserved niche.

Slide 8: Copa di Vino

This slide focuses on Copa di Vino, which it calls the 'Single-serve wine category creator.' It lists five key value drivers: 7 premium varietals, omni-channel capability, and packaging technology that is 'scalable to other categories.' Crucially, it mentions that this brand serves as an 'Entre for Splash to Anheuser Busch network,' suggesting that this specific brand is the 'trojan horse' that helps the company secure broader distribution agreements.

Slide 9: Pulpoloco Sangria

The final brand slide features Pulpoloco Sangria. It highlights three flavors (Red, White, and Rose) and emphasizes the 'CartoCan'—an eco-friendly, aseptic packaging solution. The copy focuses on the 'soft friendly flavors' enabled by the aseptic process. This brand targets the growing consumer demand for both convenience and sustainability.

Slide 10: Closing Visual

The deck ends with a full-bleed image of a large ocean wave with the Splash Beverage Group logo overlaid. There is no contact information or 'ask' on this specific slide, though as a public company presentation, the 'ask' is generally implied as equity investment in the open market.

What Works and What is Missing

What Works

Clear Distribution Strategy: Slide 4 effectively explains how a small company can achieve national reach. By leveraging existing giants like MillerCoors and Walmart, Splash shows they aren't trying to build a logistics network from scratch, which is a common pitfall for beverage startups. · Valuation Benchmarking: The M&A slide (Slide 3) provides a clear exit narrative. It tells investors exactly how the company expects to be valued in the long term. · Visual Consistency: The deck uses high-quality lifestyle photography that makes the brands feel established and 'shelf-ready.'

What is Missing

Unit Economics: While slide 2 shows top-line growth, there is no mention of gross margins, CAC (Customer Acquisition Cost), or path to profitability. For a company with $19M in revenue, investors would want to see if the growth is sustainable or if they are 'buying' revenue at a loss. · Management Team: In the provided slides, there is no mention of who is running the company. In the beverage industry, relationships are everything; knowing the pedigree of the leadership team is essential. · Detailed Use of Proceeds: As an investor presentation, it lacks a specific breakdown of how new capital would be deployed—whether for further acquisitions, marketing spend for existing brands, or expanding the distribution footprint. · Competitive Landscape: Beyond the sports drink category (Slide 7), there is no competitive analysis for the tequila or wine segments. The tequila market, in particular, is highly saturated with celebrity-backed brands.

Founder Takeaways

Use 'White Space' Mapping: Slide 7 is a textbook example of how to justify entering a crowded market. If you are launching a product in a category dominated by giants, you must visually demonstrate the specific quadrant you own that they cannot easily pivot to.

Leverage 'Social Proof' Collages: Slide 6 shows that the brand is 'real.' For consumer goods, showing your product in the hands of consumers, at events, and in local press is often more convincing than a slide full of theoretical market research.

Anchor Your Valuation: Don't let investors guess your value. By providing a list of comparable M&A transactions (Slide 3), you set the 'anchor' for the conversation. It shifts the focus from 'what are you worth today' to 'what could you be worth at exit.'

Highlight Distribution over Production: Many beverage founders focus on the liquid. Splash focuses on the 'Route to Market' (Slide 4). In the CPG world, a mediocre product with great distribution will almost always beat a great product with no distribution. Show investors you have the 'pipes' to move the product.

Frequently asked questions

What is the primary growth driver for Splash Beverage?
Based on the deck, growth is driven by a combination of brand acquisitions and a hybrid distribution strategy. By acquiring brands like Copa di Vino and Salt Tequila, Splash leverages its existing relationships with major distributors (Budweiser, MillerCoors) and retailers (Walmart, Target) to scale these products faster than they could as independent entities. The 62% revenue growth cited on slide 2 suggests this consolidation strategy is currently in an expansion phase.
How does Splash Beverage differentiate its sports drink, TapouT?
Splash uses a 2x2 matrix on slide 7 to position TapouT in the 'White Space.' They claim TapouT possesses 'Strong Heritage' and an 'Advanced Formula' that justifies a 'Premium Price.' This contrasts with market leaders like Gatorade and Powerade, which Splash categorizes as having 'Basic Formulas' and 'Value Pricing,' or BodyArmor, which they claim lacks the heritage TapouT possesses.
What is the significance of the 'CartoCan' mentioned in the deck?
The CartoCan is an eco-friendly packaging alternative used for Pulpoloco Sangria (slide 9). It allows for an aseptic filling process, which the company claims preserves the 'soft friendly flavors of wine, fruit and spices.' In a market increasingly focused on sustainability and clean labels, this packaging technology serves as a technical differentiator and a potential cost-saver in the supply chain.
What exit potential does the company signal to investors?
Slide 3 is dedicated entirely to 'Comparable M&A Transactions.' By listing high-profile acquisitions like Vitaminwater (Coca-Cola), Casamigos (Diageo), and Essentia (Nestlé), Splash is signaling that their portfolio brands are being built for eventual acquisition by global beverage conglomerates. They specifically highlight EV/Sales multiples, suggesting they believe their diversified portfolio can command similar premium valuations.
Does the deck provide information on the management team or board?
The provided 10 slides do not include a team or leadership slide. While the full 28-slide deck likely contains this information, the absence in the core summary slides means investors are not immediately briefed on the specific industry experience of the executives managing this multi-brand strategy. This is a notable omission for a company whose strategy relies heavily on M&A and distribution logistics.
Cover slide of the Splash Beverage Group pitch deck — Public (NYSE American) 2023
Splash Beverage Group pitch deck, slide 1 (2023)

Splash Beverage Group pitch deck: the facts

Company
Splash Beverage Group
Year
2023
Stage
Public (NYSE American)
Slides
28
Sector
Beverage / CPG
Deck type
Investor Presentation
Outcome
Active / Publicly Traded
Headquarters
USA

Splash Beverage Group pitch deck PDF

The full Splash Beverage Group deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Splash Beverage Group, Inc. pitch deck was used for

This is Splash Beverage Group’s June 2023 investor presentation for public market investors, linked from SlideShare and prepared while the company was trading on the NYSE American under ticker SBEV. The deck frames Splash as an emerging portfolio company of alcoholic and non‑alcoholic beverage brands, highlighting management’s prior brand‑building experience and a hybrid distribution model. Given its timing and content, the deck appears designed to support ongoing capital markets activity (including use of an S‑3 shelf registration and subsequent credit facilities) rather than a single private round. Splash later announced, in August 2023, a $10 million operating‑capital credit facility and $2.7 million raised from legacy investors, which represent financings subsequent to the deck rather than the raise explicitly described in it.

Business model: Splash Beverage Group manufactures, markets, distributes and sells a portfolio of alcoholic and non‑alcoholic beverage brands in the United States, operating through two segments: manufacture and distribution of beverages, and retail sale of beverages and groceries online.

Year
2023
Founded
1992
Headquarters
1314 East Las Olas Boulevard, Suite 221, Fort Lauderdale, Florida 33301, United States

Round: Public company credit facility and follow‑on capital from existing investors, not a traditional VC/private equity round.

Raised: $10 million operating‑capital credit facility plus $2.7 million from legacy investors (2023 financing subsequent to the deck).

Industry: Beverages – wineries & distilleries / distillers and vintners / beverage brands portfolio company

Use of funds as presented: Operating capital to support the company’s beverage portfolio and general corporate purposes, as described in the announcement of the credit facility and additional capital.

What happened after the Splash Beverage Group, Inc. deck

Following the June 2023 investor presentation, Splash Beverage Group continued operating as a small‑cap public beverage portfolio company on the NYSE American, reported quarterly results, secured a $10 million operating‑capital credit facility and $2.7 million from legacy investors, and retired a $200 million S‑3 shelf registration, indicating a shift toward more targeted financing arrangements.

What the Splash Beverage Group, Inc. deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Splash Beverage Group, Inc. deck

Splash Beverage Group, Inc. pitch deck: common questions

What does Splash Beverage Group do?

Splash Beverage Group, Inc. is a publicly traded U.S. beverage company that manufactures, markets, distributes and sells a portfolio of alcoholic and non‑alcoholic drink brands, including flavored tequilas (SALT and Chispo), Copa di Vino wines, Pulpoloco sangria and TapouT performance hydration and energy products. It operates both traditional beverage distribution and an online retail/e‑commerce platform for beverages and groceries.

What is Splash Beverage Group’s stock ticker and exchange?

Splash Beverage Group trades on the NYSE American exchange under the ticker symbol **SBEV** for its common stock. It also has warrants trading under the symbol **SBEV.WS**.

Where is Splash Beverage Group headquartered?

According to company and market data sources, Splash Beverage Group is based at 1314 East Las Olas Boulevard, Suite 221, Fort Lauderdale, Florida 33301, United States.

What financing did Splash Beverage Group complete around mid‑2023?

In August 2023, shortly after the June 2023 investor deck, Splash Beverage Group announced a $10 million operating‑capital credit facility with a European and Singapore‑based private funding group, plus an additional $2.7 million raised from legacy investors, and the withdrawal of its existing $200 million S‑3 shelf registration. These financings supported operating capital needs but were not described in detail in the publicly available June 2023 deck materials.

What is Splash Beverage Group’s strategy as presented to investors?

Splash Beverage Group’s investor communications emphasize a portfolio of branded beverages, a management team with prior experience in building successful beverage brands, and a diversified approach across alcoholic (tequila, wine, sangria) and non‑alcoholic (performance hydration and energy) categories. They highlight distribution across multiple channels, including business‑to‑business and business‑to‑consumer e‑commerce.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Splash Beverage Group pitch deck slides

Splash Beverage Group pitch deck slide 1 of 28
Splash Beverage Group pitch deck — slide 1 of 28
Splash Beverage Group pitch deck slide 2 of 28
Splash Beverage Group pitch deck — slide 2 of 28
Splash Beverage Group pitch deck slide 3 of 28
Splash Beverage Group pitch deck — slide 3 of 28
Splash Beverage Group pitch deck slide 4 of 28
Splash Beverage Group pitch deck — slide 4 of 28
Splash Beverage Group pitch deck slide 5 of 28
Splash Beverage Group pitch deck — slide 5 of 28
Splash Beverage Group pitch deck slide 6 of 28
Splash Beverage Group pitch deck — slide 6 of 28

What each slide of the Splash Beverage Group pitch deck says

Slide 2

This presentation contains forward-looking statements. Forward-looking statements give our current expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. Forward-looking statements involve risks and uncertainties and include statements regarding, among other things, our projected revenue growth and profitability, our growth strategies and opportunity, anticipated trends i our market and our anticipated needs for working capital. They are generally identifiable by use of the words “may,” “will,” “should,” “anticipate,” “estimate,” “plans,” “potential,” “projects,” “continuing,” “ongoing,” “exp…

Slide 3

- y ) > he ( { GNA i i! BEVERAGE GROUP hd A 4 Splash Beverage Group (NYSE American ) owns a a] A ) 4 Gt | growing portfolio of successful alcoholic and non- - 4 3 \ alcoholic beverage brands. } ~| C= § ~ y J’ N The Company is led by a management team that has built = = and managed some of the top brands in the beverage x industry and led sales from product launch into the ’ 4 XN billions with brands including RedBull, Gallo, Bacardi, A, aN Muscle Milk, Jones Soda, Sparkling Ice, and Diageo. Z \ 4 # A kA » nl v A sl By LCs [Sa SBEV

Slide 4

Quarterly Revenue Growth (millions) Splash Beverage Group Stock Price: Trading Volume (90 day avg.): EEN Shares Outstanding: | av | Revenues 2021: $11.7 M Revenues 2022 : $19.02 M* 62% Growth 2022 vs 2021 * adjustments © revenue continued operations may vary,

Slide 5

Management Team & Board EE abUSE Dist bution in Blac Preexisting Brand Industry Growth ~ are Leaders in the Hei Awareness & Opportunities / Timing & Beverage Industry 0c SioMing Pure Innovation Acquisition = Over 120 years of combined = Products are on retail shelves = Business model requires = Inthe last 10 years, Tequila experience in the beverage in multiple channels preexisting brand awareness Volume has grown by 72% industry and / or pure innovation when = Chains are coming aboard acquiring new brands = 10x Growth of Flavored Spirits = Brands managed by executives quickly due to management's vs. Unflavored and 110% include: RedBull, Gallo, Diageo, past relationships and brands’ = Preex…

Slide 6

$1.5 TRILLION MARKET WITH HIGH = Global beverage market valued at $1.6 trillion in 2020 and projected to grow to $1.8 trillion by 2024! = Recent growth has taken place in the emerging Functional Beverage Category as ignited by Vitamin Water's $4.2 billion sale to Coke? = Valuation multiples for acquisitions and spin-off transactions typically range from 5x - 7x of gross revenue and reach up to 20x for the best-known brands = Splash is positioned to capitalize on industry growth due to management's experience and relationships with distribution and retail = (Cash out exits of specific brand sales will go to topline revenue and bolster shareholder value = Wm. Bolthouse Farms Exit Case Study ~…

Slide text above is read directly from the Splash Beverage Group deck PDF embedded on this page.

Related fundraising guides (24)

This deck's categories (1)

Decks from the same year (1)

Decks from the same region (1)

Browse companies alphabetically (1)

Decks in the same category (12)

More pitch deck teardowns (16)

Recently published pitch deck teardowns (12)

Fundraising library · Pitch deck examples · Investor directory · Founder database