Swathly presents a 24-slide deck focused on solving manual sales data inefficiencies in the global manufacturing sector. The company positions itself as a specialized alternative to generalist platforms like LinkedIn Sales Navigator and Zoominfo, specifically targeting traditional segments like plastics, print, metals, and textiles. The deck is notable for its extensive use of detailed case studies (Slides 16-24) featuring real-world clients like Cerm and Kornit Digital, which provide tangible proof of their 'look-alike' lead generation and value chain analysis. While the financial projection…
Key takeaways
- The company targets a $13.5T manufacturing sector, specifically focusing on an $8T TAM within traditional segments like plastics and textiles (Slide 2).
- Swathly identifies that sales teams spend two-thirds of their time on manual tasks like sorting information and weeding out bad leads (Slide 3).
- The platform uses semantic parameters and web crawling to provide prioritized customer information, including finance details and stakeholder data (Slide 4).
- Revenue projections show a steep growth curve, aiming for $20,096,300 by Year 3, up from $1,246,200 in Year 1 (Slide 11).
- The fundraising ask is $2,000,000, intended for SaaS platform development, marketing, and R&D (Slide 14).
- The competitive matrix claims superiority over Zoominfo and Everstring by offering unique business buyer value chain and persona analysis (Slide 8).
- The deck includes nine slides of appendix-style case studies, detailing specific outcomes for clients in Europe, Israel, and the USA (Slides 16-24).
- The leadership team features deep industry roots, with the CEO and Director having combined decades of experience at Scitex, Kodak, and Creo (Slide 13).
Executive Summary and Market Opportunity
Slides 1-2: The Hook and the Scale
Swathly opens with a bold claim on Slide 1 , positioning itself as a big data platform for the $13.5T manufacturing sector. The branding is clean, utilizing a technical, networked globe aesthetic that reinforces the 'big data' theme. Slide 2 breaks down the market opportunity using the standard TAM/SAM/SOM framework. They identify an $8T TAM in traditional segments like plastic, print, metals, and textile. The Serviceable Available Market (SAM) is cited at $4T, with a Serviceable Obtainable Market (SOM) of $20B. This slide establishes that while the sector is massive, Swathly is focusing on the 'traditional' niches that are often laggards in digital transformation.
The Problem and Solution
Slides 3-5: Inefficiency and Semantic Search
Slide 3 defines the problem: manual sales processes. Citing the McKinsey Global Institute, the deck claims sales teams spend two-thirds of their time on non-selling activities like background research and weeding out bad leads. It notes that 40% of these activities can be automated. Slide 4 introduces the solution: a web platform where manufacturers search for partners using semantic parameters based on their own taxonomy. The slide includes a complex diagram showing inputs (web sites, social media, finance databases) being processed through 'Semantic & Syntactic processing' to produce outputs like 'relevant prospects.' Slide 5 summarizes the benefits into three pillars: Cost reduction, Business development, and Transparency, specifically mentioning the creation of 'transparent industry taxonomies.'
Product Offerings and Proof of Concept
Slides 6-7: Services and Success Stories
Slide 6 categorizes the offer into three buckets: Qualified Prospects (Leads), Business Intelligence analysis, and Sales data optimization. This clarifies that Swathly isn't just a search engine; it's a data cleaning and analysis service. Slide 7 provides high-level 'success stories' with three companies: Cerm (market penetration), Kornit (customer segmentation), and ITNH (lead qualification). This slide serves as a bridge to the much more detailed case studies found in the appendix. It effectively demonstrates that the product is already in use by established industrial players.
Competitive Landscape and Business Model
Slides 8-10: Differentiation and Monetization
Slide 8 features a competitive matrix comparing Swathly to Everstring, Synoptica, LinkedIn Sales Navigator, and Zoominfo. Swathly claims to be the only provider offering 'Business buyer's value chain analysis' and 'Ranking customers.' This is a critical slide because it justifies why a manufacturer wouldn't just use a generic tool like LinkedIn. Slide 9 details the revenue model, which is diversified across subscriptions, direct BI project sales, advertising, and transaction commissions. Slide 10 outlines a two-stage Go-to-market strategy. Stage 1 relies on direct sales, partners, and trade shows, while Stage 2 moves toward digital campaigns and a full B2B trading platform.
Financials, Roadmap, and Team
Slides 11-13: The Path to $20M
Slide 11 presents a highly optimistic revenue chart. The company projects growing from $1,246,200 in Year 1 to $20,096,300 by Year 3. This represents a nearly 20x growth rate, which would require significant scaling of the SaaS platform mentioned in the roadmap. Slide 12 provides a timeline from June 2018 to April 2020, highlighting key milestones like filing patents and becoming an official supplier of BI services for the Israel Export Institute. Slide 13 introduces the team. The pedigree is strong in the printing and industrial tech space, with multiple members having ties to Scitex, a pioneer in digital printing. This domain expertise is a major asset for a startup targeting 'traditional' manufacturing.
The Ask and Contact
Slides 14-15: The $2M Round
Slide 14 states the investment requirement: $2,000,000. The proceeds are allocated to three areas: Development of a SaaS platform, Marketing and sales, and R&D to expand the master database. Notably, the deck does not specify the equity offered or the valuation. Slide 15 provides contact information for Yaron Shifman, including an Israeli phone number, confirming the company's HQ location.
Detailed Case Studies (Appendix)
Slides 16-24: Deep Dives into Client Success
The final nine slides are dedicated to three granular case studies. Slides 16-18 cover Cerm, a Belgian software provider for web printers. Swathly helped them penetrate the Australia/New Zealand market by identifying 130 qualified prospects. Slides 19-21 focus on Kornit Digital (NASDAQ: KRNT), an Israeli textile printing giant. Swathly analyzed 6,500+ textile printers to define buyer personas and identify new prospects. Slides 22-24 detail work for ITNH, a US-based inkjet provider, where Swathly cleaned a database of hundreds of prospects, identifying that nearly 50% were 'un-related' to the core business. These slides are exceptionally detailed, showing actual maps and data visualizations used in the projects, which provides significant credibility to their 'Big Data' claims.
What Swathly Does Well
Industry Specificity: By targeting the 'traditional' manufacturing sector and using industry-specific taxonomy, they avoid the 'boil the ocean' trap of generalist lead-gen tools. · Evidence-Based Pitching: Devoting nearly 40% of the deck to detailed case studies is a powerful way to prove the product works, especially for a B2B platform. · Team-Market Fit: The leadership's deep history in the printing industry (Scitex, Kodak) makes them highly credible to the specific customers they are targeting. · Clear Problem Definition: Slide 3 does an excellent job of quantifying the 'hidden' costs of manual sales research.
What is Missing from the Deck
Unit Economics: There is no mention of Customer Acquisition Cost (CAC) or Lifetime Value (LTV), which are vital for a SaaS-heavy roadmap. · Valuation and Terms: While the $2M ask is clear, there is no indication of the round's structure or current valuation. · Burn Rate and Runway: The deck shows revenue projections but omits expense forecasts or how long the $2M will last. · Data Sourcing Transparency: While they mention 'web crawling' and 'finance databases,' more detail on how they legally and technically aggregate proprietary manufacturing data would be beneficial for technical due diligence.
Founder's Guide: What to Copy
The Competitive Matrix (Slide 8): Instead of just using checkmarks for 'features,' Swathly uses checkmarks for 'value you get.' This is a subtle but effective shift in perspective. · The Roadmap (Slide 12): Mixing technical milestones (version release) with business milestones (official supplier status) shows a balanced approach to growth. · Granular Case Studies: If you have early customers, follow Swathly's lead. Don't just list logos; explain the challenge, the process, and the specific result (e.g., 'identified 130 qualified prospects'). · Market Sizing (Slide 2): The visual of nested circles for TAM/SAM/SOM is a standard but effective way to show that you understand your realistic reach within a massive industry.
Frequently asked questions
- What is Swathly's core product offering?
- Swathly is a big data web platform that allows manufacturers to search for customers and suppliers using semantic parameters. According to slide 6, they offer three main services: identifying qualified prospects through look-alike analysis, providing business intelligence via supply chain analysis, and optimizing existing sales databases by cleaning and qualifying lead data.
- How does Swathly plan to generate revenue?
- Slide 9 outlines a multi-stream revenue model. This includes direct sales of Business Intelligence (BI) projects, a subscription-based SaaS model, advertising opportunities on the platform, and commissions on transactions facilitated through their B2B trading environment. Slide 11 notes that commissions are expected to be added in Year 2 of operations.
- What specific market segments is the company targeting?
- While the total manufacturing sector is $13.5T, slide 2 narrows their Total Available Market (TAM) to $8T, focusing on 'traditional segments' such as plastic, print, metals, and textiles. Their Serviceable Obtainable Market (SOM) is defined as $20B. The case studies in the deck suggest a heavy initial focus on the industrial printing and textile machinery sectors.
- Who are the key members of the Swathly team?
- The team is led by Founder & CEO Yaron Shifman, who has 18 years of experience in the print industry at companies like Scitex and Kodak. He is supported by CTO Nazariy Hazdun, CMO Katya Zellermayer, and Director Itzik Marchand, a serial entrepreneur with 30 years of management experience. The deck also lists Rami Liron, a former President of Scitex Asia Pacific, as an investor and advisor (Slide 13).
- What is the status of their product and intellectual property?
- According to the roadmap on slide 12, the first version of the platform was released in June 2018. By April 2019, the company planned to be filing patents and conducting Proof of Concepts (POCs) for the textile, metal, and plastic industries. The roadmap culminates in April 2020 with the development of a B2B trading portal integrated into the SaaS platform.
