Mobilin targets the significant tuberculosis (TB) crisis in the Philippines, where the country ranks 9th globally in high-burden TB cases. The deck outlines a dual-interface system—a J2ME mobile app for patients and health workers and a web application for administrators—designed to digitize the referral process. Their business model relies on charging Local Government Units (LGUs) an upfront installation fee of 5,000 per health center and a recurring 1,000 monthly maintenance fee, supplemented by SMS revenue shares. While the deck provides granular unit economics for expenses like rent and e…
Key takeaways
- The Philippines is identified as the 9th highest-burden TB country with over 440,000 patients (Slide 3).
- The solution utilizes a J2ME mobile application and a web-based patient record management system (Slide 5).
- Mobilin claims to improve on the current process by offering digital, SMS, and paper formats simultaneously (Slide 7).
- Revenue is generated through a 5,000 upfront software package fee and a 1,000 monthly maintenance fee per health center (Slide 9).
- The company expects to earn 1.50 in revenue for every 2.50 SMS text sent through the system (Slide 9).
- Operational expenses are highly specific, listing rent for a 'Small Office' at 20,000/month and 'Big Office' at 40,000/month (Slide 9).
- The deployment strategy involves a 1-month free trial followed by a target of 5 new health centers per month starting in month 7 (Slide 11).
- The deck omits a team slide, specific founder backgrounds, and a clear total capital requirement (Slide 11).
Slide 1: Title Slide
The deck opens with a simple title: "Mobilin Pitch Deck." The logo features a stethoscope integrated into the wordmark, clearly signaling a healthcare focus. The bottom right corner carries a "nextlab" logo, suggesting the project may have originated from an incubator or university lab environment.
Slide 3: TB Referral Market
This slide establishes the problem and market size. It focuses exclusively on the Philippines, noting that the country is 9th on the list of 22 high-burden tuberculosis (TB) countries. Key data points include:
440,000+ TB Patients. · 290,000+ new TB Patients per year. · 4,000+ TB Patients defaulted (interrupted treatment).
A Venn diagram illustrates the target market as the intersection of 709 Accredited Anti-TB/DOTS Centers and Private Hospitals/Clinics/Practitioners. The slide is dated 2008-2009, providing a clear temporal context for the data.
Slide 5: Mobilin System Setup
This slide details the technical architecture. The system is split into three components:
System Setup: A flow chart showing a Central Server managed by an Admin, connecting a J2ME Mobile App (used by Patients/Health Workers) and a Web App (used by Health Workers). · Mobile Application: Screenshots of a Nokia-style interface showing functions like "Request Referral Form," "View Referral Form," and "Send Reply Form." · Web Application: Screenshots of a browser-based dashboard for managing patient records (Add, Delete, Search) and processing received referrals.
The use of J2ME and Nokia handsets indicates the solution was designed for the mobile infrastructure prevalent in the late 2000s in emerging markets.
Slide 7: Comparison
Mobilin uses a checkmark grid to compare their solution against the "Current Process." The slide claims Mobilin supports all formats (SMS, Paper, Digital), whereas the current process is limited to Paper. Key advantages listed include:
Automatic generation of referral forms. · Less possibility of misplaced forms. · Referral and reply forms sent through email/SMS. · Support for the current process (hybrid model).
This slide attempts to show that Mobilin is not just a replacement but an enhancement that reduces friction in the existing workflow.
Slide 9: Financial Information & Projections
This is the most data-dense slide in the deck, breaking down the business plan into three pillars:
Business Plan: Targeting Local Government Units (LGUs) to deploy in Barangay Health Centers. It notes there are 142 barangays in Quezon City and 897 in Manila. · Revenue Generators: · Software Package: 5,000/Package. · SMS Fees: 2.50/text (1.00 to Telco / 1.50 to Revenue). They estimate 60/month per person. · Maintenance: 1,000/Month. · Training & Manuals: 2,000/Package.
Salary/Wages: 15,000/Person. · Rent: Ranges from 0 (Home) to 40,000 (Big Office). · Other utilities: Phone (300), Electricity (1,000), Office Supplies (800).
The slide provides a very granular look at operational costs but lacks a consolidated P&L or a break-even analysis.
Slide 11: Financing Details
This slide serves as the "Ask" and "Roadmap" combined, though it is light on specifics. It states:
Start of deployment: Offered as a free service for 1 month for testing. · Funding: "Start up funds can be requested from sponsors or interested investors or angel investors (family, friends)." It does not name a specific dollar or peso amount. · Strategy: A timeline where the first six months are spent strategizing and preparing contracts, followed by a rollout of five new health centers per month starting in the 7th month.
The mention of labor being "delegated to the team until the need for expansion" suggests a bootstrapped or sweat-equity approach initially.
Slide 13: Conclusion
The deck ends with a simple "Thank you" slide. There is no contact information, call to action, or summary of the investment opportunity on this final page.
What Works
Hyper-Local Problem Identification: The deck does an excellent job of quantifying the TB crisis specifically in the Philippines. By citing the country's global rank (9th) and the specific number of defaulting patients, they create a sense of urgency for a public health solution.
Granular Unit Economics: Unlike many early-stage decks that gloss over costs, Mobilin provides specific numbers for rent, electricity, and even the revenue split per SMS. This shows the founders have thought through the daily costs of running the business.
Hybrid Workflow: By acknowledging that paper forms are still part of the "Comparison" slide and that their system supports the current process, they demonstrate an understanding of the slow adoption rates in government healthcare settings.
What is Missing
The Team Slide: There is no mention of who is building this. In healthcare technology, the credentials of the founders (medical expertise vs. technical expertise) are critical for investor confidence. The absence of a team slide is a significant red flag.
A Clear Financial Ask: Slide 11 mentions that funds "can be requested," but it doesn't say how much is needed to reach the 7-month deployment milestone. Investors need a specific number to understand if the opportunity fits their portfolio size.
Traction or Pilot Data: While the deck mentions a 1-month free trial strategy, it does not show any results from previous tests. Even a small pilot in a single barangay would have significantly strengthened the pitch.
Total Addressable Market (TAM) in Value: While they list the number of barangays, they don't calculate the total potential annual revenue if they captured all of Metro Manila. Translating the "897 barangays" into a yearly revenue figure would help investors see the scale of the opportunity.
Founder Takeaways
Define the 'Ask' clearly: Never leave the investment amount to the investor's imagination. If you need 2 million pesos to survive the first 12 months, state it clearly alongside a breakdown of how that money will be spent.
Contextualize Technology: The use of J2ME and SMS was appropriate for the Philippines in 2008, but in a modern context, a founder would need to explain why they are using specific tech (e.g., WhatsApp integration vs. a custom app) based on the target user's hardware constraints.
B2G requires a different roadmap: Selling to Local Government Units (LGUs) is notoriously slow. Mobilin’s roadmap correctly identifies a 6-month "strategizing and preparing" phase, which is a realistic acknowledgment of government procurement cycles. Founders in the GovTech space should always account for these long lead times in their financial projections.
Frequently asked questions
- What is the primary problem Mobilin is solving?
- Mobilin addresses the high incidence of Tuberculosis in the Philippines, specifically focusing on the 4,000+ patients who default on treatment annually. The system aims to streamline the referral process between 709 accredited Anti-TB/DOTS centers and private practitioners to ensure patient follow-through and data accuracy.
- How does the technology stack work for users in the field?
- The system uses a J2ME mobile application, which was common on Nokia handsets during the era this deck was produced. Health workers use the app to request, view, and reply to referral forms, while a central server managed by an admin syncs this data with a web application for record management.
- What is the specific revenue model for the startup?
- The model is a B2G (Business to Government) play. They charge Local Government Units (LGUs) 5,000 for installation and training per health center, plus a 1,000 monthly service fee. They also take a 60% cut of SMS fees (1.50 revenue on a 2.50 text) generated by the system's automated notifications.
- What are the projected expansion milestones?
- The strategy involves a six-month preparation and strategizing phase. From the 7th month onwards, the company aims to install the system in five new health centers per month. They also identify a massive total addressable market within Metro Manila, citing 142 barangays in Quezon City and 897 in Manila.
- What critical information is missing from this pitch deck?
- The deck lacks a 'Team' slide, which is vital for assessing execution capability. It also fails to state a specific 'Ask' (the amount of money they are raising) and does not provide a timeline for reaching profitability or a breakdown of the total addressable market in currency terms.
