DUI App Pitch Deck Teardown: A Pre-Seed Concept for Digital

DUI App Pitch Deck Teardown

Slide 1: Title Slide

The deck opens with a title slide identifying the project as the DUI Mobile App Project Pitch Deck . It prominently features the name Sylvain Cardinal , described as an Invention Designer . The visual branding includes a green lightbulb being held by a magnet, a generic stock image often used to represent 'ideas' or 'innovation.' There is no corporate logo or specific branding for the app itself on this slide.

Slide 2: Traction

Slide 2, titled Traction , clarifies the current status of the venture. It states the company is in the CONCEPT stage now . The specific progress cited includes detailed software requirements and UI wire frames completed . The slide claims the project is R&D ready! and provides a timeline estimate, stating that development to launch can be achieved within 12 months . In the context of startup fundraising, 'traction' usually refers to users, revenue, or partnerships; here, it is used to describe the completion of initial design documents.

Slide 3: The Problem and Current Solutions

This slide addresses the market pain point. The Problem is defined as a lack of availability or portability of breathalyzers . Crucially, the founder highlights a social barrier: it is not very sexy to blow into a tube at the bar in front of everyone . Under Current Solutions , the slide acknowledges that existing air-blowing breathalyzers work fine but suffer from HUGE COSTS and portability issues for the average user. The slide concludes with the claim: This is all made easy with this app . However, the slide does not explain the mechanism by which the app replaces the physical hardware of a breathalyzer.

Slide 4: Revenue Model

The Revenue Model slide presents two potential paths, noting that they still need to be validated . The first option is a lifetime exclusive and unlimited use model where users buy the app for around 10$ . The second option is a per use basis where users buy test tokens . The slide does not provide a preference for either model or data supporting which might be more effective for the target demographic.

Slide 5: Financials

The Financials slide provides a three-year roadmap rather than a detailed P&L statement. Year 1 is dedicated to Development and Testing . Year 2 marks the Launch and start selling app . By Mid Year 3 , the goal is to recoup the original investment . This is predicated on a strong user base of at least 1 million users with 40% paid users . Achieving a 40% conversion rate from free to paid is an extremely high benchmark in the mobile app industry, where standard conversion rates typically hover between 1% and 5%.

Slide 6: Investment

The final slide in this set, Investment , outlines the ask. The founder is Looking for 250K$ USD against equity in the company . The round is labeled as a PRE-SEED round with a target closing date of fall of 2016 . The Key Use of Proceeds is broken down by percentage: 25% for Founder and acting Project/Product management salary , 15% for R&D (overseas dev.) , 15% for a Clinical study , 35% for Launch and marketing , and 10% for Operations . The allocation of a quarter of the pre-seed round to the founder's salary is a specific detail that would likely be scrutinized by investors at this stage.

What Works

Clear Problem Identification: The founder correctly identifies the 'social friction' of using a breathalyzer in public. This is a legitimate behavioral barrier that a well-designed app could theoretically solve. · Honesty Regarding Stage: The deck does not attempt to hide that it is in the concept stage. By explicitly stating that only wireframes and requirements are done, it sets an accurate expectation for the level of risk involved. · Specific Use of Proceeds: Providing a percentage breakdown of how the $250,000 will be spent gives investors a clear view of the founder's priorities, even if those priorities (like the salary) are debatable.

What is Missing

Technical Explanation: This is the most glaring omission. Measuring blood alcohol content typically requires a fuel cell sensor or infrared spectrometry. The deck does not explain how a smartphone—which lacks these sensors—will provide an accurate or legally defensible reading. · Competitive Landscape: There are no mentions of existing smartphone-connected breathalyzers (like BACtrack) or other alcohol-tracking apps. An investor needs to know why this 'invention' is superior to what is already on the market. · Team Slide: While Sylvain Cardinal is mentioned on the title slide, there is no information regarding his background, technical expertise, or previous successes. A pre-seed investment is largely a bet on the team, and that team is not described here. · Legal and Liability Considerations: An app that tells someone they are 'safe' to drive carries immense legal liability. The deck mentions a 'clinical study' but does not address the regulatory hurdles or the insurance/legal framework required for such a product.

What a Founder Should Copy

The 'Social Stigma' Angle: Identifying the 'unsexy' nature of a current solution is a great way to frame a disruptor. Founders should look for these emotional or social pain points in their own industries. · Simple Revenue Options: Presenting two clear, understandable revenue models (one-time vs. per-use) is a good way to start a conversation about monetization, even if they aren't yet validated. · Milestone-Based Financials: Instead of a wall of spreadsheets, the three-year high-level roadmap (Slide 5) is easy to digest and communicates the founder's vision for the company's trajectory.