What is the core technology behind DUI App?

The deck does not explicitly state how the app measures blood alcohol content (BAC). Slide 3 mentions that current solutions involve 'air blowing breathalyzers' and that this app makes it 'easy,' but it fails to explain if it uses external hardware, camera sensors, or behavioral analysis. This is a significant technical gap in the presentation.

What stage of development is the company in?

According to Slide 2, the company is in the 'CONCEPT stage.' They have completed detailed software requirements and UI wireframes. The slide notes they are 'R&D ready' and estimate a 12-month timeline from the start of development to the actual product launch.

How does the founder plan to make money?

Slide 4 outlines two potential revenue models that 'still need to be validated.' The first is a one-time purchase price of approximately $10 for lifetime unlimited use. The second is a micro-transaction model where users purchase 'test tokens' on a per-use basis.

What are the projected growth milestones?

Slide 5 sets a goal for Year 3 to recoup the original investment. The founder projects a user base of at least 1 million people, with a 40% paid user conversion rate. This implies a target of 400,000 paying customers within three years of starting the project.

dui app Pitch Deck (2016): 12-Slide Pre-Seed Deck

See all 12 slides of the dui app pitch deck — a 2016 Pre Seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

The DUI App pitch deck is a conceptual pre-seed presentation by Sylvain Cardinal, an 'Invention Designer.' The project aims to solve the portability and social stigma issues associated with traditional breathalyzers by moving the functionality to a mobile application. At the time of the deck's creation, the company was in the concept stage, having completed software requirements and UI wireframes but lacking a functional prototype. The financial projections are highly optimistic, targeting 1 million users by year three with a 40% conversion rate to paid status. While the deck clearly identifi…

Key takeaways

The company is at the concept stage, with only software requirements and UI wireframes completed (Slide 2).
The founder identifies the 'social stigma' of blowing into a tube at a bar as a primary pain point (Slide 3).
Revenue models are undecided, fluctuating between a $10 lifetime fee or a per-use token system (Slide 4).
Financial goals include reaching 1 million users by mid-year 3, with 40% of those being paid users (Slide 5).
The investment ask is $250,000 USD for a pre-seed round to be raised by fall 2016 (Slide 6).
A significant portion of the raise (25%) is earmarked for founder and project management salary (Slide 6).
The deck mentions a 'Clinical study' as a use of proceeds, accounting for 15% of the budget (Slide 6).
There is no mention of the underlying technology or how a phone hardware-only solution would measure BAC (Slide 3).

DUI App Pitch Deck Teardown

Slide 1: Title Slide

The deck opens with a title slide identifying the project as the DUI Mobile App Project Pitch Deck . It prominently features the name Sylvain Cardinal , described as an Invention Designer . The visual branding includes a green lightbulb being held by a magnet, a generic stock image often used to represent 'ideas' or 'innovation.' There is no corporate logo or specific branding for the app itself on this slide.

Slide 2: Traction

Slide 2, titled Traction , clarifies the current status of the venture. It states the company is in the CONCEPT stage now . The specific progress cited includes detailed software requirements and UI wire frames completed . The slide claims the project is R&D ready! and provides a timeline estimate, stating that development to launch can be achieved within 12 months . In the context of startup fundraising, 'traction' usually refers to users, revenue, or partnerships; here, it is used to describe the completion of initial design documents.

Slide 3: The Problem and Current Solutions

This slide addresses the market pain point. The Problem is defined as a lack of availability or portability of breathalyzers . Crucially, the founder highlights a social barrier: it is not very sexy to blow into a tube at the bar in front of everyone . Under Current Solutions , the slide acknowledges that existing air-blowing breathalyzers work fine but suffer from HUGE COSTS and portability issues for the average user. The slide concludes with the claim: This is all made easy with this app . However, the slide does not explain the mechanism by which the app replaces the physical hardware of a breathalyzer.

Slide 4: Revenue Model

The Revenue Model slide presents two potential paths, noting that they still need to be validated . The first option is a lifetime exclusive and unlimited use model where users buy the app for around 10$ . The second option is a per use basis where users buy test tokens . The slide does not provide a preference for either model or data supporting which might be more effective for the target demographic.

Slide 5: Financials

The Financials slide provides a three-year roadmap rather than a detailed P&L statement. Year 1 is dedicated to Development and Testing . Year 2 marks the Launch and start selling app . By Mid Year 3 , the goal is to recoup the original investment . This is predicated on a strong user base of at least 1 million users with 40% paid users . Achieving a 40% conversion rate from free to paid is an extremely high benchmark in the mobile app industry, where standard conversion rates typically hover between 1% and 5%.

Slide 6: Investment

The final slide in this set, Investment , outlines the ask. The founder is Looking for 250K$ USD against equity in the company . The round is labeled as a PRE-SEED round with a target closing date of fall of 2016 . The Key Use of Proceeds is broken down by percentage: 25% for Founder and acting Project/Product management salary , 15% for R&D (overseas dev.) , 15% for a Clinical study , 35% for Launch and marketing , and 10% for Operations . The allocation of a quarter of the pre-seed round to the founder's salary is a specific detail that would likely be scrutinized by investors at this stage.

What Works

Clear Problem Identification: The founder correctly identifies the 'social friction' of using a breathalyzer in public. This is a legitimate behavioral barrier that a well-designed app could theoretically solve. · Honesty Regarding Stage: The deck does not attempt to hide that it is in the concept stage. By explicitly stating that only wireframes and requirements are done, it sets an accurate expectation for the level of risk involved. · Specific Use of Proceeds: Providing a percentage breakdown of how the $250,000 will be spent gives investors a clear view of the founder's priorities, even if those priorities (like the salary) are debatable.

What is Missing

Technical Explanation: This is the most glaring omission. Measuring blood alcohol content typically requires a fuel cell sensor or infrared spectrometry. The deck does not explain how a smartphone—which lacks these sensors—will provide an accurate or legally defensible reading. · Competitive Landscape: There are no mentions of existing smartphone-connected breathalyzers (like BACtrack) or other alcohol-tracking apps. An investor needs to know why this 'invention' is superior to what is already on the market. · Team Slide: While Sylvain Cardinal is mentioned on the title slide, there is no information regarding his background, technical expertise, or previous successes. A pre-seed investment is largely a bet on the team, and that team is not described here. · Legal and Liability Considerations: An app that tells someone they are 'safe' to drive carries immense legal liability. The deck mentions a 'clinical study' but does not address the regulatory hurdles or the insurance/legal framework required for such a product.

What a Founder Should Copy

The 'Social Stigma' Angle: Identifying the 'unsexy' nature of a current solution is a great way to frame a disruptor. Founders should look for these emotional or social pain points in their own industries. · Simple Revenue Options: Presenting two clear, understandable revenue models (one-time vs. per-use) is a good way to start a conversation about monetization, even if they aren't yet validated. · Milestone-Based Financials: Instead of a wall of spreadsheets, the three-year high-level roadmap (Slide 5) is easy to digest and communicates the founder's vision for the company's trajectory.

Frequently asked questions

What is the core technology behind DUI App?: The deck does not explicitly state how the app measures blood alcohol content (BAC). Slide 3 mentions that current solutions involve 'air blowing breathalyzers' and that this app makes it 'easy,' but it fails to explain if it uses external hardware, camera sensors, or behavioral analysis. This is a significant technical gap in the presentation.
What stage of development is the company in?: According to Slide 2, the company is in the 'CONCEPT stage.' They have completed detailed software requirements and UI wireframes. The slide notes they are 'R&D ready' and estimate a 12-month timeline from the start of development to the actual product launch.
How does the founder plan to make money?: Slide 4 outlines two potential revenue models that 'still need to be validated.' The first is a one-time purchase price of approximately $10 for lifetime unlimited use. The second is a micro-transaction model where users purchase 'test tokens' on a per-use basis.
What are the projected growth milestones?: Slide 5 sets a goal for Year 3 to recoup the original investment. The founder projects a user base of at least 1 million people, with a 40% paid user conversion rate. This implies a target of 400,000 paying customers within three years of starting the project.
How will the $250,000 investment be spent?: Slide 6 breaks down the use of proceeds: 25% for founder/management salary, 15% for overseas R&D, 15% for a clinical study, 35% for launch and marketing, and 10% for general operations. The inclusion of a clinical study suggests a need for medical or legal validation.

Cover slide of the dui app pitch deck — Pre-Seed 2016 — dui app pitch deck, slide 1 (2016)

dui app pitch deck: the facts

Company: dui app
Year: 2016
Stage: Pre-Seed
Slides: 12
Sector: Mobile Health / Consumer Safety
Deck type: Investor Pitch Deck
Headquarters: Not stated

dui app pitch deck PDF

The full dui app deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the DUI App (iAlyzer) pitch deck was used for

This is a 2016 pre-seed investor pitch deck for DUI App (also referred to as iAlyzer), a concept-stage mobile health / consumer safety application that proposes to estimate blood alcohol concentration using facial recognition and proprietary image-based measurement techniques instead of a physical breathalyzer. The deck targets a $250,000–$500,000 pre-seed raise to fund salaries, R&D, clinical studies, marketing, and initial launch of an Android and iPhone app that would let users check their alcohol level before driving. The solution is positioned as a software-only, portable alternative to dedicated breathalyzer hardware, with potential future licensing to automotive and governmental partners.

What the DUI App (iAlyzer) deck got right

Distinctive software-only approach to BAC estimation. The deck presents a clear and distinctive technical concept: using facial recognition and proprietary facial metrics to estimate blood alcohol concentration, which differentiates the app from traditional hardware breathalyzers and simple drink-counting apps.
Concrete and easy-to-understand user story. A simple and relatable use case is described, where a user creates a sober profile and then uses the app at a bar to check their level before deciding whether to drive, which helps investors quickly grasp the intended customer journey.
Multiple monetization avenues, including licensing. The deck identifies multiple potential revenue sources, including consumer app sales, per-use tokens, and commercial or government licensing (e.g., automotive OEM integration), signaling awareness of both B2C and B2B opportunities.
Founder with substantial corporate technical and product experience. The founder highlights over 20 years of experience in technical, operational, and product roles at large companies like IBM and Cardinal Health, suggesting familiarity with complex systems and customer-facing solution delivery.
Potential for intellectual property around the core method. The pitch explicitly mentions the possibility of patenting the measurement technique, which, if technically feasible and validated, could create defensibility around the core technology.

What could have been stronger

No validation or scientific evidence for the core measurement technology. The deck describes a proprietary, potentially patentable facial recognition method that correlates facial metrics to breathalyzer measurements but does not present any validation data, completed clinical study, accuracy metrics, or regulatory considerations, making it impossible for an investor to assess technical feasibility or reliability from the slides alone.
Market size and competition are not quantified or benchmarked. Although the deck asserts that the market potential is huge and that millions of users could pay $10 or buy test tokens, it does not provide any quantified market sizing, competitive landscape, or analysis of existing alcohol-testing apps and devices, leaving the market opportunity unsubstantiated.
Single-founder team with no visible medical or technical advisors. The team slide explicitly notes that the team is “Just me for now” and lists only the founder’s background, with no mention of additional technical co-founders, medical advisors, regulatory experts, or commercialization partners, which is a significant risk for a medically-adjacent, machine-learning-based product requiring clinical studies.
Unvalidated and underdeveloped revenue model. The revenue model is explicitly described as needing validation and only presents two high-level options (one-time $10 purchase or per-use test tokens) without any supporting unit economics, customer acquisition assumptions, or pricing tests.
Regulatory and legal strategy not addressed. The deck does not mention any regulatory path (e.g., device classification, FDA/CE considerations, or legal issues around consumer advice on driving under the influence), despite positioning the app as a consumer decision aid for driving, which investors would likely consider a critical risk area.

How an investor would read this deck

What draws attention

Core claim of using facial recognition and image-based metrics to estimate blood alcohol concentration, and whether this approach can achieve clinically meaningful accuracy compared with breathalyzers.
Planned clinical study design, data collection protocols, and any preliminary results or prototypes demonstrating correlation between facial metrics and BAC.
Founder’s ability as a solo operator to recruit a multidisciplinary team including machine learning engineers, medical advisors, and regulatory specialists to execute on the concept.
Go-to-market strategy, particularly how to drive adoption among drivers and whether partnerships with insurers, automotive OEMs, or governments are realistic at the pre-seed stage.

Risks that stand out

Technical risk that facial recognition-based metrics may not correlate closely enough with blood alcohol concentration to provide reliable guidance, even with a clinical dataset, potentially limiting the app’s usefulness.
Regulatory and legal risk if consumers rely on the app to decide whether to drive and it provides inaccurate readings, which could lead to liability or regulatory scrutiny.
Execution risk stemming from a single-founder team without demonstrated experience in machine learning for medical or safety-critical applications, clinical trial management, or regulated product development.
Market adoption risk because users may be hesitant to trust a non-hardware, camera-based alcohol test, especially when existing breathalyzer devices and simpler estimation apps already exist.

Questions this deck invites

Has any prototype or proof-of-concept implementation of the facial recognition-based BAC estimator been built and tested, and what are the measured accuracy, sensitivity, and specificity compared with standard breathalyzers?
What is the planned clinical study design (sample size, population, measurement protocol) to collect paired facial images and breathalyzer readings, and has any institutional review or ethics approval been obtained?
How does the founder plan to address regulatory classification and liability, especially if the app influences decisions about driving after drinking and could be construed as a medical or safety device?
What is the competitive landscape of alcohol-testing apps and hardware, and how does a software-only facial recognition approach compare in accuracy, cost, and user acceptance?
What are the unit economics and customer acquisition assumptions behind the two proposed revenue models (one-time $10 purchase vs. token-based per-use pricing), and which segments are expected to adopt which model?

What founders can take from the DUI App (iAlyzer) deck

A novel, software-only alternative to established hardware (such as breathalyzers) must be supported by clear validation plans and, ideally, early accuracy data to be credible to investors, especially when safety is involved.
Positioning a product in a regulated or safety-critical domain like driving under the influence detection requires explicitly addressing regulatory strategy and liability concerns in the pitch.
Single-founder pre-seed pitches for technically and clinically complex products benefit from highlighting advisory boards and early team-building efforts to mitigate perceived execution risk.
Articulating multiple possible revenue models without prioritization or early testing can signal that the business model is still highly speculative, and investors may expect at least a hypothesis grounded in comparable products.
Using vivid user stories, like the bar scenario where a user checks their level before driving, can effectively convey the product’s use case but should be backed by realistic adoption pathways and behavior-change assumptions.
Claiming a “huge” market and multi-million user base is insufficient without concrete market sizing and competitive benchmarking, especially in crowded spaces like alcohol-testing and DUI-prevention tools.

DUI App (iAlyzer) pitch deck: common questions

What is DUI App / iAlyzer according to the pitch deck?

Based on the 2016 pitch deck, DUI App (also called iAlyzer in the slide description) is a proposed smartphone application that uses facial recognition to estimate a user’s blood alcohol concentration by comparing a sober baseline facial profile with later readings taken after drinking, and then correlating those facial metrics to breathalyzer measurements collected in a planned clinical study.

How does the DUI App claim to measure blood alcohol level?

The deck describes the app as using a proprietary, potentially patentable facial recognition-based measurement technique that correlates image-derived facial features with clinically obtained breathalyzer readings, enabling an on-device estimate of blood alcohol concentration without requiring a physical breathalyzer.

Who is the target market and business model for DUI App?

The deck targets a very broad consumer market: anyone who wants to check their alcohol level before driving, with a pricing concept of about $10 for lifetime access or per-use test tokens, and also mentions potential commercial and government licensing, including automotive OEMs integrating the technology into in-car systems.

Who is behind DUI App according to the deck?

The pitch deck’s team slide lists a single founder, Sylvain Cardinal, described as having over 20 years of experience in technical, operational, account, and product management roles at multinationals such as Lawson Software (Medi-Solutions), IBM, and Cardinal Health (Pyxis, Alaris), with skills in agile/scrum development, technical support, deployment, and customer-facing solution tailoring.

Is there any public record that DUI App/iAlyzer was funded or launched as a product?

External searches surfaced academic work on a different research prototype also called the DUI app, which uses smartphone interaction and sensor data to estimate blood alcohol level, but there is no direct evidence linking that research project to this 2016 iAlyzer facial-recognition pitch deck; no funding announcements, company registrations, or product launches specific to this DUI App/iAlyzer concept were found.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

dui app pitch deck slides

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What each slide of the dui app pitch deck says

Slide 1

Invention Designer E Sylvain Cardinal DUI Mobile App Project Pitch Deck

Slide 2

Vision / Elevator Pitch bﬂ Mobile application using facial recognition mechanism in order to measure an individual's blood alcohol level concentration. Using a proprietary measurement technique, potentially patentable, the app makes a correlation between elements of the facial readings it takes and the accurate measurements and results of today's breathalyzers captured in a clinical study. The objective, provide the market with a unique "breathalyzer" app that can be used on an Android or iPhone smartphones.

Slide 3

$ Traction CONCEPT stage now: detailed software requirements and Ul wire frames completed. R&D ready! Estimated time from development to launch can be achieved within 12 months.

Slide 4

Market Opportunity Market potential is huge. Anyone wanting to measure their alcohol level before driving. Millions of users that could pay 10$ for the app or buy "test tokens" within the app on a per use basis. PLUS...potential commercial/government licensing opportunity of the technology. Could you imagine a car maker licensing this mechanism so it could become built-in their line of cars for drivers to test themselves within the car while looking at the rear mirror?

Slide 5

The Problem Lack of availability or portability of "breathalyzers"...not very sexy to blow into a tube at the bar in front of everyone. Current Solutions Today's air blowing breathalyzers are working fine. But they need to be fine-tuned, tested, validated. HUGE COSTS without talking about the portability issue for the average user. This is all made easy with this app.

Slide 6

Quick User Case You are having a few drinks with friends and you are not sure you could drive or not. You remember this app you had registered and created your personal profile on while being sober. You launch the app at the bar and start looking at your phone's camera for few seconds, wait for the completion signal and voila! The app has made facial elements calculations between your "sober" profile and this reading you have just completed. You are then being displayed an accurate reading of your blood alcohol level based on the difference recorded.

Slide 7

Revenue Model Still need to be validated but this is going to be one of the two following options: Users will buy the app for around 10$ for a lifetime "exclusive" and unlimited use OR Users will buy test tokens on a per use basis

Slide 8

Team..Just me for now.. Sylvain Cardinal Multitasking and polyvalent individual with 20+ years experience in various technical, operational, account and product management positions devoted to three multinationals, Lawson Software (Medi-Solutions), IBM and Cardinal Health (Pyxis, Alaris). Various assessment and analysis skills in technology including: Agile/scrum software development scope, first line SW/HW technical support, installation and deployment of software solutions. Strong ability to adequately disseminate technology, dissolve customer fears and adequately taylor solutions to specific needs.

Slide text above is read directly from the dui app deck PDF embedded on this page.