Eat Just (Hampton Creek) Pitch Deck: 22-Slide Series A Deck

The Eat Just (Hampton Creek) deck is a masterclass in narrative positioning, framing a food company as a 'technology company pioneering food.' The deck identifies a massive $55.5B global market for core products like mayo, scrambled eggs, and cookie dough, while highlighting the inefficiencies of the conventional egg industry, which has a 39:1 energy input-to-output ratio compared to Hampton Creek's 2:1. The presentation leans heavily on social proof, featuring logos from major media outlets like The New York Times and Forbes, alongside a 2013 Popular Science award. While it excels at definin…

Key takeaways

• The company positions itself as a technology platform, using an explicit analogy to Amazon's core capability on slide 2.
• Conventional egg production is framed as a liability due to a 39:1 energy input-to-output ratio, whereas the company claims a 2:1 ratio on slide 14.
• The deck identifies a $55.5B global market for core products, including $11.3B for mayo and $42.5B for scrambled eggs on slide 10.
• A significant cost advantage is claimed, stating the product is 48% more cost-effective than conventional chicken eggs ($0.39 vs $0.76 per lb) on slide 16.
• The 'Tech Platform' is defined by the ability to screen hundreds of plant species weekly to find specific functional replacements for animal proteins on slide 18.
• Food safety is a primary demand driver, citing major outbreaks of Avian Flu and Salmonella between 2009 and 2013 on slide 15.
• The team slide lists over 40 employees and 6 advisors, including the former CEO of Del Monte and a Director from the Humane Society on slide 7.
• The deck omits a formal 'Ask' slide, leaving out the amount of capital sought and the intended use of funds.

Frequently asked questions

What is the primary value proposition of Eat Just (Hampton Creek)?

The primary value proposition is a technology-driven approach to food production that replaces conventional eggs with plant-based alternatives. According to slide 16, this results in a product that is 48% more cost-effective than chicken eggs. The company also emphasizes sustainability, claiming a 2:1 energy input-to-output ratio compared to the 39:1 ratio required for animal-derived eggs, as shown on slide 14.

How does the company define its 'technology'?

The deck defines its technology as an 'engine for identifying and utilizing plants to dominate food markets' (slide 2). This involves screening hundreds of plant samples weekly (slide 18) to find specific species, such as Canadian Yellow Peas, that provide the necessary functional properties for stable food emulsions like mayonnaise (slide 19).

What market segments is the company targeting?

The company targets three main 'Core Products' totaling a $55.5B global market: Mayo ($11.3B), Scrambled Eggs ($42.5B), and Cookie Dough ($1.7B in the US). They also identify a $6B global market for egg ingredients used in other food manufacturing processes, as detailed on slide 10.

What external factors are driving demand for their product?

Slide 13 lists five factors: rising and volatile egg costs, sustainable eating trends among millennials, cholesterol concerns, food safety (specifically antibiotic use and Avian Flu), and the 34 million people in the US with egg allergies or sensitivities.

Is there a clear investment ask in this deck?

No. The 22-slide deck provided does not include a slide detailing the amount of money being raised, the valuation, or the specific milestones the company intends to reach with new capital. It functions more as a high-level vision and capability deck than a final investment memorandum.

Eat Just (Hampton Creek) pitch deck: the facts

Company

Eat Just (Hampton Creek)

Year

Circa 2013…

Stage

Early Stage (likely Series A/B based on team size)

Slides

22

Sector

Food Technology / Plant-Based

Deck type

Pitch Deck

Outcome

Company rebranded to Eat Just; raised over $800M in total funding.

Headquarters

San Francisco, CA

Eat Just (Hampton Creek) pitch deck PDF

The full Eat Just (Hampton Creek) deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Eat Just (formerly Hampton Creek) pitch deck was used for

This deck is a Hampton Creek (now Eat Just) investor presentation from around 2013, when the company was positioning itself as a technology platform for plant-based egg replacement and broader food products, using an analogy to Amazon’s e-commerce engine. It was used at an early stage when Hampton Creek had raised seed and Series A funding and was moving toward or into a larger institutional round. The deck’s core narrative frames Hampton Creek as a technology company whose engine screens plant species to discover functional proteins that can replace eggs in foods like mayonnaise and baked goods. It emphasizes large addressable markets, cost advantages over conventional eggs, and the scalability of their plant-screening platform to justify significant growth capital.

Business model: Food technology company developing plant-based alternatives to egg products, initially positioned as a B2B ingredient supplier and later launching consumer brands like Just Mayo and Just Cookie Dough.

Investors

Seed and early funding included Founders Fund and Khosla Ventures, alongside other early backers such as Tom Steyer., Series B investors included Horizons Ventures (Li Ka-shing), AME Cloud Ventures (Jerry Yang), and existing backers like

Founded

2011

Founders

Josh Tetrick, Joshua Balk

Headquarters

San Francisco, California, United States.

Industry

Food technology / Plant-based foods.

Round: Early growth stage (transition from seed/Series A into a substantial Series B round).

Year: 2013–2014; the deck itself dates from circa 2013, while the associated Series B financing was announced in February 2014.

Raising: This deck is associated with Hampton Creek’s early-stage fundraising cycle around its Series A/B era, culminating in the $23 million Series B.

Raised: $23 million in Series B financing announced February 17, 2014, bringing total funding to $30 million at that time.

Lead investor: Li Ka-shing’s Horizons Ventures led the $23 million Series B round announced in February 2014.

Total funding: By late 2014 the company had raised approximately $120 million in venture funding.

Use of funds as presented: Funds from the Series B were intended to scale production, expand distribution (including into Asia), and support further development and commercialization of plant-based egg replacement products like Just Mayo.

What happened after the Eat Just (formerly Hampton Creek) deck

The deck’s Amazon-style technology-platform narrative contributed to Hampton Creek’s ability to raise progressively larger venture rounds, culminating in $120 million of funding by late 2014 and the commercial rollout of plant-based products such as Just Mayo.

• Raised a $1 million seed round backed by Founders Fund in May 2013, following earlier seed capital from Khosla Ventures
• Secured a $4 million Series A round in September 2013, bringing total early funding to several million dollars before Se
• Completed a $23 million Series B financing in February 2014 led by Li Ka-shing’s Horizons Ventures, with participation f
• Raised a $90 million Series C round in December 2014, bringing cumulative funding to around $120 million and enabling gl

What the Eat Just (formerly Hampton Creek) deck got right

• Compelling technology-platform positioning. The deck’s Amazon analogy and description of a plant-screening engine frames Hampton Creek as a scalable technology platform rather than a single-product food brand, which supports a higher potential valuation narrative.
• Clear articulation of a very large target market. Slide analysis shows that Hampton Creek quantifies the egg and egg-ingredient markets in the tens of billions of dollars, giving investors a clear sense of the large addressable opportunity for its plant-based alternatives.
• Concrete cost-advantage evidence. The deck presents specific numeric proof points, including a claimed price of $0.39/lb vs $0.76/lb for conventional eggs and a 48% cost advantage, which directly links the technology story to economic value.
• Strong visualization of scientific and R&D capabilities. Slides highlighting screening of hundreds of plant samples weekly make the R&D engine tangible and reinforce that the company’s differentiation is rooted in ongoing scientific discovery rather than static formulations.
• Broad, multi-disciplinary team and advisors. The team slide lists a diverse group across operations, finance, creative, supply chain, and corporate partnerships, plus advisors from major food and policy organizations, supporting execution credibility across science, industry, and advocacy.
• Alignment of impact mission with commercial economics. The narrative integrates environmental, animal welfare, and cost themes, appealing simultaneously to impact-oriented and commercial investors by showing that mission and economics are aligned.

What could have been stronger

• Tech moat and defensibility underexplained. The deck elevates Hampton Creek to a technology-platform comparable to Amazon but provides limited hard data on the proprietary nature and defensibility of its plant-screening engine, such as patents, unique datasets, or barriers to replication by large food companies.
• Unit economics and margin structure not deeply detailed. While slide analysis indicates that the deck highlights Hampton Creek’s cost advantage over conventional eggs (e.g., $0.39/lb vs $0.76/lb), it does not surface detailed unit economics, gross margins over time, or sensitivity to commodity input costs, which are critical for a food-technology business.
• Execution, regulatory, and scale-up risks are lightly treated. The deck leans heavily on large market size figures for eggs and egg ingredients but, based on the teardown, gives comparatively less attention to near-term go-to-market, regulatory considerations, and operational execution risks for scaling production and distribution.
• Potential overreach in market-dominance narrative. The Amazon analogy and ambition to ‘dominate food markets’ can raise questions about strategic focus; the deck appears to stretch from mayo and baking applications to broad market domination without fully outlining phased milestones or prioritization.

How an investor would read this deck

What draws attention

• How robust and proprietary the plant-screening technology is, including datasets, methods, and any intellectual property protecting Hampton Creek’s discovery engine.
• Evidence that the claimed cost advantage versus conventional eggs (e.g., 48% more cost effective at $0.39/lb vs $0.76/lb) can be sustained at scale, across different supply conditions and geographies.
• The credibility and experience of the founding and executive team, including Josh Tetrick and key advisors from food policy and large food companies, in navigating both science and industry.
• Early traction with food manufacturers or retail distribution partners that validates demand for egg-free, plant-based products and de-risks adoption.

Risks that stand out

• Large food companies or other startups could invest in similar plant-screening efforts, eroding Hampton Creek’s technology advantage if its platform is not strongly protected or differentiated.
• Scaling production and distribution for perishable food products introduces execution, food safety, and regulatory risks that are only partially addressed in a technology-focused narrative.
• The ambitious positioning as a platform to ‘dominate food markets’ may lead to strategic dilution or overextension if the company pursues too many categories simultaneously.
• Consumer acceptance and regulatory scrutiny of novel plant-based formulations may create adoption friction, especially in more conservative markets despite initial enthusiasm and media coverage.

Questions this deck invites

• What specific scientific methods and data infrastructure underpin Hampton Creek’s plant-screening process, and how hard would it be for a major food company to replicate or surpass this engine?
• How do unit economics for Hampton Creek’s core products (e.g., Just Mayo, egg-replacement ingredients) look at commercial scale, including margins, capex requirements, and sensitivity to raw-material supply and prices?
• What regulatory pathways, food safety certifications, and quality-control systems are in place or planned for global expansion, especially in Asia and Europe?
• What concrete milestones (product launches, partnerships, capacity buildout) are tied to the capital this deck seeks, and how will success be measured within 18–24 months?
• How does the company plan to balance being a B2B ingredient supplier versus building consumer brands, and what are the implications for marketing spend and channel strategy?

What founders can take from the Eat Just (formerly Hampton Creek) deck

• Positioning a food company as a **technology platform** with a clear core capability (plant-screening engine) can dramatically expand perceived upside and valuation potential beyond a single product like mayonnaise.
• Anchoring the story in a **large, well-understood market** (eggs and egg ingredients) and quantifying the addressable opportunity helps investors quickly see the scale of impact.
• Using a **strong analogy to a famous tech company** (Amazon) can effectively communicate business-model dynamics and ambition, but it works best when paired with clear evidence of proprietary technology.
• Demonstrating a **hard cost advantage** (e.g., lower price per pound vs eggs and explicit percentage savings) is especially persuasive in food-tech, where margins and cost parity are central barriers to adoption.
• Visualizing the **underlying scientific process** (screening hundreds of plants weekly) can make complex R&D tangible and reassure investors that the platform is more than marketing.
• Building a deck that reflects a **multi-disciplinary team**—science, operations, policy, communications—supports a narrative that the company can navigate both lab innovation and market/regulatory realities.

Eat Just (formerly Hampton Creek) pitch deck: common questions

What is Hampton Creek / Eat Just and what does it do?

Hampton Creek, now known as Eat Just, is a food technology company founded in 2011 to develop plant-based alternatives to egg products, initially focusing on B2B ingredients before launching consumer products like Just Mayo.

How much funding had Hampton Creek raised around the time of this deck?

Around 2013 Hampton Creek had raised a $1 million seed round backed by Founders Fund, following earlier seed capital from Khosla Ventures, and a $4 million Series A, bringing total early funding to several million dollars prior to its larger Series B in early 2014.

What is the main story or thesis of the Hampton Creek pitch deck?

This deck centers on the idea that Hampton Creek is a technology company, using a plant-screening engine analogous to Amazon’s software engine, to discover plant proteins that can replace eggs and eventually dominate multiple food markets.

How does Hampton Creek’s plant-screening technology work according to the deck?

The deck describes an engine that screens hundreds of plant samples weekly to identify proteins with functional properties similar to eggs (such as emulsification), enabling cheaper, more sustainable egg-free products and a scalable ingredient platform.

Did this pitch deck help Hampton Creek successfully raise a major funding round?

Subsequent reporting shows that by February 2014 Hampton Creek raised a $23 million Series B led by Li Ka-shing’s Horizons Ventures, followed later that year by a $90 million Series C, validating the deck’s ability to attract substantial growth capital.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• Hampton Creek 2015 Disruptor 50 - CNBC
• Hampton Creek Foods Backed by Founders Fund With $1M - WSJ
• [PDF] Hampton Creek (/organization/hampton-creek-foods)
• Founders Fund Backs Its First Food Tech Startup, Hampton Creek...
• Hampton Creek Raises $23 Million, Led by Horizon - Business Insider
• Bill Gates' Food Fetish: Hampton Creek Foods Looks To Crack The Egg Industry
• [PDF] JUST, Inc. - Greenwich Public Schools
• Eat Just, Inc. (formerly Hampton Creek): Successful Series A FoodTech Pitch Deck

Eat Just (Hampton Creek) pitch deck slides

What each slide of the Eat Just (Hampton Creek) pitch deck says

Slide 2

"A technology company pioneering e-commerce." - Bezos CORE CAPABILITY A software engine for selling virtually everything online amazoncom A technology company pioneering food. CORE CAPABILITY An engine for identifying . and utilizing plants to dominate food markets

Slide 4

Bringing healthier and more affordable food to everyone, everywhere. ¥ ) : » pro YE | | TEA = i

Slide 6

.) { Fa {FY pr gE = Ll Hampton Creek wins 2013 Popular Science Best of What's New Grand Award for its “Plant-Based Egg” &3CIENCE

Slide 7

HAMPTON CREEK Josh Tetrick, CED, Founder April O8, Chief of Staff Vuebo (Grace) Ihu, Financial Anayst Bianca Ruffin, Operations Manager Joedan Vioka, Creative Director Ashiey Seo, Creative Designer Morgan Otivesra, Director of Communications Ofiver Ryan, Recruiter Marc Laveson, Director of Supply Chas Nse Maryarrez, Supply Chaen Specialist mm,mimaw Carokne Love, Durector of Corporate Partnerships ADVISORS Richard Wettond, Former CED Def Monte Josh Bak, Diector of Food Policy, The Humane Society of the Usited States Kathy Freston, NYT Bt Sefing Author and contributor for Huffington Pust Sarah Fomey, Dwector of Communty & Partnerships Jortan Tetrick, Relationshe) feam Member Jaciue Leavitt. C…

Slide text above is read directly from the Eat Just (Hampton Creek) deck PDF embedded on this page.

Related fundraising guides (24)

• Covey Pitch Deck Teardown: Decentralizing Asset Management via Immutable Track Records
• Arize AI Pitch Deck Teardown: A Masterclass in Category Creation and Market Timing
• RegioHelden Pitch Deck Teardown: A Masterclass in Local Marketing Unit Economics
• Halp Pitch Deck Teardown: A 7-Slide Memo Strategy for a $4M Seed Round
• Comprehensive Pitch Deck Teardown: A Masterclass in Founder-Market Fit and Category Creation
• Amogy Pitch Deck Teardown: Solving the Energy Density Gap for Heavy-Duty Mobility
• Vespa.ai Pitch Deck Teardown: A Corporate Spin-Out Strategy for High-Scale Vector Search
• Goldcast Pitch Deck Teardown: Turning Virtual Events Into A High-Velocity B2B Revenue Engine
• Circles Pitch Deck Teardown: A $16.5M Series A Bet on Scalable Peer Support
• airSlate Pitch Deck Teardown: A $51.5M Series C Masterclass in Growth and Product Consolidation
• micro1 Pitch Deck Teardown: Leveraging Growth Momentum and AI Vetting for Global Engineering
• Fictiv Pitch Deck Teardown: A $100M Series E Masterclass in Supply Chain Simplification
• Cellarity Pitch Deck Teardown: A $121M Series C Masterclass in Platform-First Biotech
• Agave Games Pitch Deck Teardown: A $7M Seed Round Built on Mobile Gaming Pedigree
• Innovafeed Pitch Deck Teardown: A $250M Masterclass in Industrial Scale and Strategic Partnerships
• EVERY Pitch Deck Teardown: A $175M Masterclass in Precision Fermentation Storytelling
• Buynomics Pitch Deck Teardown: A Data-Driven Case for Behavioral Pricing Intelligence
• 10KC Pitch Deck Teardown: A $56M Growth Round Built on Enterprise Social Proof
• Impossible Kicks Pitch Deck Teardown: Scaling High-Volume Physical Retail for Sneaker Resale
• Empion Pitch Deck Teardown: A Culture-First Approach to Automated Recruitment
• Bloom Community Pitch Deck Teardown: Scaling Niche Social Networks Through Event Flywheels
• Orchid Pitch Deck Teardown: A Masterclass in High-Stakes Clinical Validation
• Hone Pitch Deck Teardown: Defining the 'Missing Middle' of Corporate Learning
• EcoLocked Pitch Deck Teardown: Decarbonizing Construction via Biochar Admixes

This deck's categories (1)

• Food, Beverage & Hospitality Pitch Deck Examples

Decks from the same year (1)

• 2013 pitch deck examples

Decks from the same region (1)

• US pitch deck examples

Decks with a similar raise (1)

• Pitch decks that raised $250M or more

Browse companies alphabetically (1)

• Pitch decks from companies starting with E

Decks in the same category (12)

• Leclere Taverns Pitch Deck Breakdown: A £500,000 Valuation for a Pub That Hasn't Opened
• HomeCooks Pitch Deck Breakdown: 25 Slides Of Real Revenue And Three Slides That Disagree About The Future
• Uprising Food Pitch Deck Breakdown: A Masterclass in CPG Audience Segmentation
• Taster Pitch Deck Breakdown: Scaling Digital Restaurant Brands via a Licensing Model
• Treatfuls Pitch Deck Breakdown: A Brand-Heavy Crowdfunding Deck Lacking Hard Financials
• Kraft × Heinz Merger Pitch Deck Breakdown: A $45B Masterclass in Synergy and Scale
• The Plate Pitch Deck Breakdown: A 9-Slide Creator Economy Play for the Culinary World
• Snapshyft Pitch Deck Breakdown: A Minimalist Approach to Gig Economy Staffing
• Little Lunch Pitch Deck Breakdown: Dominating the DACH Organic Soup Market
• SnapShyft Pitch Deck Breakdown: A High-Traction Labor Marketplace for Hospitality
• Piquor Pitch Deck Breakdown: 23 Client Logos, And The Only Real Number Is A Thumbnail
• Plantee Pitch Deck Breakdown: The Seed Deck That Published Its Own Hardest Question

More pitch deck teardowns (16)

• Dynamic Materials Pitch Deck Teardown: A Public Industrial Giant's 2012 Growth Strategy
• E2Expo Pitch Deck Teardown: A B2B Sustainability Marketplace Seeking $1.25 Million
• E62 Ventures Pitch Deck Teardown: A Community-Driven Fund for MIT Sloan Alumni
• Eadbox Pitch Deck Breakdown: Scaling EdTech Through High-Margin SaaS and Service
• Earl Grey Capital Fund II Pitch Deck Breakdown: A Masterclass in Operator-Led VC Fundraising
• Early Logic Pitch Deck Teardown: A Mission-Driven Approach to Dyscalculia Therapy
• EarnOS Pitch Deck Teardown: Leveraging zkTLS to Monetize Verifiable Human Attention
• easy ten Pitch Deck Breakdown: A Traction-First Approach to Language Learning
• Eat Just Pitch Deck Breakdown: Using the Amazon Analogy to Scale Plant-Based Eggs
• Eaze Pitch Deck Breakdown: Pivoting from Marketplace to Vertical Retail Operator
• eBay × Skype Acquisition Pitch Deck Breakdown: A $2.5B Bet on E-commerce Communication
• Ebb Carbon Pitch Deck Teardown: A Science-First Approach to Ocean Alkalinity Enhancement
• eBrevia Pitch Deck Teardown: A Masterclass in Social Proof and Use-Case Specificity
• EBZT Pitch Deck Teardown: A Multi-Product Strategy for Enterprise Blockchain Adoption
• Giaibongda.com Pitch Deck Teardown: A Localized Amateur Sports Management Platform
• EchoMe Pitch Deck Teardown: A Social Layer for Music Streaming Services

Recently published pitch deck teardowns (12)

• Grasp Pitch Deck Teardown: Targeting the $1.4T Financial Advisory Market with Domain-Specific AI
• Green Li-ion Pitch Deck Teardown: A Masterclass in Supply Chain Disruption for Battery Recycling
• Haystack Oncology Pitch Deck Teardown: A Masterclass in Pedigree-Driven Biotech Fundraising
• Heidi Health Pitch Deck Teardown: The Product-Led Growth Playbook for Clinical AI
• Hashtag Pay Me Pitch Deck Teardown: A 9-Slide Masterclass in Pre-Seed Traction
• Heali Pitch Deck Teardown: Leveraging Clinical Validation to Secure a $3M Seed Round
• Hiverge Pitch Deck Teardown: A $5M Seed Round Built on DeepMind Pedigree
• Here Pitch Deck Teardown: A $5M Seed Round for Fractional Vacation Rental Ownership
• HiBob Pitch Deck Teardown: A Narrative-Driven $150M Series D Masterclass
• HTEC Group Pitch Deck Teardown: Scaling Global Engineering Services via M&A and Talent Density
• Howdy Pitch Deck Teardown: Scaling LATAM Engineering Teams via Automated HR Infrastructure
• Humanz Pitch Deck Teardown: A $15M Roll-Up Strategy for the Creator Economy

Fundraising library · Pitch deck examples · Investor directory · Founder database