OneScreen.ai Pitch Deck: All 14 Slides + Teardown

OneScreen.ai: Solving the 'Operational Sht Show' of OOH

OneScreen.ai entered the market with a clear mission: to modernize the out-of-home (OOH) advertising industry. As reported by Business Insider, the company raised $1.2 million in a pre-seed/angel round to build a centralized platform for a notoriously fragmented industry. The deck consists of 14 slides, though several are repetitive placeholders in the provided sequence. The core of the pitch relies on the massive delta between the industry's $30B+ size and its archaic, manual workflows.

Slide 1: The Financial Ask and Allocation

The deck opens immediately with the results of the round. Slide 1 states that OneScreen.ai raised $1.2 million to 'transform the fragmented and manual out-of-home industry.' Crucially, it lists the instrument: Convertible Notes with a $5M Cap and a 20% Discount . This level of transparency is rare in public decks but highly effective for establishing the company's valuation baseline.

The slide also includes a 'Use of Funds' pie chart. The largest allocation is R&D at 32.9% , followed by Marketing at 27.6% and Sales at 16.8% . G&A (13.8%) and Customer Success (8.9%) round out the budget. This distribution suggests a product-led growth strategy that still requires significant engineering investment to aggregate the fragmented data sources mentioned later in the deck.

Slide 2: The $30B Problem

Slide 2 uses data from Statista to visualize the growth of outdoor advertising expenditure from 2000 to 2022. The chart shows a steady climb, peaking near $40B in 2019 before a slight dip. The text highlights a staggering inefficiency: 50% of inventory goes unsold . The slide breaks down the 'Why?' into three pillars:

Fragmented: No single entity owns more than 10% of the inventory. · Manual: 94% of inventory is sold via phone, email, and faxes. · Archaic: Basic data points like location, availability, and pricing are often unknown to the owners themselves.

By quantifying the manual nature of the business (94%), the founders create a compelling case for a digital transformation play.

Slide 3: The Voice of the Customer

Instead of a standard 'Problem' slide, Slide 3 uses a high-impact testimonial from Rob Biederman, Chairman and Co-Founder of Catalant Technologies. The quote is blunt: 'OOH was by far our best ABM channel, but we literally couldn't buy it because [incumbent] was such an operational sht show.' This slide serves two purposes: it validates the market demand ('We wanted to spend more money') and identifies the friction point that OneScreen.ai intends to remove. The inclusion of the 'LUMAscape' for Out of Home on the left side of the slide visually reinforces how cluttered and confusing the current ecosystem is for marketers.

Slide 4: The 'Why Now?' and Industry Endorsement

Timing is a critical component of any pitch. Slide 4 features Barry Frey, President and CEO of the DPAA (Digital Place Based Advertising Association). Frey notes that COVID-19 accelerated the industry's willingness to adopt new technology and economic models. This external validation from a major industry body head provides a level of credibility that internal founder claims cannot match. It positions OneScreen.ai not just as a new tool, but as the inevitable beneficiary of a post-pandemic shift in advertising behavior.

Slide 5: The Solution Architecture

Slide 5 outlines the product offering, which it calls 'The real world's first...' three-pronged solution:

Comprehensive Directory: A pie chart shows that 88.3% of inventory is held by 'Local Owners,' while giants like Lamar, Outfront, JCD, and CCO hold only small fractions. OneScreen.ai aims to be the aggregator for these local owners. · 'IoP' Search Algorithm: A screenshot shows a map interface with the caption 'Best Billboards to Reach Affluent Empty Nesters.' This suggests a data-driven approach to placement that goes beyond simple geography. · Workflow SaaS Platform: A visual of a 'Buy Now' button over the industry LUMAscape implies that OneScreen.ai simplifies the entire transaction into a single digital interface.

Slide 6: Expanding the Definition of OOH

Slide 6 introduces the concept of 'Connected Everything: Place-Based CTV.' It shows a bar/restaurant setting with multiple screens. The slide distinguishes between 'Regular Television' and 'Place-Based CTV' (Connected TV). This indicates that OneScreen.ai isn't just targeting traditional billboards, but any digital screen in a public space, significantly expanding their Total Addressable Market (TAM) into the digital signage and retail media sectors.

Slide 7: Targets and Unit Economics

The final content slide, Slide 7 , focuses on the business model and efficiency. The company sets clear near-term targets:

MRR: $10,000 · Marketplace GMV: $1M per Quarter · 90 Day Net ARPU: $10k · CAC: $10k · Payback Period Target: 90 Days

The slide includes a graphic of 'The ARPU <-> CAC Spectrum,' placing OneScreen.ai in a similar quadrant to HubSpot (high ARPU, high CAC) rather than Square (low ARPU, low CAC). By targeting a 1:1 ARPU-to-CAC ratio within the first 90 days, the company is signaling a highly efficient sales motion for an enterprise-adjacent product.

What OneScreen.ai Does Well

The deck is exceptionally strong at market education . Many investors may not realize that a $30B industry is still operating via fax machines. By highlighting the 94% manual stat and the 88.3% local ownership stat, the founders make the opportunity feel like an 'obvious' gap in the market. The use of aggressive social proof —specifically the 'operational sht show' quote—is a bold move that likely resonated with investors who have experienced similar frustrations in other legacy industries.

Furthermore, the financial transparency on Slide 1 and Slide 7 is refreshing. Most pre-seed decks hide their valuation caps or avoid specific unit economic targets. By putting these numbers front and center, OneScreen.ai projects confidence in their business model and their understanding of SaaS metrics.

What is Missing from the Deck

The most glaring omission is a Team Slide . While the publisher-reported facts mention the company is based in North America and raising an angel round, the deck itself does not introduce the founders or their relevant experience in advertising or technology. In an angel round, the 'who' is often as important as the 'what,' and this deck relies entirely on the 'what.'

Additionally, there is no Competition Slide . While Slide 3 mentions an 'incumbent' as a 'sht show,' it doesn't name names or explain how OneScreen.ai differs from other OOH platforms like Adomni or Vistar Media (which actually appear in the LUMAscape on Slide 3). A founder should typically include a 2x2 matrix or a feature comparison table to show their unique competitive advantage.

Finally, the Product Roadmap is thin. Slide 5 shows a few screenshots, but there is no timeline for when the 'IoP' algorithm or the full SaaS workflow will be fully operational across the 88.3% of local inventory they hope to capture.

Founder's Playbook: Lessons to Copy

Founders should emulate the 'Why Now?' slide (Slide 4). By linking their startup to a major global shift (COVID-19) and backing it with a quote from an industry authority, they turn a speculative venture into a timely necessity. If you are entering a legacy industry, find the 'Barry Frey' of your sector to validate your timing.

Another takeaway is the quantification of inefficiency . Don't just say an industry is 'old.' Say it is '94% manual via fax and email.' Specificity creates a sense of urgency. Investors love to solve for 'unnecessary friction,' and OneScreen.ai defines that friction with mathematical precision.

Lastly, the Unit Economics Spectrum (Slide 7) is a great way to show investors you understand your business's place in the broader SaaS ecosystem. By comparing themselves to HubSpot and Square, they give investors a mental model for how the company will scale and what kind of sales force it will eventually need to hire.