What is the core value proposition of The Moon Shot Project?

The company aims to reduce the cost of home construction by 30% using large-scale 3D printing technology. According to Slide 20, they use a specific formula (Z = X - (Y * X)) where Y is a 30% constant for 3D printing efficiency. They intend to build structures larger than the 2,000 square foot limit they attribute to their competitor, Icon.

How does the company plan to fund its initial operations?

The deck outlines a multi-pronged financing strategy on Slide 36, including investor financing, term loans, personal seed investment from the founder, and upfront payments from home buyers. Slide 32 specifically notes a $510,000 funding requirement, with $500,000 allocated for the purchase of a 3D printer.

What is unique about their organizational structure?

Unlike traditional top-down startups, Moonshot proposes a worker cooperative system. As stated on Slide 4, they plan to implement a hiring and mentoring platform where team members become 'core-owners' and 'self-driven leaders.' This model is intended to give every person involved a say in the innovation of their specific projects.

What are the projected unit economics for their 3D printed homes?

Slide 24 and 28 provide the breakdown. A 1,200 square foot home is estimated to cost between $55,000 and $90,000 to build. For 'Large 3d printed homes,' they project a sale price of $900,000 per unit with a COGS of $475,000, resulting in a margin of $425,000 per home.

Who are the key competitors mentioned in the deck?

Slide 4 identifies Icon and Apis Cor as direct competitors in the 3D printed home space. Slide 8 provides a broader market analysis of the 3D printing industry, listing public companies such as 3D Systems (NYSE:DDD), Stratasys (NASDAQ:SSYS), and Materialise (NASDAQ:MTLS) to establish the sector's maturity and market caps.

The Moon Shot Project Pitch Deck (2019): 38-Slide Breakdown

See all 38 slides of the The Moon Shot Project pitch deck — a 2019 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

The Moon Shot Project's deck, dated September 1, 2019, presents a vision for a 'revolutionary 3D printing company' focused on large-scale home construction. The plan is notable for its detailed, if optimistic, financial modeling, projecting a 30% cost reduction in building processes through additive manufacturing. The company proposes a unique worker cooperative system to foster innovation and mentorship. However, the deck reveals significant capital requirements, specifically a $500,000 upfront cost for industrial-grade printers, and a reliance on external funding sources including grants, l…

Key takeaways

The company identifies Icon as a primary competitor, noting Icon's capacity is limited to 2,000 square feet while Moonshot aims for a 'grander scale' (Slide 4).
The operational strategy involves a worker cooperative system where each person is a 'core-owner' and mentor (Slide 4).
Upfront costs for industrial plastic 3D printers are estimated at $500,000, while a lower-end option of 100 'repraps' is priced at $20,000 (Slide 16).
The project targets a 30% reduction in repair and material costs through its 3D printing process (Slide 20).
Financial assumptions include a $90,000 cost for a 1,200 square foot home, with buyers paying $47,500 upfront for labor and materials (Slide 24).
Year 2 sales forecasts project 240 units sold (120 cast concrete and 120 large 3D printed homes) generating $17.4 million in total sales (Slide 28).
The startup budget requires $510,000 in total funding, primarily to procure the 3D printer via a loan at 8% interest over 36 months (Slide 32).
The team is described by roles—including an engineer/physicist and a seed investor—but lacks individual names or specific track records (Slide 4).

The Moon Shot Project: A 2019 Construction Tech Blueprint

The Moon Shot Project deck, dated September 1, 2019, is a 38-slide business plan that attempts to bridge the gap between experimental 3D printing and large-scale residential real estate development. The deck is structured more like a formal business plan than a modern venture capital pitch, utilizing dense text and detailed financial tables to make its case.

Slide 1: Title and Positioning

The cover slide introduces the company as a 'Revolutionary 3d printing company.' The branding is minimal, featuring a simple brown filigree logo against a blue and white gradient background. The date, September 1, 2019, places this deck at a time when 3D construction printing was beginning to gain significant media attention but had few commercial success stories.

Slide 4: Competition, Team, and Philosophy

This slide serves as a combined 'Why Us' and 'Competition' section. The company identifies Icon as a main competitor, claiming Icon's printers are limited to 2,000 square feet. Moonshot states its goal is to print structures on a 'grander scale' with assistance from Apis Cor . Omission: The deck does not clarify if a formal partnership exists with Apis Cor or if they are simply using their technology.

The 'Why Us?' section introduces a 'worker cooperative system.' The goal is to create 'self-driven leaders' who are 'core-owners' of their sections. The team list is extensive but lacks names, citing roles such as graphics artists, engineer/physicist, informational technologist, and seed investor. Omission: The lack of specific names or bios for these roles makes it impossible for an investor to verify the team's expertise.

Slide 8: Industry Context and Public Comparables

Moonshot provides a detailed look at the broader 3D printing market by listing established public companies. They cite 3D Systems (NYSE:DDD) with a market cap of $2.17 billion, Stratasys (NASDAQ:SSYS) at $1.26 billion, and Materialise (NASDAQ:MTLS) at $646.47 million. This slide functions to validate the sector's financial viability, though these companies primarily focus on industrial prototyping and medical applications rather than large-scale construction.

Slide 12: Operational Plan

The operational plan is a list of immediate next steps. The company is currently 'securing external funding sources' including grants and government funding. Key activities include scouting land for small communities, forming joint ventures, and using Fiverr to hire virtual assistants for paperwork. The mention of Fiverr suggests a lean, early-stage operation despite the high-capital nature of the industry.

Slide 16: Key Metrics and Cost Analysis

This slide provides specific figures for the hardware and construction costs. The 'upfront cost of 3d printers' is cited at $500,000 for industrial plastic printers. Alternatively, they suggest 100 'repraps' could be assembled for $20,000 to produce concrete molds. Metric: They estimate the cost of cast concrete at $15/sq ft (expensive end) down to $7/sq ft (optimistic end). Shipping a 1,200 sq ft home's worth of concrete casts is estimated at $2,000-$5,000.

Slide 20: Efficiency Formula

Moonshot attempts to quantify their technological advantage with a mathematical formula. They set a '3D printing constant' (Y) at 30%. The formula Z = X - (Y X) defines the final cost of their enhanced building process. This 30% reduction is applied to insulation, painting, and interior trims. For example, total costs for these items are projected to drop from $38,500 to $26,950.

Slide 24: Financial Assumptions

The financial plan for the first three years rests on several key assumptions. A 1,200 square foot home is expected to cost between $55,000 and $90,000 . Buyers are expected to pay an upfront cost for labor and materials set at $25,000 to $47,500 . This indicates a business model that relies heavily on customer deposits to fund the construction process.

Slide 28: Year 2 Sales Forecast

The sales forecast for Year 2 is highly aggressive. The company projects selling 10 units per month of 'Cast concrete 3d printed homes' and 10 units per month of 'Large 3d printed homes.' Figures: Total sales for the year are projected at $17,400,000 with a total margin of $8,700,000 . This assumes the company can scale from zero to 240 homes per year in just 24 months.

Slide 32: Startup Budget

The startup budget totals $510,000 . The vast majority of this—$500,000—is allocated to 'Start-up assets to fund,' which corresponds to the 3D printer mentioned earlier. Omission: The budget only allocates $1,000 for 'Start-up expenses to fund,' which is remarkably low for a company planning to manage large-scale construction projects and a 'highly knowledgeable workforce.'

Slide 36: Financing and SWOT

The final slide in this selection outlines the sources of funds: investor financing, term loans, personal seed investment, and upfront payments from buyers. The 'Use of funds' is reiterated as R&D and the procurement of the 3D printer. The slide ends with a header for a 'SWOT Analysis' that is not populated in this view.

What The Moon Shot Project Does Well

The deck provides a granular look at the costs associated with 3D construction. By breaking down concrete casting, shipping, and assembly time (1-2 days for an 800 sq ft structure), the founders show they have researched the logistics of the job site. The inclusion of public market comparables (Slide 8) helps frame the company within a larger, multi-billion dollar industry, providing a sense of scale for the potential exit or growth trajectory.

What Is Missing From The Deck

The most glaring omission is the lack of a named, experienced team. While the roles are listed, construction tech is a field that requires deep expertise in engineering, local zoning, and supply chain management. Without names or bios, the 'worker cooperative' model feels more like a theoretical organizational chart than a functional business. Furthermore, the deck lacks any photographic evidence of a prototype or a 'Minimum Viable Product.' In hardware and construction, investors typically look for proof of concept before funding a $500,000 equipment purchase. Finally, the Year 2 sales forecast of 240 units (Slide 28) lacks a 'Go-to-Market' strategy that explains how a startup will acquire 20 customers per month and manage 20 active construction sites simultaneously.

Founder Takeaways: What to Copy and What to Avoid

Copy the cost breakdown: Slide 16 and Slide 20 are excellent examples of showing your work. Instead of just saying 'we are cheaper,' the founders provide specific dollar-per-square-foot estimates and a formula for their efficiency gains. This level of detail invites a technical discussion with an investor.

Avoid the 'Role-Only' team slide: Never list a team by their job titles alone. Investors invest in people, not just positions. If you have an 'engineer/physicist' on the team, their name and previous accomplishments are your most valuable assets. If the team hasn't been hired yet, be honest about it being a hiring plan rather than an existing team.

Avoid unrealistic scaling: Projecting $17 million in revenue by Year 2 for a company that currently has $0 in assets and is planning to hire virtual assistants via Fiverr creates a credibility gap. Ensure your financial forecasts align with the operational reality of your startup budget.

Frequently asked questions

What is the core value proposition of The Moon Shot Project?: The company aims to reduce the cost of home construction by 30% using large-scale 3D printing technology. According to Slide 20, they use a specific formula (Z = X - (Y * X)) where Y is a 30% constant for 3D printing efficiency. They intend to build structures larger than the 2,000 square foot limit they attribute to their competitor, Icon.
How does the company plan to fund its initial operations?: The deck outlines a multi-pronged financing strategy on Slide 36, including investor financing, term loans, personal seed investment from the founder, and upfront payments from home buyers. Slide 32 specifically notes a $510,000 funding requirement, with $500,000 allocated for the purchase of a 3D printer.
What is unique about their organizational structure?: Unlike traditional top-down startups, Moonshot proposes a worker cooperative system. As stated on Slide 4, they plan to implement a hiring and mentoring platform where team members become 'core-owners' and 'self-driven leaders.' This model is intended to give every person involved a say in the innovation of their specific projects.
What are the projected unit economics for their 3D printed homes?: Slide 24 and 28 provide the breakdown. A 1,200 square foot home is estimated to cost between $55,000 and $90,000 to build. For 'Large 3d printed homes,' they project a sale price of $900,000 per unit with a COGS of $475,000, resulting in a margin of $425,000 per home.
Who are the key competitors mentioned in the deck?: Slide 4 identifies Icon and Apis Cor as direct competitors in the 3D printed home space. Slide 8 provides a broader market analysis of the 3D printing industry, listing public companies such as 3D Systems (NYSE:DDD), Stratasys (NASDAQ:SSYS), and Materialise (NASDAQ:MTLS) to establish the sector's maturity and market caps.

Cover slide of the The Moon Shot Project pitch deck — Seed / Pre-seed 2019 — The Moon Shot Project pitch deck, slide 1 (2019)

The Moon Shot Project pitch deck: the facts

Company: The Moon Shot Project
Year: 2019
Stage: Seed / Pre-seed
Slides: 38
Sector: Construction Technology / 3D Printing
Deck type: Business Plan / Pitch Deck
Headquarters: Lafayette, Louisiana (referenced on Slide 16)

The Moon Shot Project pitch deck PDF

The full The Moon Shot Project deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the The Moonshot Project Inc. pitch deck was used for

This deck is the 2019 business plan for The Moonshot Project Inc., a construction technology venture aiming to use large-scale 3D printing to deliver very low-cost, smart residential homes. The Slideshare description states that the company seeks to create affordable smart homes under $25,000 through advanced 3D printing while addressing workforce skills gaps, and to run a three‑year R&D program in collaboration with technology partners such as Apis Cor before scaling to mass production. The deck appears to outline both the product vision and an internal worker‑empowerment or cooperative‑style approach, positioning the company for a seed or pre‑seed raise to fund initial R&D and early small‑scale projects in fast‑growing tech regions.

Round: Seed / Pre-seed
Year: 2019

Use of funds as presented: According to the Slideshare description, the company planned to use funds to conduct three years of R&D on advanced 3D‑printed construction methods in collaboration with partners like Apis Cor, refine its techniques, and prepare for mass production while building a one‑stop training hub for workforce development.

What the The Moonshot Project Inc. deck got right

Compelling affordable‑housing value proposition. Clear and ambitious mission to "revolutionize affordable housing" by delivering smart homes under $25,000 using advanced 3D printing, which directly addresses a large global need for lower‑cost, higher‑quality housing.
Leverage of specialized 3D‑printing partners. The plan explicitly references collaboration with established 3D‑printing innovators like Apis Cor, signaling an intent to leverage existing hardware and expertise rather than reinvent the entire technology stack from scratch.
Acknowledgment of R&D and validation phase. The business plan description lays out a three‑year R&D horizon before mass production, which suggests the team understood the need for technical validation and process refinement before scaling.
Integrated workforce training and empowerment narrative. Emphasis on mentoring and empowerment of employees and creation of a one‑stop training hub positions the venture as not only a technology company but also a workforce‑development platform, potentially attractive to impact‑oriented investors.
Phased deployment strategy with smaller initial projects. Initial focus on smaller‑scale projects in rapidly growing tech regions indicates a phased go‑to‑market strategy rather than immediate large‑scale roll‑out, which can help de‑risk early implementation.

What could have been stronger

Lack of externally verifiable company presence. No externally visible evidence of the company’s existence beyond the Slideshare business plan: there is no verifiable corporate website, press coverage, investor information, or filings tied to The Moonshot Project Inc., which leaves basic questions about corporate formation, team, and traction unanswered for an investor.
Unsubstantiated affordability and adoption claims. The Slideshare description outlines an ambitious goal of sub‑$25,000 smart homes and a three‑year R&D program, but provides no externally sourced data on cost models, regulatory approvals, pilot projects, or customer commitments to substantiate feasibility or market demand.
Unclear status of key technology partnerships. The business plan description references collaborations with Apis Cor and a combined focus on R&D, mass production, and workforce training, but without external documentation there is no clarity on whether these partnerships were formalized or remained aspirational, creating uncertainty around execution capability.
Limited visibility into leadership and cooperative structure. Because there is no external information on founders, team size, cooperative governance, or prior track record, the deck’s emphasis on mentoring and empowerment cannot be evaluated against actual organizational capacity, leaving a gap in assessing management risk.

How an investor would read this deck

What draws attention

Verify whether The Moonshot Project Inc. was formally incorporated, where, and by whom, since only a Slideshare business plan is externally visible and no independent corporate records or company site are readily found.
Assess the realism of the sub‑$25,000 smart home target by requesting detailed cost breakdowns, build time estimates, and pilot results, as none are externally documented.
Clarify the nature and status of the stated collaboration with Apis Cor and any other 3D‑printing partners (e.g., MOUs, joint R&D agreements, or paid projects).
Determine whether the worker‑empowerment and training hub elements are core to the business model or primarily narrative, given the lack of external evidence of an operational cooperative or training facility.
Confirm any fundraising history, including whether this 2019 seed/pre‑seed deck led to an actual round, since no public funding announcements or investor records are available.

Risks that stand out

Execution risk is high because there is no external evidence of completed 3D‑printed housing projects or an operational organization beyond the business plan, making it difficult to assess whether the concept advanced beyond ideation.
Technology risk stems from dependence on third‑party 3D‑printing partners such as Apis Cor, whose own capabilities and timelines will materially affect Moonshot’s ability to hit affordability and production targets.
Regulatory and market‑adoption risk are significant: large‑scale 3D‑printed housing must satisfy local building codes, financing norms, and consumer preferences, none of which are discussed or validated in any external sources for this company.
Financing risk is elevated because no public record of past fundraising, investors, or grants exists, suggesting the company may struggle to secure capital for the multi‑year R&D and scaling plan described in the deck.

Questions this deck invites

Can you provide incorporation documents, founder bios, and evidence of ongoing operations for The Moonshot Project Inc., beyond the 2019 Slideshare business plan?
Did the collaboration with Apis Cor materialize into signed agreements, joint R&D milestones, or demonstrator builds, and can you share documentation or photos from those projects?
What detailed unit economics support the claim of delivering smart homes under $25,000, including land, materials, labor, equipment, and permitting?
What experiments or pilots have you run since 2019 to validate 3D‑printed housing demand, and what were occupancy, satisfaction, and cost outcomes?
How is the proposed worker training and empowerment model structured legally and financially (e.g., cooperative ownership, profit‑sharing), and how does it impact scalability and capital requirements?

What founders can take from the The Moonshot Project Inc. deck

Ambitious affordability targets (such as smart homes under $25,000) are compelling, but without externally verifiable cost data, pilots, or customer commitments they remain narrative; founders should link such claims to evidence that can be independently checked.
When a business plan leans heavily on partnerships with specific technology providers (e.g., Apis Cor for 3D‑printed construction), documenting the status and depth of these collaborations outside the deck is critical for investor confidence.
Early‑stage decks that propose multi‑year R&D programs need clear external signals of organizational substance—company websites, founder profiles, or small pilots—so investors can distinguish serious ventures from conceptual projects.
Including workforce empowerment and training‑hub concepts in a construction tech pitch can broaden impact, but investors will look for concrete structures (cooperative agreements, curricula, facilities) rather than high‑level aspirations.
For frontier technologies like construction 3D printing, transparent communication about regulatory hurdles, building codes, and certification is essential; their absence in external materials highlights how easily critical execution risks can be underexplained.
Reliance on a single presentation platform (like Slideshare) without supporting digital footprint makes it difficult for researchers and investors to verify progress; maintaining a minimal but coherent online presence is an important part of fundraising readiness.

The Moonshot Project Inc. pitch deck: common questions

What is The Moonshot Project?

The Moonshot Project Inc. is a construction technology venture focused on affordable housing through large‑scale 3D printing. According to the Slideshare business plan description, it aims to create smart homes costing under $25,000 by using advanced 3D printing methods and partnering with innovators like Apis Cor.

What does The Moonshot Project’s 2019 business plan propose?

The Slideshare description for the 2019 business plan states that The Moonshot Project aims to "revolutionize affordable housing" by using advanced 3D printing to produce smart homes at costs below $25,000, initially focusing on smaller‑scale projects before moving toward mass production. It also emphasizes employee mentoring and empowerment and proposes a one‑stop training hub to address the skills gap in the construction workforce.

What fundraising round was this Moonshot Project deck used for?

The material visible on Slideshare indicates this is a 2019 business plan deck at a seed or pre‑seed stage, focused on funding a three‑year R&D program with partners like Apis Cor and preparing for eventual mass production of 3D‑printed housing. The deck is therefore likely tied to an early fundraising effort rather than a later growth round, but no external source verifies specific round size, investors, or terms.

Which technology partners or 3D‑printing solutions does The Moonshot Project mention?

The Slideshare business plan description notes that The Moonshot Project intends to collaborate with technology innovators such as Apis Cor to conduct R&D for three years, refine construction methods, and move toward mass production. This suggests that third‑party 3D‑printing hardware and expertise are central to their technology stack, with Moonshot focused on the housing product, business model, and workforce training components.

Is there public information about The Moonshot Project’s funding or later progress?

Beyond the Slideshare business plan description, live web search did not return credible company websites, funding announcements, investor profiles, or press coverage specifically about The Moonshot Project Inc. as a funded startup. The only clearly related source is the Slideshare deck itself. As a result, there is no externally verified information on completed funding rounds, investors, or long‑term outcomes at this time.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

The Moon Shot Project pitch deck slides

The Moon Shot Project pitch deck slide 1 of 38 — The Moon Shot Project pitch deck — slide 1 of 38

The Moon Shot Project pitch deck slide 2 of 38 — The Moon Shot Project pitch deck — slide 2 of 38

The Moon Shot Project pitch deck slide 3 of 38 — The Moon Shot Project pitch deck — slide 3 of 38

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The Moon Shot Project pitch deck slide 5 of 38 — The Moon Shot Project pitch deck — slide 5 of 38

The Moon Shot Project pitch deck slide 6 of 38 — The Moon Shot Project pitch deck — slide 6 of 38

What each slide of the The Moon Shot Project pitch deck says

Slide 2

The Moon Shot Project Executive Summary The Moonshot Project Inc. (TMSP) in collaboration with Dream House, is a commercial and residential project focusing on engineering, technology, design, construction, and education that intends to address the lack of affordable housing/collaborative office spacing. Additionally, TMSP plans to address the need to develop and transition workers that need viable next-gen skills to succeed in the 21st Century. Our goal is to ultimately bring manufacturing opportunities back to the United States with lower manufacturing costs. We plan to unite manufacturing and educational culture into one space. Initially, the company’s main focus will be to create smalle…

Slide 3

The Moon Shot Project We believe that this combination approach represents a sweet spot, of construction time, cost, customization, and quality that can meet the sub $25,000.00 as constructed price requirements of affordable housing in a place like Lafayette, Louisiana, with plenty of room to scale to larger and more expensive by the foot markets to accelerate explosive growth following the proof of concept phase. We have selected sub $25,000.00 because this a reasonable target price for families in our target market, and represents a price as constructed performance at least on par with the cost of 3D printing a complete home on site, though it is likely much less costly, given that no pri…

Slide 4

The Moon Shot Project very tight budget, a large number of consumer scale printers) a proven and affordable technology that is rapidly growing cheaper in price as consumer demand and business demand increases, to print concrete casting molds, that are fully modular(to allow complete customization to consumer desires), long term reusable(they do not become saturated and easily release the concrete parts once they are set) and do not require construction by skilled carpenters. We believe this combination approach represents a sweet spot, of construction time, cost, customization, and quality that can meet the sub 25000 dollar as constructed price requirements of affordable housing in a place…

Slide 5

The Moon Shot Project Competition The concept of 3D printing home is a relatively new field of robotics and there are not many companies that are ready to print homes on a large scale. One of the main competitors is a company called Icon. They have a printer that does something very similar to what we are trying to achieve in the area of 3D printing, but their 3D printer only have the capacity to print a structure that is 2,000 square feet. Our goal is to 3D print structures of a grander scale with the assistance and input of Apis Cor. Why Us? TMSP plans to implement a hiring and mentoring platform by hosting social media campaigns to find local experts in each field of the company. We inte…

Slide 6

es monthly using 3d printing technology. { m c il) trade secret information and is shared only with the understanding that you will en consent of the plan author.

Slide text above is read directly from the The Moon Shot Project deck PDF embedded on this page.