What is Liberare's primary value proposition?

Liberare creates functional and fashionable adaptive apparel for women with disabilities. The deck argues that existing options are either 'ugly' medical garments or mainstream fashion that is impossible to put on for those with limited mobility. Their solution combines new fasteners and constructs with a high-fashion aesthetic, moving away from the 'dehumanizing' experience of shopping for medical-grade undergarments.

How does Liberare plan to scale beyond its own brand?

The company employs a B2B licensing strategy. According to slide 4, they intend to license their adaptive technology to 'big brands,' allowing those mainstream labels to capture the disability market efficiently. This turns Liberare into a technology provider and a curated marketplace for other small adaptive brands, rather than just a standalone apparel line.

What unique acquisition channels does the deck highlight?

Unlike typical DTC brands that rely heavily on social media ads, Liberare targets 'Key Partnerships' on slide 5. They focus on physical therapists, hospitals, and disability foundations. Slide 10 further details an acquisition mix of disabled influencers, an online community app, and medical device companies, recognizing that their target audience often interacts with these entities before searching for apparel.

How does the deck define its market size?

Slide 6 uses a concentric circle diagram to show market tiers: an 18M beachhead market of women with substantial disabilities and discretionary income, a 103M group who 'absolutely need' adaptive apparel, and a 1B+ total market that includes women 65+ and those with temporary post-surgery mobility issues.

What is missing from the Liberare pitch deck?

The deck is notably missing a slide on unit economics (CAC, LTV, margins) and a detailed financial forecast. It also lacks a specific 'Ask' slide that breaks down how the $1M pre-seed funding will be allocated across hiring, inventory, or R&D. While the team is mentioned, there is no detailed 'Team' slide highlighting the specific backgrounds of co-founders or advisors beyond the CEO.

Liberare Pitch Deck: All 19 Slides + Teardown

See all 19 slides of the Liberare pitch deck — a 2021 Pre seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Liberare’s 19-slide deck, which secured a $1M pre-seed round in 2021, focuses on the underserved adaptive apparel market. The company identifies a significant gap between functional but 'ugly' medical garments and mainstream fashion brands that ignore accessibility. By positioning itself as both a Direct-to-Consumer (DTC) brand and a B2B licensing partner for major fashion labels, Liberare aims to capture a beachhead market of 18 million women with substantial disabilities. The deck emphasizes community-led product development and non-traditional acquisition channels, such as partnerships wit…

Key takeaways

The deck identifies a total addressable market of over 1 billion women with disabilities, including 600 million who struggle with dressing daily (Slide 6).
Liberare defines its beachhead market as 18 million women with substantial disabilities and discretionary income in target markets (Slide 6).
The business model is bifurcated into DTC (own brand) and B2B (licensing technology to major fashion brands) (Slide 4).
Product development is driven by a proprietary app that serves as a forum for the disabled community to discuss sex, beauty, and product needs (Slide 5).
Customer acquisition strategy bypasses traditional Instagram-only methods in favor of medical partnerships with hospitals and OT/PT professionals (Slide 10).
The competitive landscape slide positions Liberare as the only player bridging the gap between large-scale fashion and the disability market (Slide 9).
The deck omits a formal 'Ask' slide detailing the specific use of the $1M raised in 2021.
Founder Emma Butler’s personal connection to the problem—her mother’s struggle with clothes after becoming disabled—serves as the primary origin story (Slide 3).

The Mission-Driven Approach to Adaptive Fashion

Liberare’s pitch deck is a masterclass in identifying a massive, overlooked market through the lens of empathy and functional design. Raising $1M in a pre-seed round in 2021, the company set out to solve a problem affecting 600 million women globally: the lack of fashionable, easy-to-wear undergarments for those with disabilities. The deck relies heavily on high-quality photography and clear market segmentation to prove that 'adaptive' does not have to mean 'medical.'

Slides 1-3: The Emotional Hook and Problem Statement

The deck opens with three slides of high-quality lifestyle photography. These images are critical because they immediately challenge the 'medical' stereotype of adaptive clothing. We see women in stylish black lingerie, including a woman in a wheelchair and a woman with visible scarring, looking confident and empowered. This sets the tone for the brand's aesthetic before a single word of business strategy is mentioned.

Slide 3 introduces the core problem. It states that 600 million women worldwide struggle to get dressed every day . The slide features screenshots of existing 'special needs' undergarments—plain, white, bulky items that the deck describes as 'ugly' and 'dehumanizing.' This contrast between the beautiful imagery of the first two slides and the clinical look of the current market options creates a powerful 'before and after' narrative. The slide also introduces founder Emma Butler, noting she saw this struggle firsthand with her mother, providing the necessary founder-market fit story.

Slide 4: The Multi-Channel Solution

Liberare does not view itself as just a clothing brand. Slide 4 outlines a two-pronged business model. First, Our Own Brand: DTC , which focuses on creating their own innovative and functional clothing. Second, Licensing to Other Brands: B2B . This is a significant strategic choice. By licensing their technology to 'big brands,' Liberare positions itself as an infrastructure play for the $1.5 trillion mainstream fashion market. The slide also mentions a 'one-stop-shop marketplace' where they will sell their own brand alongside curated small brands, suggesting an ambition to become the 'Amazon' or 'Sephora' of adaptive fashion.

Slide 5: The Pillars of Success

This slide breaks down the four requirements for a successful adaptive line. It moves from the 'what' to the 'how.' The pillars are:

Key Partnerships: Establishing relationships with physical therapists and hospitals. · New Constructs and Design: Redesigning how garments are put on and taken off. · New Fasteners: Developing closures that work for those with limited dexterity. · Direct Access to the Disabled Community: Launching a proprietary app for shopping and community discussion.

The mention of an app for 'sex, beauty, and confidence' discussions is a clever way to show investors they are building a sticky community, not just a transactional e-commerce site.

Slide 6: TAM and Market Segmentation

Market sizing is often where pitch decks lose credibility, but Liberare uses a tiered approach that feels grounded. They cite 18M as their 'Beachhead Market,' specifically women with substantial disabilities and discretionary income in target markets. They then scale up to 103M women who 'absolutely need' adaptive apparel, 600M whose disability affects their dress, and finally 1B+ to include the aging population (350M women 65+) and those with temporary injuries. This slide successfully argues that the market is both immediate and expandable.

Slide 8: Defining Adaptive Apparel

Slide 8 serves as an educational tool for investors who may not be familiar with the category. It defines adaptive apparel as 'clothing that is easy to put on for people with mobility & dexterity issues.' The slide uses a collage of images, including a man using a prosthetic hand to button a shirt and a woman in a wheelchair, to illustrate the functional necessity of the product. This reinforces the 'functional' aspect of their 'fashionable and functional' promise.

Slide 9: The Competitive Landscape

The 'Magic Quadrant' slide (Slide 9) is a standard pitch deck staple, but here it is used to highlight a massive void. The Y-axis measures 'serves disability market' and the X-axis measures 'large scale fashion.' Liberare places competitors like Silverts and Buck and Buck in the top-left (serves disability, but small/not fashionable). Mainstream brands are in the bottom-right (large scale, but don't serve the disability market). Liberare places itself in the top-right, claiming to be the only entity bringing 'technology, functionality and disabled market to the big fashion labels.'

Slide 10: Customer Acquisition Strategy

Slide 10, titled 'Disabled Customer Acquisition,' is one of the most practical slides in the deck. It moves away from generic 'social media marketing' to specific, high-intent channels. The four quadrants are:

Disabled Influencers: Leveraging existing voices in the community. · Online Community on Liberare App: Owned audience. · Partnerships with Disability Organizations: Trust-based acquisition. · Partnerships with Hospitals, OT, PT and Medical Device Companies: Point-of-need acquisition.

This multi-faceted approach shows a deep understanding of the customer journey, recognizing that the first place a person looks for help after a disability diagnosis is often a medical professional, not a fashion blog.

Slide 19: Contact and Founder Info

The final slide provides contact information for Emma Butler, CEO and Founder, based in Paris, France. While the publisher reports the company raised $1M in 2021, the deck itself is surprisingly light on the 'Ask.' There is no slide detailing the round size, valuation, or use of funds in the provided materials. This suggests that this version of the deck may have been a 'teaser' or a 'storytelling' deck used to secure initial meetings rather than the final diligence deck.

What Liberare Does Well

The deck’s greatest strength is its visual storytelling . By using high-end fashion photography, they immediately elevate the category of adaptive apparel. They successfully frame the disability market not as a niche medical segment, but as a massive, underserved consumer group with discretionary income. The bifurcated business model (DTC + B2B Licensing) is also a strong move, as it suggests multiple paths to an exit and a way to scale without the massive overhead of a global retail footprint.

What is Missing from the Deck

Despite the successful raise, the deck has several glaring omissions that a founder should be aware of:

Unit Economics: There is no mention of the cost to manufacture, the retail price point, or the expected Customer Acquisition Cost (CAC). For a physical goods company, these numbers are vital. · The Ask: As noted, the deck does not state how much money is being raised or how it will be spent. · Team Slide: While the founder is mentioned, a robust team slide showing expertise in garment manufacturing, logistics, or medical technology would have strengthened the 'New Fasteners' and 'New Constructs' claims. · Traction: There are no sales figures, waitlist numbers, or app engagement metrics. Even at the pre-seed stage, showing early interest (e.g., '5,000 women on the waitlist') helps de-risk the investment.

Founder Takeaways

Use imagery to shift perception. If you are working in a 'boring' or 'clinical' industry, use your first few slides to show the aspirational version of your product. Liberare proved that adaptive clothing could be sexy, which likely helped investors see the brand's potential to go viral on social media.

Segment your TAM. Don't just throw out a multi-billion dollar number. Break it down into a 'Beachhead' (who you serve today) and 'Expansion' (who you serve tomorrow). This shows you have a realistic go-to-market strategy.

Think beyond Facebook ads. Liberare’s plan to partner with Occupational Therapists (OT) and Physical Therapists (PT) is a brilliant way to find customers at the exact moment they need the product. Founders should look for these 'high-intent' offline partnerships to supplement their digital marketing.

Frequently asked questions

What is Liberare's primary value proposition?: Liberare creates functional and fashionable adaptive apparel for women with disabilities. The deck argues that existing options are either 'ugly' medical garments or mainstream fashion that is impossible to put on for those with limited mobility. Their solution combines new fasteners and constructs with a high-fashion aesthetic, moving away from the 'dehumanizing' experience of shopping for medical-grade undergarments.
How does Liberare plan to scale beyond its own brand?: The company employs a B2B licensing strategy. According to slide 4, they intend to license their adaptive technology to 'big brands,' allowing those mainstream labels to capture the disability market efficiently. This turns Liberare into a technology provider and a curated marketplace for other small adaptive brands, rather than just a standalone apparel line.
What unique acquisition channels does the deck highlight?: Unlike typical DTC brands that rely heavily on social media ads, Liberare targets 'Key Partnerships' on slide 5. They focus on physical therapists, hospitals, and disability foundations. Slide 10 further details an acquisition mix of disabled influencers, an online community app, and medical device companies, recognizing that their target audience often interacts with these entities before searching for apparel.
How does the deck define its market size?: Slide 6 uses a concentric circle diagram to show market tiers: an 18M beachhead market of women with substantial disabilities and discretionary income, a 103M group who 'absolutely need' adaptive apparel, and a 1B+ total market that includes women 65+ and those with temporary post-surgery mobility issues.
What is missing from the Liberare pitch deck?: The deck is notably missing a slide on unit economics (CAC, LTV, margins) and a detailed financial forecast. It also lacks a specific 'Ask' slide that breaks down how the $1M pre-seed funding will be allocated across hiring, inventory, or R&D. While the team is mentioned, there is no detailed 'Team' slide highlighting the specific backgrounds of co-founders or advisors beyond the CEO.

Cover slide of the Liberare pitch deck — Pre-seed 2021 — Liberare pitch deck, slide 1 (2021)

Liberare pitch deck: the facts

Company: Liberare
Year: 2021
Stage: Pre-seed
Slides: 19
Sector: Fashion / Adaptive Apparel
Deck type: Fundraising
Outcome: $1M Raised
Headquarters: Europe (Paris, France)

Liberare pitch deck PDF

The full Liberare deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Liberare pitch deck was used for

This deck is a 19‑slide pre‑seed fundraising presentation from 2021 by Liberare, an adaptive intimate apparel brand founded by Emma Butler to create bras and underwear that are easier to put on for women with disabilities and chronic pain. The deck was used to raise roughly $1M in outside capital before the company’s product launch, building on earlier traction from a Kickstarter campaign and university pitch competitions. The raise was led by fashion-focused investors including the British Fashion Council and Venrex and took place while the brand was still transitioning from its earlier name to Liberare. The funds were intended to launch and scale an adaptive intimates line addressing the needs of hundreds of millions of women globally who face dressing challenges.

Business model: Liberare designs and sells adaptive bras, underwear, and intimates that are easier to put on for women with disabilities or chronic pain, combining direct-to-consumer e‑commerce with licensing and retail partnerships.

Round: Pre-seed
Year: 2021
Lead investor: British Fashion Council and Venrex
Investors: British Fashion Council, Venrex, Steph Korey, Michelle Kennedy, Additional unnamed angels from France, the US, and the UK
Founders: Emma Butler
Industry: Adaptive intimate apparel / fashion

Raised: Approximately $1M (with some sources citing about $1.06M–$1.2M total venture funding).

Founded: Company launched under its earlier name and relaunched as Liberare in February 2022.

Total funding: Multiple sources report approximately $1M–$1.2M in venture funding around a 2021 pre-seed/seed raise.

Use of funds as presented: To fund product development, manufacturing, and launch of an adaptive intimates line and to execute a multi‑channel strategy combining direct‑to‑consumer sales with future licensing and collaborations.

What happened after the Liberare deck

Following its 2021 pre‑seed raise, Liberare launched its adaptive intimates line in early 2022 and has since grown through both direct‑to‑consumer sales and collaborations with large lingerie and apparel retailers, maintaining its focus on accessible, attractive underwear for disabled and chronically ill women.

Pre‑seed round of approximately $1M closed in fall 2021, led by British Fashion Council and Venrex with participation fr
Brand and product line relaunched as Liberare in February 2022, introducing adaptive bras, underwear, and sleepwear.
Subsequent collaborations and distribution partnerships with major retailers including Aerie, Victoria’s Secret, and Nor
Total venture funding reported in the $1M–$1.2M range following the initial pre‑seed raise.

What the Liberare deck got right

Compelling founder narrative and early validation. Strong founder‑problem fit: Emma Butler founded Liberare after seeing her mother struggle to put on traditional bras and underwear due to chronic pain, and had already built a related blog/community and won university pitch competitions before raising, demonstrating authentic insight and scrappy execution.
Distinct adaptive products that remain fashion‑forward. Clear product differentiation: Liberare’s bras and underwear use front‑opening designs and adaptive fastenings such as magnets to make dressing easier while intentionally preserving a stylish, "sexy" aesthetic, which differentiates the brand from more clinical adaptive garments.
Compelling underserved market thesis. Large, underserved target market: the deck highlights hundreds of millions of women globally who experience disability or chronic pain making dressing difficult, positioning Liberare against a sizable but historically overlooked segment within intimates and apparel.
Investors well‑matched to category and brand. Strategic investor alignment: the $1M pre‑seed round was led by fashion and consumer‑brand‑focused investors such as the British Fashion Council and Venrex, along with relevant angels, which supports later access to industry networks and retail partnerships.
Post‑deck execution that reinforces original strategy. Demonstrated follow‑through post‑raise: Liberare subsequently launched in February 2022 and secured collaborations with major retailers like Aerie, Victoria’s Secret, and Nordstrom, validating the multi‑channel strategy laid out at the pre‑seed stage.
Emotionally resonant, mission‑aligned brand story. Mission‑driven brand positioning: by framing adaptive intimates as a means of dignity, independence, and "bringing sexy back" for disabled women, Liberare’s deck likely resonated with impact‑oriented investors seeking both social and financial returns.

What could have been stronger

Limited verifiable early traction metrics in the raise narrative. Public information on the deck and round emphasizes the total capital raised and the inspirational story, but does not surface specific, verifiable metrics (customer counts, revenue, repeat purchase rates, CAC, etc.) from the time of the raise; that suggests the deck likely relied more on narrative and market size than on hard traction evidence, which can make it harder for investors to underwrite unit economics.
Top‑down market sizing with limited externally visible segmentation. The business model references a large global addressable market of hundreds of millions of women with disabilities or chronic pain, but there is little externally available detail on segmentation, pricing strategy, or how many of those women are realistically addressable given income, internet access, and cultural differences; this indicates the deck may have presented a broad TAM without a fully granular go‑to‑market plan.
Brand transition and legacy assets not clearly documented publicly. Multiple sources describe a transition from an earlier brand name to Liberare around launch; investors reviewing the deck would have needed clarity on how existing community, IP, and any prior customers under the former brand were being migrated, a detail that does not appear clearly documented in public coverage.
Sparse publicly verifiable information on manufacturing robustness. The raise narrative highlights fashion‑industry and consumer‑brand investors, but provides limited public detail on supply chain, manufacturing partners, and quality controls for adaptive hardware (magnets, closures), which are critical for both safety and scalability; the deck likely covered this at a high level rather than with specific operational metrics.
Reliance on uncommitted future retail partnerships at time of raise. Because the deck was used before product launch, much of its promise hinged on future collaborations with large retailers and licensing partners; while those partnerships did materialize later, at the time of the deck they would have been forward‑looking and non‑binding, which increases perceived execution risk.

How an investor would read this deck

What draws attention

Clear founder‑market fit: Emma Butler built Liberare out of direct experience helping her mother with chronic pain get dressed, and had already validated the idea via a blog/community and university competitions before raising.
Large underserved market: the deck positions hundreds of millions of women globally who struggle with dressing due to disability or chronic illness as a sizeable but overlooked category within intimates and adaptive apparel.
Compelling product differentiation: adaptive bras and underwear that are front‑opening and use easier fastenings, but are deliberately designed to be aesthetically attractive and non‑medical, create a distinctive positioning versus traditional medical garments.
Early validation and capital efficiency: before the $1M round, Liberare had raised roughly $60K via competitions and Kickstarter and operated lean, indicating scrappy execution.
Strategic investor fit: fashion‑focused institutions like the British Fashion Council and Venrex align with the brand’s aesthetic ambitions and may help unlock future collaborations with major retailers.

Risks that stand out

Pre‑product risk at time of deck: the raise occurred before products launched, so investors were underwriting design, manufacturing, and fit execution risk without historical data.
Category‑creation risk: adaptive, attractive intimates for disabled women are still an emerging niche, and mainstream awareness and demand might grow more slowly than projected despite a large underlying need.
Operational complexity: sourcing and producing adaptive garments at scale with reliable hardware presents higher QA demands than traditional lingerie; product defects could quickly damage trust among a sensitive customer base.
Competition from incumbents: major lingerie brands could launch their own adaptive lines once the opportunity is validated, pressuring margins and customer acquisition costs.
Regulatory and liability considerations: while intimates are less regulated than medical devices, adaptive features like magnets may raise safety questions (e.g., pacemakers, MRI environments) if not clearly communicated and tested.

Questions this deck invites

At the time of the 2021 pre‑seed raise, what specific customer or revenue traction had Liberare achieved (e.g., preorders, mailing list signups, waitlist size, blog readership engagement), and how did that translate into projected conversio
What are the unit economics of a typical Liberare bra and underwear set (COGS by component, gross margin, expected return rates) and how do these compare to mainstream lingerie brands given the added cost of adaptive hardware like magnets?
How is the adaptive hardware tested for safety and durability (e.g., strength of magnets, compatibility with medical devices, washing performance), and what quality‑assurance processes and standards are in place with manufacturing partners?
What is the company’s go‑to‑market plan beyond DTC—specifically, the timeline, expected volumes, and contractual structures for collaborations with retailers such as Aerie, Victoria’s Secret, and Nordstrom?
How is the brand defending against larger incumbent lingerie players potentially entering adaptive intimates with more resources once the category proves out, and what IP, brand, or community moats exist?

What founders can take from the Liberare deck

Anchoring a pitch deck in a founder’s authentic personal story tied to the problem—here, helping a parent with chronic pain get dressed—can be highly persuasive when combined with evidence of prior scrappy execution like blogs, competitions, and Kickstarter.
For consumer hardware or apparel companies raising pre‑product, investors often accept limited revenue traction if the deck convincingly demonstrates a large, underserved customer segment and clear product differentiation that feels emotionally resonant.
Aligning the investor base with brand and category expertise, such as fashion councils and consumer‑brand VCs, can be a strategic advantage for later collaborations and licensing, and this can be emphasized directly in the deck as part of the growth plan.
Pre‑seed decks for mission‑driven consumer brands can successfully mix DTC and licensing strategies if they clearly articulate why owning the brand and community early on makes later partnerships more valuable and defensible.
Raising capital before product launch, as Liberare did, can work when the deck demonstrates substantial pre‑launch validation—community building, press interest, competition wins—and a clearly defined timeline to launch and early partnerships.
Positioning adaptive products as stylish and desirable rather than clinical can broaden their appeal and help investors see the potential for mainstream adoption beyond the initial niche disability market.

Liberare pitch deck: common questions

What does Liberare do?

Liberare is an adaptive intimate apparel brand founded by Emma Butler that designs bras, underwear, and sleepwear which are easier to put on for women with disabilities, chronic illness, or chronic pain, while still looking fashionable and "sexy" rather than medical.

How much did Liberare raise with this pitch deck, and when?

The deck was used for a pre‑seed round in fall 2021 in which Liberare raised around $1M before launching its products, with the round led by the British Fashion Council and UK venture firm Venrex alongside several angel investors.

Who invested in Liberare’s 2021 funding round associated with this deck?

The round was led by fashion‑focused backers including the British Fashion Council and Venrex, with additional participation from angels such as Steph Korey and Michelle Kennedy and other investors across France, the US, and the UK.

What market opportunity and strategy does Liberare’s deck focus on?

At the time of the deck, Liberare was preparing to launch adaptive bras and underwear sold online direct‑to‑consumer, with a longer‑term strategy to expand via licensing and collaborations with major lingerie and apparel retailers and to serve a global market of hundreds of millions of women who struggle with dressing due to disability or pain.

What has happened to Liberare since this pitch deck was used?

The deck preceded product launch: Liberare launched its adaptive intimates line in February 2022 and has since formed collaborations and distribution partnerships with brands such as Aerie, Victoria’s Secret, and Nordstrom, while continuing to sell via its own website.