40Seas Pitch Deck: All 14 Slides + Teardown

See all 14 slides of the 40Seas pitch deck — a 2023 Seed deck in Fintech — with a slide-by-slide teardown of what the deck does well and where it falls short.

40Seas, a Middle Eastern fintech startup, raised $6M in Seed funding in 2023 with a deck that prioritizes market magnitude and institutional credibility. The presentation identifies a massive $3T annual financial loss in global trade, attributed to outdated manual processes and restricted access to capital. By positioning itself as a 'two-sided' digital platform that combines flexible financing with SaaS workflows, 40Seas targets the inefficiencies between importers and exporters. The deck is notable for its 'Key Facts' slide, which reveals a significant $100M credit facility alongside its eq…

Key takeaways

40Seas: A Masterclass in High-Signal Fintech Credibility

The 40Seas pitch deck is a lean, 14-slide presentation that successfully navigated the difficult 2023 fundraising environment to secure a $6M Seed round (with the deck claiming a total of $17M in equity and a $100M credit facility). The deck is a textbook example of how to pitch a complex B2B fintech solution by focusing on market enormity, operational friction, and team pedigree. It avoids the trap of over-explaining the technology, instead focusing on the flow of capital and the reduction of 'friction' in a $25T market.

Slide 1-2: Title and Branding

The deck opens with a clean, professional aesthetic. The tagline 'Streamlining Cross Border Trade' is simple and direct. The use of maritime imagery (shipping containers and ports) immediately anchors the company in the physical reality of global logistics, despite being a digital fintech solution. There is no fluff here; the deck moves straight to the macro-economic context.

Slide 3: The Challenge

Slide 3 is the 'hook.' It establishes the scale of the problem using high-authority data sources like the IMF, WTO, and ADB. By stating that $25T of merchandise was exported in 2022 and that inefficiencies lead to ≥ $3T of financial loss each year , 40Seas makes the case that even a small improvement in efficiency represents a multi-billion dollar opportunity. The slide breaks the 'Challenge' into two buckets: Financial (complex payments, restricted access) and Operational (offline processes, non-trackable). This dual-threat approach justifies why a combined 'Financing + SaaS' solution is necessary.

Slide 5: The Solution Overview

This slide introduces the 40Seas ecosystem. It positions the company as the central hub between the Importer and the Exporter. Crucially, it mentions that the platform is a 'Digital platform [that] enables communication across the entire trade lifecycle.' By including icons for Logistics Companies, Freight Forwarders, and Sourcing Agents at the bottom, 40Seas signals that they aren't just a payment button, but a workflow tool that integrates with the existing supply chain stack.

Slide 7: The Mechanics of 'How do we do it?'

Slide 7 explains the transaction flow, which is essential for any fintech deck. The process is a circular flow: The Importer chooses terms, 40Seas pays the Exporter upon shipment, and then 40Seas collects from the Importer on the invoice due date. The bottom of the slide highlights two internal core competencies: Underwriting and Risk and Payment Reconciliation . This tells investors that 40Seas is taking on the hard work of risk assessment, which is where the value (and the moat) lies in trade finance.

Slide 9: Removing Friction

This slide acts as a bridge between the problem and the specific benefits. It uses a 'Pain vs. Solution' framework. Under 'Pain,' it lists 'Endless paperwork' and 'Costly financing.' Under '40Seas Solution,' it promises 'Full digitization' and 'Working Capital.' The 'Overall Benefits' column (Cost Reduction, Risk Reduction, Enhanced Trust) serves as the value proposition for the end customer. This slide is effective because it translates technical features into business outcomes.

Slide 11: Key Facts and Pedigree

This is arguably the strongest slide in the deck. It lists four 'Key Facts': Founded in 2022, Raised $17M (Seed) + $100M credit facility , 15 FTE headcount, and global locations (Tel-Aviv, Shenzhen, Toronto, NY). The mention of a $100M credit facility is a massive signal to investors; it means institutional lenders have already vetted their underwriting model and are willing to provide the debt capital necessary to scale. The 'Early Employees & Advisors' section is a 'logo wall' of giants: Amazon, Ant Financial, AliExpress, and Payoneer . This slide screams 'execution capability' and 'market expertise.'

Slide 13: Competitive Landscape

The final content slide is a classic competitive matrix. 40Seas compares itself against Banks/LCs, Trade Factoring, Alt. Lenders, and B2B BNPL. It claims to be the only solution that is 'Digital & Embedded,' 'Two-Sided,' 'Affordable,' and offers 'Shipping & Inventory Combined Financing.' By naming specific competitors like Modifi, BlueVine, and Resolve , the founders show they have a realistic understanding of the market. The 'Shipping & Inventory Combined Financing' row is their claimed 'unfair advantage,' suggesting they finance the goods and the transit, which others do not.

What 40Seas Does Well

The 40Seas deck excels at signal density . In just 14 slides, it communicates a massive TAM, a clear product-market fit, and a team that has 'been there, done that' at the highest levels of global fintech. The inclusion of the $100M credit facility is a masterstroke for a Seed-stage company, as it removes the 'how will you fund the loans?' question that kills most lending startups. The visual design is consistent, professional, and uses white space effectively to keep the focus on the data points.

What is Missing from the 40Seas Deck

Despite its strengths, the deck has notable omissions that a Series A investor would likely demand. First, there is no mention of unit economics . We don't know the take rate, the cost of capital, or the expected default rates. Second, there is no traction data . While the deck mentions the team and the funding, it doesn't state how many transactions have been processed or what the current GMV (Gross Merchandise Volume) is. Finally, the Go-To-Market (GTM) strategy is vague . It mentions being 'embedded,' but doesn't explain which platforms they are embedding into or what their primary acquisition channels are.

What Founders Should Copy

Founders in complex industries (Fintech, Healthtech, Insurtech) should copy the 'Key Facts' slide (Slide 11) . Instead of long-winded bios, 40Seas uses high-authority logos to establish trust instantly. Additionally, the 'Challenge' slide (Slide 3) is a perfect example of how to use third-party data to validate a problem. If you are solving a multi-trillion dollar problem, you must prove the math with sources like the IMF or WTO. Finally, the transaction flow diagram (Slide 7) is a must-have for any company that moves money; it simplifies a complex back-end process into a digestible three-step loop that any investor can understand.

Frequently asked questions

How much did 40Seas raise with this deck?
According to publisher-reported facts from Business Insider, 40Seas raised $6M in a Seed round in 2023. However, Slide 11 of the deck itself notes a total of $17M raised in Seed funding plus a $100M credit facility, suggesting the deck may have been updated during the fundraising process or reflects total capital commitments.
What is the core problem 40Seas is solving?
The deck focuses on 'outdated' cross-border trade financials. Slide 3 quantifies this as a $3T annual loss, driven by financial barriers (complex payments, expensive mediators) and operational inefficiencies (offline processes, lack of tracking) that account for up to 60% of transactional costs.
Who are the primary users of the 40Seas platform?
Slide 5 illustrates a two-sided ecosystem. The primary users are Importers and Exporters, but the platform also integrates with Logistics Companies, Freight Forwarders, Sourcing Agents, and CRM platforms to streamline the entire trade lifecycle.
What makes the 40Seas team unique?
The deck leans heavily on institutional pedigree rather than individual bios. Slide 11 highlights that early employees and advisors come from global fintech and e-commerce leaders including Amazon, Ant Financial, AliExpress, and Payoneer, providing immediate credibility in cross-border trade.
How does 40Seas compare to traditional banks?
Slide 13 shows that while banks offer underwriting, they fail in 'Digital & Embedded' solutions and 'Affordability.' 40Seas claims to be the only player offering a 'Two-Sided Solution' combined with 'Shipping & Inventory Combined Financing,' which traditional banks and alternative lenders lack.
Cover slide of the 40Seas pitch deck — Seed 2023
40Seas pitch deck, slide 1 (2023)

40Seas pitch deck: the facts

Company
40Seas
Year
2023
Stage
Seed
Slides
14
Sector
Fintech
Deck type
Solution Overview / Fundraising
Outcome
$6M Raised (reported by Business Insider)
Headquarters
Middle East (Tel-Aviv)

40Seas pitch deck PDF

The full 40Seas deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the 40Seas pitch deck was used for

This is the 14‑slide seed pitch deck 40Seas used in 2023, featured by Business Insider, to raise an additional $6M seed extension for its cross‑border trade financing platform, taking total disclosed seed equity funding to $17M.[1][2][4][11][14] The company provides flexible B2B payment terms and working‑capital financing to SMEs engaged in global trade, delivered through a digital SaaS platform that connects importers, exporters, freight forwarders, and sourcing agents.[3][5][8][9] The deck emphasizes a $3T global trade finance gap, structural pain points in cross‑border payments, and a modern, fully digitized alternative to legacy B2B payment and financing options.[2][4][9] It also highlights a team with experience at Amazon, Ant Financial, and PayPal, and strategic cooperation with major shipping player ZIM, although the latter is more detailed in funding announcements than in the OCR snippets.[2][3][4][9]

Business model: Fintech platform that modernizes cross-border trade finance for SMEs by combining flexible B2B payment and financing solutions with a SaaS workflow platform for importers, exporters, and ecosystem partners.[1][3][5][9]

Round
Seed
Year
2023
Investors
Team8, ZIM Integrated Shipping Services Ltd., QED Investors, Eminence Ventures
Founders
Eyal Moldovan
Industry
Fintech / Trade finance / B2B payments.[3][8][9]

Raised: $6M seed extension using this 14‑slide deck, contributing to a total of $17M seed equity funding.[1][2][3][4][11][14]

Lead investor: Team8 (initial $11M seed round); the $6M extension added QED Investors and Eminence Ventures alongside existing investors.[1][3][4][6][9][12][13][14]

Headquarters: Tel Aviv (with additional offices in New York and Shenzhen, per later company materials).[9][15]

Total funding: $17M in seed equity funding plus a $100M trade finance credit facility (often described together as $111M of total capital).[3][6][9][11]

Use of funds as presented: Company materials state the extended seed funding would support global expansion, including US and Asian growth, and further development of the cross‑border digital financing platform for SMEs.[1][3][6][9]

What happened after the 40Seas deck

Using this and closely related seed pitch materials, 40Seas secured a total of $17M in seed equity funding and a $100M credit facility in 2023, then continued to grow its SME cross‑border financing platform, later reporting thousands of customers and significant transaction volumes.[1][2][3][4][6][9][11][14][15]

What the 40Seas deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the 40Seas deck

40Seas pitch deck: common questions

What does 40Seas do?

40Seas is a fintech platform that modernizes cross‑border trade finance for small and midsize businesses by combining flexible financing solutions with a SaaS workflow platform that supports digital B2B payments and working‑capital optimization for importers, exporters, and ecosystem partners.[3][5][8][9]

How much did 40Seas raise with this pitch deck?

According to Business Insider and company communications, 40Seas used this 14‑slide deck in 2023 to raise a $6M seed extension, bringing its total seed equity funding to $17M, alongside a previously announced $11M seed round and a $100M credit facility from ZIM.[1][2][3][4][6][9][11][14]

Who invested in 40Seas’ seed round shown in this deck?

The seed equity funding was led initially by Team8 with participation from ZIM, and the $6M seed extension round added QED Investors and Eminence Ventures, with existing investors Team8 and ZIM also participating.[1][3][4][6][9][12][13][14]

What problem is 40Seas’ pitch deck focused on solving?

The deck frames the problem as a broken cross‑border trade process for SMEs, citing difficulties accessing payment terms, fragmented jurisdictions and banking systems, trust and language barriers, cumbersome offline workflows, and FX volatility; it claims legacy B2B payment and trade finance options are slow, paper‑heavy, and poorly suited to SME needs.[2][4][9]

How does 40Seas’ solution work according to the deck?

The solution slides describe a two‑sided SaaS and financing platform where importers choose preferred payment terms, exporters get paid upon shipment, fees are transparent, underwriting and risk are handled by 40Seas, and the platform digitizes communications and monitoring across the trade lifecycle, including logistics companies, freight forwarders, and sourcing agents.[2][4][5][8][9]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

40Seas pitch deck slides

40Seas pitch deck slide 1 of 14
40Seas pitch deck — slide 1 of 14
40Seas pitch deck slide 2 of 14
40Seas pitch deck — slide 2 of 14
40Seas pitch deck slide 3 of 14
40Seas pitch deck — slide 3 of 14
40Seas pitch deck slide 4 of 14
40Seas pitch deck — slide 4 of 14
40Seas pitch deck slide 5 of 14
40Seas pitch deck — slide 5 of 14
40Seas pitch deck slide 6 of 14
40Seas pitch deck — slide 6 of 14

What each slide of the 40Seas pitch deck says

Slide 2

CHALLENGE Cross Border Trade is Broken Access to Payment terms for SME is hard Importer Separate jurisdictions, banking systems and = Trust and language barriers, and miscommunication X Exporter Cumbersome offline workflow FX volatility

Slide 3

Cross Border Trade Financials & Flow are Outdated ~$25T of merchandise was exported in 2022, with a 9% YoY growth rate? is Financial barriers leading to 10% K2/ of potential trade loss 3: ® Complex Payment ® Expensive Mediators ® Restricted Access = $3T of financial loss each year 64 Operational inefficiency accounts for up to 60% of transactional costs®: ® offline Process ® Miscommunication IMF (ink) 8 Non-trackebia WTO Data (ink). Growth 2015-508 < ADB (ink) 4 Bain & Co (ink) 4aonseas a

Slide 5

THE SOLUTION 40Seas Modernizes Cross-Border Trade Combining financial solutions with a SaaS platform to streamline workflows Flexible financing available to both importers and exporters ] Importer Exporter Digital platform enables communication across the entire trade lifecycle Logistics Company Freight Forwarder Sourcing Agent CRM Platform 4ao0nseas

Slide 7

THE SOLUTION How do we do it? — Importer chooses preferred payment terms with Pay Exporter upon shipment transparent fees Collect from Importer on the invoice due date Underwriting and Risk Payment Reconciliation 4o0nseas

Slide 8

40SEAS OFFERS A WIN-WIN PROPOSITION TO ALL INVOLVED IN CROSS-BORDER TRADE Empowers importers, exporters - and everyone in between - with a highly reliable & digital alternative to legacy B2B payment and financing options Exporters Sourcing Agencies Importers Freight Forwarders Increased stickiness & growth using a differentiated offering that's tailored to customers Drive sales by One-stop-shop Optimized cash flow extending credit financial with deferred and eliminating management of payment terms from checkout friction AR & AP suppliers 4o0pseas

Slide 9

THE SOLUTION 40Seas removes friction We address the structural pain points of exporting and importing merchandise 40Seas Solution Overall Benefits Financial Transactional Flexibility ® CostReduction « Complex payment process « Adaptable payment terms @ Risk Reduction . 90§tly flnan}cmgfl « Working Capital . @ Enhanced Trust « Limited Availability « Increased accessibility @® Control @ Scaling & Growth Operational Modern Platform « Endless paperwork « Full digitization « No tracking « Real time monitoring « Limited communication « Process unification 4o0nseas g

Slide 12

KEY TO SUCCESS Strategic Levers Our unique solution is built from day one upon with a strong business model foundation Two-Sided Solution Moats Creating value to both sides leads to Embedded software solution, integrated multiple revenue streams within multiple levels of each party in value chain - sourcing, logistics and customers F:3 D Fly-Wheel Effect Partnerships Strong network effect results in low We bonded with key players in the ecocustomer acquisition costs system to maximize our offering & reach 4o0nseas =

Slide text above is read directly from the 40Seas deck PDF embedded on this page.

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