Krew Pitch Deck: All 18 Slides + Teardown

Slide 1: Title Slide

The opening slide features a high-quality image of a yoga practitioner with an overlay of Krew's AI motion tracking interface. It immediately communicates the core product: technology that 'sees' and gamifies movement. The branding is clean, featuring the logo and a redacted date of 2021, though Publisher-reported facts indicate the $1.6M Seed round was finalized in 2024.

Slide 2: The Problem and Market Shift

Krew frames the 'issue' as a seismic shift in fitness consumption post-COVID. The slide is data-heavy, citing that 87% of gym-goers are changing their routines. It highlights a 22.3% CAGR for the global fitness app market, projected to reach $14.6bn by 2027. Crucially, it identifies a supply-side gap: 800k+ professionals struggling to monetize online, including 740,000 under-employed pros in the US. This dual-sided problem (consumers wanting home workouts and pros needing tools) sets the stage for a marketplace solution.

Slide 3: The Technical Moat

This is arguably the most important slide in the deck. Krew argues that the networking, AI, and edge computing required for 'hardware-less gamification' is too complex for current platforms. They present a graph showing a 'cumulative COG advantage,' claiming their proprietary P2P technology costs less than 1/100th of a hypothetical competitor's monthly livestreaming costs (which they peg at ~$1m for 150,000 concurrent sessions). They explicitly state they are '~4 years worth of research ahead of the market.'

Slide 4: Competitive Landscape (Entrepreneur Enablers)

Krew compares itself to 'entrepreneur enablers' like Playbook, Exer, Moxie, and TrueCoach. They use a standard checkmark grid to show they are the only ones offering a complete suite: live content (up to 50 participants), on-demand content, gamification/pose correction, demand-side capture, and creator tools. They highlight that competitors like Playbook are 'mobile only' or have participant limits (Moxie limited to 16), whereas Krew claims 'universal accessibility.'

Slide 5: The Team

The team slide is designed to validate the technical claims made on Slide 3. CEO Jose Martin Quesada brings McKinsey and Google experience, while CTO Dr. Yousef Amar holds a PhD in distributed networks and edge computing. The inclusion of a Chief Research Officer with a background in AI and a Growth lead who is a certified PT covers the three pillars of the business: deep tech, consumer growth, and industry expertise. They also list 'ready to hire' roles, signaling their plan for the Seed capital.

Slide 6: The Long-Term Vision

This slide maps out the 'Vision: one platform for all moments of the day.' It categorizes content from 'Live group classes' (high revenue potential, big tech moat) to 'Likes and comments' (commoditized, small tech moat). By showing a spectrum that includes nutrition plans and 1-1 sessions, Krew demonstrates they aren't just a workout app, but a comprehensive health platform. One category in the high-moat section is redacted, suggesting a stealth feature or specific IP.

Slide 7: Competitor Deep Dive (Funding and Metrics)

In the appendix, Krew provides a transparent look at the competition's financials. They note that Playbook (founded 2016) has raised $12.3M, while Krew was at a £0.08M pre-seed stage at the time of this deck's creation. This slide serves to show that despite being under-capitalized compared to incumbents, Krew's technical efficiency allows them to compete. It lists TrueCoach as having 15,000 coaches, providing a benchmark for what success looks like in the space.

Slide 8: Competitor Comparison (Category View)

This slide expands the competitive set to include giants like ClassPass, Peloton, and Aaptiv. Krew differentiates itself as a 'Remote open platform.' Unlike Peloton (which requires a bike) or Aaptiv (which requires an Apple Watch for gamification), Krew emphasizes that their live gamified sessions work without proprietary hardware. This 'open' vs 'managed' distinction is key to their scalability argument.

Slide 9: Product Detail (Pose Correction)

The final slide in the provided set shows a UI mockup of the 'notes + pose correction' tool. It illustrates how a trainer can interact with a student (Eugenia Anders) by painting over a screenshot of her form. The text notes that these 'can be shared across pros,' hinting at a collaborative environment for clinics or gyms using the platform. This feature directly addresses the 'Connecting with pros' factor mentioned as a top customer priority on Slide 3.

What Krew Does Well

Krew excels at 'Technical Storytelling.' Most consumer fitness apps pitch on community and content; Krew pitches on unit economics driven by edge computing . By claiming a 100x cost advantage (Slide 3), they turn a commodity service (video streaming) into a high-margin tech play. The deck also does an excellent job of segmenting the competition. Instead of one generic 'Competitors' slide, they provide three different views (Slides 4, 7, and 8), which shows a sophisticated understanding of the market dynamics between B2B tools and B2C marketplaces.

What is Missing from the Deck

The most glaring omission is the Business Model . While 'redacted' in this version, the deck doesn't clearly explain if they take a transaction fee (like Playbook's 20%) or a SaaS subscription (like TrueCoach). There is also a lack of Traction Metrics . While they mention 'massive supply depth,' they don't list their current number of active users, trainers, or MRR. For a Seed round, investors usually want to see early signals of product-market fit beyond the technical prototype. Finally, the 'Ask' slide is missing from this sequence, leaving the specific use of funds and valuation targets unclear.

Founder Takeaways: How to Copy Krew's Strategy

Quantify your Moat: Don't just say your tech is better; say it's '1/100th the cost' or '4 years ahead.' Use specific, aggressive comparisons to define your edge. · Leverage Academic Pedigree: If your team has PhDs or patents, don't just list them. Connect those credentials directly to the 'Problem' slide to show why you are the only ones who can solve it. · Multi-Angle Competitive Analysis: Use different slides to compare yourself against direct startups, indirect incumbents, and different business models. This shows investors you've thought about every threat. · Visual Product Proof: Use annotations on your product screenshots (like Slide 9) to explain why a feature matters to the end-user, rather than just showing a pretty UI.