Agreatculture (AGRIN) Pitch Deck (2020): 15-Slide Breakdown

Agreatculture presents a 15-slide pitch deck for their platform, AGRIN, targeting the Indonesian agricultural sector. The deck identifies five core problems: price uncertainty, environmental degradation, quality-productivity trade-offs, information gaps, and a declining farmer population. The proposed solution is a multi-functional app that includes harvest estimation, a marketplace (Pasar Tani), land identification, and pest management tools. With a target market of 4.5 million internet-using farmers and 276,000 millennial farmers in Indonesia, the team is seeking a modest pre-seed investmen…

Key takeaways

• The startup identifies a specific target market of 4.5 million internet-using farmers in Indonesia based on 2018 BPS data (Slide 9).
• The product, AGRIN, features four main modules: Pertanian Alami, Pasar Tani, Identifikasi, and Petunjuk Umum (Slide 4).
• Agreatculture is seeking a very specific, low-range pre-seed investment of $32K to $63K (Slide 13).
• The team is composed of nine members, including specialists in agriculture, software engineering, and marketing, primarily from IPB University (Slide 2, 14).
• The marketplace component allows farmers to set their own prices and meet buyers to make sales agreements (Slide 6).
• The deck includes a detailed competition slide listing 14 current competitors and identifying SIPINDO by SMARTSeeds as the primary threat (Slide 10).
• The growth strategy relies heavily on digital marketing, premium features for land identification, and government partnerships (Slide 11).
• A one-year action plan was established starting in January 2020, with a first launch scheduled for May 2020 (Slide 12).

Frequently asked questions

What is the primary problem Agreatculture is trying to solve?

According to Slide 3, the company addresses five key issues in Indonesian agriculture: price volatility due to supply chain issues, environmental degradation from synthetic inputs, the trade-off between productivity and quality, lack of technical information for farmers, and the declining number of younger people entering the agricultural profession.

How does the AGRIN app actually help a farmer increase their income?

Slide 6 explains that the 'Pasar Tani' (Farmer Market) feature allows farmers to sell products at their chosen price and buy from other farmers. Additionally, Slide 5 suggests cost savings by providing estimates for fertilizer and water use, which prevents waste and improves harvest timing.

What is the size of the investment Agreatculture is looking for?

Slide 13 states the company is in its pre-seed funding stage and is seeking between $32,000 and $63,000. This is an unusually small and specific range for a tech startup, suggesting a highly localized or lean initial operation.

Who are the founders and what is their background?

Slide 2 notes the group met while studying at IPB University, described as the best agricultural university in Indonesia. The team slide (Slide 14) lists nine individuals, led by CEO Denis, with roles covering R&D, IT, and marketing.

What technical features does the app offer beyond a marketplace?

Slides 7 and 8 detail 'Identifikasi Lahan' (Land Identification) and 'Identifikasi Hama/Penyakit' (Pest/Disease Identification). These features provide scientific explanations in easy language regarding soil slope, planting media impact, and instructions on how to handle specific agricultural pests.

Agreatculture (AGRIN) pitch deck: the facts

Company

Agreatculture (AGRIN)

Year

2020

Stage

Pre-Seed

Slides

15

Sector

AgTech

Deck type

Pitch Deck

Headquarters

Indonesia

Agreatculture (AGRIN) pitch deck PDF

The full Agreatculture (AGRIN) deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Agreatculture (AGRIN) pitch deck was used for

Agreatculture Indonesia is an IPB University–affiliated AgTech startup developing AGRIN, a mobile and information platform intended to help farmers manage cultivation and sell products directly to consumers. The 15‑slide pre‑seed pitch deck from 2020 focuses on Indonesian agricultural problems (price uncertainty, environmental degradation, productivity vs. quality, lack of information) and presents AGRIN as a tech-enabled solution. The deck emphasizes environmental engineering–based "natural agriculture" and a marketplace connecting farmers and buyers, with in-app guidance on fertilization, irrigation, planting, and harvest. No externally verifiable funding details, corporate registrations, or later-stage outcomes could be found beyond the Slideshare and related pitch documents.

What the Agreatculture (AGRIN) deck got right

• Strong articulation of local agricultural problems. The deck clearly identifies multiple pain points in Indonesian agriculture—price uncertainty, lower quality standards, environmental degradation, and lack of information—showing a strong problem understanding anchored in the local context.
• Integrated product concept combining advisory and marketplace. AGRIN is presented as both a cultivation-support tool (guidance on fertilizer, water, harvest time, expected yields) and a marketplace where farmers set prices and sell directly to consumers, offering an integrated solution across production and sales.
• Distinct environmental-engineering vision. The vision and mission foreground natural agriculture based on environmental engineering and research-driven technology development, differentiating AGRIN with a sustainability and scientific framing.
• Awareness of competitive landscape. Competition slides acknowledge a wide range of Indonesian agtech apps and platforms, indicating that the team has surveyed existing solutions and positioned AGRIN as a new iteration on familiar models.
• Authentic origin story tied to a leading agricultural university. Narrative origin from a friendship group at IPB University discussing agricultural challenges lends authenticity and suggests proximity to agricultural research and academic expertise.
• Concrete depiction of key app workflows. The app feature slides, even if partially captured, show concrete user workflows (selling harvests, choosing prices, receiving cultivation instructions), which helps investors visualize how farmers and consumers would interact with AGRIN.

What could have been stronger

• No evidence of traction or pilots. The deck describes AGRIN’s features (selling harvests, choosing prices, cultivation guidance) but provides no quantified traction such as user numbers, pilot locations, paying customers, or partnerships, making it hard to assess validation or product–market fit.
• Limited articulation of competitive advantage. Although the slides list many competitor apps and agtech services, there is no clear differentiation on practical dimensions like pricing, specific features, business model, or target segment beyond a general claim of creating "a new product from something that already exists."
• Unclear monetization and business model in the deck. The problem slides mention price volatility, environmental degradation, and lack of information but do not tie these clearly to a concrete revenue model or show how AGRIN captures value (fees, margins, subscriptions), leaving the economic sustainability of the platform unclear.
• Insufficient detail on technology and data. The environmental-engineering vision and cultivation guidance features imply reliance on agronomic data and algorithms, but the deck does not explain the underlying technology, data sources, or any R&D progress, making the technical feasibility and defensibility difficult to judge.
• Sparse information on founding team and roles. Founders are described as a friendship group from IPB University, but the deck (as visible) does not present individual backgrounds, roles, or relevant experience in building tech products or operating agricultural ventures, limiting investors’ ability to evaluate team execution capability.

How an investor would read this deck

What draws attention

• Evidence of pilots with Indonesian farmer groups, cooperatives, or specific districts, including adoption metrics and retention for the AGRIN app.
• Concrete unit economics: how AGRIN earns money from transactions or services, and whether the model can support scale in a low-margin agricultural context.
• Regulatory and operational considerations for facilitating farm-to-consumer transactions, including logistics, quality control, and food safety.
• Quality and source of the agronomic recommendations embedded in the app, and how environmental-engineering principles translate into better yields or reduced input costs.
• Founding team’s technical, agronomic, and operational track record, and any support from IPB University or other institutions.

Risks that stand out

• Market risk that farmers and consumers may continue using existing platforms or offline channels if AGRIN does not offer clear, immediate advantages over numerous incumbents highlighted in the competition slide.
• Execution risk given the limited detail on team experience, technology stack, and operational capabilities needed to build and scale a two-sided agricultural marketplace.
• Regulatory and operational risk around handling food products directly between farmers and consumers, including compliance with safety standards, payments, and dispute resolution.
• Data and advice risk if cultivation recommendations are incorrect or generic, potentially harming yields or farmer trust in the platform.
• Funding risk, as there is no evidence of significant capital raised, and building a logistics-enabled ag marketplace typically requires substantial investment.

Questions this deck invites

• What real-world pilots or early deployments of AGRIN have been run with farmers, and what measurable impact did they have on income, productivity, or quality?
• How does AGRIN plan to generate revenue from its marketplace and advisory functions (transaction fees, subscriptions, input sales, data services), and what are projected unit economics per active farmer?
• What specific datasets, research partnerships, or models underpin the environmental-engineering approach to cultivation guidance in AGRIN?
• How does AGRIN differentiate from existing Indonesian agtech apps listed in the competition slide, in terms of feature set, target customer, or pricing?
• What logistics, quality assurance, and payment mechanisms are in place or planned to ensure reliable farm-to-consumer transactions at scale?

What founders can take from the Agreatculture (AGRIN) deck

• A clear articulation of local, context-specific problems (price uncertainty, environmental degradation, productivity vs. quality trade-offs) makes the deck grounded and relevant to Indonesian agriculture rather than generic.
• Integrating both advisory tools (fertilizer, water, harvest guidance) and a marketplace for selling crops in one app creates a compelling narrative of an end-to-end solution for farmers.
• Referencing a respected agricultural university (IPB) and framing the venture as emerging from student discussions can help establish domain credibility, even at pre-seed stage.
• Listing a broad set of existing competitors signals that the founders have surveyed the landscape, but without sharp differentiation it risks making the space look crowded and the value proposition unclear.
• Emphasizing environmental engineering and "natural agriculture" provides a differentiated mission, yet it needs to be supported with concrete technology, data, and measurable outcomes to resonate with investors.
• Early-stage decks benefit from pairing vision and mission with specific, quantifiable traction or pilot results; their absence in this deck makes it harder to evaluate viability despite a well-defined problem.

Agreatculture (AGRIN) pitch deck: common questions

What is Agreatculture (AGRIN) according to the pitch deck?

Agreatculture Indonesia is an AgTech initiative formed by friends at IPB University to address issues in Indonesian agriculture such as price uncertainty, low product quality, and environmental degradation. Their main product in the deck is AGRIN, a mobile and information platform that supports farmers in cultivation and connects them to consumers via a marketplace.

What does the AGRIN app do for farmers and consumers in the deck?

The AGRIN app, as shown in the deck, provides farmers with cultivation support (fertilizer and water usage, harvest time and expected yields) and also allows them to list and sell their agricultural products at self-selected prices to consumers. It includes features for buyers to purchase goods from farmers and arrange sale-and-purchase agreements directly.

Which agricultural problems in Indonesia does the Agreatculture deck claim to tackle?

The deck identifies several Indonesian agricultural problems: price uncertainty and supply chain issues that hurt farmers while keeping consumer prices high; widespread use of synthetic inputs that degrade the environment; a trade-off between productivity and quality standards; and a lack of agricultural information and technology access for farmers.

What vision and mission does Agreatculture present in its pitch deck?

The vision stated is "making a natural agriculture based on environmental engineering" and the mission is to research and develop agricultural technology in related fields while empowering natural agriculture and farmers. This frames AGRIN not just as a marketplace app but as part of a broader environmental-engineering approach to sustainable farming.

Is there any confirmed information about Agreatculture’s funding round tied to this deck?

Available public materials only show Agreatculture’s pitch and business model concepts, with no verified evidence of completed funding rounds, institutional investors, or later-stage traction. The 2020 deck appears to be a pre-seed fundraising attempt rather than a documented closed round.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

• Agreatculture first pitch deck | PPTX
• Agreatculture pitch deck
• Agreatculture pitch deck | PPTX - Slideshare
• Agrin
• Login
• Agriculture Pitchdeck
• AGRIN
• Indonesia Agriculture Market Share, Companies & Trends Report...

Agreatculture (AGRIN) pitch deck slides

What each slide of the Agreatculture (AGRIN) pitch deck says

Slide 2

Ab Agreatculture Indonesia started as a friendship group who met while undergoing a period of study at IPB University, the best agricultural university in Indonesia. This group used to often discuss matters related to agriculture, such as the production of agricultural products that cannot meet demand, the lower quality standards of agricultural products, the uncertainty of prices for farmers and consumers, as well as the degradation of the environment. From that discussion, Agreatculture Indonesia was founded. Our Vision Making a natural agriculture based on environmental engineering Our Mission To research and develop agricultural technology with related fields, as well as empower natural…

Slide 3

Indonesia Agricultural Problems & Price Many farmers suffer losses due to agricultural supply chains that make the uncertainty of agricultural product price, while the consumers actually still can not buy agricultural product at an affordable price 2 Environment Many Farmers uses synthetic agricultural inputs which cause a shift in the enviromental cycle toward degradation Productivity and Quality Standard Productivity and quality is still a trade-off, which means that if an agricultural business that pursues productivity is usually not so concerned with quality, and if it pursues quality usually do not get a good amount of productivity \ ) Information and Technology Lack of agricultural in…

Slide 4

Product Selamat Datang di GRIN "ERr rang Bisa Berikut Daftar Tanar § Sebulen Dipanen Kurang dari Sell your harvest according to the price yoy Want and p, agricultyra Products amers We also give You some instructions for using the application, good planting

Slide 5

—— Don't waste your fertilize Alamat Luas Area m vm.". Don't waste your water ;;'.m .mu o ' Know the harvest time of youl . plants Entmas Pengairan < e Know the amount of harvest - . from your plants

Slide 6

..... — Sell your agricultural products Choose your price Buy the agricultural products from our farmers Meet and make an aggrement in sale and purchase with our farmers

Slide 10

Competition How we create a new product from something that already exists and is familiar in the community Current Competitors : Agricultural startup or company Could become the best competitor that based on e-commerce, tech, and apps IGrow Ci-Agriculture SIPINDO by SMARTSeeds Lima Kilo Tani Hub Agriculture apps that is providing agricultural information from land management to market place Eragano Habibi Garden 8Villages(PETANI) PanenID Sayur Box Simbah Karsa Pak Tani Digital Sikumis Pantau Harga 10

Slide text above is read directly from the Agreatculture (AGRIN) deck PDF embedded on this page.

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