Boom Pitch Deck: All 14 Slides + Teardown

Boom's pitch deck is a concise 14-slide presentation that successfully navigated the 2024 seed market by focusing on two critical pillars: efficient distribution and high-signal social proof. The deck highlights a scalable affiliate network that delivers a 3.0x LTV:CAC ratio, with a revenue per referral of $45.60 against a $15.00 acquisition cost. By positioning rent reporting as a 'hook' product, Boom demonstrates a clear path to expansion into broader financial services like BoomSplit. The presentation concludes with a powerful investor slide featuring founders from Plaid, Cash App, and Coz…

Key takeaways

• The deck reports a specific LTV:CAC ratio of 3.0x, driven by a $15.00 cost per converted referral (Slide 4).
• Boom identifies that >60% of renters still pay non-digitally, representing a significant modernization opportunity (Slide 3).
• The company uses BoomReport as a 'hook' product to achieve a 15% conversion rate into secondary products like BoomSplit (Slide 4).
• Delinquency costs for landlords are cited as being as high as ~5% of annual rent, providing a B2B value proposition alongside the B2C focus (Slide 3).
• The affiliate network is already operational with 170+ partners onboarded at the time of the deck's creation (Slide 4).
• Boom leverages an elite investor roster including the co-founders of Plaid, William Hockey and Zach Perret, to establish industry authority (Slide 7).
• The product roadmap focuses on data accumulation, including linked bank accounts and income levels, to drive viral growth (Slide 4).
• Customer testimonials explicitly mention competitors like Flex, positioning Boom as a superior alternative in terms of service and price (Slide 6).

Frequently asked questions

What is Boom's primary customer acquisition strategy?

Boom relies on a scalable affiliate network rather than traditional direct-to-consumer paid ads. According to slide 4, they have onboarded over 170 affiliates. This strategy allows them to acquire converted referrals for just $15.00 each, generating $45.60 in revenue per referral and resulting in an immediate 3.0x LTV:CAC ratio.

How does Boom plan to expand beyond rent reporting?

Slide 4 outlines a 'flywheel' where the core rent-reporting product (BoomReport) serves as the entry point. Once users are in the ecosystem, Boom sees a 15% conversion rate into other products like BoomSplit. The ultimate goal is to collect deeper renter data—such as income levels and bank links—to fuel viral growth and additional financial services.

What specific pain points does Boom address for landlords?

While the app is renter-facing, slide 3 highlights that only 79% of rent payments are made on time by the 6th of the month. Delinquency costs landlords approximately 5% of annual rent. By incentivizing on-time payments through credit reporting, Boom indirectly solves a major cash-flow problem for property owners.

Who are the notable investors backing Boom?

Boom's cap table is a 'who's who' of fintech. Slide 7 lists William Hockey and Zach Perret (Co-founders of Plaid), Brandon Jacoby (Design at Cash App), Harry Stebbings (20VC), and Rob Galanakis (former CTO of Cozy). This level of strategic backing suggests strong industry confidence in their technical and market approach.

What are the financial costs for renters mentioned in the deck?

Slide 3 notes that the current 'outdated' experience costs renters up to $150 per month in late fees due to mistimed payroll and $30 per occurrence for overdrafts. Boom positions its 'flexible' rent options as a way to avoid these predatory costs while building credit equity.

Boom pitch deck: the facts

Company

Boom

Year

2024

Stage

Seed

Slides

14

Sector

Fintech

Deck type

Company Overview / Pitch Deck

Outcome

$4.5M Raised

Headquarters

N. America

Boom pitch deck PDF

The full Boom deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Boom pitch deck was used for

This is Boom’s seed-stage pitch deck, used around 2023–2024 to raise a $4.5M seed round for its rent-reporting fintech platform. The company offers BoomReport, which furnishes rent payment data to Experian, Equifax, and TransUnion to help renters build credit from their existing rent payments.[4][8][9][12] The deck positions Boom as building a broader financial hub for renters, expanding from credit building into flexible rent payments, rewards, and renter lifecycle services. It was used to convince investors of both the unit economics (profitable user acquisition) and the scale of the renter-focused fintech opportunity.[1][4][8]

Business model: Rent-reporting fintech platform that helps renters build credit by reporting rent payments to all three major credit bureaus and offers flexible rent payments and renter-focused financial tools.[1][4][9][12]

Round

Seed[1][4][14]

Raised

$4.5M[1][4][14]

Lead investor

Starting Line[1][4][14]

Investors

Starting Line, Clocktower Ventures / Clocktower Technology Ventures, Company Ventures, Gilgamesh Ventures, William Hockey (Plaid co-founder), Zach Perret (Plaid co-founder)

Founded

2020[4]

Industry

Fintech / Proptech (rent reporting and credit-building for renters).[1][4][9][12]

Year: 2023 (seed round announced May–June 2023; the deck is described as seed-stage and referenced in 2024 coverage).[1][4][14]

Headquarters: Austin, Texas (often described as Austin-based; some coverage also refers to New York, but primary funding announcements list Austin, TX).[1][4][14]

Total funding: At least $4.5M seed funding following an $800k pre-seed round; later raised a $15M Series A (not part of this seed deck but relevant to total capital).[1][8][10][14]

Use of funds as presented: Improve the core rent-reporting product experience, expand product offerings beyond rent reporting, and invest in consumer and landlord marketing and go-to-market efforts.[1]

What happened after the Boom deck

Following the seed deck, Boom successfully raised a $4.5M seed round and continued to build out its rent reporting and renter financial hub vision, launching an API product and subsequently securing a larger Series A round to scale its platform.[1][4][8][10]

• Closed a $4.5M seed round led by Starting Line with participation from Clocktower Ventures, Company Ventures, Gilgamesh
• Previously raised an $800k pre-seed round anchored by Plaid co-founders, joined by Harry Stebbings and other angels.[1][
• Launched an API-based Rent Reporting-as-a-Service product for proptech platforms, extending Boom’s rent reporting capabi
• Later raised a $15M Series A round to expand fintech-style underwriting and renter-focused financial products (post-seed

What the Boom deck got right

• Compelling, brand-led vision for the renter market. The executive summary clearly articulates a vision for Boom to become the default brand for renters, analogous to Zillow for homebuyers, which quickly communicates ambition and market positioning.[Slide 2]
• Rapid subscriber growth. Boom demonstrates strong early traction with a 5x increase in paying subscribers over six months, signaling rapid adoption of its rent-reporting solution.[Slide 2][1]
• Emphasis on attractive unit economics. The deck highlights profitable user acquisition with LTV:CAC greater than 3.0x, positioning Boom not just as a growth story but as a business with attractive unit economics.[Slide 2]
• Clear, impactful product outcome for renters. BoomReport’s value proposition is concrete: it reports rent payments to all three major bureaus, requires no landlord involvement, and delivers an average credit score increase of 28 points in about 10 days, making the product’s impact easy for investors to understand.[Slide 6][4][8][9][12]
• Defensible data furnisher status with all three bureaus. Boom is a credentialed rent payment data furnisher with Experian, Equifax, and TransUnion, which suggests a defensible data infrastructure and regulatory buy-in that can be hard for new entrants to replicate.[Slide 6][4][8][9]
• Well-articulated multi-phase market opportunity. The multi-phase market opportunity slide, outlining flexible and rewarding rent followed by a renter financial hub across moving in, renting, and moving on, persuasively frames a large, multi-billion dollar TAM beyond the initial rent-reporting wedge.[Slide 8][1][8]

What could have been stronger

• Limited transparency behind LTV:CAC claim. The deck claims a profitable user acquisition with LTV:CAC >3.0x but does not provide supporting data such as cohort retention curves, churn rates, or LTV assumptions, which limits investors’ ability to validate the economics from the slides alone.[Slide 2]
• Traction framed as growth multiple without absolute scale. While the deck references a 5x growth in paying subscribers over six months, it does not show absolute subscriber numbers, ARPU, or revenue, making it hard to gauge scale versus just growth rate.[Slide 2]
• Broad product vision without clear near-term focus. The multi-phase market map lists many potential product areas across the renter journey but does not clearly prioritize which near-term products are in the pipeline versus long-term possibilities, which may raise focus and execution risk concerns.[Slide 8]
• Ambitious brand positioning with limited proof of moat. The executive summary compares Boom’s brand ambition to Zillow for homebuyers but provides little evidence of existing brand awareness, distribution partnerships, or unique moat beyond rent reporting technology and data furnisher status.[Slide 2 & 6]
• Sparse detail on compliance and data governance. Although Boom highlights being credentialed with all three credit bureaus and no landlord involvement, the deck text available does not clearly explain regulatory or compliance considerations and how Boom manages data accuracy, disputes, and Metro 2 furnishment responsibilities.

How an investor would read this deck

What draws attention

• Verify the reported 5x growth in paying subscribers over six months with actual subscriber numbers, revenue, and retention metrics to understand true scale.[Slide 2][1][4]
• Evaluate the sustainability of the claimed >3.0x LTV:CAC, including underlying assumptions, acquisition channels, and payback periods.[Slide 2]
• Assess Boom’s competitive differentiation among other rent-reporting and renter fintech solutions, particularly around bureau relationships, landlord-independence, and API capabilities.[4][8][9]
• Examine the product roadmap from core rent reporting into the broader renter financial hub to ensure focus, sequencing, and alignment with available capital.[Slide 6 & 8][1][8]
• Consider the quality and depth of the investor syndicate (Starting Line, Clocktower, Company Ventures, Gilgamesh, Plaid co-founders) as a signal of market validation and future fundraising prospects.[1][4][14]

Risks that stand out

• Execution risk in expanding from a focused rent-reporting product into a broad renter financial hub with many potential features and markets, which may dilute product focus and resource allocation.[Slide 8][8][10]
• Dependence on continued strong relationships with the three major credit bureaus and maintaining data furnisher status; any compliance or data-quality issues could directly undermine the value proposition.[4][8][9]
• Competitive risk from other rent-reporting and rental fintech platforms that may replicate the core functionality or undercut pricing, especially as rent reporting becomes more mainstream.
• Potential challenges in scaling consumer acquisition profitably at >3.0x LTV:CAC if paid channels become more expensive or if credit score benefits plateau over time.[Slide 2][1]
• Macroeconomic and regulatory changes in housing and credit reporting that could affect rent reporting policies, consumer credit behavior, or landlord cooperation, impacting growth and product adoption.

Questions this deck invites

• What are Boom’s current paying subscriber numbers, MRR/ARR, and cohort retention for BoomReport, compared to the 5x growth cited in the deck?
• How is LTV calculated (time horizon, margin profile, cross-sell assumptions), and what are the main acquisition channels and CAC drivers behind the >3.0x LTV:CAC claim?
• What is Boom’s unit economics by channel (paid, organic partnerships, landlord integrations), and how have they trended since the seed round?
• How does Boom manage regulatory and compliance obligations as a data furnisher to Experian, Equifax, and TransUnion, including dispute handling, data verification, and Metro 2 formatting?[8][9]
• What concrete steps has Boom taken to expand from rent reporting into broader renter financial hub products, and which specific features are live versus aspirational?[8][10]

What founders can take from the Boom deck

• Anchoring the deck around a clear, relatable ambition—becoming the renter equivalent of Zillow—helps investors quickly understand the brand and market positioning, even if the company is still early.[Slide 2]
• Including specific unit economics (like >3.0x LTV:CAC) in the executive summary focuses investor attention on profitability and scalability rather than just growth narratives.[Slide 2]
• Showing tangible user outcomes, such as an average 28-point credit score increase in about 10 days from rent reporting, makes the product impact concrete and easy to grasp.[Slide 6][9][12]
• Mapping the renter lifecycle from moving in to moving on and attaching potential financial products to each phase illustrates a large, multi-phase market opportunity beyond the initial wedge.[Slide 8]
• Featuring well-known fintech investors (Plaid co-founders, Harry Stebbings, notable VCs) prominently can strengthen perceived credibility and momentum for an early-stage fintech.[Slide 2][1][4][8][11]
• Demonstrating that rent reporting works without landlord involvement and is credentialed with all three bureaus addresses a key friction and increases perceived defensibility of the data infrastructure.[Slide 6][4][8][9]

Boom pitch deck: common questions

What does Boom do?

Boom is a rent-reporting fintech platform that enables renters in the U.S. to build credit using their existing rent payments, reporting to Experian, Equifax, and TransUnion.[1][4][9][12] Its flagship product, BoomReport, furnishes rent payment data to the credit bureaus so on-time rent payments improve users’ credit scores.[8][9]

How much did Boom raise in its seed round, and who invested?

Boom raised a $4.5M seed round announced in mid-2023, led by Starting Line with participation from Clocktower Ventures, Company Ventures, Gilgamesh Ventures, and Plaid co-founders William Hockey and Zach Perret.[1][4][14] The capital was earmarked to improve the core rent-reporting product, launch new offerings, and invest in go-to-market efforts.[1]

What product was Boom pitching in this seed deck?

Boom’s seed pitch deck highlights BoomReport, a rent-reporting product that builds credit from rent payments, reporting to all three major bureaus and delivering an average credit score increase of 28 points within about 10 days for users.[8][9][12] The deck also outlines a roadmap toward a renter financial hub with flexible rent, rewards, and services across the rental journey.

Which notable investors backed Boom at the time of this deck?

According to funding announcements, Boom raised a $4.5M seed round led by Starting Line, with Clocktower Ventures, Company Ventures, Gilgamesh Ventures, and Plaid co-founders William Hockey and Zach Perret participating.[1][4][14] Company materials also note that Hockey and Perret anchored Boom’s pre-seed round, joined by Harry Stebbings and other angels.[8][11]

What happened after Boom’s seed round featured in this pitch deck?

Boom later expanded beyond rent-reporting into an API-based Rent Reporting-as-a-Service offering for proptech platforms and raised a larger Series A round to bring fintech-style underwriting to renters.[8][10] These developments occurred after the seed deck and reflect execution on the broader renter financial hub vision described in the slides.

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Rent reporting platform Boom raises $4.5M in seed round
• Credit Scoring News
• Boom raises $4.5m in Seed funding (via Passle)
• Boom raises $4.5 million
• Rent Reporting Platform Boom Secures $4.5M in Seed Funding - Note Servicing Center
• Boom Pay Closes on $4.5 Million in Quest to Help Renters Improve Credit Scores
• TechnoHeight - Rent reporting platform Boom raises $4.5m - LinkedIn
• Boom Launches Rent Reporting-as-a-Service

Boom pitch deck slides

What each slide of the Boom pitch deck says

Slide 1

VJ boom FLEXIBLE AND REWARDING RENT. Company Overview ROB WHITING rob@boompay.app

Slide 2

Executive summary Vision Boom will be the name the consumer thinks of when they think of renting, in the same way that Zillow is the household name for homebuyers, Fast growth Grew paying subscribers 5x in the past 6 months Unicorn fintech investors Angel round was led by Plaid Cofounders William Hockey and Zach Perret, joined by Harry Stebbings Massive market size $650b+ in annual rental payments, has been ignored in favor of homeowner-tech Profitable user acquisition Acquiring users profitably at >3.0x LTV:CAC using a 'hook' feature, BoomReport

Slide 3

Our mission Boom is making housing more flexible, affordable, and rewarding. boom™ fi

Slide 4

America is becoming : But the rentals market a nation of renters : has been overlooked ; Homebuying techs innovators 1 1 (0) m : 2Zillow Opendoor iS blend SPRUCE renters today : Landlord tech ) Renters growing >2x faster ‘than homeowners * Starter he i ising 7; Bi nan ranmrinsomer YYARDI CAREALPAGE mn ~$20b $9.6b $3.1b est. 1984 est. 1998 est. 1971 boom™

Slide 5

Thus why the renter experience is terrible, especially so in payments The rent payment 1 And creates costs and stress for experience is outdated : renters and landlords Outdated options with >60% of ! Renters } Late fees (up to $150/mo from renters still pay non-digitally (e.g. checks) : mistimed payroll) _ - ) Overdrafts ($30/time) No flexibility on amount or timing (one lump sum, always on Ist) } Feeling that renting is . ‘money down the drain’ No benefits despite high dollar spend; i all sticks, no carrots : H Landlords ) Only 79% of rent payments are ] made on time (by 6th of month) H ) Delinquency costs landlords as | much as ~5% of annual rent 0) boom

Slide 6

Boom is building the financial hub for renters, starting with credit building using your rent Product 1 BoomReport Build credit with the rent payments you already make. 28 point average credit score increase See that increase in just 10 days Reports to all 3 major credit bureaus No landlord involvement Boom is a credentialied rent payment data furnisher with all 3 bureaus EQUIFAX @ TransUnion ! .e'xpericn a boom = BoomReport 123 Main St, Apt 1 Apr 2,2022 May 2,2022 $1080.00 Linked bank Landlord info John Appleseed Reporting history March 2022

Slide 8

Flexible and rewarding rent are only the start to our multi-billion dollar market opportunity PHASE 1 Market size: $].8b Flexible & rewarding rent Rent payments, credit building, rewards PHASE 2 Market size: $20 -30b Renter financial hub The go-to financial companion for a renter across their rental journey (exemplary areas, not comprehensively indicative of Boom product focus) Movingin sessssss) Applications Tenant screening Renters insurance Cash deposit credit High-APR security deposit Renting Rent reporting Flexible rent Renter rewards Security deposit liquidity ) Movingon ++secces) Lease break Moving services Security deposit transfer-back Search & listings Source tenant / broker fees…

Slide text above is read directly from the Boom deck PDF embedded on this page.

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