Selectty Global Foods USA Pitch Deck: 19 Slides + Teardown

Selectty Global Foods USA presents a roadmap for Mangoozers, a line of organic and conventional mango-based squeezable fruit pouches. The deck highlights a transition from private label roots in 2015 to a branded presence in retailers like HEB and Costco by 2019. While the brand identifies a clear market gap—moving beyond apple-based pouches to address 'sugar as the #1 enemy for moms'—the financials reveal significant headwinds. With negative gross profits across 2017, 2018, and 2019, the company sought a $500,000 investment for a 20% stock option. The deck serves as a case study in the high…

Key takeaways

• The company evolved from a private label business to its own brand, Mangoozers, starting in 2015 (Slide 2).
• Selectty targets a $634 million category, aiming for a 5% market share worth $47.5 million by 2025 (Slide 3).
• Strategic alliances are central to their model, citing CEA for mango puree and Fruselva for pouch co-packing (Slide 2).
• The product line includes both Organic and Conventional mango blends, featuring 'No Added Sugar' and 'Non-GMO' certifications (Slide 5).
• Financials show a declining revenue trend from $139,114.10 in 2018 to $75,529.97 in 2019 (Slide 7).
• The company operated with negative gross margins for three consecutive years, losing $134,463.75 on $75,529.97 of income in 2019 (Slide 7).
• The investment ask is $500,000 for a 20% stock option, implying a $2.5 million post-money valuation (Slide 9).
• The expansion strategy relies on a regional-to-national rollout, targeting Publix, Whole Foods, and Walmart by 2022 (Slide 6).

Frequently asked questions

What is the primary product offered by Selectty?

Selectty produces 'Mangoozers,' which are all-natural mango-based squeezable fruit pouches. According to Slide 5, the product line includes both organic and conventional versions with flavor combinations like Mango & Apple and Mango & Banana. The brand emphasizes 'No Added Sugar,' '100% Real Fruit,' and 'Gluten Free' attributes to appeal to health-conscious parents.

Who are the main competitors identified in the deck?

Slide 3 identifies the category leaders as Gogo Squeeze and various Private Labels. Selectty positions itself against these incumbents by offering flavor variety, specifically focusing on mango as a mainstream fruit, whereas they claim the current market is dominated by limited apple-based combinations.

What does the financial performance look like for 2017-2019?

The financials on Slide 7 show significant challenges. Total income peaked in 2018 at $139,114.10 but fell to $75,529.97 in 2019. More critically, the Cost of Goods Sold (COGS) exceeded income every year, resulting in negative gross profits. In 2019, the net income loss was $302,298.27.

How does Selectty plan to use the $500,000 investment?

Slide 8 breaks down the primary investment uses into four categories: $320,000 for Consulting (Nielsen, Lippincott, etc.), $105,000 for Product/Brand development, $310,000 for Sales Structure (trade shows and brokers), and $560,000 for Inventory. Note that these specific allocations total $1,295,000, which exceeds the $500,000 ask on Slide 9.

What is the retail expansion strategy?

Slide 6 outlines a five-year growth plan. It started with a 2019-2020 go-to-market in the Southwest (TX, LA, AZ, OK). The plan scales to national accounts like Walmart and Sam's Club in 2020-2021, followed by Publix and Whole Foods in 2021-2022, eventually reaching a 5% market share by 2024.

Selectty Global Foods USA (Mangoozers) pitch deck: the facts

Company

Selectty Global Foods USA (Mangoozers)

Year

2020

Stage

Early Stage / Seed

Slides

19

Sector

CPG / Food & Beverage

Deck type

Crowdfunding / Investment Pitch

Headquarters

USA

Selectty Global Foods USA (Mangoozers) pitch deck PDF

The full Selectty Global Foods USA (Mangoozers) deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Selectty Global Foods USA (Mangoozers) pitch deck was used for

This is Selectty Global Foods USA’s **March 2020 crowdfunding pitch deck** (19 slides) for its early-stage/seed raise, focused on its **Mangoozers** line of mango-based fruit squeezable pouches. The deck outlines a transition from a prior private label mango pouch business to building Mangoozers as a branded kids’ snack line, emphasizing consumer insights around moms seeking low-sugar, healthier, and more varied fruit pouch options. It presents their retail roadmap, including existing and targeted retailers, and addresses challenges such as early-stage negative gross margins common in CPG as they scale manufacturing and distribution. The raise appears aimed at funding brand-building, U.S. retail expansion, and working capital for inventory and production rather than a priced institutional equity round.

Business model: Develops, produces, and distributes healthy fruit-based snacks for kids, primarily **mango-based fruit squeezable pouches** under the **Mangoozers** brand, sold through retail and online grocery channels.

Headquarters

Miami, Florida, United States.

Industry

Consumer packaged goods (CPG) – Food & Beverage, kids’ healthy snacks.

What the Selectty Global Foods USA (Mangoozers) deck got right

• Clear product differentiation via mango-centric, better-for-you positioning. The company occupies a specific niche with **mango-led, no-sugar-added fruit pouches** in a category still dominated by apple-based flavors, aligning with documented growth in U.S. mango consumption and offering retailers a way to make the pouch set more dynamic.
• Meaningful operational history and strategic supply/manufacturing partnerships. The deck highlights the evolution from **formulation in 2015**, through strategic alliances with an organic mango supplier and a global pouch co-packer in 2016, to trademark registration and test markets by 2017, demonstrating multi-year operational and product development experience before the raise.
• Strong alignment between consumer insights and product value proposition. Consumer insight slides articulate moms’ priorities around **sugar reduction, flavor variety, and snack convenience**, and explicitly connect those to Mangoozers’ value proposition (natural fruit, fun flavors, and autonomy for kids), creating a coherent story from insight to product.
• Evidence of real in-market products beyond the deck. External listings for Mangoozers pouches on grocery and nutrition platforms confirm that the products are **commercially available and positioned as healthy kids’ fruit snacks**, lending credibility that the deck reflects a real, in-market brand rather than a purely aspirational concept.
• Compelling problem-solution framing for the parent buyer. The deck communicates a shift from **selling products to offering solutions** for parents—helping teach good eating habits and fostering children’s independence—which can deepen emotional resonance and brand loyalty in the kids’ snack segment.
• Crowdfunding-friendly brand story with potential for community building. The March 2020 crowdfunding framing suggests the company is open to **broad retail investor participation**, which can help build a community of brand advocates and early customers around a consumer-focused product like Mangoozers.

What could have been stronger

• No disclosed round size, valuation, or investor commitments. The publicly available March 2020 crowdfunding deck does not provide verified details on the **size of the raise, target amount, valuation, or any closed capital** (no cap table, term summary, or named investors), making it difficult for an investor to assess deal terms or traction in fundraising.
• Limited visibility into unit economics and margin improvement path. While the deck mentions early negative gross margins as a challenge for CPG and references strategic alliances and retailer placements, it does not show **unit economics, contribution margin by SKU, or a clear path to break-even margins** (e.g., manufacturing cost curves or price/volume assumptions). This leaves the economic viability of the business model under-documented.
• Sparse quantitative traction metrics and KPIs. The deck notes existing and targeted retail placements (including large retailers) but does not provide **quantitative traction** such as revenue, repeat purchase rates, store count over time, or velocity per store, so investors cannot gauge market validation beyond anecdotal placements.
• Qualitative-heavy consumer insights without research evidence. Consumer insight slides focus heavily on **qualitative observations** (e.g., moms’ desire for variety, sugar concerns) without presenting primary research data, sample sizes, or structured survey outputs that would substantiate demand strength for mango-first pouches relative to competitors.
• Limited transparency on team structure, ownership, and governance. Although the company emphasizes its prior private-label operations and strategic partners, the deck does not clearly disclose **corporate structure, ownership, or management team roles and commitments**, nor does it frame a governance or advisory setup, leaving leadership execution risk hard to evaluate from the deck alone.

How an investor would read this deck

What draws attention

• Evidence that **mango-focused pouches** and broader flavor variety truly drive incremental category growth versus just cannibalizing existing apple-based pouches, ideally with retailer or third-party data.
• The **quality and terms of strategic partnerships** with the organic mango supplier and pouch co-packer (CEA and Fruselva), including exclusivity, minimum volumes, pricing stability, and co-marketing support.
• Operational capability to scale **manufacturing, supply chain, and quality control** from early tests to broad retail distribution while improving margins, especially in a perishable, kid-focused product.
• The **strength of brand and consumer pull** in a crowded kids’ snack market dominated by well-funded incumbents, including any repeat purchase or loyalty metrics for Mangoozers.
• How the crowdfunding structure interacts with future institutional rounds (e.g., cap table complexity, investor rights) given the early-stage nature of the raise in 2020.

Risks that stand out

• The kids’ fruit pouch category is **highly competitive**, with many established brands offering apple-based and mixed-fruit pouches; Mangoozers’ mango-centric differentiation may not be sufficient to capture lasting shelf space and consumer mindshare without significant marketing spend.
• Early-stage **negative gross margins** and limited visibility into cost reduction plans introduce risk that scaling volume could amplify losses if manufacturing and sourcing efficiencies are not achieved.
• Dependence on **mango as a primary ingredient** may expose the company to agricultural supply volatility, price fluctuations, and geographic climate risks that could compress margins or disrupt supply.
• If the crowdfunding raise created a **fragmented cap table** with many small investors, future institutional investors may face complexity or require restructuring, which could slow down later rounds.
• The deck’s reliance on qualitative insights and lack of detailed quantitative research or traction metrics increases the risk that perceived consumer demand does not translate into sustained purchase behavior at scale.

Questions this deck invites

• What were the **exact target and actual amounts raised** in the March 2020 crowdfunding campaign, on what platform (if any), and under what key terms (valuation, type of security)?
• What are the current **unit economics by SKU** (COGS breakdown, trade spend, gross margin) and how have they evolved since the negative gross margins described in the early-stage CPG context of the deck?
• Can the company provide **sell-through and velocity data** by retailer (e.g., units per store per week, repeat purchase rates) to validate product-market fit and retailer appetite beyond initial listings?
• How robust and long-term are the **supply and co-packing agreements** with the mango puree supplier and pouch manufacturer (renewal terms, exclusivity, contingency plans)?
• What does the current **cap table and corporate structure** look like, including any prior investors, founder equity, debt obligations, and how the crowdfunding investors are structured (SPV vs. many direct holders)?

What founders can take from the Selectty Global Foods USA (Mangoozers) deck

• A focused **ingredient-led positioning** (mango as a hero fruit) can create a distinct brand identity in a crowded kids’ pouch category, especially when linked to broader consumption trends like growing U.S. mango adoption.
• Transitioning from **private label** to a branded product line allows a company to capture more of the value chain and build brand equity, but it also brings higher marketing, working capital, and margin pressures that need to be clearly modeled in a deck.
• Early-stage CPG companies often operate with **negative gross margins** while building scale and retail distribution; investors expect a transparent narrative and data on how volume, sourcing, and operations will move margins into positive territory over time.
• Detailed **consumer insight work**, even when qualitative, can strengthen a pitch if it clearly aligns product features (e.g., low sugar, flavor variety, convenience) with the emotional and functional needs of the target buyer (moms, in this case).
• Crowdfunding can be a suitable path for **brand-centric, consumer-facing products** where storytelling and community appeal drive interest, but teams should anticipate later investor scrutiny of terms, cap table complexity, and proof of traction.
• Leveraging **strategic partnerships** with ingredient suppliers and co-packers can help small CPG brands access high-quality inputs and scalable manufacturing without owning factories, but the stability and terms of these partnerships are critical for investor comfort.

Selectty Global Foods USA (Mangoozers) pitch deck: common questions

What does Selectty Global Foods USA (Mangoozers) do, according to the March 2020 crowdfunding deck?

Selectty Global Foods USA develops and markets **Mangoozers**, a line of mango-focused fruit squeezable pouches positioned as healthy, no-sugar-added snacks for kids. The March 2020 crowdfunding deck presents the company’s strategy to shift from private label manufacturing of mango pouches to building Mangoozers as a standalone consumer brand in the U.S. kids’ snack aisle.

What history and milestones does the March 2020 Mangoozers deck highlight?

The deck describes the company’s evolution from formulating a mango-based squeezable pouch in 2015, through strategic alliances with an organic mango supplier and a global pouch co-packer in 2016, to USPTO approval of the Mangoozers trademark in 2017 and initial product tests in Chicago. By 2020, the company positions itself as offering on-the-go, better-for-you mango-based snack pouches under its own brand.

What kind of fundraise was the March 2020 Mangoozers deck used for, and how much did they raise?

The March 2020 deck is framed as a **crowdfunding** raise, not a traditional institutional venture round. It does not disclose a closed amount or named investors on the publicly available deck, and there are no accessible external filings or announcements specifying how much was ultimately raised or at what valuation. As a result, only the fact that it was a crowdfunding-oriented early-stage raise in 2020 can be confirmed.

What products does Mangoozers sell, based on the deck and external sources?

The deck emphasizes **mango-based squeezable pouches** (e.g., Mango, Mango Banana, Mango Apple) marketed as all-natural, with no added sugar and convenient, kid-friendly packaging. External grocery and nutrition listings corroborate that Mangoozers products are fruit pouches for kids, such as mango and mango-strawberry flavors with low calories and only fruit ingredients.

Where can I find more information about Mangoozers outside the pitch deck?

The company website listed on the deck is **mangoozers.com**, and LinkedIn for Selectty Global Foods references **selecttyusa.com** as the corporate site. Product listings for Mangoozers pouches appear on online grocery platforms (e.g., Shipt) and nutrition databases, confirming that the products are commercially available. The deck itself is hosted on SlideShare under the title **March 2020 crowdfunding deck**.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• May 2020 crowdfunding deck
• Selectty Global Foods SAS | food and beverage manufacturing
• Mangoozers Mango Fruit Squeezable Pouches 4 ct - Shipt
• Mangoozers Mango, Strawberry Nutrition Facts - Eat This Much
• March 2020 crowdfunding deck
• Truly Good Foods
• Consultas Signos - sic.gov.co
• Mark Janus | LinkedIn

Selectty Global Foods USA (Mangoozers) pitch deck slides

What each slide of the Selectty Global Foods USA (Mangoozers) pitch deck says

Slide 2

Our Essence Our company specializes in offering on-the-go “better-for-you-snacks” that are convenient, tasteful, healthy and nutritious.

Slide 3

Our Journey So Far. 2 0 1 9 « HEB consolidation A * Brand set up @fehe. A Strategy nthe SW @Costco exceeding 20 1 7 Region (TX) unit & $$ threshold. + Sales @HEB 114 POD. Ready for Sep. 2020 A * Lipincott Market * 3 Roadshows @Costco rotation. 20 16 Research in Consumer exceeding unit & $§ « Close to 38 new « USPTO aproves our insights and “Job to be threshold. leads with 17.000 Mangoozers Brand Done’. PODS. * Formalized Strategic Registaton, * Nielsen Category Data 20 1 I) Alliances with CEA, * 1st Product Test in the Analysis. Global manufacturer Clown Maes) + Go-To-Market Strategy. HOM Valuable Feedback. Defined; + Formulation & and Fruselva Global Development of a Co-Packer for Mango ba…

Slide 6

Our Competition: 48% Market Share. or a = KIRKLAND! VaR o Wi id GG; | Pray sO&re | . BY onic UR POE EE 5 Fy A Category leader, Gogo Squeez and several private labels 0 Sa comprise 48% market share. Private labels have | private label Selegity brands mostly offering apple sauce based on low prices.

Slide 7

Consumer Insights. We have taken the time and made the effort to understand the pouch consumption occasion and the needs and desires of our clients Flavor combinations are limited, and apple remains the main fruit in pouches. Flavor variety is a big priority. Buyers are welcoming more exciting offers that make the category more dynamic. Moms want to provide snack variety to keep their kids engaged and break up routine. Mango consumption has grown in the U.S. and the fruit has crossed over to mainstream. Sugar is the #1 enemy for moms as they relate it with leading to health problems. Snacks help moms introduce new flavors to their kids, allowing for exploration and development of taste. Sna…

Slide 8

Problems to be solved.... We have shifted the conversation from selling products to offering solutions. Help me teach good eating habits and allow my child to excercise independence Big Hire « Teaching good eating habits (perfect product to teach new habits) + Teachgood eating habits in everything Value Proposal » Excercise independence » Natural food in convenience presentation Delicious and fun Small Hire « Foster independence * Havefun « Curiosity

Slide text above is read directly from the Selectty Global Foods USA (Mangoozers) deck PDF embedded on this page.

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