Birdee’s pitch deck, presented at the Fintech Belgium Summit, outlines a robo-advisory solution designed to bridge the gap between traditional savings and complex investments. The company identifies a market where 90% of people are uninterested in finance and savings returns sit at 0% (Slide 2). Their solution is bifurcated: Birdee, a 100% digital B2C/B2B stand-alone product, and Squiree, a B2B tool for guided advisor-client journeys (Slide 6). The deck relies heavily on visual product walkthroughs and institutional credibility, specifically citing their victory at the BNP Paribas Internation…
Key takeaways
- The platform targets the mass market, noting that 90% of people are not interested in finance (Slide 2).
- Birdee identifies a 'missing product' that must be simple, available on demand, and autonomous (Slide 2).
- The product includes a risk profiling step based on specific life objectives like buying property or retirement (Slide 4).
- Geographic focus is clearly defined with flags for Belgium, Luxembourg, and a France launch dated March 2018 (Slide 5).
- The business model is split between a 100% digital B2C/B2B journey (Birdee) and a guided B2B advisor journey (Squiree) (Slide 6).
- Squiree is positioned as an 'Improved Customer Service' tool that integrates with bank back-offices (Slide 6).
- Institutional validation is provided by the BNP Paribas International Hackathon 2016 win (Slide 7).
- The deck lacks a dedicated team slide, financial metrics, and a specific investment ask (Slides 1-8).
Slide 1: Title and Value Proposition
The deck opens with a minimalist title slide featuring the Birdee logo—an origami-style bird—and the tagline 'Simplifying Investments For financial freedom.' The URL Birdee.co is provided at the bottom. This slide establishes a clean, modern brand identity consistent with fintech trends of the 2017 era, focusing on the emotional benefit of 'financial freedom' rather than technical jargon.
Slide 2: The Problem and The Missing Product
Slide 2 uses a split-screen design to contrast the current market reality with Birdee's solution. On the right, three dark circles highlight key pain points: '90% Are not interested in Finance,' '0% Return on Savings,' and '2-4 visits/year' representing 'Decreasing branch visits.' Below these metrics, the company introduces 'THE MISSING PRODUCT,' which it defines through four attributes: Simple, Available on demand, Interesting Return, and Autonomous. An icon of a robot is included, signaling the robo-advisory nature of the technology. This slide effectively quantifies the apathy and inefficiency in traditional banking that Birdee intends to exploit.
Slide 3: Transition to Product
Slide 3 is a simple transition slide featuring the origami bird icon and the text 'So.... What’s it like?' followed by the subtext 'Show me the money.' This serves as a rhetorical bridge to the product demonstration phase of the pitch, signaling a shift from market theory to functional reality.
Slide 4: Product Feature - Advice and Risk Profiling
Slide 4, titled '2. Advice,' focuses on the user experience of 'Risk Profile per Objective.' A laptop mockup shows the Birdee interface where users select their main reason to invest. Visible options in the UI include 'Make the most of my savings,' 'Buy a property,' 'Prepare for retirement,' and 'Save for loved ones.' This demonstrates that the platform is goal-oriented rather than just ticker-oriented, which aligns with the '90% uninterested in finance' demographic mentioned earlier. The UI appears clean, using icons to simplify complex financial planning.
Slide 5: Timeline and Market Presence
Slide 5 addresses the 'When?' of the business. It features a clock icon and the text 'NOW! Birdee.co.' Below this, three flags represent their target markets. The Belgian and Luxembourgish flags are shown without dates, implying active operations. The French flag is accompanied by the text 'March 2018,' providing a clear near-term milestone for geographic expansion. This slide serves as a lean 'traction' and 'roadmap' hybrid.
Slide 6: Dual Business Model - Birdee vs. Squiree
Slide 6 is the most information-dense slide in the deck, outlining the company's dual-brand strategy. On the left is 'Birdee,' labeled as a 'NEW PRODUCT' for B2B and B2C with a '100% Digital Journey.' Its features include being a 'Stand-alone Product,' 'Automatic rebalancing,' and an 'End-to-end solution' covering KYC, profiling, and reporting. On the right is 'Squiree,' a B2B-only product described as 'IMPROVED CUSTOMER SERVICE' for a 'Guided & Online Journey.' Squiree focuses on the 'Advisor-Client Relationship,' providing a 'Complete Financial Overview' and 'Suitable advice' that integrates with a bank's back-office. This slide clarifies that Birdee is not just a consumer app but a sophisticated enterprise software provider for traditional banks.
Slide 7: Institutional Validation
Slide 7, titled 'One more thing...', is a classic 'Steve Jobs' style reveal used to showcase a major partnership or achievement. It features the logo for the 'BNP Paribas International Hackathon 2016' and the 'BNP Paribas Asset Management' logo. By placing this at the end, the founders use institutional weight to validate the technical and business claims made in previous slides. It suggests that a major global bank has already vetted and awarded their technology.
Slide 8: Contact and Social Proof
The final slide is a standard 'Thank you' page. It includes the Birdee logo, the website URL, a Twitter handle (@birdeeco), and an email address (info@birdee.co). It also lists LinkedIn and Facebook as social channels. While functional, it lacks a final 'call to action' or a summary of the investment opportunity.
What Birdee Does Well
Clear Market Segmentation: The distinction between the B2C 'Birdee' and the B2B 'Squiree' is a sophisticated way to handle the high cost of consumer acquisition in fintech. By offering a tool for bank advisors (Squiree), they create a B2B2C revenue stream that leverages existing bank customer bases.
Goal-Based Investing: The product screenshots emphasize life goals (retirement, property) rather than market indices. This directly addresses the '90% uninterested in finance' problem identified on Slide 2 by making investment relatable.
High-Level Validation: Winning a hackathon hosted by BNP Paribas and featuring their Asset Management logo provides immediate credibility that is often lacking in early-stage fintech pitches.
What is Missing from the Deck
The Team: There is no slide introducing the founders or the technical team. In a sector as regulated as fintech, the pedigree of the team (experience in compliance, finance, and engineering) is usually a mandatory requirement for investors.
Financial Metrics and AUM: The deck mentions '0% Return on Savings' as a market problem but does not state Birdee's own performance, Assets Under Management (AUM), or user growth rates. Even for a scaleup battle, some indication of scale is expected.
The Ask: The deck does not state how much money the company is looking to raise or what the specific use of funds would be. This makes it more of a 'company overview' than a 'fundraising pitch.'
Unit Economics: There is no mention of Customer Acquisition Cost (CAC) or Lifetime Value (LTV), which are critical for evaluating the viability of the B2C side of the business.
Founder's Playbook: What to Copy
The 'Missing Product' Framework: Slide 2 is an excellent example of how to frame a solution. By listing four simple adjectives (Simple, Available on demand, Interesting Return, Autonomous), the founders create a checklist that the audience can use to evaluate the rest of the presentation.
Visual Roadmap: Using flags to represent geographic expansion is a space-efficient way to show market reach and future intent without needing a complex table or chart.
Strategic Branding: The use of two different brand names (Birdee and Squiree) for two different market segments (Direct-to-Consumer vs. Enterprise/Advisor) is a smart way to prevent brand confusion while maintaining a unified technology stack.
Frequently asked questions
- What is the primary problem Birdee is solving?
- According to Slide 2, Birdee is addressing the lack of engagement in personal finance, where 90% of the population is uninterested, savings returns are at 0%, and physical bank branch visits are declining to just 2-4 times per year. They aim to provide a 'missing product' that is simple and autonomous.
- How does Birdee differentiate its B2B and B2C offerings?
- Slide 6 details two distinct paths. Birdee is a 'New Product' for B2B and B2C that offers a 100% digital journey with automatic rebalancing and end-to-end KYC. Squiree is a B2B-only 'Improved Customer Service' tool designed for the advisor-client relationship, offering a guided journey that integrates with existing bank front-ends.
- What geographic markets does Birdee target?
- Slide 5 displays the national flags of Belgium and Luxembourg as current markets, with the French flag explicitly marked with a 'March 2018' launch date, indicating a focused Western European expansion strategy.
- What evidence of traction or validation is presented?
- The deck relies on institutional validation rather than user metrics. Slide 7 highlights their success at the 'BNP Paribas International Hackathon 2016' and prominently features the 'BNP Paribas Asset Management' logo, suggesting a strategic partnership or investment from a major financial institution.
- What essential fundraising information is missing from this deck?
- The deck is missing several standard components: there is no slide detailing the founding team's background, no financial projections or current AUM (Assets Under Management) figures, no competitive landscape analysis, and no specific 'Ask' slide detailing how much capital is being raised.
