Footprint Pitch Deck: All 14 Slides + Teardown

Footprint raised $13M in 2024 for its fintech onboarding and fraud mitigation platform. The fundraising materials are notable for their bifurcated structure: a minimalist 9-slide visual deck followed by a detailed 5-page narrative memo. The core value proposition centers on 'portable identity' bound to biometrics, moving away from traditional database-centric identity verification. The deck emphasizes a 'land and expand' model, citing specific instances where customers like Grid and Flexcar replaced legacy providers (Persona, Onfido, VGS) with Footprint's integrated suite. By positioning them…

Key takeaways

• The deck uses a minimalist visual style for the first 9 slides, relying on three-point summaries and simple icons to convey the solution and market timing (Slides 2-3).
• Footprint explicitly names competitors they have displaced, including Persona, Onfido, and VGS, to prove market fit and product superiority (Slide 10).
• The business model is a dual-revenue stream consisting of a per-onboard fee and a recurring charge per active user for data security (Slide 4).
• The team slide highlights deep domain expertise, featuring a CTO who built a company acquired by Akamai and a lead from Stripe's risk engineering team (Slide 5).
• The 'Why Now' slide identifies three specific tailwinds: Passkeys/Nitro Enclaves (Tech), GDPR/Regulator pressure (Regulatory), and consumer trust erosion due to fraud (Market) (Slide 3).
• The narrative memo argues that Generative AI makes it impossible to find every 'bad actor,' shifting the strategy to labeling 'good actors' in a closed-loop ecosystem (Slide 11).
• Footprint reports significant performance metrics from clients, such as a 30+% boost to pass-rates for Bloom and Composer after replacing internal KYC (Slide 10).
• The company aims to build a verified network of 100M+ de-duped authentic identities in the US to streamline consumer onboarding across the internet (Slide 11).

Frequently asked questions

What is the primary difference between Footprint and traditional KYC providers?

According to Slide 2 and Slide 10, Footprint replaces 'database identity' with 'portable identity bound to biometrics.' Unlike legacy providers that treat KYC as a one-time checkbox, Footprint creates a cryptographic credential (passkey) during onboarding. This allows them to attest that the same user who verified their identity is the one signing in later, reducing friction and fraud in a way that heuristic-based tools cannot.

How does Footprint justify its market timing in the 2024 landscape?

Slide 3 points to the convergence of technology and regulation. It cites the availability of hardware-level security like Nitro Enclaves and Passkeys as the technological enabler. Regulators clamping down on partner banks and the rise of AI-generated fake identities provide the regulatory and market urgency for a more robust, biometric-linked identity solution.

What is Footprint's 'Land and Expand' strategy?

As detailed on Slide 10, Footprint often enters a customer through one of three surfaces: KYC/Onboarding, Security (Vaulting), or Auth. For example, Grid initially used Footprint for vaulting over 1M identities and 500k credit cards, then expanded into KYC and Auth. This allows Footprint to displace multiple point solutions like Auth0, AWS Cognito, and VGS over time.

Who are the key members of the Footprint founding team?

Slide 5 highlights a high-pedigree team. CEO Eli Wachs previously worked on security at GA and attended Stanford. CTO Alex Grinman founded KryptCo (acquired by Akamai) and studied cryptography at MIT. The team also includes former engineering leads from Robinhood (Elliott Forde) and Stripe/Sardine (Dave Argoff), providing deep experience in fintech infrastructure and risk.

What specific metrics does the deck provide regarding product performance?

Slide 10 provides concrete proof points: Bloom and Composer saw a 30+% boost to pass-rates after switching to Footprint. Grid used the platform to vault over 1M identities and 500k credit cards. Yieldstreet uses Footprint for vaulting for its 500k members and $9B of AUM. These figures serve as social proof of the platform's ability to handle enterprise-scale loads.

Footprint pitch deck: the facts

Company

Footprint

Year

2024

Stage

Series A

Slides

14

Sector

Fintech

Deck type

Hybrid Deck/Memo

Outcome

$13M Raised

Headquarters

N. America

Footprint pitch deck PDF

The full Footprint deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Footprint pitch deck was used for

This is Footprint’s 14‑slide Series A pitch deck and accompanying memo used in 2024 to raise $13M for its unified identity, KYC, security and authentication platform for financial institutions and internet businesses.[1][2] It targets the fragmented identity verification and fraud tooling market, proposing a single integrated onboarding and portable identity layer bound to biometrics.[2][8][11] The deck is paired with a narrative Series A memo that explains how Footprint aims to break the trade‑off between fraud and friction in digital onboarding.[2] The materials were used in a round led by QED Investors, with participation from multiple existing and new venture backers.[1][2][5][12]

Business model: Footprint provides a unified identity and privacy platform for banks, fintechs, marketplaces and other enterprises, combining KYC/KYB, security, authentication and fraud detection into a single onboarding product delivered via SDKs and UX components.[1][2][8][11][13][14]

Round

Series A[1][2]

Raised

$13M Series A[1][2][4][10]

Lead investor

QED Investors[1][2][4][12]

Investors

QED Investors (lead), Index Ventures, Lerer Hippeau, Operator Partners, BoxGroup, Palm Tree Capital, Definition, Neo

Founded

2022[11][14]

Founders

Eli Wachs, Alex Grinman[11]

Headquarters

New York, NY, USA[1][9][14]

Year: 2024[1][2][4][10]

Industry: Fintech; Identity verification / KYC / digital identity infrastructure[1][2][8][11][13][14]

Total funding: Approximately $19–20M raised as of 2024–2025, including a $6M seed round and a $13M Series A.[8][5][6][13]

Use of funds as presented: Enhancing the Footprint product, launching a fraud suite, and expanding the number and types of identification data (e.g., credit bureau data, pay stubs, vehicle data) that can be used to verify identities within its portable identity network.[1][3]

What happened after the Footprint deck

Footprint successfully closed its $13M Series A round in 2024, added institutional and strategic investors, and continues to operate as a Series A‑stage identity infrastructure company expanding its product and industry footprint.[1][2][3][6][13]

• Footprint raised a $6M seed round led by Index Ventures in 2022, emerging from stealth with a secure PII vault and one‑c
• In May 2024, Footprint raised a $13M Series A led by QED Investors with participation from Index Ventures, Lerer Hippeau
• By late 2024, Footprint is described as a Series A company that has raised around $20M from QED and Index and joined the
• The company is expanding its product with a fraud suite and support for additional identification data types such as cre

What the Footprint deck got right

• Compelling problem framing around fragmented identity and fraud tools. The deck clearly articulates a painful, well‑known problem: fragmented identity verification and fraud tooling requiring multiple point solutions and complex integration, leading to low NPS and friction in onboarding flows.[2][8][11] This sets up a strong rationale for a unified platform.
• Integrated, technically sophisticated solution thesis. Footprint presents a differentiated solution that unifies KYC, fraud, security, authentication, biometric identity binding, and secure PII vaulting into a single compound platform and onboarding experience, supported by modern technologies like passkeys, Nitro Enclaves, and device attestation.[2][1][3][8][11]
• Strong customer proof points and incumbent displacement. The deck highlights concrete case studies (Bloom, Findigs, Apiture, Flexcar, Grid, Composer) with specific metrics such as conversion increases to 92%, 30+% boosts to pass rates, and $250k+ extra annual revenue, while explicitly naming incumbents displaced (Persona, Onfido, Alloy, internal KYC).[2]
• High‑credibility founding and engineering team. The team slide showcases a founder and early team with deep domain experience in security, identity, cryptography, risk engineering, and fintech, including roles at General Atlantic, Akamai (via KryptCo), Stripe, Robinhood, Kyte, Fast, and Personio.[2][6][11][14] This is highly reassuring for an identity and security‑focused product.
• Clear "why now" narrative grounded in tech, regulatory and market tailwinds. The deck’s "Why now" framing ties Footprint’s feasibility and opportunity to specific technology trends (passkeys, Nitro Enclaves, device attestation) and regulatory/market shifts (GDPR, regulator pressure on partner banks, embedded fintech, rising fraud), giving investors a clear sense of timing and tailwinds.[2][1][3][8][13]
• Well‑articulated long‑term vision for portable identity. The narrative memo accompanying the slides explains Footprint’s broader mission to break the trade‑off between fraud and friction and to build a portable identity network of good actors, giving investors a coherent long‑term vision beyond the initial KYC use case.[2][3][6][13]

What could have been stronger

• Sparse financial and economic detail in the deck. The deck emphasizes displacement of incumbents like Persona, VGS, Onfido, and Alloy but offers limited quantitative detail on Footprint’s own revenue, pricing, margins, or unit economics at the time of the raise, making it harder for investors to assess business model scalability from the slides alone.[2][8][11]
• Limited explicit coverage of compliance and regulatory architecture. While the deck describes portable identity bound to biometrics and mentions technologies like passkeys and Nitro Enclaves, it does not clearly lay out the regulatory and data‑protection posture (e.g., detailed GDPR/CCPA compliance model, data residency), which is a critical concern for KYC, PII vaulting, and biometric identity products.[2][5][8][11]
• Customer traction presented via anecdotes rather than portfolio‑level metrics. The slides highlight multiple case studies and customer logos but only provide scattered metrics (e.g., conversion boost to 92%, 30+% improvements, $250k+ revenue), without cohesive cohort data, retention, or breadth of customer base, leaving uncertainty about how representative and durable these wins are.[2]
• Identity network strategy not fully articulated in slides. Footprint’s thesis about building a centralized portable identity network and de‑duplicated authentic identities is ambitious, but the deck offers limited detail on network effects, ecosystem partnerships, or adoption strategy beyond early case studies, leaving the go‑to‑market for the identity network under‑specified.[2][3][6][11]

How an investor would read this deck

What draws attention

• Evidence of displacement of well‑known incumbents (Persona, Onfido, Alloy, internal KYC) via case studies with Bloom, Findigs, Flexcar, Apiture, and Grid, including quantified conversion and fraud improvements.[2]
• Footprint’s technical moat around secure PII vaulting, Nitro Enclaves, passkeys, device attestation, and behavioral biometrics, which aims to unify KYC, fraud, security, and authentication in a single platform.[2][1][3][8][11]
• The concept of portable identity bound to biometrics and a centralized network of de‑duplicated authentic identities, which could create strong network effects if broadly adopted.[2][3][6][13]
• Strength and relevance of the founding team, including prior cryptography and identity work, startup experience, and roles at institutions like General Atlantic, Stripe, Robinhood, Kyte, Fast, and Personio.[2][6][11][14]
• Regulatory and industry momentum around KYC, GDPR, and regulators clamping down on partner banks, which supports demand for better onboarding and identity infrastructure.[2][1][13]

Risks that stand out

• Regulatory and privacy risk from operating a portable identity network that vaults PII and biometric/behavioral data, particularly under evolving data‑protection and KYC/KYB rules across jurisdictions.[2][1][13]
• Competitive risk from entrenched KYC, fraud, and identity providers (Persona, Onfido, Alloy, VGS and others) that may respond with integrated offerings, pricing pressure, or partnerships.[2][8][9][11]
• Execution risk in scaling from strong early case studies and conversions to a broad, durable customer base, especially if sales cycles with banks and large enterprises prove long or require significant customization.[2][1][3]
• Technical and product risk in maintaining high‑fidelity verification while minimizing friction, particularly as Footprint expands into new data sources (credit bureau, payroll, vehicle data) and launches a broader fraud suite.[1][3][6]

Questions this deck invites

• What are Footprint’s current revenue, gross margin, and cohort retention metrics by customer segment (banks, fintechs, marketplaces, rentals), and how do these compare to incumbents it is displacing?
• How exactly is biometric and behavioral data stored, processed, and governed within Footprint’s vault and Nitro Enclave architecture, and what independent security audits or certifications (e.g., SOC 2, ISO 27001) are in place?
• What is the regulatory compliance posture across key markets (e.g., U.S., EU, UK), including handling of biometric data under GDPR, consent management, and data residency, and how has Footprint engaged with regulators or industry bodies?
• How concentrated is revenue among the highlighted case‑study customers versus the broader customer base, and what is the pipeline and sales cycle to onboard larger financial institutions or enterprises?
• What is Footprint’s long‑term strategy to build and commercialize the portable identity network (e.g., interoperability standards, ecosystem partners, monetization), and how defensible is it against similar efforts by existing KYC or identi

What founders can take from the Footprint deck

• Pairing a concise visual deck with a detailed narrative memo can help explain a complex infrastructure product and the philosophy behind it, especially in regulated domains like identity, KYC, and fraud.[2][12]
• Anchoring the problem around a fragmented landscape of point solutions and operational pain (low NPS, complex stitching of tools, fraud vs. friction trade‑off) makes the case for a unified platform more compelling.[2][8][11]
• Concrete case studies that name incumbents displaced (Persona, Onfido, Alloy, internal KYC) and quantify conversion and fraud improvements provide strong social proof and help investors visualize impact.[2]
• Highlighting enabling technologies (passkeys, Nitro Enclaves, device attestation, behavioral biometrics) can clarify why a product is possible and differentiated now, supporting the "why now" narrative.[2][1][3][8]
• Explicitly articulating a long‑term vision (portable identity and a centralized network of good actors) alongside near‑term product steps (fraud suite launch, expanded data sources) helps investors see both the infrastructure wedge and the platform ambition.[1][2][3][6][13]

Footprint pitch deck: common questions

What does Footprint do?

Footprint is a New York‑based fintech and identity infrastructure company that unifies KYC/KYB, security, authentication, and fraud detection into a single onboarding platform for banks, fintechs, marketplaces, and other internet businesses.[1][2][8][11][13][14] Its product provides UX components and SDKs that collect and vault PII, verify identities (including via biometrics and behavioral analytics), and automate compliance and fraud rules at signup.[1][2][8][11][13]

How much did Footprint raise in its Series A and who invested?

In May 2024, Footprint raised a $13M Series A round led by QED Investors.[1][2][4][10][12] Existing investors Index Ventures, Lerer Hippeau, Operator Partners, BoxGroup, Palm Tree Capital, and Definition participated, along with new investors Neo and Animal Capital.[1][3][5][12] The funding is used to enhance the Footprint product, launch its fraud suite, and expand the types of identity data it can verify, while scaling its portable identity network.[1][3]

What problem does Footprint’s Series A pitch deck focus on solving?

Footprint’s Series A deck and memo emphasize that current identity verification is fragmented across multiple point solutions for KYC, fraud, authentication, UX, and secure PII storage, forcing customers to stitch together many tools and leading to complex flows and low Net Promoter Scores.[2][8][11] The deck positions Footprint as a single compound platform that generates embedded onboarding experiences, verifies users, vaults sensitive data, binds identities to biometrics, and applies customizable decision rules at the point of onboarding.[2]

What is notable about Footprint’s Series A pitch deck?

Footprint’s Series A pitch materials were used to raise $13M in 2024 in a round led by QED Investors, with the deck combining high‑level visuals and a dense narrative memo.[1][2][12] The deck highlights case studies with customers like Bloom, Findigs, Apiture, Flexcar, and Grid, who used Footprint to replace incumbents such as Persona, Onfido, Alloy, and internal KYC systems, reporting higher conversion and improved fraud detection.[2]

What happened after Footprint’s Series A round?

After the Series A, Footprint continues to position itself as a Series A‑stage company having raised around $20M from investors including QED Investors and Index Ventures, joining industry bodies like the American Fintech Council and expanding into AI‑driven fraud investigations and broader identity use cases.[6][8][13] The company is building a centralized network of de‑duplicated, authentic identities to make identity portable across the internet.[3][6][13]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Footprint Raises $13 Million Series A led by QED Investors to ...
• Footprint Pitch Deck That Helped the Fintech Raise $13 Million
• Footprint Raises $13 Million Series A Led by QED Investors to ...
• How AWS and FIDO Laid the Foundation for Footprint's $13M Series ...
• Footprint - The Company Making Digital Identity Portable - YesPress
• Hidden Gems: Meet Eli Wachs of Footprint - Canvas Rebel
• Footprint - Blog
• Footprint Raises $6M to Make Identity Verification and KYC Seamless

Footprint pitch deck slides

What each slide of the Footprint pitch deck says

Slide 1

F Footprint User onboarding to increase trust and lower friction and fraud on the internet

Slide 2

Problem Identity verification market is fragmented with low NPS point-solutions that are complex to stitch together 1. Build onboarding flow to collect data 7. Protect verified accounts 2. Securely store collected Pll data from takeover/phishing 3. Integrate backend KYC APIs 6. Integrate frontend and backend fraud APIs 4. Build step-up flows for ID document + selfie 5. Configure decisioning rules

Slide 3

Solution 0y In a world with infinite bad actors, we must label the good actors. Automate easy-to-deploy highperforming onboarding experiences with an integrated compound platform Replace database identity with portable identity bound to biometrics.

Slide 4

Solution Footprint generates the embedded experience to collect PIl, verify the person, vault their sensitive data, bind to biometric identity, and apply customizable decisioning rules all at time of onboarding. Driver's license - Front side What's your Social Security Number? We need to collect this information to verify your identit Social Security Number (SSN) = NEW YORK STATE N St T ORIVER L EENSE P R—ry @ Your datais safe Your SSN is encrypted and protected by a state-ofthe-art secure environment O Secured by Footprint About - Legal

Slide 5

Why now Technology Passkeys, Nitro Enclaves, AppClips/ Device-Attestation makes the product usable and secure. Regulatory GDPR means Connections is tangible version of portable identity. Regulators clamping down on partner banks. Market Fraud makes consumers lose trust in internet businesses (bad rental experience on airbnb, etc). Fintech has become embedded into traditional companies.

Slide 6

Market 58) $212 billion in suspicious activity in $40B spent a year on Know Your There have been 2.2B victims of 2021 was the direct result of failures in Customer (KYC), Know Your Business identity crime in 81K data breaches banks IDV processes according to (KYB) and Anti-Money Laundering since 2019. It is not for lack of trying. FinCEN. (AML).

Slide 8

Case studies D bloom Findigs APITURE Bloom boosted conversion from Findigs replaced Persona with Apiture added Footprint as tech60 to 92%. Footprint dynamically Footprint and caught 4 extra forward alternative to Alloy for does best-in-class doc scan for cases of fraud first week. Account Opening DLs + SSN Cards to generate $250k+ extra revenue a year. FLEX.CAR © Grid Flexcar replaces Onfido with Grid chooses Footprint to vault 1M Footprint, resumes opening new identities, now expanding to KYC + cities. Auth.

Slide 9

Team o Eli Wachs Co-founder, CEO. Built Decdis and HSHX. Security & Identity at GA. Stanford. Alex Grinman Co-founder, CTO. Built KryptCo (acquired by Akamai). Cryptography at MIT. ok i Elliott Forde Early employee at Robinhood, where he led backend engineering Rafael Motta Led frontend engineering at Kyte, Fast and Personio g Dave Argoff Led risk engineering at Stripe and Sardine 8 Pedro Marques Led design at Kyte, Fast and Personio Plus a world-class product and engineering team from companies such as Observe, MainStreet and Goldman Sachs

Slide 10

Footprint Series A Memo Angels Footprint was started almost two years ago to remove the toggle between fraud and friction on the internet. In our seed memo, we described the current paradigm today: Every time we verify our identity...we go through the same process. This ensuing dance leads to lost revenue, bad actors being let in, and good actors being kept out. Enterprises call on software to call on siloed databases to verify the identity of people with no involvement from that actual person. As reflected in our investor update 18 months in, we had largely built what we had set out to do. In the simplest terms, we wanted to build security into KYC flows. This would allow us to solve two i…

Slide 11

o Findigs replaced Persona with Footprint and reported increased conversion + fraud detection. They plan on using Footprint Auth this year. o Flexcar replaced Onfido with Footprint and have enhanced their fraud detection + funnel. They plan on expanding to Footprint Auth this year. o Bloom and Composer both replaced Alpaca's internal KYC with Footprint and saw a 30+% boost to pass-rates, massively lowered their cost of ownership of UX from their previous flows, and added new features like automatic step up with no additional engineering cost. o Apiture to use Footprint as new identity provider (previously used Alloy) for their community banks a vote in the sophistication of the Footprint ru…

Slide 12

four to five months of use next Q1. Each of these our mission-critical paths which get solved better in unison, and we see a lot of room to keep growing with our existing and future customers as a result. By the end of 2024, we will have more than 1.5 million portable identities. But the first step to breaking the toggle between fraud and friction was solving for friction on the internet. We're well on our way to do just that. And our customers have told us as much. « Findigs: o "All our Property Managers have expressed that Footprint IDV represents a significant improvement compared to our previous solution. Some even went as far as to label it as the best enhancement we've introduced this…

Slide text above is read directly from the Footprint deck PDF embedded on this page.

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